7 Ways to Build your Network with Social Media Maria Dykstra
Social media is an effective medium for converting relationships into leads. Your strategy is simple:f find and share compelling content, organize your information to listen and respond to others, and engage your audience.
From Customer Problem to Content Plan in 4 steps Maria Dykstra
You have a brilliant idea for an amazing product. You may have already written code for it. Now it is time to find customers. You head to networking events and coffee meetings, but it does not scale.
When we go to networking events, we don't sit in a corner and wait silently, we engage the people in the room. And yet, with Social Media and Content, most business owners stand on the sidelines silently.
Use Social Media as a way to drive your initial Content Strategy for your startup.
- Create a Strategy Plan in 4 Steps: Listen, Plan, Create/Convert, Share
- Translating key customer problems into a content plan with a tweet to blog to book approach
- Turn blogs into different types of content (downloadable checklist, email course, video series)
- Create a Social Media Sharing Calendar and write posts that get attention.
10 Ways to Improve Your Social Media Strategy ImmediatelyRebekah Radice
To succeed in social media, you have to do the work. That means putting a plan in place and taking an integrated and strategic approach. Here's 10 ways to improve your social media strategy immediately.
Put the Fun (and ROI) Back in Your Content MarketingHunter Boyle
Feeling constrained by your campaigns? Creative juices a bit stagnant lately?
Let’s inject some fun and flavor back into your content marketing efforts. We’ll explore several fun, clever, creative campaigns that worked (and a couple that didn’t). You’ll come way with ideas and inspiration you can put to work right away on Monday. Or right away, if you're viewing this on @slideshare!
#contentmarketing #socialmedia #email #video
Blogging: an inexpensive medium to generate leads and value for your website
Mr. Adam Franklin, Marketing Manager, Bluewire Media, Australia. 8th June 2013
7 Ways to Build your Network with Social Media Maria Dykstra
Social media is an effective medium for converting relationships into leads. Your strategy is simple:f find and share compelling content, organize your information to listen and respond to others, and engage your audience.
From Customer Problem to Content Plan in 4 steps Maria Dykstra
You have a brilliant idea for an amazing product. You may have already written code for it. Now it is time to find customers. You head to networking events and coffee meetings, but it does not scale.
When we go to networking events, we don't sit in a corner and wait silently, we engage the people in the room. And yet, with Social Media and Content, most business owners stand on the sidelines silently.
Use Social Media as a way to drive your initial Content Strategy for your startup.
- Create a Strategy Plan in 4 Steps: Listen, Plan, Create/Convert, Share
- Translating key customer problems into a content plan with a tweet to blog to book approach
- Turn blogs into different types of content (downloadable checklist, email course, video series)
- Create a Social Media Sharing Calendar and write posts that get attention.
10 Ways to Improve Your Social Media Strategy ImmediatelyRebekah Radice
To succeed in social media, you have to do the work. That means putting a plan in place and taking an integrated and strategic approach. Here's 10 ways to improve your social media strategy immediately.
Put the Fun (and ROI) Back in Your Content MarketingHunter Boyle
Feeling constrained by your campaigns? Creative juices a bit stagnant lately?
Let’s inject some fun and flavor back into your content marketing efforts. We’ll explore several fun, clever, creative campaigns that worked (and a couple that didn’t). You’ll come way with ideas and inspiration you can put to work right away on Monday. Or right away, if you're viewing this on @slideshare!
#contentmarketing #socialmedia #email #video
Blogging: an inexpensive medium to generate leads and value for your website
Mr. Adam Franklin, Marketing Manager, Bluewire Media, Australia. 8th June 2013
Bluewire Media General Manager Toby Jenkins goes through the web strategies available for event and conference organisers to help them plan, promote and execute events. Go to http://www.bluewiremedia.com.au/webstrategiesforevents to find out more.
Objetivos:
1.Comprobar el funcionamiento apropiado e individualizado del dispositivo.
2.Detectar, tratar y prevenir problemas relacionados con el mismo: técnicos ó clínicos.
Social media is redefining the world of marketing and public relations. It is no longer a question of whether or not we engage, but rather how we do so. The way in which companies interact with employees, customers, and other businesses via social media networks is more important. In
this real time environment the challenge is to engage in a way that encourages participation. Join us for an encompassing look at how social media can work in your business environment.
Social networking 101: Facebook, Twitter, LinkedIn and more! Diane Windingland
This presentation gives an overview of Social Networking and Social Media focusing on the Big 5: Facebook, Twitter, LinkedIn, YouTube, and Wordpress (not too much on YouTube or Wordpress). Screen shots are used for examples. The end of the presentation is a heartwarming non-business example of how a facebook post led to 10 year old girl getting a kidney donation from a stranger.
Similar to Dealer Council - Truth about Social Media for Business (20)
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
36. Connect If you’d like a hand with your web strategy or a speaker at an event , please get in touch. @Franklin_Adam 1300 258 394 @Toby_Jenkins
Editor's Notes
Best stat – 14% vs 78%. Best form of marketing...? WOM + Referral. Social is WOM on STEROIDS. Social media is a bit like coming to a work function – some friends, you know some people, some are strangers but relationships evolve.
Who’s on Twitter...? Everyone else can tune out for 30 secs.
Uses Social Media? Success with Social Media? Move country? WHO WANTS TO WIN BLUEWIRE WINE..? Pass bucket & add your card. STAND UP: Who uses Facebook? Blogs? YouTube? Twitter? LinkedIn?
Wasting time, say something wrong, start a fight, get fired, get sued, negative comments …
Don’t have enough time, employees might waste time, it’s often banned.
Jeff Jarvis, Computer warranty. Shocking customer service. Blogged + 253 comments. No response. Dell Hell. #1 on google for DELL. Share price dropped. Then they realised. Michael Dell came back, $1.5m to resurrect problem. Corporate Blog + Idea Storm. Met @RichardatDELL Now DELL are leading the way!
5 years ago: Twitter & Facebook didn’t exist, so faster now.
Free. Social Media monitoring tool? LINK on landing page!
Done properly can have a positive effect IF you know & follow the rules!
Social media is like one big cocktail party. Meeting new people, hanging out with people we like. LISTEN, ASK, NEVER SHOUT
Von Bibra
Authentic + Honest
WHAT STEPS did you do with last marketing effort to make it “sharable?” We did this for our event. 42 retweets. Which reached ~20,000 extra followers (personally endorsed too) REACHED 40 x our 521 followers. Who bought tickets via TWITTER (not on our email list).
Facebook’s terms have changed slightly re: COMPETITIONS but the case study still stands as example of using existing features!
Single Greatest Business Asset. National Publications, book deal & interactions with 100s of 1000s of small business owners. Significant Search Engine traffic, EVEN NONE TRUE, would still do it. Instrinscally rewarding. Makes better THINKER, WRITER, SPEAKER, SALESPERSON, and FOCUSED on LEARNING...
BLANK OUT SCREEN. Many of you received our 1 st EDM. Toby & I in business 12 months & we wrote to everyone we knew. Written in, double, triple, quadruple checked the spelling, HIT SEND. Sit back, breath a sign of relief & wait for the email to arrive in Inbox --- DEAR ADAM. To all 700 people. Good for the 3 Adams but terrible for everyone else! For Bluewire – it is still our best form of social. 3Ps – people, participation, promotion. Mistakes – Dear Adam, WIIFM, Prizes, In This Issue
All marketers are for these 1-on-1 convos.
Hypothetical – Robert Scoble – mega blogger & the Internet’s 1 st TRUST AGENT – KDBi – late at night – doesn’t quite get the hang of it --- and because his daughter is sick he gives up, spits dummy & gives it a terrible review on his blog. He tweets about it, blogs & causes huge reputational damage for KDBi and the industry. HOW DO YOU RESPOND…?? Break into groups of 3 & 4 for a few minutes.
How to get on the front foot using social media Might have seen Play video
4,859,919 followers! Question: think back to the last marketing activity you did... How did you personalise it???
180 videos in 48 hours. Ashton Kutcher, Demi Moore, Christina Appelgate, Twitter founder, high profile bloggers, Starbucks (10m facebook fans) Twitter followers increase 1000% Facebook “LIKED” by 600,000
Imagine what that would cost on TV?
55% increase in sales (3 months) 107% increase in sales (once @replys came out) --- but they ‘stopped’ their campaign rather than continued al the good work. 23 tweets since July 2010.
Save your questions….
Not SOCIAL bc POPULAR It’s SOCIAL because it BUILDS RELATIONSHIPS via GOOD CONTENT NOT CONTENT about you CONTENT That solves people’s problems Not WEB MARKETING on a whim It’s about a WEB STRATEGY that positions you as the only choice to do business with.