The Truth About Using Social Media for Your Business
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This document discusses using social media for business. It provides an overview of common social media platforms like Twitter, Facebook, blogs and YouTube and how to develop a social media strategy. The presentation emphasizes creating high-quality, shareable content, listening to customers and prospects, and using social media to drive visitors to a company website in order to boost sales. Q&A and networking opportunities are also provided.
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The Truth About Using Social Media for Your Business
- 1. The Truth About Social Media for Business • Is it a Fad? • Your worst fears • Twitter, Facebook, Blogs, Email & YouTube • Your Social Media Strategy • Q&A Shanon Scully, Web Strategy Advistor
- 4. @shanonscully @Bluewire_Media Tweet Tweet!
- 5. Show of hands show of hands?
- 7. Weiner-gate
- 8. Tools
- 9. Don’t have time? No time?
- 12. Monitor
- 13. Relax…
- 14. It’s just like real life!
- 15. Twitter
- 17. 500 followers
- 18. Speaker Retweets
- 19. Delegate tweets
- 20. Win
- 23. Blogging Attracts More Visitors Source: Data from over 1,500 businesses - http://bit.ly/XDkQV
- 24. Email Marketing
- 26. Will It Blend? Cost? $50 Views: 7,803,123 Total Channel Views: 94,945,499 700% Results?
- 27. Singing CPA
- 28. What would you do?
- 33. Up 55% Up 107% (@replies) Sales
- 34. 1. Set up company pages 2. Secure your URL 3. Good content & enable sharing 4. Watch & listen 5. Join in Social Strategy - Beginner
- 35. Remarkable Build genuine content Relationships (journalist) (guidelines) Drive visitors to website (customers) Social Strategy - Intermediate
- 36. How to use all of this? Web Strategy
- 39. Enjoy yourself!
- 41. Shanon.Scully@bluewiremedia.com.au @shanonscully If you have any questions I’m happy to answer! 1300 258 394 Connect
Editor's Notes
- GOOD NEWS. Now is best time to me marketing your business. BEST TIME to marketWEB TOOLS (free)
- Me 2006 at TAFE – 5yr agoFacebook – 2 years old & twitter was a baby.MySpace ruled but was never used for business1-2-3 warm the brain up.
- 14% direct marketing78% inbound marketingWord of Mouth and ReferralsSocial is WOM on STERIODSSocial media is a bit like coming to class for the first time – some friends, some you’ve seen before, some are strangers but relationships evolve.
- Who’s on Twitter...? Everyone else can tune out for 30 secs. Not offended if you look at your phone. Only if you’re tweeting. I’ll be checking my phone during the videos for tweets. And i know where your sitting if anyone saying anything nasty about!
- 21-year-old female college student in Seattle from Weiner's Twitter accountSend lewd pic via twitter & there was a huge uproar. Natural reaction – ban Twitter – avoid potential embarrassment.What if Weiner had taken a knife and stabbed the girls??
- Are the knives to blame?TODAY:Highlight the pitfalls & how to avoid the embarrassment & loss of revenueShow you case studies of companies using Twitter, Facebook, YouTube, Email & Blog. Your social media strategy and how you’d respond in a crisis.
- Tafe QLD
- Facebook’s terms have changed slightly re: COMPETITIONS but the case study still stands as example of using existing features!
- Single Greatest Business Asset. National Publications, book deal & interactions with 100s of 1000s of small business owners.Significant Search Engine traffic, EVEN NONE TRUE, would still do it. Instrinscally rewarding. Makes better THINKER, WRITER, SPEAKER, SALESPERSON, and FOCUSED on LEARNING...
- BLANK OUT SCREEN. Many of you received our 1st EDM. Toby & I in business 12 months & we wrote to everyone we knew. Written in, double, triple, quadruple checked the spelling, HIT SEND. Sit back, breath a sign of relief & wait for the email to arrive in Inbox --- DEAR ADAM. To all 700 people. Good for the 3 Adams but terrible for everyone else!For Bluewire – it is still our best form of social. 3Ps – people, participation, promotion.Mistakes – Dear Adam, WIIFM, Prizes, In This Issue
- How to get on the front foot using social mediaMight have seenPlay video
- 4,859,919 followers!Question: think back to the last marketing activity you did... How did you personalise it???
- How to get on the front foot using social mediaMight have seenPlay video
- DRAW on whiteboard