The document summarizes a discussion between Larry Weber from Digital Influence Group and Racepoint Group and Alex Mouldovan from Crowd Factory about measuring social media return on investment. They discuss how companies can use social media to generate word of mouth, acquire and engage customers, track influencers and campaign performance, and measure tangible business results from their social marketing efforts. The discussion is followed by questions from the audience.

2. Today’s Speakers Larry Weber Chairman Digital Influence Group and Racepoint Group @thelarryweber Alex Mouldovan CEO Crowd Factory @amiam 2

4. Introducing Larry Weber Chairman Digital Influence Group and Racepoint Group @thelarryweber

5. About Us Full service digital agency that is social media at its core A global public relations agency that helps clients harness the power of both traditional and social media to build and protect reputation and drive business

6. Integrated Social Marketing 6

7. Creating Sustained Social Marketing ROI 7

8. Using Data to Manage Your Campaign 8

9. Choosing the Right Tools

11. Introducing Alex Mouldovan 11 CEO Crowd Factory @amiam

12. Measuring ROI of Social Media add

14. 14 Fail early, fail often Measure every point of conversion, and build social equity in your brand.

17. 17 Feed – the New Email Feed user actions on brand website to social web Brand reaches further with less marketing spend Traceable links and customizable templates for Facebook posts Great idea Ashton. Maybe we should all do it. Ashton listened to Coldplay’s new single Ashton listened to Coldplay’s new single. Visit pop.to/billboard to listen too! Ashton Kutcher Oprah Winfrey

18. 18 Lower cost of acquisition Leverage influence Automate word of mouth Map influence Feed Marketing

23. Crowd Factory Can Help [email_address] www.crowdfactory.com @crowdfactory Crowd Factory Can Help … engage with Social Onsite –––––––––––––––––––––––––––––––––––––– Power unique social website experiences with go anywhere APIs. Get to value quickly with widgets. Leverage Social Connect (e.g. Facebook Connect, Twitter) to acquire /authenticate, and improve registration conversions. … acquire with Social Connect ––––––––––––––––––––––––––––––––––––––––– Seamlessly generate word of mouth. Quickly launch social marketing campaigns for lead generation. Social Connect integrates your marketing and community with Facebook, Twitter, Yahoo! and Myspace. … optimize with Social Insight ––––––––––––––––––––––––––––––––––––––– Actionable Analytics. Identify influencers to acquire and retain customers. Build segments based on social behaviors, and then launch campaigns against those segments. Turn insight into revenue.

24. Larry and Alex Discussion Larry Weber Alex Mouldovan

25. Questions from the Audience Feel free to type in your questions for Larry and Alex.