This is a project I completed as a part of my course at Full Sail University. This was completed on August 25, 2019

1. PERSONAL BRAND EXPLORATION
Blaine Anderson
Project & Portfolio I: Week 3
August 24, 2019

2. Blaine Anderson was born and raised
in Newington, Connecticut. He is a
kind and caring person who has an
ever burning passion for sports. He
decided to turn that passion into a
career by enrolling in the
Sportscasting degree program at Full
Sail University.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Producer
• Technical Director
• Production Assistant
Guy Next Door Archetype:
Down to earth, hard working, and
accessible person who is always ready to
help at moments notice. Uses personality
and compassion to relate to industry
professionals and build a working
relationship
Sports Broadcaster for major media corporations

4. DEMOGRAPHICS:85% male,
25-45 years old, Predominately
white, Married, College Educated,
Located on Easter Seaboard
PSYCHOGRAPHICS: Typically
more of a liberal lifestyle, attended
multiple colleges, most spending
time in jobs for more that 3 years
before moving on
IDEAL AUDIENCE
MEMBERS:Kevin McDonald,
Hiring & Talent development
Manager (ESPN), Amanda
Cianciulli, Hr & Manager (NBCSN)
Brittany Kelly, Senior Recruiter
(ESPN)
Target Audience
Hiring Managers & Recruiters at ESPN, NBCSN, and FS1

5. GOALS
Short Term: (Immediately After Graduation,2021)
• Land an entry level position as a producer at ESPN.
‣Connect with 20 production team members,
follow up emails on LinkedIn by January 31,
2021.
Mid Term: (2026)
• Become head Director of at least ONE show at
ESPN.
Long Term: (2040)
• Leave ESPN for NBC Sports Boston
‣Become an analyst by August 30, 2040 and
cover the Celtics

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Video Editing Software 75%
Graphics Software 60%
Time Management 70%
Critical Thinking 65%
SOFTHARD
Office Suite Software 40%
Adobe Creative Cloud 35%
Writing 40%
Active Listening 45%
SOFTHARD

7. I help broadcast companies increase in
viewership by providing a fresh
perspective on the sporting world and
forging a new path.
PROMISE

8. CREDENTIALS
Work Experience:
• 6 Years as a Crew Leader a for
landscaping company
Education:
• Connecticut School of Broadcasting
Certificate (2012-2013)
• Sports Casting B.S., Full Sail University
(Exp. 2021)

9. COMPETITION
Jake Rongholt
Industry Experience:
• Works as Orlando Magic Reporter
Education:
• Student for Dan Patricks School of Broadcasting at
Full Sail University until 2019
• Illinois Media School (2016-2017)
• St. Cloud State University (2004-2009)
Leadership Experience:
• Served as a United States AirMan for 3 years
• Superior Performer ’13 NSSAV
Skills and Proficiencies:
• Broadcast - 24 endorsements
• Television - 22 endorsements
• Radio - 17 endorsements
Blaine Anderson
Overall Online Presence:
• Over 500 connections, banner image not yet
customized, professional headshot, detailed profile,
no articles published, inactive on social media, URL
Customized
• Grade: Average, 55 out of 100
Industry Experience:
• No real industry experience
Education:
• Current student enrolled in Sports Casting, B.S. at Full
Sail University (2021)
• Connecticut School Of Broadcasting (2012-2013)
Leadership Experience:
• Head mower, responsible for all mowing crews
Skills and Proficiencies:
• Adobe PhotoShop - 0 Endorsements
• Adobe Premiere Pro - 0 Endorsements
• Microsoft Office - 0 Endorsements
Overall Online Presence:
• 0 connections, banner image not customized,
professional headshot, no work on display, not very
active on social media, URL customized
• Grade: Poor, 15 out of 100

10. COMPETITION
Javier Rodriguez
Industry Experience:
• 15 years experience in Producing, 8
years at ESPN
Education:
• Full Sail University (2009-2010) M.A, Media Design
• University of Sacred Heart (1997-2005)
Licenses & Certifications:
• Certified Educator on Educational Television
• Apple Certified Pro, Final Cut Pro 7, Level 1
Skills and Proficiencies:
• Video Editing- 58 endorsements
• Final Cut Pro- 55 endorsements
• Broadcast - 28 endorsements
Blaine Anderson
Overall Online Presence:
• 336 connections, banner image not yet customized,
professional headshot, detailed profile summaries,
eight recommendations, URL customized
• Grade: Good, 70 out of 100
Industry Experience:
• No real industry experience
Education:
• Current student enrolled in Sports Casting, B.S. at Full
Sail University (2021)
• Connecticut School Of Broadcasting (2012-2013)
Leadership Experience:
• Head mower, responsible for all mowing crews
Skills and Proficiencies:
• Adobe PhotoShop - 0 Endorsements
• Adobe Premiere Pro - 0 Endorsements
• Microsoft Office - 0 Endorsements
Overall Online Presence:
• 0 connections, banner image not customized,
professional headshot, no work on display, not very
active on social media, URL customized
• Grade: Poor, 15 out of 100

11. BRAND POSITION
Bringing camaraderie back to sports fans,
with a friendly face and a positive attitude.
BLAINE ANDERSON

12. NETWORKING &
MARKETING
Industry Events & Organizations
• MIT Sloan Sports Analytics Conference
‣ March 6 - 7, 2020
• National Sports Media Association (NSMA)
‣ Student Membership
• American Sportscasters Association
Digital Marketing
• Primary Content: est. a video game stream, playing popular
video games (NBA2K, Madden) two/three times a week.
Once a week record a vlog recapping this week’s stream
and what going on in sports
• Primary Tools: Twitter, Instagram, and Mixer - promote the
stream through both sites, either with past clips or promo
videos LinkedIn - network with industry pros and try to
make in roads to the broadcasting community
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase sports knowledge and promote
my stream

13. PROFESSIONAL DEVELOPMENT
Mentor
• Find a mentor with at least 15 years in sports
broadcasting (Hartford Yard Goats?) (January 2021)
Formal Education
• Complete Sportscasting B.S. by expected date in 2021
Technical Skills
• Adobe Creative Cloud Certification lynda.com (March
2020)
• Office Suite Certification (March 2020)
Soft Skills
• Growing Personal Brand - lynda.com (September
2019)
• Writing With Impact - lynda.com(October 2019)
• Impromptu Speaking - lynda.com (November 2019)

14. Blaine Anderson
You know how serious some sports fans are?
Well what I do is bring a fresh perspective on
who we as a society should new sports. Sports
are meant for us to enjoy! I produced a live stream
of my own and talked about the days sports topics where
I want everyone to realize that the venue of sports is amazing. I want my
audience to see what I see, in that, in the sporting world we should all have
respect for each other. These are incredible athletes doing incredible things
and I don’t want the audience to take what they are witnessing for granted.
“
”

15. REFERENCES
Rongholt, J. (2019). Jake Rongholt LinkenIn Profile.
Retrieved August 25, 2019, from https://www.linkedin.com/in/
jakerongholt/
Rodriguez, J. (2019) Javier Rodriguez LinkedIn Profile.
Retrieved August 25, 2019, from https://www.linkedin.com/in/javierjose/
ONEETOnLine.org. (2019). Summary Report for 27-2012.01 – Producers
Retrieved August 25, 2019, from https://www.onetonline.org/link/
summary/27-2012.01
Unsplash.com. (2019) Ian Schneider Photo Page
Retrieved August 24, 2019, from https://unsplash.com/@goian?
utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText
Unsplash.com. (2019) Jakob Owens Photo Page
Retrieved August 24, 2019, from https://unsplash.com/@jakobowens1?
utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText
LinkedIn.com (2019) ESPN LinkedIn Profile
Retrieved August 25, 2019, from https://www.linkedin.com/company/espn/
Unsplash.com. (2019) Jakob Owens Photo Page
Retrieved August 24, 2019, from https://unsplash.com/@jakobowens1?
utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText
Unsplash.com. (2019) Josh Sorenson Photo Page
Retrieved August 24,2019, from https://unsplash.com/@joshsorenson?
utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText
Unsplash.com. (2019) Mike Meeks Photo Page
Retrieved August 24, 2019, from https://unsplash.com/@mikemeex?
utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText
MIT Sloan Conference (2019) MIT Sloan Sports Analytic Conference
Retrieved August 25,2019, from http://www.sloansportsconference.com/
Nationalsportsmedia.org. (2019) National Sports Media Association
Retrieved August 25, 2019, from nationalsportsmedia.org
Ameriansportscastersonline.com. (2019) American Sportscasters Online
Retrieved August 25, 2019, from http://www.americansportscastersonline.com