2012 Social Media Mega-Trends

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What are the social media mega trends for 2012? We discuss the power of the Internet as a communication tool, as well as social media as a marketing tool for every business in 2012.

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2012 Social Media Mega-Trends

  1. 1. MegaTrends
  2. 2. Mega MEG Tr A endsTrends
  3. 3. Presenters Brienne Torley Tim MischukCommunity Media Manager Mavensocial.com President
  4. 4. Agenda1) Introduction: Who we are2) Mega-Trends3) Data Roadmap4) MavenSocial Demo5) Questions and Answers Mavensocial.com
  5. 5. Population: 7B Mavensocial.com
  6. 6. Population: 7B Mavensocial.com
  7. 7. Population: 7BIn Developing countries 50% of the population is under 25 Mavensocial.com
  8. 8. Internet: Mavensocial.com
  9. 9. Internet: 2B online Mavensocial.com
  10. 10. Internet: 2B online Mavensocial.com
  11. 11. Internet: 2B onlineWorld’s largestdistribution channel Mavensocial.com
  12. 12. Social Media: Mavensocial.com
  13. 13. Social Media: 1B connected Mavensocial.com
  14. 14. Social Media: 1B connected Digital Relationships Mavensocial.com
  15. 15. Social Media: 1B connected Digital RelationshipsLargest Community of trackable digital relationship in history. Mavensocial.com
  16. 16. Social Media: 1B connected Digital Relationships Largest Community of trackable digital relationship in history.Ages under 25 work in Social Media Ages over 25 communicate in Social Media. Mavensocial.com
  17. 17. Social Media: 1B connected Digital Relationships Largest Community of trackable digital relationship in history.Ages under 25 work in Social Media Ages over 25 communicate in Social Media.Coca-cola has 37M likes, Mavensocial.com
  18. 18. Social Media: 1B connected Digital Relationships Largest Community of trackable digital relationship in history.Ages under 25 work in Social Media Ages over 25 communicate in Social Media.Coca-cola has 37M likes, translates to over 700M potential connections. Mavensocial.com
  19. 19. Social Media: 1B connected Digital Relationships Largest Community of trackable digital relationship in history.Ages under 25 work in Social Media Ages over 25 communicate in Social Media.Coca-cola has 37M likes, translates to over 700M potential connections. Mavensocial.com
  20. 20. Mavensocial.com
  21. 21. Analytics & Data = Success Mavensocial.com
  22. 22. Analytics & Data = Success In a sampling of top VC’s: Mavensocial.com
  23. 23. Analytics & Data = Success In a sampling of top VC’s: the #1 determinant of success over the past 10 years was how companies used data to predict outcomes Mavensocial.com
  24. 24. Marketing Channel Metrics 95 53 55 55 45 22 20 9Analytics & Data = 0:00 2:00 3:00 4:00 Success In a sampling of top VC’s: the #1 determinant of success over the past 10 years was how companies used data to predict outcomes Mavensocial.com
  25. 25. Marketing Channel Metrics 95 Blogger Conversion Rate 53 55 55 45 22 20 9Analytics & Data = 0:00 2:00 3:00 4:00 Success In a sampling of top VC’s: the #1 determinant of success over the past 10 years was how companies used data to predict outcomes Mavensocial.com
  26. 26. Marketing Channel Metrics 95 Blogger Conversion Rate 53 55 55 45 22 20 email Conversion rate 9Analytics & Data = 0:00 2:00 3:00 4:00 Success In a sampling of top VC’s: the #1 determinant of success over the past 10 years was how companies used data to predict outcomes Mavensocial.com
  27. 27. Fastest Market Cap: Mavensocial.com
  28. 28. Fastest Market Cap: $100B Mavensocial.com
  29. 29. Fastest Market Cap: $100B Fastest growing Company Ever. Mavensocial.com
  30. 30. Fastest Market Cap: $100B Fastest growing Company Ever. GROUPON Mavensocial.com
  31. 31. Fastest Market Cap: $100B Fastest growing Company Ever. GROUPON Uses a revenue share model + Data to shorten sales cycle & achieve success Mavensocial.com
  32. 32. Mavensocial.com
  33. 33. MavenSocial leverages trends Mavensocial.com
  34. 34. MavenSocial leverages trends • Internet distribution Mavensocial.com
  35. 35. MavenSocial leverages trends • Internet distribution • Utilizes Social Media to share messaging Peer to peer Mavensocial.com
  36. 36. MavenSocial leverages trends • Internet distribution • Utilizes Social Media to share messaging Peer to peer • data/analytics to understand economic impact (ROI) of marketing campaigns Mavensocial.com
  37. 37. MavenSocial leverages trends • Internet distribution • Utilizes Social Media to share messaging Peer to peer • data/analytics to understand economic impact (ROI) of marketing campaigns • Uses a pilot then to revenue share model to reduce sales cycle and enhance revenue Mavensocial.com
  38. 38. JOIN USContact details Mavensocial.com
  39. 39. JOIN US facebook.com /mavensocialContact details Twitter/mavensocial.com Mavensocial.com

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