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Social Media Measurement- Tri State Camp Conference

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socialsummercamp
Education
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How do I measure my social media efforts? Insights, pixels and conversion tracking for summer camps.
Acquire customers more efficiently
What is the sound of creativity if nobody hears it?
Decide what to measure Create a measurable asset Execute Measure Optimize
What we care about measuring: Reach Engagement Leads Sign Ups What we don’t care about measuring: Likes Fans Followers RTs Faves
What matters? Leads Traffic Conversions Reach Engagement
Organic v. Paid Leads Traffic Conversions Reach Engagement
Engaging Image Message Content Tracking URL + Pixel Measurable Asset Targeting
Message Content Tracking URL + Pixel Measurable Asset Targeting
How-To Measure Google Analytics and Facebook Insights Custom Landing Pages for Content Offsite Forms for Conversion Conversion Tracking Pixels on Facebook, Google, Twitter and Yahoo.
Analytics and Insights
Custom Landing Page Use case- Drive traffic from social media to content: •10 reasons to send your child to summer camp •Safety at summer camp •Building your child’s independence at camp
Offsite Forms Use case- Drive traffic for new lead capture.
Conversion Tracking Ask your web team to add code to your site Create ad on social media platform See all metrics based on conversions
DoesThis Work? 56 CONVERSIONS $3.18 COST PER LEAD 53 CONVERSIONS $6.87 COST PER LEAD 42 CONVERSIONS $2.52 COST PER LEAD
Thank you!! Questions to blake@socialsummercamp.com. Facebook.com/socialsummercamp Twitter.com/socialsummrcamp Socialsummercamp.com

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Editor's Notes

  1. Facebook’s ability to deliver unique reach instead of excessive frequency leads to more efficient direct response campaigns. In a study of campaigns from Q4 2012, cost per acquisition on Facebook is 68% less than other online channels.
  2. Facebook’s ability to deliver unique reach instead of excessive frequency leads to more efficient direct response campaigns. In a study of campaigns from Q4 2012, cost per acquisition on Facebook is 68% less than other online channels.
  3. Facebook’s ability to deliver unique reach instead of excessive frequency leads to more efficient direct response campaigns. In a study of campaigns from Q4 2012, cost per acquisition on Facebook is 68% less than other online channels.