"Christmas email campaigns that work" by judy boniface at MailjetTheFamily
Holidays are a great period to bond with your users. So naturally, most companies use this special time to create a magic moment with their audience.
But how do you stand out from the crowd? How do you craft a genuine message that will get through to your users? And most importantly, how do you get the best results in terms of conversions?
Our speaker is quite experienced on the topic. In fact, there is a lot you can do to maximise your chances of succeeding your holiday campaign.
Judy Boniface is the Marketing Director at MailJet and has built many startup email campaigns.
In this workshop, you'll get all the advice you need to build the perfect holiday email campaign. From choosing the right template to picking an awesome title, or even finding the perfect timing, Judy takes examples and give you strategic advice to perform your campaign.
2016 Facebook Advertising Summit Day 2: How To Fix Non-Converting Social TrafficPeter Messmer
Frustrated by the low conversion rates that you see from social channels like Facebook? In this webinar, I explored exactly WHY Facebook traffic converts much lower than any other channel (hint: there are two driving forces behind it) and then gave a framework that you can use for steadily increasing your conversion rates from social traffic.
Presentation delivered to the National Association of Mutual Insurance Companies (NAMIC) at their Communications and Marketing Workshops. Alan See describes how to build your corporate and personal brand on social media.
Social Advertising. For Pundits have been debating which is better (and which will last): Twitter or Facebook
Both now have ever-evolving advertising platforms, and both can offer real success for an advertiser…or abysmal failure if you don’t know what to look for and how to measure success.
"Christmas email campaigns that work" by judy boniface at MailjetTheFamily
Holidays are a great period to bond with your users. So naturally, most companies use this special time to create a magic moment with their audience.
But how do you stand out from the crowd? How do you craft a genuine message that will get through to your users? And most importantly, how do you get the best results in terms of conversions?
Our speaker is quite experienced on the topic. In fact, there is a lot you can do to maximise your chances of succeeding your holiday campaign.
Judy Boniface is the Marketing Director at MailJet and has built many startup email campaigns.
In this workshop, you'll get all the advice you need to build the perfect holiday email campaign. From choosing the right template to picking an awesome title, or even finding the perfect timing, Judy takes examples and give you strategic advice to perform your campaign.
2016 Facebook Advertising Summit Day 2: How To Fix Non-Converting Social TrafficPeter Messmer
Frustrated by the low conversion rates that you see from social channels like Facebook? In this webinar, I explored exactly WHY Facebook traffic converts much lower than any other channel (hint: there are two driving forces behind it) and then gave a framework that you can use for steadily increasing your conversion rates from social traffic.
Presentation delivered to the National Association of Mutual Insurance Companies (NAMIC) at their Communications and Marketing Workshops. Alan See describes how to build your corporate and personal brand on social media.
Social Advertising. For Pundits have been debating which is better (and which will last): Twitter or Facebook
Both now have ever-evolving advertising platforms, and both can offer real success for an advertiser…or abysmal failure if you don’t know what to look for and how to measure success.
How you can grow your funeral home or cemetery's Facebook Page on Facebook using a proven, 3-step strategy. Follow these steps and conquer your market on Facebook, before your competition does.
In our digital era, a business is not defined by what it once did, but by what it can do tomorrow. The will to succeed must be fueled by an appreciation and understanding of the way business has evolved. Traditional methods might not be enough to sustain your business today
Mythology builds belief in your business by installing and managing an advanced, measurable marketing “system”.
We'd like your feedback on our approach.
LSA Bootcamp Detroit: Welcome and Overview (LSA)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
LSA Bootcamp Detroit: Email Marketing Best Practices (Constant Contact)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Integrating Social Media and Marketing AutomationOktopost
In this slidedeck, we'll show you some of the benefits of integrating your social media with marketing automation for a more holistic approach to social media strategy.
Learn how integrating social media with marketing automation can help increase your existing campaigns. Understand how your audience interacts with your social media marketing, and use that data to create segments and nurturing campaigns within existing marketing automation programs.
This can be very helpful for:
-Improved lead nurturing
-Better lead scoring
-Accurate lead attribution
Social Media for Small Business: Formic Media Seminar SeriesAnvil Media, Inc.
Kent Lewis talks about how small and local businesses can use Facebook, LinkedIn, MySpace, Twitter, YouTube and other social media platforms to grow sales, retain customers and manage your businesses reputation. Sponsored by Formic Media and Bank of the West.
Best Practices for Managing Multiple Social ChannelsMaggie Malek
Facebook… Twitter… Snapchat… Pinterest… Instagram…YouTube… LinkedIn. The exploding social media landscape has made managing channels the most urgent challenge facing social media marketers today. How do you execute a cohesive social content strategy? How do you ensure brand consistency across thousands of social pages and accounts? How do you effectively engage your growing social communities? And, most importantly, how do you analyze and measure results? These are just some of the questions that digital marketers are struggling to answer.
I had the opportunity to present on this topic with Dino Kuckovic, Team Lead, Customer Success at Falcon Social. We covered... the important steps to facilitate social media collaboration across teams, how to create more effective workflow and publishing processes, key performance metrics to understand what social media content is (or isn't) working and so much more!
Advocate Marketing 101: How To Turn Your Audience Into AdvocatesSpendsetter
It’s time to do more with your marketing efforts. Mobile devices and social networks have opened up the door to a new type of marketing that successful marketers won’t be able to ignore.
Advocate marketing allows you to take your most passionate fans and give them the means to share your brand message. Let’s face it; customers trust their peers more than they trust you, and advocate marketing gives you the ability to fuel and sustain that power.
In this webinar presentation, learn:
- How to get more out of existing loyalty programs
- Who in your organization should own your advocate program
- What you need to get started with advocate marketing
- How brands in different industries can create brand advocates
How you can grow your funeral home or cemetery's Facebook Page on Facebook using a proven, 3-step strategy. Follow these steps and conquer your market on Facebook, before your competition does.
In our digital era, a business is not defined by what it once did, but by what it can do tomorrow. The will to succeed must be fueled by an appreciation and understanding of the way business has evolved. Traditional methods might not be enough to sustain your business today
Mythology builds belief in your business by installing and managing an advanced, measurable marketing “system”.
We'd like your feedback on our approach.
LSA Bootcamp Detroit: Welcome and Overview (LSA)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
LSA Bootcamp Detroit: Email Marketing Best Practices (Constant Contact)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Integrating Social Media and Marketing AutomationOktopost
In this slidedeck, we'll show you some of the benefits of integrating your social media with marketing automation for a more holistic approach to social media strategy.
Learn how integrating social media with marketing automation can help increase your existing campaigns. Understand how your audience interacts with your social media marketing, and use that data to create segments and nurturing campaigns within existing marketing automation programs.
This can be very helpful for:
-Improved lead nurturing
-Better lead scoring
-Accurate lead attribution
Social Media for Small Business: Formic Media Seminar SeriesAnvil Media, Inc.
Kent Lewis talks about how small and local businesses can use Facebook, LinkedIn, MySpace, Twitter, YouTube and other social media platforms to grow sales, retain customers and manage your businesses reputation. Sponsored by Formic Media and Bank of the West.
Best Practices for Managing Multiple Social ChannelsMaggie Malek
Facebook… Twitter… Snapchat… Pinterest… Instagram…YouTube… LinkedIn. The exploding social media landscape has made managing channels the most urgent challenge facing social media marketers today. How do you execute a cohesive social content strategy? How do you ensure brand consistency across thousands of social pages and accounts? How do you effectively engage your growing social communities? And, most importantly, how do you analyze and measure results? These are just some of the questions that digital marketers are struggling to answer.
I had the opportunity to present on this topic with Dino Kuckovic, Team Lead, Customer Success at Falcon Social. We covered... the important steps to facilitate social media collaboration across teams, how to create more effective workflow and publishing processes, key performance metrics to understand what social media content is (or isn't) working and so much more!
Advocate Marketing 101: How To Turn Your Audience Into AdvocatesSpendsetter
It’s time to do more with your marketing efforts. Mobile devices and social networks have opened up the door to a new type of marketing that successful marketers won’t be able to ignore.
Advocate marketing allows you to take your most passionate fans and give them the means to share your brand message. Let’s face it; customers trust their peers more than they trust you, and advocate marketing gives you the ability to fuel and sustain that power.
In this webinar presentation, learn:
- How to get more out of existing loyalty programs
- Who in your organization should own your advocate program
- What you need to get started with advocate marketing
- How brands in different industries can create brand advocates
Grow: How to Leverage the Social Web To Grow Your Email ProgramBrightWave
Sure, email helps social, driving fans and followers through buttons and sharing but what about how to leverage social for your email program, the one driving all of that revenue? Social check in, QR Codes, SMS, Facebook and more will be covered in how they can take your email program to the next level.
Simms Jenkins, founder & CEO of BrightWave Marketing, North America’s leading email marketing focused digital agency, is the presenter and author of "The Truth About Email Marketing." The companion white paper "Email Acquisition 2.0" can be found at http://bit.ly/BWCaseStudies
Presented by Bob Barker, VP of Corporate Marketing and Digital Engagement, Alterian
Alterian’s 7th Annual Survey Results Webinar discovered just how ready marketers are to really engage their customers.
The marketing industry is undergoing a dramatic transformation. Set against a backdrop of tight budgets, increased demand for accountability, the explosion in social media and informed, active and connected consumers, marketing is moving from mass communication towards multichannel customer engagement. While consumers are driving this change, marketers also are expecting their service providers to keep up and streamline and connect the services they offer.
Bob Barker presented the survey findings including exclusive insight into the methods and investments that marketers are currently exploring and implementing.
Social Media 2010: Competitive Advantage and SurvivalPatsy Stewart
The Salem-Roanoke County Chamber hosts a seminar Social Media 2010: Competitive Advantage and Survival, presented by Entwine Inc. The seminar will focus on changing the mindset of Company Owners and Senior level Executives and educate them on Social Media and how it will impact their business whether they participate or not.
Although it has been around for years, Email Marketing is still one of the most personal, measurable and cost-effective digital channels available. Even as consumers expand the channels they go to for information, email continues to be the glue that holds it all together. However, email suffers from not being shiny and new, and unfortunately it’s the consumers that are being affected.
Many businesses have been affected by the lockdown and restricted movement orders brought about by the COVID-19 pandemic.
In this short deck, I outline some strategies that businesses can take to deal with business post-COVID19.
How to Generate Sales Leads with Online MarketingAristotle Inc.
In this presentation, CEO of Aristotle, Marla Johnson Norris, explains the best ways to use online marketing to fill a company's sales pipeline including:
Learn how to enhance your online properties and promotions
New technologies and advancements in online marketing
Social media and company sales strategies
The formula for ridiculously effective online lead generation for both domestic and international audiences
Marketing has changed,
By creating useful customer focused content that addresses customer pain points, clever marketers have found that they don't need to interrupt people anymore by pushing their message on people.
This seminar looks at how marketers use social media and online marketing to generate traffic, target specific groups of people and encourage them to take a desired action
With today’s customers actively engaging in social media, the world of marketing and customer service has fundamentally changed. Customers control the conversation and are making it quite clear that the service you provide can no longer be an unsatisfactory or merely an acceptable experience. They have shown that due to bad service, they are willing to change and will let their friends, family, and fans know about it. According to an Edison study, 42 percent of consumers expect a response on social media within an hour. An America Express study shows 83 percent of customers left the purchase due to bad service. Another report shows more than 1 million people view tweets about customer service every week, and about 80 percent of those tweets are negative.
This should be all the proof needed for organizations to move customer service from an afterthought to a key initiative. Only when customer service is put at the heart of marketing will you reach your marketing and revenue objectives.
Join our panel of experts on this webinar to discuss:
-How to build and follow a consistent customer service process
-Empowering your customer service representatives
-Listening for social customer engagement
-Knowing whether to intervene or not
-Measuring customer care success
Mick Say used this presentation at the Kent2020 Preview Conference.
Slides made available by request of many delegates. With no Narration this presentation is an aid-to-memory for attendees at the conference.
The Role of Digital Marketing in the Digital Eradigitalkunal06
Digital marketing is the art and science of promoting products, services, or brands using various online channels and strategies. It encompasses activities like social media advertising, search engine optimization (SEO), content marketing, email campaigns, and more, with the goal of reaching and engaging a target audience to drive business growth and achieve marketing objectives in the digital realm.
Achieving your objectives via LinkedIn's Marketing SolutionsLinkedIn Europe
What’s your business objective? Generating leads? Building awareness, consideration or preference? Building a community? Driving advocacy? Whichever professional audience you’re trying to target, and whatever objective you are aiming to fulfill by targeting them, LinkedIn can provide you with a solution that’s rooted in a precise understanding of how they behave on our platform.
That’s the promise of the webinar that I’ll be presenting alongside Lucie Durnford on Thursday August 27th. It’s called Achieving your Objectives via LinkedIn Marketing Solutions – and it will showcase the many different ways in which we can leverage unique understanding of our members to help you achieve your goals.
DIGITAL MARKETING Training institute in Rohini. Only 15 MODULES, 15 Certifications.Join Digital Daddy.Learn from experienced trainers. Live Projects Training , Result Oriented Training. Money Back. 100% Placement Assistance.
Similar to The New Inbox and Other Innovations (20)
The Customer Engagement Roadmap - The Key to Increasing the Value of Your Membership Base
Want to increase your subscription site’s profitability? The Customer Engagement Roadmap will show you how!
2. Simms Jenkins
• Founder / CEO at BrightWave Marketing
• Author – The Truth About Email Marketing, iMedia, ClickZ and
quoted in hundreds of articles
• Founder:
• EmailStatCenter.com
• SocialStatCenter.com
• Digital marketing guy since ‘99
• Ran CRM for Cox Interactive
#EEC12
@BrightWave
@SimmsJenkins
3. About BrightWave
BrightWave Marketing is an award-winning agency specializing in
email marketing & digital messaging programs
Specialized, best of breed agency – North America’s leading
Renowned thought leadership & industry expertise
Agency Partnership model - an extension of your team
"BrightWave’s invaluable insight has helped Chick-fil-A plan and execute its
email communications strategy with maximum effectiveness and efficiency.
I consider BrightWave a critical part of our team.”
- Michael McCathren, Chick-fil-A
10. Email Vs. Social?
More than 90% of adults internet users in
every age group subscribed to emails
from brands, while significantly fewer
"liked" companies on Facebook or
followed them on Twitter. - ExactTarget
"Subscribers, Fans, and Followers: Digital
Morning" (2010)
24. Is your campaign broken?
“A machine is broken when it no longer does what it was
designed to do.”
– Vacuum Cleaner Salesman
Is the content relevant to the
user on the go?
Is it easy to navigate with
thumbs?
Was it designed with
smartphones and/or tablets in
mind?
Just a few more trends to uncover, email is still very strong. It’s still the number one way to share things on the internet. As email marketers we need to remember this, incorporate it into our campaigns, and track it as closely as possible. Did you know it was possible to track forwards? I’m not talking about the forward to a friend button, that rarely ever works… I mean actual forwards. There are some methods to track forwarding and printing email that don’t work in 100% of email clients but are enough to measure trends.(channel a little bit of James Spellos)
Even compared to other ways to interact, email still seems to be the thing people will use the most.Look where Face-to-Face ranks, and by “Face-to-Face” I can only assume they mean video chatSo you guys have now survived the chart section of this presentation… I only have like 2 more charts in this whole deck… hopefully it gets more interesting for here on. But one last slide on “the current inbox state” and why this year is different… and it just didn’t fit in nicely anywhere else… one trend happening now has greatly effected email…
Deals! That’s right, the rise of deals, local deals, daily deals… all the bargain, couponing stuff has increased the use of and interest in legitimate email. Most all these sites uses email as their primary distribution method… it’s almost as if their product is the email itself. How many people in here are signed up for Groupon, Livingsocial, Facebook Deals, Google offers or something similar?Something to consider with this trend… it’s training people to expect deals… or at the very least “finds”… something that they are getting for having signed up that they want to know about right away and that it’s getting posted publically to everyone on a social network. Start thinking about how you can work this trend into your marketing campaigns… not that you have to give deals, but what can you do differently knowing that this is what people are coming back to the inbox to do?
Bacon… they signed up for it but don’t necessarily want it… they aren’t always unsubscribing or rejecting… maybe they don’t see the email, maybe they are lazy or scared to unsubscribe or maybe they are really just waiting for an email to be relevant again. Either way, it’s something marketers have to deal with… you have to figure out if you are now the bacon or at the very least how your “wanted email” is competing with Bacon. A good way to tell if you have fallen into the former is to see how many subscribed addresses you have compared to the level of activity over 3 or 6 months. If you see a low level of activity then chances are people have “emotional unsubscribed”… in which case you may be the bacon and need to adjust your tactics accordingly. I don’t want to dwell on this too much but it may be the number one problem you are facing today so please take note. (? If you think you fall in this category you can always ask me about what to do later)
The graph (provided by Symantec Intelligence) shows significant drops in spam levels occurred when investigators coordinated their efforts and brought down numerous major spam networks such as “Rustock,” said to be responsible for 40% of all junk email.As you probably noticed on the last graph, the good news is that spam is on the decline. It’s not time to start celebrating yet, it is still a huge problem, but things are moving in the right direction. This is mainly due to two factors, increasing intelligent spam filters and a couple of major spam outlets getting shutdown… both of which are making it increasingly more difficult for spam to be profitable, which is discouraging would-be spammers.The result? People are using email more and more as they get less frustrated with it… as long as they don’t choke on the bacon.
The best way to start, is to show you an example from a mobile site. USC launched their new mobile site 2 – 3 years ago and started showing up on top 10 list for best mobile sites. Why?USC – explained
Bad informationDifficult to use/navigateActually brokenMissing key information