This document summarizes a webinar about using predictive analytics at every stage of a buyer's journey. It discusses how predictive analytics can be used to find the most sales-ready leads, identify customers most likely to buy more or churn, and discover new prospects. Various companies explain how predictive analytics has helped them increase win rates, improve lead volumes and conversions, reduce costs per opportunity, and boost sales by focusing on high-value accounts and lead segments. The webinar highlights how predictive analytics is becoming widely adopted in marketing as more data becomes available and organizations look to dramatically improve performance.
From the Desk of Nylas' Co-Founder and CTO From 2 to 200: Best Practices and ...saastr
Whether you just raised a bunch of capital, closed a huge customer, or are expanding your global footprint, one thing all hyper-growth companies have in common is the need to scale their product and engineering organizations. But seamlessly transitioning from a small and scrappy team to a well-oiled enterprise-level organization doesn’t happen overnight. It takes strategic planning, ongoing communication, goal setting, and continued investment in team and company culture.
In this session, Nylas Co-Founder & CTO, Christine Spang will discuss the impacts and best practices for successfully scaling engineering teams. She’ll highlight how to think about priorities, metrics, and KPIs that align with the size and growth of your organization and business.
The Startup’s Guide to Building a Trusted Brand with OneTrust's Chief Ethics ...saastr
40%: That’s the number of people who say they love a brand, but won’t purchase it because they don’t trust the company. 59%: that’s how many people left their companies because they did not align to corporate values. 80%: That’s the percentage of institutional banks that are making sustainability-driven investments. The data is clear: trust can make or break a brand. Hear key ways you as a startup can start building trust today among your customers, employees, and the community.
Transforming Your Revenue Engine: How Verizon uses AI and Data to Accelerate ...Lattice Engines
While marketing at Verizon was hitting their lead generation targets, alignment with sales was lacking, which can negatively impact revenue. This session will provide a look at how Verizon used the Lattice Engines AI platform to identify the highest quality leads and accounts, and provided sales with deep data about each of those leads to drive highly contextualized conversations. With AI and data, Verizon was able to improve sales and marketing alignment and drive an increase in revenue.
Key takeaways:
1. Key use-cases for AI and how it can support your sales and marketing alignment
2. Lessons learned when driving sales and marketing alignment at scale
3. How to drive sales adoption and follow-up on leads provided by marketing
How RingCentral Optimized Account-Based Insights and Buyer Intelligence To Ra...G3 Communications
Access the full webcast here: https://dg-r.co/2L5QdrM
Data fuels every marketer’s strategy, but not all data is created equal. To be successful today, marketers need to be able to effectively analyze, optimize and maintain data accuracy as the first steps to gaining true insight. This is particularly true for account-based programs, where visibility into key decision makers is imperative. As the saying goes, “Garbage in, garbage out.” If the data going into your CRM is incomplete, incorrect or simply not the right data, any programs that rely on that data will deliver disappointing results.
During this webinar, David Cowings, Chief Marketing Data Scientist at RingCentral, and Chris Lynde, CEO of SaleScout Data Solutions, will share the steps needed to optimize buyer contact data and sales intelligence, with real-life insights from RingCentral’s demand gen data optimization process.
Engaging With Relevance At Scale: How Fluke Used AI To Transform Their Sales ...G3 Communications
Access the full webcast here: https://dg-r.co/2uiS82A
Fluke used AI-based insights to identify the right target accounts and engage them with hyper-personalized nurture and outbound using a combination of Lattice, Conversica and Eloqua – resulting in 48% higher engagement and greater opportunity creation in their target accounts.
Join our distinguished speakers to learn how Fluke used AI and data to improve segmentation and engage across different channels with hyper-personalized messaging.
From the Desk of Nylas' Co-Founder and CTO From 2 to 200: Best Practices and ...saastr
Whether you just raised a bunch of capital, closed a huge customer, or are expanding your global footprint, one thing all hyper-growth companies have in common is the need to scale their product and engineering organizations. But seamlessly transitioning from a small and scrappy team to a well-oiled enterprise-level organization doesn’t happen overnight. It takes strategic planning, ongoing communication, goal setting, and continued investment in team and company culture.
In this session, Nylas Co-Founder & CTO, Christine Spang will discuss the impacts and best practices for successfully scaling engineering teams. She’ll highlight how to think about priorities, metrics, and KPIs that align with the size and growth of your organization and business.
The Startup’s Guide to Building a Trusted Brand with OneTrust's Chief Ethics ...saastr
40%: That’s the number of people who say they love a brand, but won’t purchase it because they don’t trust the company. 59%: that’s how many people left their companies because they did not align to corporate values. 80%: That’s the percentage of institutional banks that are making sustainability-driven investments. The data is clear: trust can make or break a brand. Hear key ways you as a startup can start building trust today among your customers, employees, and the community.
Transforming Your Revenue Engine: How Verizon uses AI and Data to Accelerate ...Lattice Engines
While marketing at Verizon was hitting their lead generation targets, alignment with sales was lacking, which can negatively impact revenue. This session will provide a look at how Verizon used the Lattice Engines AI platform to identify the highest quality leads and accounts, and provided sales with deep data about each of those leads to drive highly contextualized conversations. With AI and data, Verizon was able to improve sales and marketing alignment and drive an increase in revenue.
Key takeaways:
1. Key use-cases for AI and how it can support your sales and marketing alignment
2. Lessons learned when driving sales and marketing alignment at scale
3. How to drive sales adoption and follow-up on leads provided by marketing
How RingCentral Optimized Account-Based Insights and Buyer Intelligence To Ra...G3 Communications
Access the full webcast here: https://dg-r.co/2L5QdrM
Data fuels every marketer’s strategy, but not all data is created equal. To be successful today, marketers need to be able to effectively analyze, optimize and maintain data accuracy as the first steps to gaining true insight. This is particularly true for account-based programs, where visibility into key decision makers is imperative. As the saying goes, “Garbage in, garbage out.” If the data going into your CRM is incomplete, incorrect or simply not the right data, any programs that rely on that data will deliver disappointing results.
During this webinar, David Cowings, Chief Marketing Data Scientist at RingCentral, and Chris Lynde, CEO of SaleScout Data Solutions, will share the steps needed to optimize buyer contact data and sales intelligence, with real-life insights from RingCentral’s demand gen data optimization process.
Engaging With Relevance At Scale: How Fluke Used AI To Transform Their Sales ...G3 Communications
Access the full webcast here: https://dg-r.co/2uiS82A
Fluke used AI-based insights to identify the right target accounts and engage them with hyper-personalized nurture and outbound using a combination of Lattice, Conversica and Eloqua – resulting in 48% higher engagement and greater opportunity creation in their target accounts.
Join our distinguished speakers to learn how Fluke used AI and data to improve segmentation and engage across different channels with hyper-personalized messaging.
Unleash the Power of ABM: Informatica Transforms its Marketing with Scalable ...Lattice Engines
As the world’s leader in Enterprise Cloud Data Management, Informatica recognizes a generational market disruption in data is underway. Data powers digital transformation and the marketing team at Informatica lives and breathes that mantra. Learn how Informatica transformed its ABM programs by Lattice Engine’s AI-platform and data-foundation to create micro-segments and deliver hyper-targeted and cohesive experiences across multiple channels.
From the Desk of Active Campaign: The Not-talked-about Secret to Hypergrowth:...Amanda Beaty
Looking for the secret to hyper-growth? In this session you will hear from 4X unicorn creator, Maria Pergolino on the not-talked-about secret to hypergrowth: Acceleration through Customer Experience.
SaaStrU 301: Unlocking Growth in the Internet Economy: a Perspective from Str...saastr
The internet economy is experiencing explosive growth, and more business models are now possible online than ever before. Join Suzanne Xie, Stripe’s Business lead for their Invoicing products and a former serial entrepreneur, as she shares her lessons for how internet businesses can use new tools to make more money for less effort.
2017 SMB Cloud Summit: Forecasting the Growth of SMB SaaS (Neal Polachek)Localogy
This presentation was delivered at the first ever Local Search Association SMB Cloud Summit in San Francisco 12.7.17. For more visit: http://bit.ly/2nGhO8s
2017 SMB Cloud Summit: Investment Climate for Small Business SaaS – Temperatu...Localogy
This presentation was delivered at the first ever Local Search Association SMB Cloud Summit in San Francisco 12.7.17. For more visit: http://bit.ly/2nGhO8s
Taking Out The Guesswork: the importance of analytics, hosted by SitecoreSitecore
Key takeaways from the webinar include:
- Why analytics and insight is essential in managing customer experiences
- How the latest tools ensure that you can get omnichannel insight
- How to take the time and effort out of using analytical tools to optimise conversions
- How brands, like FirstPort and Red Carnation Hotels, are truly utilising analytics to improve online journeys and conversions
How the sibling you never wanted, but grow to love: How Sales and Marketing Alignment can make or break your customer experience.
Jeff Marcoux, CMO Lead, Microsoft
This presentation was delivered at the first ever Local Search Association SMB Cloud Summit in San Francisco 12.7.17. For more visit: http://bit.ly/2nGhO8s
2017 SMB Cloud Summit: NPS Scores and the Customer Experience (Alignable)Localogy
This presentation was delivered at the first ever Local Search Association SMB Cloud Summit in San Francisco 12.7.17. For more visit: http://bit.ly/2nGhO8s
Ever wondered how unit economics affect your growth rate? Quantitative analysis is the most essential part of successful growth hacking. Here is a specific example.
Five Effective Things We Did to Move Up Market and Build Pipeline with Mapistrysaastr
Lots of us fantasize about moving up market, but are unsure of how to get started, is it just a matter of hiring a team of SDRs and getting them to hit the phones? At Mapistry, moving up market is exactly what CEO, Allie Janoch, set out to do two years ago and in this talk, she and Lauren Alexander, Mapistry’s VP of Marketing and Demand Generation, will share the playbook they have developed for generating warm leads in a market of buyers unused to purchasing software. Cold calling to set up demos has never worked for Mapistry, but we’ll share with you some of the strategies that have allowed us to increase our qualified lead flow by more than 400% and increase our sales ops by more than 3x in 2018.
Want to Increase Your Revenue this Year?? - Live And SocialLive And Social
Are you a business owner who's looking to implement growth strategies into their business this year?
We know one of the best ways to invest in growth this year. Marketing automation. With marketing automation your company can see an increase in revenue of just 10% in the first 6 months.
Unleash the Power of ABM: Informatica Transforms its Marketing with Scalable ...Lattice Engines
As the world’s leader in Enterprise Cloud Data Management, Informatica recognizes a generational market disruption in data is underway. Data powers digital transformation and the marketing team at Informatica lives and breathes that mantra. Learn how Informatica transformed its ABM programs by Lattice Engine’s AI-platform and data-foundation to create micro-segments and deliver hyper-targeted and cohesive experiences across multiple channels.
From the Desk of Active Campaign: The Not-talked-about Secret to Hypergrowth:...Amanda Beaty
Looking for the secret to hyper-growth? In this session you will hear from 4X unicorn creator, Maria Pergolino on the not-talked-about secret to hypergrowth: Acceleration through Customer Experience.
SaaStrU 301: Unlocking Growth in the Internet Economy: a Perspective from Str...saastr
The internet economy is experiencing explosive growth, and more business models are now possible online than ever before. Join Suzanne Xie, Stripe’s Business lead for their Invoicing products and a former serial entrepreneur, as she shares her lessons for how internet businesses can use new tools to make more money for less effort.
2017 SMB Cloud Summit: Forecasting the Growth of SMB SaaS (Neal Polachek)Localogy
This presentation was delivered at the first ever Local Search Association SMB Cloud Summit in San Francisco 12.7.17. For more visit: http://bit.ly/2nGhO8s
2017 SMB Cloud Summit: Investment Climate for Small Business SaaS – Temperatu...Localogy
This presentation was delivered at the first ever Local Search Association SMB Cloud Summit in San Francisco 12.7.17. For more visit: http://bit.ly/2nGhO8s
Taking Out The Guesswork: the importance of analytics, hosted by SitecoreSitecore
Key takeaways from the webinar include:
- Why analytics and insight is essential in managing customer experiences
- How the latest tools ensure that you can get omnichannel insight
- How to take the time and effort out of using analytical tools to optimise conversions
- How brands, like FirstPort and Red Carnation Hotels, are truly utilising analytics to improve online journeys and conversions
How the sibling you never wanted, but grow to love: How Sales and Marketing Alignment can make or break your customer experience.
Jeff Marcoux, CMO Lead, Microsoft
This presentation was delivered at the first ever Local Search Association SMB Cloud Summit in San Francisco 12.7.17. For more visit: http://bit.ly/2nGhO8s
2017 SMB Cloud Summit: NPS Scores and the Customer Experience (Alignable)Localogy
This presentation was delivered at the first ever Local Search Association SMB Cloud Summit in San Francisco 12.7.17. For more visit: http://bit.ly/2nGhO8s
Ever wondered how unit economics affect your growth rate? Quantitative analysis is the most essential part of successful growth hacking. Here is a specific example.
Five Effective Things We Did to Move Up Market and Build Pipeline with Mapistrysaastr
Lots of us fantasize about moving up market, but are unsure of how to get started, is it just a matter of hiring a team of SDRs and getting them to hit the phones? At Mapistry, moving up market is exactly what CEO, Allie Janoch, set out to do two years ago and in this talk, she and Lauren Alexander, Mapistry’s VP of Marketing and Demand Generation, will share the playbook they have developed for generating warm leads in a market of buyers unused to purchasing software. Cold calling to set up demos has never worked for Mapistry, but we’ll share with you some of the strategies that have allowed us to increase our qualified lead flow by more than 400% and increase our sales ops by more than 3x in 2018.
Want to Increase Your Revenue this Year?? - Live And SocialLive And Social
Are you a business owner who's looking to implement growth strategies into their business this year?
We know one of the best ways to invest in growth this year. Marketing automation. With marketing automation your company can see an increase in revenue of just 10% in the first 6 months.
Marking the case_for_predictive_marketing___webinar_slidesSean Zinsmeister
Hear how real customers are infusing predictive analytics into their go-to-market machines.
In this Presentation you'll learn:
• Differences in approaches to launching a predictive solution
• Top use cases for getting started
• How to measure success
Atomic 212 & Google Analytics 360 Event - The Value in DataTom Sheppard
This presentation shows you the value of connecting all the marketing dots through using a single ad tech solution, such as Analytics 360 (formerly Google Analytics Premium). Not only is is about having the right tech solution in place it is about having the right culture and mindset. This presentation was presented at Google's HQ in Sydney in April 2016.
Mastering The Data Trifecta: How To Inject Campaigns With Flawless DataG3 Communications
Watch this #COSeries webinar on-demand here: http://dg-r.co/2nLzv28
What if the data powering your campaigns was 90%–or even 97% accurate?
Nearly perfect, always-updated data is no longer a pipeline dream, but the new reality in the age of intelligence. In this webinar, you’ll learn how a groundbreaking approach to leveraging state-of-the-art data paves the way for better campaign predictions, reach, and ROI.
Reserve your spot to learn how to:
Increase campaign reach by 33% immediately;
Access 400+ new data types for new targeting techniques; and
Leverage data that updates 10x faster than any other source.
Infer & Lattice Engines: Making a Case for Predictive Sales & MarketingInfer
Brought to you by industry leaders Infer, Lattice engines with the support of SiriusDecisions.
Are you looking to deploy a predictive marketing solution, but need more details on how to get started, what different use cases predictive can support, and how to measure success? Watch this webinar to learn:
-Differences in approaches to launching a predictive solution
-Top use cases for getting started
-How to measure success
Technical overview of TailCurrent's lead generation methodolgyTailCurrent
This is an overview of the system and process that TailCurrent uses to implement and manage lead generation through massive personalization of email marketing.
An Anatomy of a Digital Audit (Digital Marketing Audit)Tim Bourgeois
Digital operations are complex and sprawling ecosystems that have grown disproportionately over the past decade. To ensure digital investments are optimized, companies are increasingly turning to digital audits to assess digital performance. This presentation summarizes key themes and takeaways from the "Anatomy of a Digital Audit" workshop at the Gilbane Conference by Tim Bourgeois, digital strategist at East Coast Catalyst.
eCoast Marketing at SiriusDecisions 2015 SummiteCoast
Serving high technology companies and their direct and indirect channels, eCoast delivers comprehensive demand generation services that support client growth and drive new business opportunities. Our core service offerings include TeleProspecting, Data Services, Account-Based Marketing and Marketing services that consistently produce high-quality leads for our clients.
Developing Relationship with Channel Partners Rebecca Sanders
Strategic channel partnerships provide scale to an organizations sales efforts. Developing these partnerships is both an art and a science and requires on-going planning, measurements and alignment to adjust to market dynamics. The Association of Strategic Alliance Professionals, "ASAP" invited me to speak at the Silicon Valley Chapter meeting on channel partner development. I hope you enjoy the presentation. Rebecca Sanders
Data Health is Wealth: A Deep Dive on Capturing Clean Data For Better ResultsMarketo
This webinar explores how to get great marketing data — data that is not only reliable and accurate, but also actionable. The webinar discusses sources for data capture, the importance of unifying and normalizing the data, and gets into how to take the next step and leverage sophisticated tools to make your data quality even better. For those of you starting your marketing data journey, this webinar is a great blueprint, and for those of you who have been in this day-in and day-out for years, this is a great reminder of best practices that are easy to fall out of if you’re not intentional about keeping up.
Customer Success. The biggest consulting industry you’ve never heard of.Leon Benjamin
A summary describing the value and status of customer success services to cloud based software vendors and why Customer Success used to be optional but now it's pretty much the whole game.
Getting Started & Accelerating ABM with Drupal & AcquiaAcquia
For B2B marketers, traditional demand gen tactics are becoming less and less effective. Content strategies with undifferentiated content targeted to thousands of leads simply doesn’t work anymore. How can marketers break through the noise?
Account Based Marketing (ABM) has been a strategy favored by large enterprises for years. Through identifying and targeting key accounts, tailoring content, and executing strategies for the specific audiences’, companies that practice ABM see stronger marketing results.
A successful ABM campaign requires a targeted strategy, alignment between sales and marketing, and an integrated martech stack that can deliver personalized content to audiences.
In this webinar we will cover:
- How to get started with ABM the right way — and the tools you need to get the job done
- How integrating ABM platforms with Drupal can result in greater effectiveness with lead generation, increased retention and new market growth
- How personalized experiences with Acquia Lift and other technologies can help strengthen your ABM campaigns
Tackling both the strategic sales and marketing technology aspects of ABM, you'll walk away from this webinar with insights to improve your demand gen campaigns right away.
Today’s top B2B marketers are responsible for more than just filling the top of the funnel with prospects. It’s all about finding the right accounts — and converting those accounts to cold, hard dollars, with the help of an effective account-based marketing strategy. Want to learn how? This #LLS16 Demand Gen Report session with Shari Johnston, VP of Demand Marketing for Radius, shares tips for TOFU success. View the full webinar here: http://dg-r.co/2aQAhK3
The First Annual Killer Content Awards recognize organizations that have raised the
bar in content marketing tactics. Winners were formally honored at an awards ceremony
April 24, 2012 in New York City at The Times Center, during DemandGen Report’s B2B Content2Conversion Conference, an industry-first educational and networking event focused on helping B2B marketers develop, map, measure and optimize content marketing strategies.
Experiential Retail: New Data Reveals the Opportunities (and Challenges) of T...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1943213/38846AF00F46D5307C0D6A919EC74D9C
"Retailers across categories are rethinking their brick-and-mortar strategies, shifting from pushing sales to building communities. In fact, new data from Retail TouchPoints and TimeTrade reveals that more brands are experimenting with pop-ups, product launch events, influencer events and classes to drive in-store traffic, build local engagement and even drive bottom-line results. During this webinar, RTP and TimeTrade will provide an exclusive first look at the results, delving into:
• Trends in experiential retail, including top tactics, promotion and amplification trends, and more;
• Common challenges in experiential strategy and execution; and
• Missed opportunities and areas where retailers can improve."
Building Customer Success With Enhanced Employee EngagementG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1956171/6FBD87FB123A769E1C9499F4CDC6E922
"Successful retailers recognize that their front-line employees are much more than just shelf-stockers and cashiers: they are absolutely critical to creating the kind of unique, memorable customer experiences that differentiate a retail brand. Unless their employees feel that they are an engaged, vital part of the shopping experience, retailers are finding that it’s nearly impossible for them to execute on customer experience (CX) initiatives.
By tapping into the Voice of the Employee (VoE) — which involves collecting, managing and acting on employee feedback — and by linking it to Voice of the Customer (VoC) programs, retailers can get the data they need to enhance employee engagement. And with Millennials and Gen Z employees entering the workforce, their desire for finding connection and purpose at their jobs increases the necessity and value of such programs.
This Retail TouchPoints Connected Consumer Series webinar, sponsored by Medallia, will use real-world retailer examples to explore how VoE and VoC can be successfully linked, and how retailers can use the data and insights generated by these communication initiatives to build employee engagement, enhance the customer experience and boost the bottom line. Additionally, attendees will learn what’s needed to establish a VoE program; what to look for in a partner; and how best to use the information that the program generates to achieve desired business results."
Learn How Top Retailers are Winning the Last Mile With Delivery Experience Ma...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1959223/858371423C975CB61D19288C605A108C
"The last mile has become a customer experience battleground for retailers, but it’s one that brands can win. While Amazon has raised consumer expectations around delivery speed, what shoppers really want are delivery options tailored to their needs — including self-service options; visibility into where and how their delivery will arrive; and no-hassle resolution when issues do occur. Retailers that focus on last-mile improvements reap benefits such as higher NPS scores, increased AOV and greater customer loyalty.
In this Connected Consumer Series webinar from Retail TouchPoints, sponsored by Convey, attendees will learn how Delivery Experience Management (DEM) provides the single source of last-mile data and tools needed so that retailers can actively manage deliveries efficiently, at scale. Nearly 12% of all shipments encounter some kind of issue, from delays to damaged packages — retailers can either head off problems before they occur, or quickly resolve them to the customer’s satisfaction. With DEM, retailers can ensure customers get their orders how and when they expect, taking intelligent action to correct issues along the way and uphold brand promises.
DEM best practices from retailers including Grove Collaborative, Uncommon Goods and Neiman Marcus will illustrate how retailers can proactively turn around negative shipping experiences, and often avoid them altogether. Expert commentary from a leading industry analyst will identify key last mile challenges and reveal what retailers can do to address them, resulting in efficient transportation, top line growth, and happier customers."
Leveraging Omnichannel Trends for E-Commerce Marketplace SuccessG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1963090/8D083B7B55462D75E842E96A689457C3
"From Amazon opening physical stores to Facebook opening a marketplace, the retail world is changing. Fast. And consumer behavior is the driving force behind much of that change. Brands and retailers have shifted toward “omnichannel” strategies across the retail landscape to target the increasing number of consumer touchpoints as well as the convergence of channels, business models and customer experiences. But e-commerce marketplaces are still a vital part of this changing landscape.
In this webinar, we’ll talk about recent consumer trends and specifically how brands and retailers can leverage e-commerce marketplaces to capitalize on them.
You’ll learn:
• An overview of omnichannel 2.0: Stores, delivery, mobile and voice
• Why marketplaces fit in well with current omnichannel trends
• Which domestic and international marketplaces you should consider
• How to win on marketplaces through more visibility
• And more"
The Store is Media: Reengineering Frontline Teams for the New Age of RetailG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1963727/632C5E2064B82920B10916ACEA80499E
"The physical store is by far the most powerful media channel your brand has - a living, breathing, experiential story about your brand, your values and the things you sell. The new role of stores is not simply to distribute products, but to distribute remarkable and memorable experiences. The question is, who are the people entrusted with bringing your brand story to life? What cultural onboarding, training, skills and tools do your frontline staff need in order to be your stand-out storytellers - the trusted voice and face of your brand.
Join us on April 2 to learn how pioneering brands are reengineering their frontline teams for the new age of retail where the customer is king and experience is everything."
Access the full event here: https://event.on24.com/wcc/r/1828218/4A38B85D06648AB3305659E6CBC56924
This session will provide a blueprint of how top brands are integrating ecommerce, POS and order management to provide seamless a shopping experience across channels. By providing scenarios of real-life shopping journeys, the session would highlight how retail brands are using cloud systems to innovate and keep up with fast-moving market dynamics.
Customer Journey Mapping 2.0: Best Practices for Creating Differentiated Expe...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1830314/96CA67060DE107FBB5BB20AE05F86E56
"Let’s face it, customers don’t care about ""omnichannel"" - they just want a seamless and unified experience relevant to their needs. To meet customer expectations, retailers must consider the entire customer journey in their acquisition and retention strategies to optimize life time value. In this session, we will explore how to use customer journey mapping to design differentiated experiences across all customer-facing channels and share best practices for achieving a truly unified and seamless retail approach.
During this webinar we will discuss:
• The importance of customer journey mapping in today's retail world
• When and how to use customer journey mapping
• Architecting your customer journey map - the structure, data and process "
Location Intelligence - A Critical Tool in Retail Performance ManagementG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1816077/DFF9ECD078983862B13E8F3DA3C7144A
Retailers have more data at their disposal than ever before. Every day new sources and types of data become available. It is critical that retailers are able to consume and analyze this data in order to understand the discrete success factors that drive store success. Location Intelligence combined with leading edge data science is how best in class retailers are finding insights they need to drive growth in today’s Unified Commerce environment. Join Gary Sankary from Esri and Joe Whitley from Environics Analytics to learn how advances in GIS technology and DataScience are enabling retailers to create interactive management decision support tools that that drive top line growth and bottom line performance.
Holiday Predictions: What to Expect Based on Data From 500 Million ShoppersG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1817452/02D1B9BC132DB9B7D2D14665CC4B815D
The first in a succession of monthly holiday-focused webcasts, this session will help retailers prepare for the holiday shopping season ahead. Stay tuned for related online events in Q4 2018 and the anticipated Holiday Wrap Up in Q1 2019!
It’s the happiest time of the year, but it’s the busiest too, particularly for retailers. Every year, Salesforce analyzes data from 500 million shoppers to develop insights related to shopping behaviors during the holiday season. Last year, shoppers favored mobile to search for and purchase holiday gifts. AI-powered product recommendations demonstrated their value, driving a lift in overall transaction size for digital commerce. And every holiday season brings an element of surprise, such as the growing adoption of mobile combined with physical stores opting out of store hours on Thanksgiving Day or Black Friday.
Tune in to hear about what’s in store for retailers this holiday season and what retailers must do to capture the hearts, minds and wallets of today’s sophisticated shoppers. Listen to Salesforce’s Rick Kenney, Sr. Director, Industry Strategy and Insights and Caila Schwartz, Business Intelligence Senior Analyst, discuss shopper research trends and how to create impactful shopping experiences to set your business up for holiday success.
How to Leverage Funnel Metrics and Attribution Data for Your 2019 PlanningG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1857248/435508AB175DDF720B1F0B902B23DB52
Believe it or not, it’s that time of year again.
Annual planning is a huge undertaking - laying out strategy and tactics to achieve your goals in the new year. But where should you start?
Start with the Full Circle Method: Planning, Achieving, Optimizing, and Evaluating. At the intersection of strategy, planning, and measurement, these four steps will help you study your breakthroughs and busts in 2018 and use those insights to plan for an amazing 2019. Come learn how successful companies have leveraged this data-driven framework to optimize their strategy, powered by funnel metrics and attribution data.
After this session, you will be ready to:
Derive insights from past campaign performance to plan next year’s campaigns
Layout a 4-part strategy to reach your goals
Create a marketing budget to support your 2019 objectives
With these tools, dive into your 2019 planning with confidence - following practical next steps and a proven success strategy.
Five Examples That Prove Personalized Marketing Doesn't Start with "Hello [Fi...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1851123/DEA043797F4B69BB82731C9B36A9B172
Everyone talks about the importance of personalizing the customer experience. But what does that really mean? Sure, you can greet people by name in email, but that feature has been around for a decade already. Today’s customer experience is bigger than email, and to your customer, true personalization is about
so much more than seeing their name.
After this session, you’ll be able to:
Identify new ways to personalize across your entire customer experience, including and beyond email
Maximize the most valuable customer data that exists in your different tools and systems
Strategize and coordinate with your internal teams to deliver more relevant, accurate, and productive customer and lead nurturing
The Payoffs of a Strategic Content Audit: The Gift That Keeps Giving for Unli...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1861706/5433650BDB199FF227EC5D4E2F2E72BC
"Does the task of identifying what existing content you can use for a new campaign bring on a cold sweat? Can you justify the cost of new content, without knowing exactly what you’ve got on hand? Content audits are the gifts that keep on giving, unwrapping new opportunities as you analyze the results and identify opportunities for targeting existing and new personas; diversifying your formats; and identifying neglected buying stages. The results of a custom audit can go further to give you laser focus on a specific campaign, a trending topic, or a new theme or persona. Presenting the results of a content audit can also help educate stakeholders and gain support for making investments in content marketing best practices.
Join Content4Demand and JLL to see how JLL examined its existing content to mine the gems it could use for its upcoming Future of Work (FOW) campaign.
Christine Elliott and Dana Harder will walk viewers through JLL’s successful custom content audit and discuss its value, including:
The importance of an audit as a foundational element for a cost-effective and best-in-class content strategy
The importance of identifying critical audit criteria to align to the desired outcomes
Content to be used for upcoming demand generation campaign
Providing data and insights on how content aligns to five campaign dimensions, service lines, and other strategic initiatives (like client maturity)
How the audit helped align existing content to the five Future of Work campaign dimensions and used scoring to determine depth of relevance
How applying additional custom criteria can create audit results that become a strategic weapon in advancing key marketing initiatives
JLL was able to instantly see where to allocate budget for new content development to achieve multiple campaign objectives.
Ready to uncover the secret treasures in your content library? Register for the webinar and learn to mine your content for a complete campaign.
Access the full event here: https://event.on24.com/wcc/r/1800767/5BE4BCB5AE64B938308E14343DA3B309
Learn how taking a truly partner-first approach pays off in the channel. Channel marketing and management expert Cameron Avery shows you how to engage and enable partners across their journey with modern digital marketing tactics that put their business in the spotlight. Join us to see how purpose-built tech plus a partner-first approach from start to finish delivers more revenue and ROI for you.
Accelerate Your Partners' Digital Transformation With Point-Based RewardsG3 Communications
Access the full event here:
https://event.on24.com/wcc/r/1812978/8E56FF06B70D20F23162F0F26D49402F
In the digital age, the partner is in the driver's seat as they build the full solutions the customers are expecting. If you are looking to recruit, engage, empower, motivate, manage and support solution provider partners to grow sales, you'll need to adopt a lifecycle approach.
Mimicking the customer journey, the partner journey is defined as the complete sum of experiences partners go through when interacting with a vendor. Also like the customer buying-decision, data shows about 60% of a solution provider’s decision on what products to market, sell and support is completed before they engage in a vendor’s enrollment process.
Join us to discuss data around the partner journey:
Awareness: 70% of partners learn about new technologies via vendor events;
Consideration: On average partners consider 2 - 3 vendors against each other;
Decision: Technical evaluation is the most important element in their decision to bring on a new vendor;
Experience: People affect the experience the most (infrastructure second); and
Growth: On average, partners drop 10% of their vendors each year.
Access the full event here:
https://event.on24.com/wcc/r/1812978/8E56FF06B70D20F23162F0F26D49402F
In the digital age, the partner is in the driver's seat as they build the full solutions the customers are expecting. If you are looking to recruit, engage, empower, motivate, manage and support solution provider partners to grow sales, you'll need to adopt a lifecycle approach.
Mimicking the customer journey, the partner journey is defined as the complete sum of experiences partners go through when interacting with a vendor. Also like the customer buying-decision, data shows about 60% of a solution provider’s decision on what products to market, sell and support is completed before they engage in a vendor’s enrollment process.
Join us to discuss data around the partner journey:
Awareness: 70% of partners learn about new technologies via vendor events;
Consideration: On average partners consider 2 - 3 vendors against each other;
Decision: Technical evaluation is the most important element in their decision to bring on a new vendor;
Experience: People affect the experience the most (infrastructure second); and
Growth: On average, partners drop 10% of their vendors each year.
Lessons From The State Of B2B Content Consumption & Demand Report And Real-Wo...G3 Communications
Access the full webcast here: https://dg-r.co/2LhxSVI
In this session, David Fortino, SVP of Audience and Product at NetLine, will discuss his observations on content consumption and demand based on findings from the company’s 2018 State of B2B Content Consumption and Demand Report. Fortino will dissect some of the stand-out data, such as consumption gap trends with C-level professionals and the significance of appealing to the larger active audience comprised of Individual Contributors.
The webcast will also feature Valerie Riley, Director of Marketing for ITProTV, who will share her experience and perspective on the efficacy of content syndication. Specifically, she will discuss:
* The challenges she faced to pilot a new, successful lead generation program prior to launching campaigns; and
* The winning strategy that led to over 1,500% ROI that can help other B2B marketers discover or expand their lead gen tactics.
The ABM Content Challenge: How to Balance Personalization and ScaleG3 Communications
Access the full webcast here: https://dg-r.co/2zBQYV7
The prospect of feeding the ABM content beast can be daunting. How do you scale the process of creating rich, engaging content that’s relevant for a single account?
There’s no simple answer, but this session will explore several useful techniques and tactics including:
• Repurposing on-demand content for targeted digital campaigns;
• Using webinars to engage buying teams, not just individuals;
• Developing a campaign mix for 1:1 programs into top accounts; and
• Applying an ABM framework to upsell and cross-sell customer accounts.
By combining a modular, issue-based approach to content with a combination of webinars and content hubs, you can engage a wide range of your top accounts while keeping the content beast at bay.
Creating A Data Strategy For Marketing Attribution SuccessG3 Communications
Access the full webcast here: https://dg-r.co/2Jn9QXl
Successful attribution models start on a foundation of accurate data. Having the right data is crucial to making sure you’re tying the right campaigns back to revenue. So where do you start?
During this webinar, experts will discuss the need and the payoffs for lead-to-account matching and the importance of having the right intelligence on contacts and key accounts to build successful attribution.
Key takeaways include:
Top challenges for B2B brands around attribution;
Best practices for assessing your data;
How to apply and align lead records to accounts;
How to ensure data accuracy; and
Use case examples of B2B companies’ attribution success stories.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
2. #LLCSeries
Follow
this
webinar
on
LinkedIn
&
Twi>er
#LLCSeries
Demand
Gen
Report:
@DG_Report
LaDce
Engines:
@LaDce_Engines
Brian
Kardon:
@bkardon
3. #LLCSeries
About
Demand
Gen
Report
• Launched
in
2007
to
track
best
pracMces
in
lead
generaMon
• Newsle>er
has
grown
to
more
than
30,000
readers
• We
also
offer
a
menu
of
research
and
best
pracMces
reports
• New
audio/video
podcasts
at
DemandGenReport.com
@DG_Report
h>p://linkd.in/DG_Specialists
15. #C2C15
· Purchases
· Items you have added to cart, but abandoned
· “Dwell” times
· Product ratings
· Address
· What your neighbors buy
· Birthday
· Sizes: yours + family + friends
17. We see predictive analytics every day …
Field Question
Healthcare Which patients are at risk?
Fraud detection Which transactions are fraudulent?
Insurance What is the risk of a car accident?
Online retailing What movie should be recommended?
Cable television What offer will prevent the customer from leaving?
19. Predictive Marketing and Sales
Find companies
most likely to buy
Find your most
sales-ready leads
ACCOUNT
PRIORITIZATION
LEAD
PRIORITIZATION
2
3
4
Find customers
most likely to buy more
CROSS-SELL/
UP-SELL
5
Find customers
most likely to churn
PROSPECT
DISCOVERY1
Find net new
prospects
RETENTION
21. How It Works
Growth Profile
Employee, location, facility, and contract growth
Social Presence
Operating Diversity
Divisions, disparity of locations personnel
Cloud Maturity
CRM, MA, and provisioned infrastructure
Company Profile
Size, credit rating, news
Technology Profile
Installed technologies and maturity
Executive Change
Presence of new personnel
Advertising External
Investment
Spend, trend, timing, events
1,000s of Other
Attributes
Web Page Visits
Video Views and
Engagement
Title of Contact
Form Conversations
Downloads
Webinars Attended
Campaign Response
Rates
Email Opens
Internal Data Sources
22. Conversion Rate
How It Works
78% likelihood
to convert (7.8x)
39% likelihood to
convert (3.9x)
Work
by Sales
Qualified
but Not
Ready
Historic Conversion
is 10%
Universe
Attributes of LEADS in this segment:
§ Growth Events
Company has experienced 15% employee growth in recent six (6) months
§ New Location
Company has opened or will open a new facility in next three (3) months
23.
24.
25. Find quality net
new leads
How are marketers using predictive analytics?
Optimize List
Buys
Monetize Your
Existing Leads
Smarter Event
Planning
Identify High
Value
Campaigns
Predictive
Remarketing
Create Target
Account Lists
Territory
Planning
Prioritize Sales
Efforts
Sell More to
Customers
Find At-Risk
Customers
Win Back
Ex-Customers
26. Fit: Company size, tech
use, exec changes,
geo, etc.
Intent: Whitepaper
downloads, search
terms, ad clicks, etc.
Activity: Emails opened,
sales interactions,
webinars attended, etc.
Easy to use marketing
and sales predictive
apps
How Predictive Marketing Works
Account score
Buying signals
27. Curse of Abundance
• PROBLEM: 90K+ leads/quarter
• SOLUTION: Increased sales focus and engagement on leads with highest
likelihood to convert; decreased focus on other lead segments
• BENEFIT: best leads engaged with 3X intensity, 37% liR in win rate, greater
overall funnel yield
37%
Increase in Win Rate
28. Funnel Expansion
▶ PROBLEM: More inside sales capacity than qualified lead volume
▶ SOLUTION: Increased lead flow to SDRs with new “PQL” lead
segment
▶ BENEFIT: SDRs are focused on the next best lead segments rather
than cold calling
30%
Increase in Lead Volume
31. Direct Mail Done Right
▶ PROBLEM: needed a more cost effective way to execute a higher cost
DM program
▶ SOLUTION: dimensional mailer to highest scoring leads, followed with
handwritten note
▶ BENEFIT: response rate more than double compared to previous similar
campaigns
50%
Reduction in Cost Per Opportunity
32. Smarter Event Planning
Peter Isaacson, CMO
Plan events near clusters of high scoring accounts
30%
Opportunity creation
from events
40%
Cost per lead
from events
Lattice Engines significantly increase our pipeline by
helping us focus on high value accounts.
33. Relationship
3+ Years
2+ Years
6+ Years
Scope
U.S.
Global
Global
§ 30% improvement in
lead-to-win conversion
§ 25% improvement in
lead-to-win conversion
§ +$100K incremental per
rep per year
Key Results
Game-Changing Results
39. Predictive Analytics for Marketing
§ The era of big data and predictive analytics is NOW
§ There is more information to discover about a prospect
than ever before
§ Leading marketing organizations are embracing
predictive analytics to dramatically improve performance
§ Marketing can lead – from lead scoring to predictive lead
scoring
§ Find your trigger … target selectively and quickly
40. #LLCSeries
Q
A
//
Panelists
Brian
Kardon
CMO
LaDce
Engines
@bkardon
bkardon@laDce-‐engines.com
MODERATOR:
Andrew
Gaffney
Publisher,
Demand
Gen
Report