Wayin is an e-commerce and out-of-home advertising solutions company that allows brands to create interactive experiences across digital channels. It captures consumer data and marketing opt-ins through engaging ads and experiences. Some key features of Wayin include unifying marketing strategy across channels, improving results through interactive ads that drive engagement, and amplifying storytelling with user-generated content. The document provides several case studies of brands like Best Buy, LG, Bank of America, and Royal Hawaiian that saw success in metrics like conversions, brand perception, and bookings by using Wayin's platform to display social media content and messages in stores and on large screens.
The Intersection of Predictive and Account-Based MarketingPerkuto
The traditional methods we have used to reach our prospects are less effective in this new world. The top-of-funnel, mass-communication approach—blasting messaging on every channel to see what sticks—is proving only marginal success. For a B2B marketer, you engage in numerous marketing activities, but still get poor quality leads. There has to be a better way.
Engaging in a target account strategy not only helps you be much more targeted with your marketing, but it increases sales and marketing alignment—account-based sales should be met with account-based marketing. In this webinar we will cover how account-based marketing (ABM) and predictive marketing can make your campaigns incredibly precise and effective.
Join our webinar and learn:
- How to use predictive for target account selection
- How to deliver powerful, 1:1 interactions with your target accounts
- How to build a compelling, omni-channel ABM campaign at scale
2016 Predictions for Location-Based Marketing, Advertising & Commerce Localogy
At the end of 2015 we asked the industry what 2016 will hold for the location-based marketing, advertising and commerce space. Here are the 24 interesting predictions we received from a variety of experts representing companies such as Constant Contact, Dstillery, GoDaddy, Kenshoo, Placed, Yext and many more.
IAB Canada Metrics 2015 - Eyereturn - The Truth About Clicks - Ian HewetsonIAB Canada
Even after all of these years, more media is bought based on the cheapness of the click than any other KPI, even though the click has no correlation to real success. Using the latest measurement techniques across both mobile and desktop to examine this issue, Eyereturn will show the effects of the industry's long standing addiction to the click, and what we can all do to help break the habit.
Leverage Real-Time Purchase Intent to Boost Sales & Customer GrowthTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
Social Media’s Next Big Shift: From Shoppable to BuyableCatalyst
Originally presented by Kieley Taylor (Head of Social, Catalyst) at WPP's Checkout Event in February 2017, this presentation addresses social media's shift from shoppable to buyable, including strategies for driving business results through social programs.
The Intersection of Predictive and Account-Based MarketingPerkuto
The traditional methods we have used to reach our prospects are less effective in this new world. The top-of-funnel, mass-communication approach—blasting messaging on every channel to see what sticks—is proving only marginal success. For a B2B marketer, you engage in numerous marketing activities, but still get poor quality leads. There has to be a better way.
Engaging in a target account strategy not only helps you be much more targeted with your marketing, but it increases sales and marketing alignment—account-based sales should be met with account-based marketing. In this webinar we will cover how account-based marketing (ABM) and predictive marketing can make your campaigns incredibly precise and effective.
Join our webinar and learn:
- How to use predictive for target account selection
- How to deliver powerful, 1:1 interactions with your target accounts
- How to build a compelling, omni-channel ABM campaign at scale
2016 Predictions for Location-Based Marketing, Advertising & Commerce Localogy
At the end of 2015 we asked the industry what 2016 will hold for the location-based marketing, advertising and commerce space. Here are the 24 interesting predictions we received from a variety of experts representing companies such as Constant Contact, Dstillery, GoDaddy, Kenshoo, Placed, Yext and many more.
IAB Canada Metrics 2015 - Eyereturn - The Truth About Clicks - Ian HewetsonIAB Canada
Even after all of these years, more media is bought based on the cheapness of the click than any other KPI, even though the click has no correlation to real success. Using the latest measurement techniques across both mobile and desktop to examine this issue, Eyereturn will show the effects of the industry's long standing addiction to the click, and what we can all do to help break the habit.
Leverage Real-Time Purchase Intent to Boost Sales & Customer GrowthTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
Social Media’s Next Big Shift: From Shoppable to BuyableCatalyst
Originally presented by Kieley Taylor (Head of Social, Catalyst) at WPP's Checkout Event in February 2017, this presentation addresses social media's shift from shoppable to buyable, including strategies for driving business results through social programs.
Adenvy is an Independent New Media Company. We specialise in delivering marketing for our clients across all possible digital viewing devices, delivering adverts in Browser and InApp to Desktop, Mobile & Tablets, helping companies get total online coverage to promote their business. We strongly believe in maximising client ROI which is why we only work to an Effective pricing model, ECPM & ECPC. Within the ever evolving RTB world where pricing changes by the second, our clients can always count on receiving maximum value
Presentation Includes:
Brand Awareness Solutions & Direct Response Solutions delivered across Desktop, Mobile & Tablet Devices in Browser & InApp. Media available - Premium Websites, 1000's of App's & 100's of Internet TV and VOD channels
a lot of business owners and marketers in Indonesia haven't not know comprehensively about digital marketing. whereas all the activities of marketing, promotion and branding can be done with a more interactive through digital channels. So this is the introduction that i've made for them. please enjoy.
Big things are happening in programmatic.
We’ll share actionable insights to drive business results in 2021, while exploring the potential impact of each trend over the next decade. Sign up and uncover strategies to address key trends like:
- Cookieless World: The future of identity & audiences
- Video: Learn why a fragmented video landscape needs integration
- AI: Humans are advancing AI into unique and creative use-cases
- Ecommerce: All brands are now ecommerce brands, what does that mean for marketers?
- Gaming: Already bigger than the Super Bowl! Never been a better time to get in the game
- Creative: Creative meets digital for hyper-targeted, customization at scale
- Omnichannel Activations: Consumers are everywhere, are you?
IAB Canada Roadshow 2015: How Can Online Display Ads Directly Drive Purchase ...IAB Canada
Join Mediative on the 2015 IAB Canada Roadshow as the discuss online display ads and purchasing behaviour.
For More Information : Mediative.com/iab-roadshow
This presentation looks at the different Digital Marketing platforms available in Singapore market and how they had evolved from traditional media of yester-years! It also takes a peek at the Digital Marketing beyond 2014 with supporting research from Google & comScore.
'Tis the Season: Leveraging Social Media Ad Campaigns for the HolidaysMediaMath
This deck was presented in a joint webinar by MediaMath and Upcast Social. Josh Wallin, Sales Director, Upcast Social, and Mike Neiss, Director, PSO, MediaMath outlined best practices to leverage social advertising during the holiday season.
Incubeta's Full-Funnel Approach to Paid Social AdvertisingIncubeta NMPi
The paid social landscape can be difficult to navigate - the variety of platforms, formats, and KPIs can be overwhelming, especially if you’re trying to implement a comprehensive strategy that covers the entire marketing funnel. Our Head of Delivery, Craig Brown, shared his insights at a recent Masterclassing event, helping us to better understand a full-funnel approach.
Engage Shoppers Through Unparalleled Social AmplificationRachel Benson
“Engage Shoppers through Unparalleled Social Amplification.”
Social engagement with shoppers along the path to purchase is a top digital priority for marketers, but local execution is formidable. Learn how to make it easy through the latest techniques and technologies.
YOU’LL LEARN HOW TO:
- Identify and precisely target the right audiences using the latest social approaches
- Deliver the right messages at the right place at the right time along the social landscape
- Fully leverage your content assets in the social domain
- Attribute in-store sales, ROI and cost savings to social engagement
For more information, contact:
marketing@shoplocal.com
info@blinqmedia.com
Adenvy is an Independent New Media Company. We specialise in delivering marketing for our clients across all possible digital viewing devices, delivering adverts in Browser and InApp to Desktop, Mobile & Tablets, helping companies get total online coverage to promote their business. We strongly believe in maximising client ROI which is why we only work to an Effective pricing model, ECPM & ECPC. Within the ever evolving RTB world where pricing changes by the second, our clients can always count on receiving maximum value
Presentation Includes:
Brand Awareness Solutions & Direct Response Solutions delivered across Desktop, Mobile & Tablet Devices in Browser & InApp. Media available - Premium Websites, 1000's of App's & 100's of Internet TV and VOD channels
a lot of business owners and marketers in Indonesia haven't not know comprehensively about digital marketing. whereas all the activities of marketing, promotion and branding can be done with a more interactive through digital channels. So this is the introduction that i've made for them. please enjoy.
Big things are happening in programmatic.
We’ll share actionable insights to drive business results in 2021, while exploring the potential impact of each trend over the next decade. Sign up and uncover strategies to address key trends like:
- Cookieless World: The future of identity & audiences
- Video: Learn why a fragmented video landscape needs integration
- AI: Humans are advancing AI into unique and creative use-cases
- Ecommerce: All brands are now ecommerce brands, what does that mean for marketers?
- Gaming: Already bigger than the Super Bowl! Never been a better time to get in the game
- Creative: Creative meets digital for hyper-targeted, customization at scale
- Omnichannel Activations: Consumers are everywhere, are you?
IAB Canada Roadshow 2015: How Can Online Display Ads Directly Drive Purchase ...IAB Canada
Join Mediative on the 2015 IAB Canada Roadshow as the discuss online display ads and purchasing behaviour.
For More Information : Mediative.com/iab-roadshow
This presentation looks at the different Digital Marketing platforms available in Singapore market and how they had evolved from traditional media of yester-years! It also takes a peek at the Digital Marketing beyond 2014 with supporting research from Google & comScore.
'Tis the Season: Leveraging Social Media Ad Campaigns for the HolidaysMediaMath
This deck was presented in a joint webinar by MediaMath and Upcast Social. Josh Wallin, Sales Director, Upcast Social, and Mike Neiss, Director, PSO, MediaMath outlined best practices to leverage social advertising during the holiday season.
Incubeta's Full-Funnel Approach to Paid Social AdvertisingIncubeta NMPi
The paid social landscape can be difficult to navigate - the variety of platforms, formats, and KPIs can be overwhelming, especially if you’re trying to implement a comprehensive strategy that covers the entire marketing funnel. Our Head of Delivery, Craig Brown, shared his insights at a recent Masterclassing event, helping us to better understand a full-funnel approach.
Engage Shoppers Through Unparalleled Social AmplificationRachel Benson
“Engage Shoppers through Unparalleled Social Amplification.”
Social engagement with shoppers along the path to purchase is a top digital priority for marketers, but local execution is formidable. Learn how to make it easy through the latest techniques and technologies.
YOU’LL LEARN HOW TO:
- Identify and precisely target the right audiences using the latest social approaches
- Deliver the right messages at the right place at the right time along the social landscape
- Fully leverage your content assets in the social domain
- Attribute in-store sales, ROI and cost savings to social engagement
For more information, contact:
marketing@shoplocal.com
info@blinqmedia.com
How Social Marketing Can Drive Sales - Tips for Auto DealershipsTagkast
People are spending more time online – reading blogs, watching online TV and interacting on social media – than ever before. Year after year, consumers have digitalized their media consumption and online now dominates. This is a clear argument for ensuring online and social media media gets a greater share of a business's advertising spend and attention.
Many automotive dealerships are responding to this and using owned social media channels to improve relationships with their existing customers. And the same platforms being used to build community and engage supporters – Facebook, Twitter, Instagram – can also successfully attract new customers and generate sales. Here'e how social marketing can drive sales.
Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer ...Catalyst
In partnership with London Research, Catalyst and Xaxis’ new original research and report, “Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer Connections,” explores gaps in where consumers are spending their time and where advertisers are investing, revealing opportunities for marketers to adopt and advance omnichannel approaches to media and marketing for long-term growth.
Key takeaways:
• U.S. consumer trends and engagement compared to advertiser approach to search, social, ecommerce, gaming, CTV, DOOH, podcasts, and more
• Media consumption differences across key audience demographics and implications for omnichannel planning
• Brands’ mindset, approach, and recommendations for ongoing experimentation and testing into emerging platforms
• Barriers to adopting omnichannel programs and recommended solutions
• The impact of privacy and identity on consumers, advertisers, and omnichannel programs
Making Programmatic Unproblematic - by AdCellerantBrock Berry
See how programmatic advertising has worked for a variety of advertisers, and find out how AdCellerant can help your revenue grow.
I will also be presenting this material at the Association of Alternative Newsmedia Conference in San Francisco on Friday, January 22.
Reignite Your Business with Performance Marketing: 4 Ways to Dial-Up Brand In...Catalyst
View the webinar recording here: https://register.gotowebinar.com/register/3145175408392840464
COVID-19 has shuttered stores and changed the physical shopping experience as we know it. As we cautiously approach a new normal, how can brands remain relevant and create meaningful consumer connections that fuel business growth and in-store sales in the future? Join our webinar to learn how. We’re uniting experts from across Catalyst and Xaxis to discuss innovative ways to use performance marketing to reignite interest in your brand and prime consumers for your reopening.
You’ll uncover how to:
- Uncover insights that drive authentic and helpful messaging. Through our approach to advanced analytics and FUSION tool, we’ll share strategies for unearthing data points that bring you closer to your consumers and their challenges, inspiring communication that is pragmatic, relevant , and helpful.
- Improve organic visibility through SEO. With some advertisers pausing or reducing paid media initiatives, earned media channels have become more important than ever. Discover how to maximize your organic visibility in traditional search engines and why it will pay dividends post COVID-19.
- Strategically leverage influencer marketing. You’ll learn how to interact with consumers through trusted creators and create a platform for authentic engagement that is sensitive to the times. We’ll share a simplified approach to discovering the best influencer match for your brand.
- Reach audiences at home with CTV. We’ll share some of the biggest opportunities for marketers (especially as it compares to traditional TV buying) to message their audiences and drive business outcomes as consumers continue to make the jump to CTV at home. You’ll learn how to eliminate wasted impressions, employ more granular audience targeting, and take an enhanced approach to measurement.
How Digital Adverising can generate real time leads and sales for businesses. Case Study: Ufone Uth Pack Virtual franchise #Salescon14 #TEC Pakistan's E-Commerce and Online Statistics #Strategic Alliancez
Digital advertising - Generating Leads & Sales [Strategic Alliancez]Strategic Alliancez
How digital advertising is helping the lead generation process and creating the sales funnel. A case study on UFONE Uth Pack. Latest statistics of Pakistan's digital landscape and Consumers journey to purchase on web and mobile. This presentation was used for Key Note session at the SALESCON14 organized by TEC in Royal Palm Lahore.
We specialize in providing innovative solutions and execution to enhance brand presence and drive business development. With a dedicated team of experts and a successful track record of over 700 projects for more than 120 leading brands, we are committed to delivering excellent results for our clients. We pledge to boost the success of your business and collaborate with you to build and promote your brand strongly.
2020 successful digital marketing research pilot with Money Making Conversations to build and deliver the best digital marketing algorithm in the world at the lowest customer acquisition cost possible, exceeding all ad management across YouTube, Google, Facebook, Instagram and Websites.
A good presentation demonstrating how digital creative solutions have been used to increase awareness, generate leads and amplify offline communications with examples from Coca Cola, Burger King and Daz.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
3. CAPTURE
DECLARED DATA
Capture data and marketing opt-ins at scale. Profile
prospects and customers throughout the customer lifecycle
Deliver engaging, interactive experiences to support
your campaigns across multiple digital channels
1
4
AMPLIFY MARKETING
WITH UGC
Amplify your storytelling across every digital channel
with UGC and social data visualizations
3
UNIFY STRATEGY
ACROSS CHANNELS
IMPROVE MARKETING RESULTS
MAKE ADS A GREAT
EXPERIENCE
Easily configure fast loading interactive ad experiences that lift engagement
rates and offer a value exchange for participation
2
6. BEST BUY ECOMMERCE
THE CONCEPT
Best Buy wanted to drive transactions by surfacing the
tending products being most talked about on Twitter.
THE BRIEF
Best Buy’s primary KPIs for this promotion were
making consumers aware of the Best Buy products
and increasing conversion to product pages for
purchase.
THE RESULT
- 24% conversion rate to their product pages
- 76% engagement
- 419k page views
7. BEST BUY IN-STORE
THE CONCEPT
Best Buy wanted to drive transactions by surfacing the
tending products being most talked about on Twitter
by utilizing available real estate on their products in
store.
THE BRIEF
Creating consistency across their web and in-store
properties, consumers were able to stay on top of the
‘hot’ products of the season.
THE RESULT
- Displayed in over 1000+ with one single URL
8. CLIENT:
Bank of America
THE CONCEPT
Bank of America has looked to Wayin to Build top-of-
mind brand awareness and positive brand perception.
THE BRIEF
To solve for its challenge of increasing awareness,
Bank of America looked to one NYC’s largest screens
to highlight excited New Years eve attendees
celebrating the new Year.
THE RESULT
Bank of America was able to display over 600 tweets,
and increase positive sentiment in social media
conversations.
600+
Twitter entries
displayed
26%
increase in positive
brand perception
9. CLIENT:
LG
THE CONCEPT
Bank of America has looked to Wayin celebrate mom’s
and women in technology by highlighting Mom’s on
Mother’s day in Times Square.
THE BRIEF
In addition to increasing brand awareness, LG was
able to surface inspiring and heart felt messages to
Mother’s online and offline in Times Square.
THE RESULT
LG capture 15,500 posts in a 24 hour period.
10. CLIENT:
Royal Hawaiian
Starwood
THE CONCEPT
Starwood looked to Wayin to increase social mentions
and increase booking conversions.
THE BRIEF
Starwood enticed visitors to share photos of their on
stay with unique hashtags per resorts. convert website
visitors from UGC, the hotel home pages featured
‘View Offers’ call-to-action buttons, neatly directing
visitors to the latest online hotel offers.
THE RESULT
Royal Hawaiian saw an increase of 17% in hotel
bookings from UGC conversions. They were also able
to facilitate the rights to the UGC via Wayin’s rights
facilitation tool
Earned UGC
11,000+
17%
Increase in
bookings from CTA
15. JAMES L MCQUIVEY
VICE PRESIDENT
REPORT:
THE END OF
ADVERTISING
AS WE KNOW IT
MARC PRITCHARD
CMO
“HOW DO WE
MAKE ADS A
USEFUL
CONSUMER
EXPERIENCE”
16. “THE QUALITY OF DATA WILL BE THE
NEXT HOT TOPIC IN MARKETING. REAL
BEHAVIOR FROM FIRST-PARTY DATA
BEATS MARKETING DRIVEN OFF
COOKIE DATA, TIME AFTER TIME”
KRISTI ARGYILAN;
VP MEDIA & GUEST ENGAGEMENT
CAPTURE
DECLARED DATA
1
17. MULTIPLE
CHANNELS
Facebook ads,
Google Double-Click ads,
Brand website embed
DATA
SECURITY
Inherent risk with use of
cheap tools or custom
experiences
COST
REDUCTION
One build across multiple
destinations, using Wayin
automation.
RE-MARKETING
300% uplift in click-throughs
post campaign interaction
DATA
Email addresses collected for
future retargeting.
Interest / destination
segments captured
REACH
70% social share rate
RESULTS
$78k Sales tracked via cookie
$5M Sales tracked via email
100K entries
ROI38:1
CAPTURE
DECLARED DATA
1
24. CAPTURE
DATA OR LEADS
REDUCE
COSTS
BUILD
ADVOCACY
INCREASE
REVENUE
BOOST
ENGAGEMENT
ADDED 2M
CONTACTS IN
6 MONTHS
CONSISTENT &
GLOBAL DATA
CAPTURE FOR
ADS & LANDING
PAGES
COLLECTED 98%
MARKETING
OPT-INS FROM
CAMPAIGN
SAVED $3.5M IN
BUILD COSTS IN
FIRST 6 MONTHS
GLOBAL WAYIN
ROLL-OUT TO
REDUCE DIGITAL
BUILD COSTS
CLONE AND
LOCALIZE
CAMPAIGNS
FOR 26 MARKETS
IN LESS THAN 1HR
PER MARKET
25% INCREASE
IN ECOMMERCE
CLICK-THRU
19.2% INCREASE
IN SALES AFTER
UGC CAMPAIGN
38:1 ROI FROM
INTERACTIVE AD
CAMPAIGN
GENERATED OVER
3000 MUJI PEN
DRAWINGS ON
INSTAGRAM
300K NEW VIEWS
OF SITE IN FIRST
QUARTER WITH
UGC STRATEGY
HAD 81.2K
SOCIAL SHARES
FROM 94.1K
PARTICIPANTS
120M FORMS
COLLECTED
FROM ONE
ADVERTISER
CAMPAIGN
COLLECTED OVER
900K NEW CRM
CONTACTS
4000 ADVERTISER
CAMPAIGNS
DELIVERED IN
FIRST 18 MONTHS
MAKE IT LONG TERM:
28. HOW TO BRIEF US?
- Send us the full brief
- Chat on a call the campaign goals
- Subscribe to our newsletter for ideas
- What is the most effective collateral for
twitter?
benji@wayin.com
30. ABOUT WAYIN
Wayin has partnered with some of the world’s top broadcasters to create
authentic, interactive campaign experiences that engage and activate consumers
across all channels.
COMBINE CREATIVITY + EFFICIENCY
The Wayin Digital Campaign CMS combines the power of creativity with the
efficiency of data collection. Uncover authentic content to tell engaging, interactive
brand stories that drive participation and capture valuable consumer data.
TURN GREAT IDEAS INTO FLAWLESS RESULTS.
Tap into the team that has led more than 35k successful campaign activations for
clients across 80 countries. Our services team works side-by-side with customers
to maximize the impact of our technology platform and drive the best results.
Request a demo and see how to quickly
create and launch your upcoming campaigns.
READY TO
GET
STARTED?
REQUEST DEMO
Visit wayin.com
32. CAPTURE
DATA OR LEADS
REDUCE
COSTS
BUILD
ADVOCACY
INCREASE
REVENUE
BOOST
ENGAGEMENT
ADDED 2M
CONTACTS IN
6 MONTHS
CONSISTENT &
GLOBAL DATA
CAPTURE FOR
ADS & LANDING
PAGES
COLLECTED 98%
MARKETING
OPT-INS FROM
CAMPAIGN
SAVED $3.5M IN
BUILD COSTS IN
FIRST 6 MONTHS
GLOBAL WAYIN
ROLL-OUT TO
REDUCE DIGITAL
BUILD COSTS
CLONE AND
LOCALIZE
CAMPAIGNS
FOR 26 MARKETS
IN LESS THAN 1HR
PER MARKET
25% INCREASE
IN ECOMMERCE
CLICK-THRU
19.2% INCREASE
IN SALES AFTER
UGC CAMPAIGN
38:1 ROI FROM
INTERACTIVE AD
CAMPAIGN
GENERATED OVER
3000 MUJI PEN
DRAWINGS ON
INSTAGRAM
300K NEW VIEWS
OF SITE IN FIRST
QUARTER WITH
UGC STRATEGY
HAD 81.2K
SOCIAL SHARES
FROM 94.1K
PARTICIPANTS
120M FORMS
COLLECTED
FROM ONE
ADVERTISER
CAMPAIGN
COLLECTED OVER
900K NEW CRM
CONTACTS
4000 ADVERTISER
CAMPAIGNS
DELIVERED IN
FIRST 18 MONTHS
SOME SUCCESS STORIES
We work with many of the worlds largest brands across multiple industries, from travel to CPG, B2B tech to telecoms, sports to entertainment. Any business that wants to engage consumers in a more interactive way on digital channels and get better data collection on them is a potential customer.
At ANA Media in Orlando the world’s top marketers were pretty consistent around these things being top of their agenda. Wayin was built to help marketers improve marketing results through each of these items.
1. Capture declared data and marketing op-tins at scale on multiple owned, earned and paid channels to progressively profile consumers at all stages of the customer lifecycle. Declared data is actively given to you by your customers, powering insights into their intentions, preferences, motivations, and attitudes. With it, you can have meaningful, one-to-one marketing that gives customers a personalized, relevant experience and increases their lifetime value.
2. Make digital ads a great experience for consumers. Wayin’s platform makes it possible to easily configure fast loading interactive advertising experiences that lift rates of engagement, collect data and offer a value exchange for participation.
3. Amplify marketing with user generated content to lift consideration, engagement and conversions. With Wayin you can amplify your storytelling with UGC and social data visualizations. Your best fans are your best marketers! The platforms has lots of mechanics to find and use great user generated social content.
4. Unify your engagement strategy across channels. With Wayin you can easily deliver engaging, interactive experiences to support your campaigns across multiple digital channels, meaning you can reach more people in more places.
Let’s look at each of these areas in more detail.
Etihad have hundreds of credit card’s they can offer that map to all different consumer profiles. They worked with Wayin to devise a declared data experience that allowed them to personalise what was offered based on the individuals input, giving them the best card based on their personal circumstances. In a digital world, personalization shouldn’t be just about ‘guessing’ what to target people with. Create engaging interactive experiences that treat people as individuals.
Wayin’s platform can discover user generated content, curate, moderate and use it in marketing experiences that range from ad units to digital billboards. We also have a large range of mechanics to help brands stimulate the creation of user generated content, such as hashtag contests or shareable media options like meme generators.
Social visualizations allow you to leverage social data to amplify your marketing messages. For example with our tilt app people can visualize the volume of conversations coming from Twitter or Instagram around a specific topic, person, or product, and watch the progress bars rise as more conversation occurs, prompting people to have their say to effect the outcome.
Wayin’s platform can discover user generated content, curate, moderate and use it in marketing experiences that range from ad units to digital billboards. We also have a large range of mechanics to help brands stimulate the creation of user generated content, such as hashtag contests or shareable media options like meme generators.
Social visualizations allow you to leverage social data to amplify your marketing messages. For example with our tilt app people can visualize the volume of conversations coming from Twitter or Instagram around a specific topic, person, or product, and watch the progress bars rise as more conversation occurs, prompting people to have their say to effect the outcome.
Etihad have hundreds of credit card’s they can offer that map to all different consumer profiles. They worked with Wayin to devise a declared data experience that allowed them to personalise what was offered based on the individuals input, giving them the best card based on their personal circumstances. In a digital world, personalization shouldn’t be just about ‘guessing’ what to target people with. Create engaging interactive experiences that treat people as individuals.
Forrester released a report in the middle of 2017 which was hard hitting for the digital advertising industry. They pointed to new research that showed 50% of adults actively avoid ads on mobile and desktop and that click-through rates had reached precipitously low levels across social and display ads. The rise of ad blockers were further testament to the fact that consumers were getting turned off by video and image based ads that were being shoved in their faces in an interruptive format in ever increasing volumes. To add insult to injury these ads aren’t things that a consumer could actually engage with in an inspiring way, offered no value exchange for doing so and don’t collect data on behalf of the advertisers. Forrester stated that billions of dollars were going to be shifted by CMOs from these standard ad formats to more interactive brand experiences.
Marc Pritchard the CMO of the world’s largest advertiser ended his ANA 2018 keynote with the call to arms for the industry to help him ‘make ads a useful consumer experience’. Well, the heart of Wayin’s core belief is that a digital ad can be anything a brand wants it to be, it shouldn’t just be a video or image and it should offer a value exchange for the consumer to engage in the experience, as well as collect declared data for the advertiser. That’s why P&G have just signed up with Wayin.
At ANA Media Kristo Argyilan gave a great keynote around quality data fast becoming the next big thing in marketing. She shared details about how Target’s marketing, when driven off cookie data delivered mediocre results, but when it was focused better using real behaviour from first-party data collected from people’s explicit choices or real-world actions it substantially lifted results. We help marketers create experiences to capture that data.
Air New Zealand created an interactive experience through paid and owned channels that helped consumers find their perfect destination in the US that the airline served. The interactive quiz allowed entrants to select from the things that most excited them about a destination and at the end they were shown the perfect place for them to visit based on their interests. They were given a chance to win a trip to this destination in return for their personal data. Those that didn’t win were automatically sent an email with a discount to buy a ticket to their preferred destination. The experience was published through an interactive Google Double-Click ad, and was embedded onto the travel sections of some publishers and it lived on the Air New Zealand website. With an ROI of 38:1 it was an award winning campaign.
Firstly let’s look at Facebook and Instagram. The typical interaction with a social ad on those platforms is on the left. Compare that to the two experiences on the right. Which would you likely engage with? One is obviously a slow redirect to the brand website. By the time it loads your average consumer has moved on to the next story. The experiences on the right load almost instantly, with animation, and they mimic the experience of the apps environment, with the right gesture controls. You can also incentivize the engagement with things like instant wins, product pickers, quizzes and more, capturing valuable consumer data at the same time. That’s the value exchange. Oh and on the far right you can see that we are leveraging user generated content as well as brand generated content.
Here’s another example where the interactive ad is living inside Shazam’s ad real estate. Absolut Vodka were blown away by the conversion rates, which were generated because the consumers were offered a value exchange for engaging. Consumers could swipe away on the image of the bottle and see if they had won.
Reckitt Benckiser’s Air Wick brand wanted to create an interactive marketing experience that allowed them to understand their consumers preferences for fragrances and packaging. Rather than do the traditional market research techniques, they used Wayin to create a campaign that allowed consumers to create their own virtual product, with a shareable media component that allowed entrants to share their creation with their network. The campaign was so successful they cloned it and ran it in five markets and have got 190,000 and counting people to complete it.
Firstly let’s look at Facebook and Instagram. The typical interaction with a social ad on those platforms is on the left. Compare that to the two experiences on the right. Which would you likely engage with? One is obviously a slow redirect to the brand website. By the time it loads your average consumer has moved on to the next story. The experiences on the right load almost instantly, with animation, and they mimic the experience of the apps environment, with the right gesture controls. You can also incentivize the engagement with things like instant wins, product pickers, quizzes and more, capturing valuable consumer data at the same time. That’s the value exchange. Oh and on the far right you can see that we are leveraging user generated content as well as brand generated content.
Firstly let’s look at Facebook and Instagram. The typical interaction with a social ad on those platforms is on the left. Compare that to the two experiences on the right. Which would you likely engage with? One is obviously a slow redirect to the brand website. By the time it loads your average consumer has moved on to the next story. The experiences on the right load almost instantly, with animation, and they mimic the experience of the apps environment, with the right gesture controls. You can also incentivize the engagement with things like instant wins, product pickers, quizzes and more, capturing valuable consumer data at the same time. That’s the value exchange. Oh and on the far right you can see that we are leveraging user generated content as well as brand generated content.
Firstly let’s look at Facebook and Instagram. The typical interaction with a social ad on those platforms is on the left. Compare that to the two experiences on the right. Which would you likely engage with? One is obviously a slow redirect to the brand website. By the time it loads your average consumer has moved on to the next story. The experiences on the right load almost instantly, with animation, and they mimic the experience of the apps environment, with the right gesture controls. You can also incentivize the engagement with things like instant wins, product pickers, quizzes and more, capturing valuable consumer data at the same time. That’s the value exchange. Oh and on the far right you can see that we are leveraging user generated content as well as brand generated content.