Making Social Media Work for Businesspeople, Presents the basics and what is needed to create a Marketing 2.0 strategy. Understanding the Power of Social Marketing and how to access this power for competitive advantage
Monologue to Dialogue Social Media And Digital Marketing MWalshMartin Walsh
**I've just uploaded the newest version here - http://slidesha.re/hNHbao
This is the detailed Digital and Social Media Marketing PowerPoint deck I have shared with the LAMP @ AFTRS Social Media seminar attendees. It is a general summary of some of the strategic development I have done over the past 36-48 months across digital marketing, social influence marketing, digital PR, measurement and analytics etc. I have much more material (and of course knowledge) on each subject contained in this deck. This deck is meant to provide newcomers some insight and guidance into a global enterprise level digital marketing and social influence marketing approach. **Some slides are not converting properly so I have reverted to a .PDF file. If you want a copy of the PowerPoint version please contact me.
Social Media Inside The Brand: DuPont Case Study
Learn first-hand about the internal battles, struggles and success you can expect in the Wild West world of Social Media. Hear about the legal aspects of Social Media, how to develop a proper Social Media Marketing policy, and how to sell a "word of mouth" project internally.
* Gary Spangler, eMarketing, DuPont
Social Media 2010: Competitive Advantage and SurvivalPatsy Stewart
The Salem-Roanoke County Chamber hosts a seminar Social Media 2010: Competitive Advantage and Survival, presented by Entwine Inc. The seminar will focus on changing the mindset of Company Owners and Senior level Executives and educate them on Social Media and how it will impact their business whether they participate or not.
Global Branding: Building a Community of Brand EnthusiastsKantar
2010 Corporate Image and Branding Conference: Emerging Opportunities in the Era of Social Media. Nigel Hollis presents: “Global Branding: Building a Community of Brand Enthusiasts”
Monologue to Dialogue Social Media And Digital Marketing MWalshMartin Walsh
**I've just uploaded the newest version here - http://slidesha.re/hNHbao
This is the detailed Digital and Social Media Marketing PowerPoint deck I have shared with the LAMP @ AFTRS Social Media seminar attendees. It is a general summary of some of the strategic development I have done over the past 36-48 months across digital marketing, social influence marketing, digital PR, measurement and analytics etc. I have much more material (and of course knowledge) on each subject contained in this deck. This deck is meant to provide newcomers some insight and guidance into a global enterprise level digital marketing and social influence marketing approach. **Some slides are not converting properly so I have reverted to a .PDF file. If you want a copy of the PowerPoint version please contact me.
Social Media Inside The Brand: DuPont Case Study
Learn first-hand about the internal battles, struggles and success you can expect in the Wild West world of Social Media. Hear about the legal aspects of Social Media, how to develop a proper Social Media Marketing policy, and how to sell a "word of mouth" project internally.
* Gary Spangler, eMarketing, DuPont
Social Media 2010: Competitive Advantage and SurvivalPatsy Stewart
The Salem-Roanoke County Chamber hosts a seminar Social Media 2010: Competitive Advantage and Survival, presented by Entwine Inc. The seminar will focus on changing the mindset of Company Owners and Senior level Executives and educate them on Social Media and how it will impact their business whether they participate or not.
Global Branding: Building a Community of Brand EnthusiastsKantar
2010 Corporate Image and Branding Conference: Emerging Opportunities in the Era of Social Media. Nigel Hollis presents: “Global Branding: Building a Community of Brand Enthusiasts”
Online Makeover: As Technology Changes, So Should Your Web SiteChris Gee
Online Makeover: As Technology Changes, So Should Your Web Site. Article from PR News dated September 20, 2010 featuring Chris Gee, Managing Director of Proof Integrated Communications.
Digital Engagement Journey | Keynote Jay RamsanjhalJay Ramsanjhal
Digital Engagement = Digital Transformation + Customer Engagement. in most digital projects we tend to forget what matters most and that digital is a means to create better customer experiences. Digital Engagement helps organizations align their transformational compass.
Digital Engagement: 5 Steps to Build, Analyze & Measure Your Digital Engageme...SnapApp
In today’s digital world, customers and fans demand engagement across channels; but most companies still struggle with a comprehensive strategy that combines the content, involvement & acquisition tactics required to do so. See examples that any business can use to build a strategy that fuels growth.
Social Media around the World 2012 (by InSites Consulting)InSites Consulting
Social Media around the World 2012 report by InSites Consulting (data collected by SSI and translations by No Problem). The full reports offers 5 eye-catching insights on the status of social media and more than 2.000 facts & figures about social media in 19 countries. Topics cover main adoption and usage, interactions of consumers with brands, impact of branded conversations, evolution of mobile and the opportunities for structural collaboration between consumers and brands. For more information contact Marketing@InSites-Consulting.com.
Curious about Facebook’s new cryptocurrency Libra? Confused about the rise of video game partnerships through the likes of Fortnite? Or do you just want to know more about the latest influencer crackdown?
This edition of the State of Social explores these new trends, along with the latest stats and key format updates from all the major social platforms.
How can you build up long-lasting relationships with dialogue partners and use social media to attract and engage quality customers? By Jaydip Chowdhury
Five Best Practices for Social Media MeasurementRyan Green
In a webcast co-hosted by the AMA and SAS, presenters described three areas of focus for using social media, and the five best practices for being effective in social media. This paper provides a summary of that webcast.
Five Principles for Storytelling in a Multi-Screening WorldOgilvy Consulting
The increase in multi-screening, coupled with time spent on social channels, means content creation strategies need to evolve. Here are five principles to help you succeed.
Social Media - 8 lessons about what it is and why it's vitalAugie Ray
A presentation given to communicate important aspects of Social Media--what it is, where's going, how it will change offline communications and relationships, and what this all means to business.
Aprovecha el potencial Social Media para impulsar tu marca y traducir en ventas tu estrategia digital. Ponencia/Taller para el Punto de Activación Empresarial Móvil de la Junta de Extremadura
ATENCIÓN: Donde dice venta puede sustituir por seducir, fidelizar, generar tráfico, leads... eres tú quien marca tu objetivo 2.0 para tu proyecto o iniciativa!
Online Makeover: As Technology Changes, So Should Your Web SiteChris Gee
Online Makeover: As Technology Changes, So Should Your Web Site. Article from PR News dated September 20, 2010 featuring Chris Gee, Managing Director of Proof Integrated Communications.
Digital Engagement Journey | Keynote Jay RamsanjhalJay Ramsanjhal
Digital Engagement = Digital Transformation + Customer Engagement. in most digital projects we tend to forget what matters most and that digital is a means to create better customer experiences. Digital Engagement helps organizations align their transformational compass.
Digital Engagement: 5 Steps to Build, Analyze & Measure Your Digital Engageme...SnapApp
In today’s digital world, customers and fans demand engagement across channels; but most companies still struggle with a comprehensive strategy that combines the content, involvement & acquisition tactics required to do so. See examples that any business can use to build a strategy that fuels growth.
Social Media around the World 2012 (by InSites Consulting)InSites Consulting
Social Media around the World 2012 report by InSites Consulting (data collected by SSI and translations by No Problem). The full reports offers 5 eye-catching insights on the status of social media and more than 2.000 facts & figures about social media in 19 countries. Topics cover main adoption and usage, interactions of consumers with brands, impact of branded conversations, evolution of mobile and the opportunities for structural collaboration between consumers and brands. For more information contact Marketing@InSites-Consulting.com.
Curious about Facebook’s new cryptocurrency Libra? Confused about the rise of video game partnerships through the likes of Fortnite? Or do you just want to know more about the latest influencer crackdown?
This edition of the State of Social explores these new trends, along with the latest stats and key format updates from all the major social platforms.
How can you build up long-lasting relationships with dialogue partners and use social media to attract and engage quality customers? By Jaydip Chowdhury
Five Best Practices for Social Media MeasurementRyan Green
In a webcast co-hosted by the AMA and SAS, presenters described three areas of focus for using social media, and the five best practices for being effective in social media. This paper provides a summary of that webcast.
Five Principles for Storytelling in a Multi-Screening WorldOgilvy Consulting
The increase in multi-screening, coupled with time spent on social channels, means content creation strategies need to evolve. Here are five principles to help you succeed.
Social Media - 8 lessons about what it is and why it's vitalAugie Ray
A presentation given to communicate important aspects of Social Media--what it is, where's going, how it will change offline communications and relationships, and what this all means to business.
Aprovecha el potencial Social Media para impulsar tu marca y traducir en ventas tu estrategia digital. Ponencia/Taller para el Punto de Activación Empresarial Móvil de la Junta de Extremadura
ATENCIÓN: Donde dice venta puede sustituir por seducir, fidelizar, generar tráfico, leads... eres tú quien marca tu objetivo 2.0 para tu proyecto o iniciativa!
La influencia del cambio climático en el mundo y en nosotrxsinexsos
El Cambio Climatico existe y lo está cambiando todo. Desde inexsos compartimos nuestra visión, conocimiento y experiencia desde un enfoque humano del calentamiento global. ¿Has pensado que el cambio climático es también una cuestión de género? ¿Es compatible capitalismo y cambio climático? ¿Hacía dónde vamos? ¿Cómo nos afecta? ¿Qué podemos hacer más allá del consumo? Estas y muchas más reflexiones para potenciar una nueva Cultura Climática. Un proyecto de AUPEX y Diputación de Cáceres.
CoInnovación Empresarial. Creación de Ecosistemas de Innovación Colaborativosinexsos
En el marco del Programa TAE&e de Diputación de Cáceres y CEEI, compartimos claves y herramientas para la CoCreación de Ecosistemas de Innovación Colaborativos, que permitan diseñar espacios de colaboración abierta y distribuida que potencien el desarrollo de productos y servicios innovadores enfocados en la mejora empresarial, emprendedora, social y territorial.
This presentation will help senior marketers make sense of Marketing 2.0, PR 2.0, and Conversation Marketing. You will learn how to re-structure your departments and operate effectively in the new marketing ecosystem. Through real-world case studies, I will demonstrate how forward-thinking organizations are capitalizing on simple and affordable digital outreach tools, including e-mail, blogs, search engines, social networks and mobile applications.
Presentación que utilizamos en el taller sobre Emprendimiento e Innovación Social que facilitamos para el VI Encuentro de Juventud organizado por el Consejo de la Juventud de Talavera de la Reina, el día 19 de marzo de 2016 en el Albergue La Casa de los Forestales, Urda (Toledo). Un lugar con encanto en la Sierra de Luenga.
Social Media for Sustainable Business [Fall 2010 Refresh]Earthsite
[UPDATED with extensive 'applications' section and new 'trends' information]
Social media has changed marketing and sustainable business is perfectly positioned to leverage this technology.
This is a presentation given to the Presidio MBA program by JoeyShepp.com, new media maven. It covers social media trends, principles, case studies, and how-to topics.
Twitter @JoeyShepp your question about new media and sustainability.
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Entwine Inc at the 2010 ASC Conference
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Ira Kaufman and Patsy Stewart with Entwine Inc., at the 2010 ASC Spring Conference.
Bridgeline Digital Get Them Talking Social Strategies that Bring Leads In Fr...Bridgeline Digital
Speakers:
Matt Sullivan - Director of Account Management, Bridgeline Digital
Brian Harris - Director of Digital Services, iSG Bridgeline Digital
It’s no secret that Social Media’s influence as a business channel is growing by the day. Nearly half of all online shoppers rely on Social Media when making a purchase decision. Marketers know this – in fact, 93% say they currently use Social Media for business. But being Social isn’t just robotically pushing out content – it’s about developing a strategy focused on engagement and achieving real ROI. Where do you start? What tools do you need? Glad you asked, join our webinar to find out!
Finally, a clear recipe that marries the influence of Social Media with organizational goals.
• Purpose & Goals: Examination of what Social Media can offer your business
• Social Business: Measurement of true Social ROI
• Execution & Strategy: Identify the tools and planning needed to drive social success
A class presentation for a project in Management Information Systems class at Miami University. The client, new to the realm of social networking, was exploring options for family-friendly sites and network ideas. I was presented with the challenge of reviewing a current social network (ExpertVillage) and then making a recommendation of whether the firm should pursue a buy-out, or develop their own network. In the following slides, my team's recommendation's and findings are documented. Our proposed new venture is The Front Porch, a mix of social networking and social video site that seeks to gather families around meaningful activities that encourage growth and learning.
Tools to Humanize Your Organization: Using Social Media in Attraction & Reten...Paul Gillin
Blogs, podcasts, social networks and online videos are creating new centers of influence. The emerging world of social media presents exciting new opportunities for businesses to communicate directly with key constituents in ways that were unimaginable just a few years ago. Intermediaries are no longer necessary. You can now take you message directly to your public with minimal cost and waste. Business executives can bond with their customers constituents in ways they could never before imagine. Human resources professionals can reach out to prospective employees in a direct and cost-effective manner, without having to filter their message through media gatekeepers.
It’s an unprecedented opportunity, but it’s also a complex new world, with plenty of standards, practices and pitfalls that are foreign to most marketers.
Paul Gillin, an authority on the use of social media for marketing and customer relations, will provide strategic insight on how businesses can benefit from using these new tools to engage with their constituents.
Integrating Digital Marketing Strategies Into Your Nonprofit (and Measuring ROI)Shelly Kramer
Understanding digital marketing strategies is a critical component of success for businesses today. And nonprofit organizations and associations are businesses, too.
As such, they need to understand how to integrate digital media into their marketing efforts, how to use the power of social media to help with awareness, reach, community building and fundraising efforts and how to measure success.
This was a presentation that Shelly Kramer, CEO of Kansas City-based V3 Integrated Marketing gave in October of 2011 to a gathering of YMCA Chief Marketing Officers and Chief Technology Officers on digital media.
The presentation covered an overview of digital media, a discussion about how inbound marketing is dramatically different than outbound marketing, and a comparison of the costs of the two very different kinds of marketing tactics.
The presentation covered social media channels - like Facebook, Twitter, YouTube, LinkedIn and the corporate blog, and discussed how to integrate these channels into your overall marketing efforts - and how important that is.
Lastly, the presentation covered data and analysis and touched on the fact that having analytics and using them are two completely different things. Analytics and data can be the roadmap for any successful marketing (or fundraising) initiative. And they can play an integral role in analyzing the ROI of your marketing efforts - both traditional and those focused on utilizing social media channels and other inbound marketing strategies.
Integrating Digital Marketing Into Your Business Strategy: 2011 Agriculture M...Shelly Kramer
The Agriculture Media Summit (#AgMS) is the largest gathering of crop and livestock publications professionals in the U.S. The annual event is hosted by the American Agricultural Editors' Association (AAEA), the Livestock Publications Council (LPC) and the ABM AGri Council. The mission of the Ag Media Summit is to provide professional development and education opportunities for its members, as well as to promote, support and enhance the viability of ag media as an efective communications medium
I was asked to present at the 2011 #AgMS, held in New Orleans, LA on the topic of Integrating Digital Media Into Your Business and Measuring ROI. This presentation was intended to show #AgMS attendees how they could focus on bringing added value to their clients and prospective clients using digital channels, and then measure the impact of their efforts.
Sample investor presentation for other entrepreneurs to look at. Our old slides for GoingOn Networks from 2007, which is a social media platform for companies and organizations. BusinessWeek recognized GoingOn Networks in their "Best of the Web: Social Networking Tools" list for 2007.
The digital marketplace is changing daily but executives, managers and students are not prepared. We have created the Digitally Integrated Learning Environment to address this need of managers and millennials alike!
Everyone acknowledges the global business environment is dynamically changing with the adoption of digital technologies, globalization of the marketplace, and changes in the global workforce (75% of the workforce will be Millennials by 2025). As organizations respond to rapid-fire changes in the global digital business environment, they are forced to restructure to compete and survive, facing the challenges of digital transformation.
But are executives prepared to manage their organizations and seize the opportunities?
In three recent studies, executives speak out candidly on their state of un-preparedness!
f
What is your Digital Footprint?
How do you manage your online reputation?
What is your personal Brand?
How do you strategize to change your digital presence ?
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
2. Greetings!
I am Ira Kaufman, President Optimized Strategies, Ph.D. Marketing
As a Marketing Strategist, I combine 30 years of rich experiences with
businesses and nonprofits to develop the potential of companies and
institutions. Marketing is evolving and expanding. It requires an integration
of traditional advertising, online marketing, social media and networking to
develop competitive advantage.
I challenge owners and senior executives to clarify their goals and translate
them into a consistent Brand. Then our team develops an Integrated
Marketing Strategy that leverages social media and online marketing.
Please join me on a journey to discover the Power of Social Marketing2.0 …
Make it Work for Your Business .
Connect with me:
ira@optimizedstrategies.com Blog http://www.attractingtalenthub.com
LinkedIn http://www.linkedin.com/in/optimizedstrategies
540-563-2249 (office)
Twitter http://twitter.com/ira9201
540-875-8510 (cell)
Facebook http://profile.to/irakaufman
3. Invite you
25 min Journey
Opening the doorway to
New online networking tool
4Ps of Social Media –
Propagation, Power, Planning
and Participation
Challenging you to take action
Building Your Marketing 2.0
Strategy
Followup Programs in NOVA
4. Social Media Revolution …
ways that businesses interact
How are you using Social Media to
build your business ?
What are your challenges?
5. McKinsey & Co Report
• By 2010, traditional TV advertising will be one-third as
effective as it was in 1990. It assumes:
• 15% decrease in buying power driving by cost-per-thousand
rate increases
/
• 23 % decline in ads viewed due to switching off
• 37% decrease in message impact due to saturation
• Prime-time TV ad spending has increased over last decade by
about 40%, as viewers have dropped almost 50%. Paying more
for less translates into a much higher cost-per-viewer-reached.
http://www.mediabuyerplanner.com/2006/08/07/mckinsey_tv_selling_power
7. What is Web 2.0 ?
set of tools that allow people to build
social and business connections,share
information and collaborate on projects
online
includes blogs, video, wikis, social-networking
sites and other online communities, and virtual
worlds
Wall Street Journal December 15 2008
8. Marketing 2.0
User
Value Builder
- Company
- Employer Job Seeker
Product (WEB2.0 Brand)
- Partner
Place (online, offline)
Price ($, time, ease)
5Ps
Promotion (Integrated Marketing)
Publisher
Participation (Conversations)
Thought Leaders
9. #1 P … Propagation
Social media is new phenomenon for business
88% used to market their business
72% have used it for a few mo. or less
Demographic spending 10+hrs weekly
30-39 yrs- 45%
20-29 yrs- 40%
50-59 yrs- 39%
Benefit to business
81% - generated greater exposure
78% - increased search engine rankings
62% - gained new partnerships
50%- generated qualified leads
10. What do these companies
have in common?
Miller Brewing Co
Absolut Vodka
NASA
American Express
National Geographic
Bank of America
Oscar Mayer
Best Buy
Peace Corps
Big Rock Brewery
Pizza Hut
Carnival Cruise Lines
Rubbermaid
Charles Schwab
SEC
Dell
Southwest Airlines
H&R Block
Starbucks
Harley-Davidson
Taco Bell
Ikea
The Home Depot
JC Penney
The Wall Street Journal
Jet Blue
TJ Maxx
Kaiser Permanente
US Dept State
KFC
Victoria's Secret
Kodak
Volvo
Mayo Clinic
Wal-Mart
McKinsey & Company
11. Actively using Social Media
Increase sales
Build brand loyalty
Recuit passive jobseekers
Research target markets
Introduce products
Transform company culture
Raise new sources of funds
Gain new partnerships
Increase attendance at events
15. The Power Has Shifted
Any Time - Any Place - Any Way
Web2.0 Trends Updated 12/07 Jo,SanKuKT
16. #2 P … POWER
People play at Social Media with
vanity Facebook accounts, and tacit
LinkedIn accts and doing social
Tweets..
Few access its Power
How you access this Power?
17. Change your Mindset
Marketing 1.0 to Marketing 2.0
“Social Trend in which people use
technologies to get“” things that they need
from each other, rather from corporations”
18. Essence of the Future of Marketing
• It all starts with respect.
• Listening is marketing.
• Participation is marketing.
• Media is marketing.
• Conversations are marketing.
• Comments are marketing.
The Social Media Manifesto
19. Marketing Rules are Changing
It was It’s now
Pushing message to client Pulling client to the message
One way message Interactive conversation
Business generated content User generated content
Interrupt client- direct immediate action Engage, build relationship
Attention economy Attraction economy
Hard to measure results Real time metrics
Coveting information Sharing information
Charging for entry – block entry Giving free ebooks, product
21. Access the Big Five
Facebook
LinkedIn
Twitter
YouTube
WordPress-Blogs
22. Power of
• More than 140 million active users, 4th most-trafficked website in the world
• 42 Million US users
• Over 55,000 regional, work-related, collegiate, and high school networks
• More than 50% users are outside of college
• #1 site for people ages 18-25 (17MM); 25-34 (11MM); 35-54 (7MM)
• Fastest growing demographic is 35-54 yrs; growing at 276% last 6 mo
• 50% of users return daily.
• Facebook for Business Group rich source of information. 25,000+ members.
Statistics gathered directly from Facebook
23. Professional
Resource
• Launched in May 2003
• 38+ million experienced professionals from around the
world
• Represents 170 industries
• 10+ Million unique visitors per month
• Grew almost 380% from 2007
Data from LinkedIn
24. Goes Mainstream
Businesses are finding ways to tweet
7 million members 1387% growth last year
35-49 yrs 42% of members
• Doctors update patients about office hours
• Zappos, shoe retailer updates 14,000 followers
• COMCAST use it for customer services
• Real estate agents are selling Houses
• HCA uses for recruiting nurses
Journal October 27, 2008
25. Power of YouTube
“play for real”
TOP 3
Girlfriend- music video 118.2 MM
Evolution of Music 113.1
What’s the Altitude 72
Nielsen Rating – week ending April 5- 2009
1. American Idol FOX 24.4 million
2. Dancing With the Stars ABC 20.5
3. NCIS CBS 17.2
26. WordPress…Blogs
Transforms Websites
Businesses are adopting WEB2.0
• Search engine optimization friendly
• Interactive
• Content managed
• Builds relationships
• Real time metrics
27. Marketing 2.0
Lessons Gained
1. It’s not about a cheaper product or your idea;
It’s about creating engaging conversations.
It’s not about better coffee – it’s about the place (TWT)
It’s not about the hog, it’s about a lifestyle (Blog,YT, FB) )
2. Adjust from storytelling to putting on an online party (FB)
Talk Like Your Audience
Converse Don’t Shout
Talk to people first, before trying to sell anything
3. Create consistent great content, address questions directly
Whole Foods Twitter followers (405,000); Trader Joes (5,935)
29. Powerful Social Media Strategy
Obama has 403% more subscribers
Obama has 380% more
than McCain & 905% more
supporters than McCain
Obama: 2,379,102 supporters Viewers than McCain
McCain: 620,359 supporters • “Race” Speech 3.8 MM YouTube
• 4 MM Cable-3 channels
Obama has 240 times more
followers than McCain
Obama has 380% more
Obama:
supporters than McCain
@barackobama has 112,474 followers
Obama: Friends: 833,161
McCain:
McCain: Friends: 217,811
@JohnMcCain 4,603 followers
www.web-strategist.com/blog/2008/11/03/snapshot-of-presidential-candidate-social-networking-stats-nov-2-2008/
30. Pundits Share Lessons
Understand what social media is … real power lies in
the people
Recognize Social Media has changed the way
People gather
Process information
Then make decisions
Conclusion - consumers who visit these websites are
more likely to take action with the information that
they find – to vote, to make purchases, to interact
32. Does Your Company Need
Social Media?
• Do you want to be considered a leader in your
industry?
Does your target market use the internet to access
information, evaluate products or search for a business?
Are you satisfied with the results of your marketing
efforts?
Are you thinking of re-inventing your business model
in consideration of the new economic realities?
Challenge #2 Develop a Marketing 2.0 Strategy
33. Building Integrated
Marketing 2.0 Strategy
Integrated Marketing 2.0 Strategy
•
• Leverages traditional, online and social media with business development to generate
results.
• Analyzes your product/service; determines the relative power of each medium; and then
integrates them to optimize your results.
• Objectives
• Listening (research)- gain valuable input from partners
• Talking (promotion)- spread the message
• Energizing (sales)- engage enthusiastic partners to help “sell“/ “inform”
• Supporting- enable partners to support each other
• Embracing (collaboration)- interact with partners to develop better model
34. #4 P … Participation
Gain agreement among owners and senior management to new ways of
thinking
Assemble Integrated Marketing 2.0 Teams blending experience of media
Develop Integrated Marketing 2.0 Strategy conversations to develop:
WEB2.0 Brand- with your current and potential users
Employer Brand- with your job seekers and potential employees
Thought Leadership- with individuals of importance (access to
networks, information or expertise)
Make time to consistently participate in SM
Track and evaluate the results and adjust the strategy
Challenge #3 Use SM to augment your current
marketing efforts
35. Competitive Edge
The next three years will see a refinement of Integrated
Marketing 2.0 Strategies.
Businesses that engage these strategies will increase in
their value and realize a powerful competitive edge.
You are about to change how your company relates to its
customers
Challenge #4 If you think and operate with new
models, you will realize new results!
Challenge #5 Join NOVA Social Media Connect