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<ul><li>Our Credentials </li></ul><ul><li>Digital Marketing Strategy </li></ul>
<ul><li>Customer  insights </li></ul><ul><li>Your  business  issues </li></ul><ul><li>Our firm’s  solutions </li></ul><ul>...
Customer Insights Our  Solutions Business Issues
<ul><li>Positioning </li></ul><ul><li>Digital strategy integration </li></ul><ul><li>Measure and  improve </li></ul>
<ul><li>Track all channels </li></ul><ul><li>Monitor the  conversation </li></ul><ul><li>Measure impact </li></ul><ul><li>...
Customer Insights Our  Solutions Business Issues
<ul><li>How we work </li></ul>
<ul><li>Small agile teams </li></ul><ul><li>Manage by fact </li></ul><ul><li>Low cost of delivery </li></ul><ul><li>Less f...
<ul><li>The customer is  closer </li></ul><ul><li>Less distortion </li></ul><ul><li>Less confusion </li></ul><ul><li>Every...
<ul><li>Strategize  for execution </li></ul><ul><li>Execute with strategy </li></ul>
<ul><li>Rapid  execution </li></ul><ul><li>Iterative improvements </li></ul><ul><li>Multi disciplinary </li></ul>
Business Strategy Brand Definition and Strategy Creative Strategy Web Channel Strategy Web Design and Marketing Execution ...
<ul><li>Why is this  different ? </li></ul>
<ul><li>Agency model is   broken   </li></ul>
<ul><li>They sell what they have not what you   need </li></ul>
<ul><li>91% of top advertisers say media buying process is not  transparent </li></ul>
<ul><li>Cool is  not a strategy </li></ul>
<ul><li>Nurture vs.  slash and burn </li></ul>
<ul><li>Insurgent  vs. Established </li></ul>
<ul><li>Real world  example </li></ul>
<ul><li>SPEC Engineering </li></ul>
<ul><li>Complex decision </li></ul><ul><li>Credibility and  reputation </li></ul><ul><li>Regional </li></ul><ul><li>Search...
<ul><li>Objective was to create  authority  and build a lead generation machine </li></ul>
<ul><li>Created detailed content </li></ul><ul><li>Promoted content  </li></ul><ul><li>Monitored the conversation </li></u...
<ul><li>Analytics Dashboard  24/7 </li></ul>
<ul><li>Blogs  </li></ul><ul><li>SEO and PPC </li></ul><ul><li>Brand monitoring  </li></ul><ul><li>Public relations / Soci...
<ul><li>New website $25,000 </li></ul><ul><li>Digital marketing $35,000 </li></ul><ul><li>Total  $60,000 </li></ul>
<ul><li>After 3 months: </li></ul><ul><li>70 active leads  up from12 </li></ul><ul><li>$7,000,000 new business </li></ul><...
<ul><li>Design and Marketing Suggestions </li></ul>
<ul><li>Compare </li></ul>
<ul><li>Weighted search results </li></ul>
 
<ul><li>Connect campaigns </li></ul><ul><li>Improve UX </li></ul><ul><li>Develop best content </li></ul><ul><li>Expand mem...
<ul><li>Go to the customer </li></ul><ul><li>Monitor the conversation </li></ul><ul><li>Learn and improve </li></ul><ul><l...
<ul><li>The team </li></ul>
<ul><li>Passionate and happy </li></ul><ul><li>Multi disciplined  </li></ul><ul><li>A+ player </li></ul><ul><li>Street sma...
<ul><li>Richard Banfield   Strategy </li></ul><ul><li>Alex Fedorov  Creative Director </li></ul><ul><li>Dan Allard  Accoun...
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Fresh Tilled Soil Credentials 2009

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Fresh Tilled Soil\'s recent credentials pitch to a customer explaining the capabilities, process, successes and team.

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Fresh Tilled Soil Credentials 2009

  1. 1. <ul><li>Our Credentials </li></ul><ul><li>Digital Marketing Strategy </li></ul>
  2. 2. <ul><li>Customer insights </li></ul><ul><li>Your business issues </li></ul><ul><li>Our firm’s solutions </li></ul><ul><li>Why approach is different </li></ul><ul><li>Real world example </li></ul>
  3. 3. Customer Insights Our Solutions Business Issues
  4. 4. <ul><li>Positioning </li></ul><ul><li>Digital strategy integration </li></ul><ul><li>Measure and improve </li></ul>
  5. 5. <ul><li>Track all channels </li></ul><ul><li>Monitor the conversation </li></ul><ul><li>Measure impact </li></ul><ul><li>Analyze conversions </li></ul>
  6. 6. Customer Insights Our Solutions Business Issues
  7. 7. <ul><li>How we work </li></ul>
  8. 8. <ul><li>Small agile teams </li></ul><ul><li>Manage by fact </li></ul><ul><li>Low cost of delivery </li></ul><ul><li>Less formalities </li></ul>
  9. 9. <ul><li>The customer is closer </li></ul><ul><li>Less distortion </li></ul><ul><li>Less confusion </li></ul><ul><li>Everyone on the front line </li></ul><ul><li>Change is easier </li></ul>
  10. 10. <ul><li>Strategize for execution </li></ul><ul><li>Execute with strategy </li></ul>
  11. 11. <ul><li>Rapid execution </li></ul><ul><li>Iterative improvements </li></ul><ul><li>Multi disciplinary </li></ul>
  12. 12. Business Strategy Brand Definition and Strategy Creative Strategy Web Channel Strategy Web Design and Marketing Execution Implementation and Measurement
  13. 13. <ul><li>Why is this different ? </li></ul>
  14. 14. <ul><li>Agency model is broken </li></ul>
  15. 15. <ul><li>They sell what they have not what you need </li></ul>
  16. 16. <ul><li>91% of top advertisers say media buying process is not transparent </li></ul>
  17. 17. <ul><li>Cool is not a strategy </li></ul>
  18. 18. <ul><li>Nurture vs. slash and burn </li></ul>
  19. 19. <ul><li>Insurgent vs. Established </li></ul>
  20. 20. <ul><li>Real world example </li></ul>
  21. 21. <ul><li>SPEC Engineering </li></ul>
  22. 22. <ul><li>Complex decision </li></ul><ul><li>Credibility and reputation </li></ul><ul><li>Regional </li></ul><ul><li>Search driven </li></ul>
  23. 23. <ul><li>Objective was to create authority and build a lead generation machine </li></ul>
  24. 24. <ul><li>Created detailed content </li></ul><ul><li>Promoted content </li></ul><ul><li>Monitored the conversation </li></ul><ul><li>Rinse and repeat </li></ul>
  25. 25. <ul><li>Analytics Dashboard 24/7 </li></ul>
  26. 26. <ul><li>Blogs </li></ul><ul><li>SEO and PPC </li></ul><ul><li>Brand monitoring </li></ul><ul><li>Public relations / Social media </li></ul><ul><li>Article and content distribution </li></ul><ul><li>Newsletters </li></ul>
  27. 27. <ul><li>New website $25,000 </li></ul><ul><li>Digital marketing $35,000 </li></ul><ul><li>Total $60,000 </li></ul>
  28. 28. <ul><li>After 3 months: </li></ul><ul><li>70 active leads up from12 </li></ul><ul><li>$7,000,000 new business </li></ul><ul><li>23% increase in revenue </li></ul>
  29. 29. <ul><li>Design and Marketing Suggestions </li></ul>
  30. 30. <ul><li>Compare </li></ul>
  31. 31. <ul><li>Weighted search results </li></ul>
  32. 33. <ul><li>Connect campaigns </li></ul><ul><li>Improve UX </li></ul><ul><li>Develop best content </li></ul><ul><li>Expand membership base </li></ul>
  33. 34. <ul><li>Go to the customer </li></ul><ul><li>Monitor the conversation </li></ul><ul><li>Learn and improve </li></ul><ul><li>Develop a community </li></ul>
  34. 35. <ul><li>The team </li></ul>
  35. 36. <ul><li>Passionate and happy </li></ul><ul><li>Multi disciplined </li></ul><ul><li>A+ player </li></ul><ul><li>Street smart </li></ul>
  36. 37. <ul><li>Richard Banfield Strategy </li></ul><ul><li>Alex Fedorov Creative Director </li></ul><ul><li>Dan Allard Account Director </li></ul><ul><li>Jason Henrichs Strategy </li></ul><ul><li>Dave Pye Search Marketing </li></ul><ul><li>Kevin Leary User Experience </li></ul>

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