This document discusses using social media tools like blogs, Twitter, Facebook, YouTube and LinkedIn for marketing purposes. It provides tips for social media strategies at different levels from beginner to intermediate. The presentation takes questions from the audience on topics like whether social media is just a fad, fears about using these tools, and how to set up effective social media campaigns.
12.02.10 associations forum - truth about social media for non profitsBluewire Media
The Truth about Social Media for Associations and Not For Profits:
2 things:
1. You need to put yourself into the shoes of those you want to take action for your cause
2. You are sitting on a golden opportunity - your membership.
These are the slides from Gertie's session at Social Media Week Bristol 2019. This talk will teach you all about the different types of content you should be producing in order to capture the attention of your prospects on the social feed.
Video Integrated with Social Media- Genius House MediaGenius House Media
A Genius House presentation for Strategic Communication students at University of Texas Arlington. Students were primarily PR and Broadcast majors and tweeted throughout presentation using #PREL3320.
5 Social Media 2015 Trends for Your Small Business Karen Kefauver
Social Media marketing is always changing, evolving. I summarize the top 5 trends for 2015 for social strategy. Here's what you need to pay attention to for your business. The top priority is your website and what it looks like on mobile devices!
12.02.10 associations forum - truth about social media for non profitsBluewire Media
The Truth about Social Media for Associations and Not For Profits:
2 things:
1. You need to put yourself into the shoes of those you want to take action for your cause
2. You are sitting on a golden opportunity - your membership.
These are the slides from Gertie's session at Social Media Week Bristol 2019. This talk will teach you all about the different types of content you should be producing in order to capture the attention of your prospects on the social feed.
Video Integrated with Social Media- Genius House MediaGenius House Media
A Genius House presentation for Strategic Communication students at University of Texas Arlington. Students were primarily PR and Broadcast majors and tweeted throughout presentation using #PREL3320.
5 Social Media 2015 Trends for Your Small Business Karen Kefauver
Social Media marketing is always changing, evolving. I summarize the top 5 trends for 2015 for social strategy. Here's what you need to pay attention to for your business. The top priority is your website and what it looks like on mobile devices!
Social Media by the Golden Gate National Parks ConservancyOpenSpaceCouncil
At our March 2012 Gathering Veda Benarjee and Mike Hsu presented an overview of how they use social media to connect people to the Golden Gate National Recreation Area. Their presentation made us laugh. And we learned a lot.
There are still a lot of people trying to learn Social Media. By following this list of people in their various social sites (i.e. Twitter, Google+, Instagram, Pinterest, video platforms), you will get a good idea of do’s and don’t’s just by following their lead.
List Criteria:
Broadcast often, many times daily
Approachable
It’s not just about them
Responsive
Giving
Provide value
Putting the conversion into content - Justin TaylorJustin Taylor
As content providers, we all too often measure success on metrics such as Likes, Tweets, Pins etc. Although these indicators are good barometers of success, they offer no real indication of conversion.
Conversion is the holy grail of any content marketing campaign, therefore how do we inject the conversion into content?
George Taylor, Marketing Manager at Corecom Consulting and founder of Creative Industry United, talks you through the basics of using events to generate social media buzz and scale the event experience into the digital world.
How to measure your social media program, presented by Greg GerikSocialMedia.org
In his presentation, 3M's Social Media Leader of Global eTransformation, Greg Gerik, teaches a class on how to measure your social media program.
He talks about identifying what to measure, which tools to use, how to interpret the data, and how to tie it all to your key metrics.
How to integrate social media with customer service, presented by Keith McArthurSocialMedia.org
In his Brands-Only Summit presentation, Rogers Communications' Keith McArthur teaches a class on how to integrate social media with customer service.
He shares how to manage a scalable and reliable process to extend customer service to social channels.
#SEJThinkTank: How to Use a Podcast to Build Your Email List by Jerod MorrisSearch Engine Journal
Email remains one of the most intimate online touchpoints you can have with your audience. But a solid email list needs a good content strategy for it to grow.
In this webinar, learn how podcasts can be used as an intimate platform to build an engaged, responsive email list.
Want to learn about more webinars with SEJ? Check out our other recaps:
www.searchenginejournal.com/category/marketing-thinktank-webinar/
5 Tips to Crank Up Your Impact and Results on LinkedInDonna Serdula
You undoubtedly have received invitations from business partners and associates to connect on LinkedIn. And you took a couple hours out of your busy life and created a profile. Perhaps you even sent out some invitations to connect to people in your business network. And now you are asking yourself, “Is that all there is?”
Donna Serdula is here to tell you that there is so much more!
Join us at the (NAME OF EVENT) and learn the….
Top 5 Tips to Crank up Your Impact & Results on LinkedIn
It’s time to make the world’s largest PROFESSIONAL Social Network work for YOU
LinkedIn is an amazing business tool if you know how to use it! LinkedIn offers a unique opportunity to brand yourself as a polished professional and provides you with unending opportunities for networking.
In this exciting presentation, you will learn the Top 5 Tips to maximize your usage of LinkedIn so you can GET NOTICED & FIND BUSINESS TODAY!
Tips to best optimize your LinkedIn profile for success
How to leverage your LinkedIn Network
Get your most burning LinkedIn questions answered!
Have that LinkedIn Aha moment!
10 Things Businesses can do with Social MediaPhilip Oakley
Slides from a talk to the Chartered Institute of Marketing on practical things that business can do with Social Media. Originally presented at Staffordshire University.
Social Media by the Golden Gate National Parks ConservancyOpenSpaceCouncil
At our March 2012 Gathering Veda Benarjee and Mike Hsu presented an overview of how they use social media to connect people to the Golden Gate National Recreation Area. Their presentation made us laugh. And we learned a lot.
There are still a lot of people trying to learn Social Media. By following this list of people in their various social sites (i.e. Twitter, Google+, Instagram, Pinterest, video platforms), you will get a good idea of do’s and don’t’s just by following their lead.
List Criteria:
Broadcast often, many times daily
Approachable
It’s not just about them
Responsive
Giving
Provide value
Putting the conversion into content - Justin TaylorJustin Taylor
As content providers, we all too often measure success on metrics such as Likes, Tweets, Pins etc. Although these indicators are good barometers of success, they offer no real indication of conversion.
Conversion is the holy grail of any content marketing campaign, therefore how do we inject the conversion into content?
George Taylor, Marketing Manager at Corecom Consulting and founder of Creative Industry United, talks you through the basics of using events to generate social media buzz and scale the event experience into the digital world.
How to measure your social media program, presented by Greg GerikSocialMedia.org
In his presentation, 3M's Social Media Leader of Global eTransformation, Greg Gerik, teaches a class on how to measure your social media program.
He talks about identifying what to measure, which tools to use, how to interpret the data, and how to tie it all to your key metrics.
How to integrate social media with customer service, presented by Keith McArthurSocialMedia.org
In his Brands-Only Summit presentation, Rogers Communications' Keith McArthur teaches a class on how to integrate social media with customer service.
He shares how to manage a scalable and reliable process to extend customer service to social channels.
#SEJThinkTank: How to Use a Podcast to Build Your Email List by Jerod MorrisSearch Engine Journal
Email remains one of the most intimate online touchpoints you can have with your audience. But a solid email list needs a good content strategy for it to grow.
In this webinar, learn how podcasts can be used as an intimate platform to build an engaged, responsive email list.
Want to learn about more webinars with SEJ? Check out our other recaps:
www.searchenginejournal.com/category/marketing-thinktank-webinar/
5 Tips to Crank Up Your Impact and Results on LinkedInDonna Serdula
You undoubtedly have received invitations from business partners and associates to connect on LinkedIn. And you took a couple hours out of your busy life and created a profile. Perhaps you even sent out some invitations to connect to people in your business network. And now you are asking yourself, “Is that all there is?”
Donna Serdula is here to tell you that there is so much more!
Join us at the (NAME OF EVENT) and learn the….
Top 5 Tips to Crank up Your Impact & Results on LinkedIn
It’s time to make the world’s largest PROFESSIONAL Social Network work for YOU
LinkedIn is an amazing business tool if you know how to use it! LinkedIn offers a unique opportunity to brand yourself as a polished professional and provides you with unending opportunities for networking.
In this exciting presentation, you will learn the Top 5 Tips to maximize your usage of LinkedIn so you can GET NOTICED & FIND BUSINESS TODAY!
Tips to best optimize your LinkedIn profile for success
How to leverage your LinkedIn Network
Get your most burning LinkedIn questions answered!
Have that LinkedIn Aha moment!
10 Things Businesses can do with Social MediaPhilip Oakley
Slides from a talk to the Chartered Institute of Marketing on practical things that business can do with Social Media. Originally presented at Staffordshire University.
(Mr Marian Kopp Presentation Dwi Export Forum June 2012 Print VersionMarian Kopp
Presentation / Speech about International Wine Marketing at German Wine Institute DWI (Deutsches Weininstitut) June 2012, Oppenheim Germany, by Marian Kopp, Managing Director DEUTSCHES WEINTOR eG
Social Media and Inbound Marketing has transformed the marketing landscape. In parallel the cost of producing and distributing quality video has dropped dramatically. This webinar will cover how marketers can take advantage of these trends to use Social Video to drive results. How do you balance Magic and Logic to tell stories that will inspire your customers to act?
Topics Covered:
- Overview of Social Video - what is it, when should you use it
- Creating a Social Video strategy in Paid, Earned and Owned Media Landscape
- How to build in inherent virality into your videos so they get shared
- The power of storytelling
- Insider look into HootSuite's Social Video strategy
- Real world examples of strategies that work
(Social Media + Video) - Cat Videos = Awesome
Social Media and Inbound Marketing has transformed the marketing landscape. In paralel the cost of producing and distributing quality video has dropped dramatically. This webinar will cover how marketers can take advantage of these trends to use Social Video to drive results. How do you balance Magic and Logic to tell stories that will inspire your customers to act?
Topics Covered:
- Overview of Social Video - what is it, when should you use it
- Creating a Social Video strategy in Paid, Earned and Owned Media Landscape
- How to build in inherent virality into your videos so they get shared
- The power of storytelling
- Insider look into HootSuite's Social Video strategy
- Real world examples of strategies that work
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Shadforth - Introducing the Tools of Social Media
1. Introducing the Tools
Blogs, Twitter, Facebook
YouTube, LinkedIn
• Is it a Fad?
• Your worst fears
• Twitter, Facebook, Blogs, Email & YouTube
• Social Media Strategy for Advisors
• Q&A
Adam Franklin,
Marketing Manager
49. Thank you.
!
Adam.Franklin@BluewireMedia.com.au
@Franklin_Adam
If you’d like a hand with your social
media, please get in touch!
1300 258 394
Connect
Best stat – 14% vs 78%. Best form of marketing...? WOM + Referral. Social is WOM on STEROIDS. \n\nSocial media is a bit like coming to FULL DAY WORKSHOP STRANGERS  ACQUAINTENCES  FRIENDS  CUSOTOMERS\n\nSM is about People. Earning Attention. Building Trust & Nurturing Relationships.\n
DRAW OB WHITEBOARD\nWho’s on Twitter...? Everyone else can tune out for 30 secs. \n\nNot offended if you look at your phone. Only if you’re tweeting. \nI’ll be checking my phone during the videos for tweets. And i know where your sitting if anyone saying anything nasty about! \n
Uses Social Media?\nSuccess with Social Media?\nMove country? STAND UP: Who has a website? Email Marketing? Facebook? Blogs? YouTube? Twitter? LinkedIn? Google +? MySpace? Pintersest? Gentlemint? \n\nWHO WANTS TO WIN BLUEWIRE WINE..? Pass bucket & add your card. \n
Wasting time, say something wrong, start a fight, get fired, get sued, negative comments … \nSPAM laws, CC database and deluge of abuse\nWORSE YET: Named and shamed by a blogger\nFAVE: One-click unsubscribe. 73000 customers.\nbutton\n
 21-year-old female college student in Seattle from Weiner's Twitter account\nSend lewd pic via twitter & there was a huge uproar. He fell on sword and was forced resigned. \n\nNatural reaction – ban Twitter – avoid potential embarrassment.\n\nWhat if Weiner had taken a knife and stabbed the girls??\n
Are the knives to blame? With training knives are extremely useful in the kitchen. Without training you’re likely to cut your finger.\n\nTODAY:\nHighlight the pitfalls & how to avoid the embarrassment & loss of revenue\nShow you case studies of companies using Twitter, Facebook, YouTube, Email & Blog.\nYour social media strategy and how you’d respond in a crisis.\n
Don’t have enough time, employees might waste time, it’s often banned.\n
Jeff Jarvis, Computer warranty. Shocking customer service. Blogged + 253 comments. No response. Dell Hell. Press started writing. #1 on google for DELL. Share price dropped. Then they realised. (email + word of mouth… pre-facebook + twitter)\nMichael Dell came back, $1.5m to resurrect problem. Corporate Blog + Idea Storm. \n\nSpoke on panel with @RichardatDELL Now DELL are leading the way!\n
How much would you pay for a tool to prevent that happening to you?\n\nFree. Social Media monitoring tool? \n\nLINK on landing page!\n
Done properly can have a positive effect IF you know & follow the rules!\n
Social media is like one big cocktail party. Meeting new people, hanging out with people we like. LISTEN, ASK, NEVER SHOUT. KNOW LIKE & TRUST.\nAt a BBQ – you don’t give financial advice, you chat!\n
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Sydney Opera Centre.\nAuthentic + Honest\n\nDon’t let fear of making a mistake stop you from starting.\n\nIt’s like learning to ski, ride a bike or learn a language ---- making a few mistakes is part of the learning process\n
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Facebook’s terms have changed slightly re: COMPETITIONS but the case study still stands as example of using existing features! \n
With in 3 minutes a genuine referral.\n
8 by the end of day\n2 private messages \n1 text message\n
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Ebooks for chefs, restaurant o\nPIGGY BANK\n\nDollarmite account in Grade 1 (1986)  each week 50c  built an asset you can withdraw from  Pays InterestInvest in remarkable content  RTs, links + likes are compound interest  they accumulate and build value.\nwners etc\n
You’re sitting on gold. Done the hard work. Just share it!\n
\nDoes anyone here want more email? More email from people you don’t know?\nEmail marketing isn’t dead. Bad email marketing is DEAD.\n\n$1 returns $41 ROI\n\nDear Rich Bastard,\n\n---------\nBLANK OUT SCREEN. Everyone’s got an email address? Who wants more email? From strangers..?\n\nMany of you received our 1st EDM. Toby & I in business 12 months & we wrote to everyone we knew. Written in, double, triple, quadruple checked the spelling, \n\nHIT SEND. Sit back, breath a sign of relief & wait for the email to arrive in Inbox --- DEAR ADAM. To all 700 people. Good for the 3 Adams but terrible for everyone else!\n \nFor Bluewire – it is still our best form of social. 3Ps – people, participation, promotion.\n\nMistakes – Dear Adam, WIIFM, Prizes, In This Issue\n
CBA was drafting an email to go out to all their high net worth clients, and as a stop-gap measure they addressed the email Dear Rich Bastard. It got sent.\n
2.9 billion people have email. Cup of rice is all the emails sent per day. Facebook + Twitter = 0.2%\nEveryone has email, Personal, Transactional, Business-y, inner sanctum, its in your inbox\nRemember when email came out. 1 address per company, only senior execs could be trusted, printed out, --> who does biz via email?\n\n
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Remarkable content - hire a journalist student or grad. Digital Native.\n\nNext HIRE: journo. \n\nDigital\nReach\nAnalytical\nContent\n
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168 videos in 48 hours.\nHow to get on the front foot using social media\nMight have seen\nPlay video\n
4,859,919 followers!\nQuestion: think back to the last marketing activity you did... How did you personalise it???\n
How to get on the front foot using social media\nMight have seen\nPlay video\n
Imagine what that would cost on TV?\n
55% increase in sales (3 months)\n107% increase in sales (once @replys came out)\n--- but they ‘stopped’ their campaign rather than continued al the good work. 23 tweets since July 2010.\n
Save your questions…. \n\nROI?\nSocial media is about relationships\nWhat’s the ROI of answering your phone, replying to emails or saying Hi to someone.\n- Over time you’ll win business thanks for relationships you’ve nurtured on social media.\n\nFinding the time? \n-- iPhone – utilise dead time (at an airport, waiting for a meeting)\n-- hire a journalist\n-- hire a GenY – it’s second nature, not work!\n
Not SOCIAL bc POPULAR\nIt’s SOCIAL because it BUILDS RELATIONSHIPS via GOOD CONTENT\n\nNOT CONTENT about youCONTENT That solves people’s problems\n\nNot WEB MARKETING on a whim It’s about a WEB STRATEGY that positions you as the only choice to do business with.\n
Peter’s website offer is excellent.\n\nIf you went to a web firm they’d charge at least $30k. (content, design etc etc)\nWe thought $10k, but Peter is offering it to you for even less.\n