This document outlines a presentation about social media strategy for businesses. It discusses whether social media is just a fad, and addresses common fears about using social media. It then covers the major social media platforms of Twitter, Facebook, blogs, email and YouTube. The presentation provides advice on developing a social media strategy, including setting up pages, securing URLs, publishing content, engaging with others, and measurement. It also includes tips for beginner and intermediate-level social media strategies and shares results and statistics about the effectiveness of different tactics.
12.02.10 associations forum - truth about social media for non profitsBluewire Media
The Truth about Social Media for Associations and Not For Profits:
2 things:
1. You need to put yourself into the shoes of those you want to take action for your cause
2. You are sitting on a golden opportunity - your membership.
12.02.10 associations forum - truth about social media for non profitsBluewire Media
The Truth about Social Media for Associations and Not For Profits:
2 things:
1. You need to put yourself into the shoes of those you want to take action for your cause
2. You are sitting on a golden opportunity - your membership.
How to lead a social media engagement strategy, presented by Ryan DickersonSocialMedia.org
In his Brands-Only Summit presentation, Cox Media Group's Ryan Dickerson teaches a class on how to lead a social media engagement strategy.
He shares how to build a scalable, effective plan to engage customers, fans, and critics in social conversations.
How to integrate social media with customer service, presented by Keith McArthurSocialMedia.org
In his Brands-Only Summit presentation, Rogers Communications' Keith McArthur teaches a class on how to integrate social media with customer service.
He shares how to manage a scalable and reliable process to extend customer service to social channels.
How to decide between outsoucing and internal, presented by Barbara LissSocialMedia.org
In her Brands-Only Summit presentation, Motorola Mobility's Barbara Liss teaches a class on how to determine which functions are essential for your in-house team and what you should outsource to external agencies.
She provides clear steps to take and questions to ask when your team is faced with making the decision to outsource or keep the responsibilities internal.
Tweet Success: Social Media Trends and StrategiesVicki Davis
This presentation outlines current trends in social media and my strategy for how I share as a teacher. This "peek behind the curtain" of an active social media blogger and Twitterer with almost 100,000 Twitter followers shows how you can balance a career and use social media on the side by creating a personal social media strategy.
[Webinar] How to Pull Off a Wildly Successful #GivingTuesday CampaignWeDidIt
Plan ahead for a successful #GivingTuesday!
750,000 hashtag mentions. 32.7 MILLION Twitter impressions. 470% increase in online donations for the day. #GivingTuesday is blowing up!
#GivingTuesday puts a philanthropic spin on the post-Thanksgiving mega-sales like Black Friday and Cyber Monday, but instead of buying things, the general public is encouraged to support a nonprofit that's important to them.
Interested in trying a #GivingTuesday campaign at your nonprofit? Join us for a short, 45-minute webinar to get a great strategy in place!
You'll learn how to:
Build a social media strategy around #GivingTuesday
How to leverage your supporter base and influencers to get your campaign off the ground
Proven email tips to increase opens and clicks
How to follow up with first-time donors to increase retention
How to run a social media listening program, presented by Kathleen FettersSocialMedia.org
In her Brands-Only Summit presentation, First Republic Bank's Kathleen Fetters teaches a class on how to successfully run a social media listening program.
She goes into detail about listening, monitoring, and tracking social media conversations and applying those insights to your social media strategy.
Merging social practices into one... and how a musical helped us find our way...SocialMedia.org
In his Brands-Only Summit presentation, Kaiser Permanente’s Vince Golla shares how a $55B health care organization uses social media to harmonize paid, owned, and earned channels.
He talks about how they've merged social between internal departments so that their content can coexist, no matter which department it comes from.
Do you lead a social media team in a government or non-profit organization? If so, you'll want to consider these 10 key points for leading your social media efforts.
Engaging Younger Donors with Online MarketingSterling Perry
Learn what motivates younger donors to give to nonprofits. Using you website, social media & email marketing. Your nonprofit can successfully engage the powerful millennials.
Delivering Un-carrier results in social support, presented by Michelle MattsonSocialMedia.org
In her Brands-Only Summit presentation, T-Mobile’s Michelle Mattson explains how their social customer support team (T-Force) has evolved in the social media space over the past two years.
She talks about their bold new Un-carrier movement, the social listening tools they use, and their partners across the organization that have helped them become the number one socially devoted brand on Facebook.
Identifying, empowering, and asking for more from your influencers, presented...SocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, SocialSphere and Harvard’s Institute of Politics' John Della Volpe explains how best to identify, empower, and ask for more from your most important social media influencers.
He shares a case study from his work with the Los Angeles Kings hockey team about empowering fans through Twitter engagement.
(Mr Marian Kopp Presentation Dwi Export Forum June 2012 Print VersionMarian Kopp
Presentation / Speech about International Wine Marketing at German Wine Institute DWI (Deutsches Weininstitut) June 2012, Oppenheim Germany, by Marian Kopp, Managing Director DEUTSCHES WEINTOR eG
How to lead a social media engagement strategy, presented by Ryan DickersonSocialMedia.org
In his Brands-Only Summit presentation, Cox Media Group's Ryan Dickerson teaches a class on how to lead a social media engagement strategy.
He shares how to build a scalable, effective plan to engage customers, fans, and critics in social conversations.
How to integrate social media with customer service, presented by Keith McArthurSocialMedia.org
In his Brands-Only Summit presentation, Rogers Communications' Keith McArthur teaches a class on how to integrate social media with customer service.
He shares how to manage a scalable and reliable process to extend customer service to social channels.
How to decide between outsoucing and internal, presented by Barbara LissSocialMedia.org
In her Brands-Only Summit presentation, Motorola Mobility's Barbara Liss teaches a class on how to determine which functions are essential for your in-house team and what you should outsource to external agencies.
She provides clear steps to take and questions to ask when your team is faced with making the decision to outsource or keep the responsibilities internal.
Tweet Success: Social Media Trends and StrategiesVicki Davis
This presentation outlines current trends in social media and my strategy for how I share as a teacher. This "peek behind the curtain" of an active social media blogger and Twitterer with almost 100,000 Twitter followers shows how you can balance a career and use social media on the side by creating a personal social media strategy.
[Webinar] How to Pull Off a Wildly Successful #GivingTuesday CampaignWeDidIt
Plan ahead for a successful #GivingTuesday!
750,000 hashtag mentions. 32.7 MILLION Twitter impressions. 470% increase in online donations for the day. #GivingTuesday is blowing up!
#GivingTuesday puts a philanthropic spin on the post-Thanksgiving mega-sales like Black Friday and Cyber Monday, but instead of buying things, the general public is encouraged to support a nonprofit that's important to them.
Interested in trying a #GivingTuesday campaign at your nonprofit? Join us for a short, 45-minute webinar to get a great strategy in place!
You'll learn how to:
Build a social media strategy around #GivingTuesday
How to leverage your supporter base and influencers to get your campaign off the ground
Proven email tips to increase opens and clicks
How to follow up with first-time donors to increase retention
How to run a social media listening program, presented by Kathleen FettersSocialMedia.org
In her Brands-Only Summit presentation, First Republic Bank's Kathleen Fetters teaches a class on how to successfully run a social media listening program.
She goes into detail about listening, monitoring, and tracking social media conversations and applying those insights to your social media strategy.
Merging social practices into one... and how a musical helped us find our way...SocialMedia.org
In his Brands-Only Summit presentation, Kaiser Permanente’s Vince Golla shares how a $55B health care organization uses social media to harmonize paid, owned, and earned channels.
He talks about how they've merged social between internal departments so that their content can coexist, no matter which department it comes from.
Do you lead a social media team in a government or non-profit organization? If so, you'll want to consider these 10 key points for leading your social media efforts.
Engaging Younger Donors with Online MarketingSterling Perry
Learn what motivates younger donors to give to nonprofits. Using you website, social media & email marketing. Your nonprofit can successfully engage the powerful millennials.
Delivering Un-carrier results in social support, presented by Michelle MattsonSocialMedia.org
In her Brands-Only Summit presentation, T-Mobile’s Michelle Mattson explains how their social customer support team (T-Force) has evolved in the social media space over the past two years.
She talks about their bold new Un-carrier movement, the social listening tools they use, and their partners across the organization that have helped them become the number one socially devoted brand on Facebook.
Identifying, empowering, and asking for more from your influencers, presented...SocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, SocialSphere and Harvard’s Institute of Politics' John Della Volpe explains how best to identify, empower, and ask for more from your most important social media influencers.
He shares a case study from his work with the Los Angeles Kings hockey team about empowering fans through Twitter engagement.
(Mr Marian Kopp Presentation Dwi Export Forum June 2012 Print VersionMarian Kopp
Presentation / Speech about International Wine Marketing at German Wine Institute DWI (Deutsches Weininstitut) June 2012, Oppenheim Germany, by Marian Kopp, Managing Director DEUTSCHES WEINTOR eG
Highlights and Insights from Social Media Marketing World 2019Mel Kettle
This presentation provides an overview and some insights Mel Kettle shared following her attendance at Social Media Marketing World in San Diego in March 2019.
These are slides from a master class I taught at the 2013 NC Philanthropy Conference. The introductory slides are very much social media 101. Later in the presentation we deal with integrating social and digital media into fundraising campaigns. http://www.jenningsco.com
Presentation to introduce social media as a marketing elements to today's digitally savvy marketers. Presentation includes tips and techniques to build a strategy to meet one's business needs.
How to Get Started with Social Media MarketingJeff Bullas
Social media is changing everything. How we communicate, do business and read our news. The biggest change to business is that it is democratizing marketing. You can now create and publish and market your own 30 second ad via YouTube. You can publish your own articles and educate your customers via your blog. Then you can engage, distribute and market to your customers and Prospects on Facebook, Twitter and LinkedIn. You now have control over your own marketing. It is the end of business as usual.
Joanne Sweeney-Burke teachers you how to develop your Social Media Strategy in this course developed for Clare Local Development Company. Copyright to Digital Training Institute.
Social Media and Inbound Marketing has transformed the marketing landscape. In parallel the cost of producing and distributing quality video has dropped dramatically. This webinar will cover how marketers can take advantage of these trends to use Social Video to drive results. How do you balance Magic and Logic to tell stories that will inspire your customers to act?
Topics Covered:
- Overview of Social Video - what is it, when should you use it
- Creating a Social Video strategy in Paid, Earned and Owned Media Landscape
- How to build in inherent virality into your videos so they get shared
- The power of storytelling
- Insider look into HootSuite's Social Video strategy
- Real world examples of strategies that work
(Social Media + Video) - Cat Videos = Awesome
Social Media and Inbound Marketing has transformed the marketing landscape. In paralel the cost of producing and distributing quality video has dropped dramatically. This webinar will cover how marketers can take advantage of these trends to use Social Video to drive results. How do you balance Magic and Logic to tell stories that will inspire your customers to act?
Topics Covered:
- Overview of Social Video - what is it, when should you use it
- Creating a Social Video strategy in Paid, Earned and Owned Media Landscape
- How to build in inherent virality into your videos so they get shared
- The power of storytelling
- Insider look into HootSuite's Social Video strategy
- Real world examples of strategies that work
FMI SQF - The Good, The Bad and The Ugly of Social MediaHelen Levinson
Social media has experienced an explosion of growth over the last few years and has become much more than just a personal tool to have fun and stay connected; it is a vehicle that brands use to market their businesses, services and products online. But along with the benefits of using these tools lie potential pitfalls. Consider if information was leaked online and, even worse, you didn’t know it was out there. Are you prepared for serious damage control? Regularly monitoring your online reputation is crucial in protecting your brand. By following activity on social networks, blogs, message boards, and keeping an eye on YouTube videos, retailers can be aware of issues that arise, in turn respond quickly, minimizing the potential threat.
Participants will learn:
• 6 Social Media Best Practices
• Online Reputation Risk Management and Tracking
• Ways to Identify Online Threats
• YouTube Videos and Safety Control
• Compliance Issues Using Social Media
Strategic Entrepreneur - The Truth About Social Media
1. The Truth About
Social Media for Business
• Is it a Fad?
• Your worst fears
• Twitter, Facebook, Blogs, Email & YouTube
• Social Media Strategy
• Q&A
Adam Franklin,
Marketing Manager
49. Thank you.
!
Adam.Franklin@BluewireMedia.com.au
@Franklin_Adam
If you’d like a hand with your social
media, please get in touch!
1300 258 394
Connect
1st office. Crows. Where are you from? Ashrove.\nGOOD NEWS. Now is best time to me marketing your business. \nBEST TIME to market\nWEB TOOLS (free) \n\n1-2-3 warm the brain up. Scientifically proven to make you smarter, so know you’re smarter now than when you walked in!\n
Best stat – 14% vs 78%. Best form of marketing...? WOM + Referral. Social is WOM on STEROIDS. \n\nSocial media is a bit like coming to FULL DAY WORKSHOP STRANGERS  ACQUAINTENCES  FRIENDS  CUSOTOMERS\n\nSM is about People. Earning Attention. Building Trust & Nurturing Relationships.\n
Amazon, Instagram or Netflix??\n
\n
DRAW OB WHITEBOARD\nWho’s on Twitter...? Everyone else can tune out for 30 secs. \n\nNot offended if you look at your phone. Only if you’re tweeting. \nI’ll be checking my phone during the videos for tweets. And i know where your sitting if anyone saying anything nasty about! \n
Uses Social Media?\nSuccess with Social Media?\nMove country? STAND UP: Who has a website? Email Marketing? Facebook? Blogs? YouTube? Twitter? LinkedIn? Google +? MySpace? Pintersest? Gentlemint? \n\nWHO WANTS TO WIN BLUEWIRE WINE..? Pass bucket & add your card. \n
Wasting time, say something wrong, start a fight, get fired, get sued, negative comments … \nSPAM laws, CC database and deluge of abuse\nWORSE YET: Named and shamed by a blogger\nFAVE: One-click unsubscribe. 73000 customers.\nbutton\n
 21-year-old female college student in Seattle from Weiner's Twitter account\nSend lewd pic via twitter & there was a huge uproar. He fell on sword and was forced resigned. \n\nNatural reaction – ban Twitter – avoid potential embarrassment.\n\nWhat if Weiner had taken a knife and stabbed the girls??\n
Are the knives to blame? With training knives are extremely useful in the kitchen. Without training you’re likely to cut your finger.\n\nTODAY:\nHighlight the pitfalls & how to avoid the embarrassment & loss of revenue\nShow you case studies of companies using Twitter, Facebook, YouTube, Email & Blog.\nYour social media strategy and how you’d respond in a crisis.\n
Don’t have enough time, employees might waste time, it’s often banned.\n
Jeff Jarvis, Computer warranty. Shocking customer service. Blogged + 253 comments. No response. Dell Hell. Press started writing. #1 on google for DELL. Share price dropped. Then they realised. (email + word of mouth… pre-facebook + twitter)\nMichael Dell came back, $1.5m to resurrect problem. Corporate Blog + Idea Storm. \n\nSpoke on panel with @RichardatDELL Now DELL are leading the way!\n
How much would you pay for a tool to prevent that happening to you?\nFree. Social Media monitoring tool? \nLINK on landing page!\nCaught doing something embarrassing\n
Done properly can have a positive effect IF you know & follow the rules!\n
Social media is like one big cocktail party. Meeting new people, hanging out with people we like. LISTEN, ASK, NEVER SHOUT. KNOW LIKE & TRUST.\nAt a BBQ – you don’t give financial advice, you chat!\n
\n
Sydney Opera Centre.\nAuthentic + Honest\n\nDon’t let fear of making a mistake stop you from starting.\n\nIt’s like learning to ski, ride a bike or learn a language ---- making a few mistakes is part of the learning process\n
\n
With in 3 minutes a genuine referral.\n
8 by the end of day\n2 private messages \n1 text message\n
\n
Ebooks for chefs, restaurant o\nPIGGY BANK\n\nDollarmite account in Grade 1 (1986)  each week 50c  built an asset you can withdraw from  Pays InterestInvest in remarkable content  RTs, links + likes are compound interest  they accumulate and build value.\nwners etc\n
\n
You’re sitting on gold. Done the hard work. Just share it!\n
Does anyone here want more email? More email from people you don’t know?\nRolex, Nigeria, Viagra.\nEmail marketing isn’t dead. Bad email marketing is DEAD\nDear Rich Bastard\n---------\nBLANK OUT SCREEN. Everyone’s got an email address? Who wants more email? From strangers..?\nMany of you received our 1st EDM. Toby & I in business 12 months & we wrote to everyone we knew. Written in, double, triple, quadruple checked the spelling, \nHIT SEND. Sit back, breath a sign of relief & wait for the email to arrive in Inbox --- DEAR ADAM. To all 700 people. Good for the 3 Adams but terrible for everyone else!\nFor Bluewire – it is still our best form of social. 3Ps – people, participation, promotion.\nMistakes – Dear Adam, WIIFM, Prizes, In This Issue\n
2.9 billion people have email. Cup of rice is all the emails sent per day. Facebook + Twitter = 0.2%\nEveryone has email, Personal, Transactional, Business-y, inner sanctum, its in your inbox\nRemember when email came out. 1 address per company, only senior execs could be trusted, printed out, --> who does biz via email?\n\n
Email drives sales. SM for engagement\n
CBA was drafting an email to go out to all their high net worth clients, and as a stop-gap measure they addressed the email Dear Rich Bastard. It got sent.\n
\n
\n
\n
\n
\n
\n
\n
Remarkable content - hire a journalist student or grad. Digital Native.\n50% engaging 50% creating content\nNext HIRE: journo. \n\nDigital\nReach\nAnalytical\nContent\n
\n
\n
\n
\n
\n
thank you note, birthday card, follow up email or flowers?\n
\n
\n
Save your questions…. \n\nROI?\nSocial media is about relationships\nWhat’s the ROI of answering your phone, replying to emails or saying Hi to someone, sending flowers,\n- Over time you’ll win business thanks for relationships you’ve nurtured on social media.\n\nFinding the time? \n-- iPhone – utilise dead time (at an airport, waiting for a meeting)\n-- hire a journalist\n-- hire a GenY – it’s second nature, not work!\n
Like having a personal trainer for a marathon.\n\nYou can give it a go by yourself (4:03)\nSean can get a training program \nSean can train you (3:34)\nSean can train with you (you rise to the level of those around you)\n
Not SOCIAL bc POPULAR\nIt’s SOCIAL because it BUILDS RELATIONSHIPS via GOOD CONTENT\n\nNOT CONTENT about youCONTENT That solves people’s problems\n\nNot WEB MARKETING on a whim It’s about a WEB STRATEGY that positions you as the only choice to do business with.\n
This is the stuff I love. Email me, tweet me, always happy to help & chat!\n