5 strategies to turn your contacts into contracts

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5 strategies to turn your contacts into contracts

  1. 1. 5 Strategies to turn your contacts into contracts June 23, 2009 Presented by: Richard Brasser CEO The Targeted Group Twitter: #thetg
  2. 2. Review Step 1 Create A Connection Step 2 Build The Relationship Step 3 Provide A Memorable Experience Step 4 Collect Good Data Step 5 Continue The Conversation … NOW WHAT?
  3. 3. 73% of leads are never contacted…why? Throw them away! OR Create an effective program where the prospects want to hear from you.
  4. 4. HOW!?
  5. 5. 5 Strategies to Turn Contacts Into Contracts Bridge the gap between Marketing and Sales
  6. 6. STRATEGY 1 Lead Qualification Collect Good Data
  7. 7. STRATEGY 2 Get them to take the call
  8. 8. STRATEGY 3 Pre-educate about products/services
  9. 9. STRATEGY 4 Give timely information
  10. 10. STRATEGY 5 A no for now or a no forever?
  11. 11. • 81% were more likely to take a call from an EquiFirst representative •87% expressed a greater awareness of EquiFirst and its services •2/3 were more likely to do business with EquiFirst
  12. 12. Next Webinar: “The 365 day trade show”
  13. 13. Q&A

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