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Boosting Your Marketing Automation Through
Thought Leadership
Presented By:
Matt Kamp
Influence & Co.
 An overview of Thought Leadership
 Why it’s valuable
 How to use it with marketing automation
 How to get started
Meet Yuriy.
WINNING BUSINESS
Content is the gas!
How many GreenRope users create
thought leadership content?
Content strategy
Content creation
Distribution to reach audience
Nurture leads with content
CTA to close using automation
 Track inbound lead sources
 Capture lead information
 Workflows / Drip Campaigns
 Dynamic landing pages
 Dynamic ema...
What types of content do you create?
 Google Trends
 Agencies
 PenPath.com
 AddThis / KISSmetrics
BENEFITS
Executives
 Develop relationships
 Personal credibility
Marketing
 Repurpose content
 Paid distribution
 Automation
S...
BUILD
PERSONAS
CREATE
TOPICS
FOR SALES
FUNNEL
ORGANIZE EFFECTIVE
AUTOMATION
FEED THE MACHINE
TWEAK USING DATA
?Q&A
Contact:
Matt Kamp
Email: matt@influenceandco.com
Twitter: @TheMattKamp
Building Thought Leadership with Marketing Automation
Building Thought Leadership with Marketing Automation
Building Thought Leadership with Marketing Automation
Building Thought Leadership with Marketing Automation
Building Thought Leadership with Marketing Automation
Building Thought Leadership with Marketing Automation
Building Thought Leadership with Marketing Automation
Building Thought Leadership with Marketing Automation
Building Thought Leadership with Marketing Automation
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Building Thought Leadership with Marketing Automation

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GreenRope and Influence & Co.s co-hosted webinar talking about though leadership and how to develop it with the help of marketing automation and content management. Learn how to develop a content marketing strategy and utilize marketing automation to boost your thought leadership to the next level.

Published in: Marketing
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Building Thought Leadership with Marketing Automation

  1. 1. Boosting Your Marketing Automation Through Thought Leadership Presented By: Matt Kamp Influence & Co.
  2. 2.  An overview of Thought Leadership  Why it’s valuable  How to use it with marketing automation  How to get started
  3. 3. Meet Yuriy.
  4. 4. WINNING BUSINESS
  5. 5. Content is the gas!
  6. 6. How many GreenRope users create thought leadership content?
  7. 7. Content strategy Content creation Distribution to reach audience Nurture leads with content CTA to close using automation
  8. 8.  Track inbound lead sources  Capture lead information  Workflows / Drip Campaigns  Dynamic landing pages  Dynamic emails  Tweak strategy based on analytics
  9. 9. What types of content do you create?
  10. 10.  Google Trends  Agencies  PenPath.com  AddThis / KISSmetrics
  11. 11. BENEFITS
  12. 12. Executives  Develop relationships  Personal credibility Marketing  Repurpose content  Paid distribution  Automation Sales / Biz Dev  Complement sales efforts  Nurture (and close) leads Website Dev Team  Capture leads  Company credibility Customer Service  Engage / educate customers Human Resources  Company credibility  Enhance hiring process
  13. 13. BUILD PERSONAS
  14. 14. CREATE TOPICS FOR SALES FUNNEL
  15. 15. ORGANIZE EFFECTIVE AUTOMATION
  16. 16. FEED THE MACHINE
  17. 17. TWEAK USING DATA
  18. 18. ?Q&A
  19. 19. Contact: Matt Kamp Email: matt@influenceandco.com Twitter: @TheMattKamp

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