Web Strategies for Events
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Bluewire Media General Manager Toby Jenkins goes through the web strategies available for event and conference organisers to help them plan, promote and execute events. Go to http://www.bluewiremedia.com.au/webstrategiesforevents to find out more.
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Web Strategies for Events
- 3. RELAX…?
- 12. Stand up PRIZE!
- 13. Plan
- 16. Eventbrite slide payment page on our website
- 19. Linked In Event page
- 20. Promote
- 21. Content
- 23. Group or Fan Page
- 24. Register
- 25. Photos
- 27. Speaker RTs
- 28. Delegate tweets
- 29. Win
- 31. Event Blog
- 32. Partners + affiliates -Eventbrite highlight discount codes
- 34. PRnewswire
- 35. Execute
- 39. Feedback
- 43. Toby Jenkins , General Manager Toby Jenkins - Bluewire Media www.BluewireMedia.com.au [email_address] @Toby_Jenkins BluewireMedia BluewireMedia LinkedIn.com/in/TobyJenkins Resources link: www.bluewiremedia.com.au/pco2010
Editor's Notes
- Who’d like to be in this pool right now? Perhaps sipping a cocktail and deciding whether you should have a second serving of those garlic prawns... Have you got that feeling? Got it? Good. Now. How many of you feel like this before your event is about to start? I know I don’t when we run our Bluewire Media events! And I certainly can’t promise to have you feeling like that at the end of this session, but I can promise to show you web tools that might help you in the planning, promotion and execution of your events!
- But this is a bit more how we felt!
- No people
- No cash
- Trying to figure out how to do the ticketing
- How do I get our attendees to speak? Hate those awkward moments!!!
- So this is the end game right? This is what we wanted too! Full house, time and time again.
- In your events how do you use the web? Stay standing if you: Use your website to promote your event? Email marketing? Facebook? You tube? To receive registrations? To process payments? To manage the tasks involved in your event?
- Free. Social Media monitoring tool? LINK on landing page!
- We understand the web and picked the best bits from everyone else and put them together according to the one page web strategy Ebook – application of one page plan to events – make suggestions for how to use the plan eg: speaker interviews for YouTube.
- First step: Set up event as a project in Basecamp ($24USD/mnth) Checklists Allows multiple users Delegate tasks Google docs
- Eventbrite: Ticketing (inc early bird) Payment processing Registrations Email reminders discount tracking codes integrate with your website
- Eventbrite: Ticketing (inc early bird) Payment processing Registrations Email reminders discount tracking codes integrate with your website
- DMSCott – Tattoo example
- Free. Social Media monitoring tool? LINK on landing page!
- Content Social media Discussion Competitions
- Adtech example Speakers Delegates Exhibitors Videos Articles Audios Testimonials/photos from previous events
- Content Social media Discussion Competitions
- WHAT STEPS did you do with last marketing effort to make it “sharable?” We did this for our event. 42 retweets. Which reached ~20,000 extra followers (personally endorsed too) REACHED 40 x our 521 followers. Who bought tickets via TWITTER (not on our email list).
- Content Social media Discussion Competitions
- Content Social media Discussion Competitions
- Hash tags Videos Photos Speaker interviews Ask for tweeted questions
- Send follow up email with survey monkey or request feedback on the #stream
- So this is the end game right? This is what we wanted too! Full house, time and time again.