A personal brand discovery project I created in my Project *& Portfolio 1 class at Full Sail in March 2023

1. PERSONAL BRAND EXPLORATION
William Syslo
Project & Portfolio I: Week 1
March 4, 2023

2. William Syslo is a 22 year old from Wayne,
New Jersey. He lives, breathes, and dreams
all things sports. His entire life has
been based in and around sports, and his
life goal is to be involved with sports as
a career. For Will, working in sports
would not be a job, rather, it would be a
dream come true. His path has been
tumultuous, as he has been to three total
colleges searching for a program that
catered to his dreams and aspirations.
Once he found the Dan Patrick School of
Sportscasting at Full Sail, he had found
his home. William prides himself self on
his elevated communication skills, his
detailed yet broad sports knowledge, and
his intense work ethic.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
•Announcer
•Sports Anchor
•Podcaster
BRAND ARCHETYPE - The Explorer -
The explorer aims to live a fulfilled
life. This causes those with this
archetype to think outside the box and
push the boundaries of the market they
are a part of, in an attempt to
fulfill their dreams and goals.
Promotes Open-minded thinking,
tolerance, and culture - all of which
are perfect qualities to have in the
world of sports broadcasting.
On-Air Talent for the Sports Broadcasting Field
Picture Relevant
to Your Industry
Goes Here

4. Networking: Industry professionals for Intellectual Capital
TARGET AUDIENCE
Peggy Kosinski
Outreach Plan:
• Due to Peggy’s extensive involvement with Women
Empowerment in the Industry, befriend a Woman
along a similar path and with similar experience
to mine
• Approach the above mentioned woman friend and ask
them to reach out to Peggy via email, as they may
be more inclined to answer to an aspiring Woman
sports broadcaster rather than a man.
• Schedule a follow-up email to be sent by the
mentioned woman friend 2 weeks after initial
contact
12 Time Emmy Award Winning
Sportscaster & Podcast Host in The
Greater Chicago Area
Bryan Fenley
Outreach Plan:
• Due to Bryan’s connection with Eric Rutledge on
LinkedIn, I will ask Eric to sit down and discuss
with me what he knows about Bryan and explore if he
knows him deeper than just a LinkedIn connection.
• On Bryan’s LinkedIn, he listed that the best way to
reach him is through his email, that he then goes on
to list. This is how I will make initial contact.
• After initial contact through email, I will send a
follow up roughly one week later.
National Anchor at Fox
Sports Radio
Jonathan Coachman
Outreach Plan:
• Jonathan’s LinkedIn seems to be very inactive, but he has
a connection to Gus Ramsey. I would reach out to Gus to
find out what I need to know about mr. Coachman
• Since his profile is inactive, I would continue to speak
with Gus about setting up a line of communication with
Jonathan for me
• After I get that first contact through whatever means of
communication is chosen, I will follow up after a few
days, as Jonathan is a bigger name in the industry and my
initial contact might get lost in his inbox
Sports Broadcaster at WWE
and ESPN

5. GOALS
Short Term: Immediately After Graduation, 2024
• Get into the sports broadcasting field at any level and in any
location
‣ Reach out to at least 4 - 5 known connections in the
industry in an attempt to secure a job in the field.
‣ Develop my sports podcast to a point where it showcases
my skills as a broadcaster - get it to 1000 monthly
listeners
Mid Term: 2028
• Break into the sportscasting world and secure job at one of
the major networks (ex. ESPN, CBS Sports, Fox Sports)
‣ Explore connections and make proactive contact with
6-8 industry professionals/recruiters by end of 2028
while Job searching
‣ Secure a job at one of these networks by the end of
2028
Long Term: 2032
• Become live on air talent calling sporting events for a
major network
‣ Secure an on air job for any of the major networks
listen above in my mid term goal by 2032 or earlier

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Adobe Premiere Pro
SOFT
HARD
Novice / Adept / Expert
Microsoft program suite Novice / Adept / Expert
Interpersonal Communications Novice / Adept / Expert
Wide Vocabulary Novice / Adept / Expert
Study Background information for games/ interviews
SOFT
HARD
Novice / Adept / Expert
Analytical Software/Programs Novice / Adept / Expert
Strong Speaking voice Novice / Adept / Expert
Deadline-Sensitivity Novice / Adept / Expert

7. I plan to help television
networks tell the story of
sporting events by being a
knowledgeable, strong voiced
sportscaster.
PROMISE

8. CREDENTIALS
Work Experience:
• Barback at popular local
establishment in Hawthorne, NJ
• Worked the counter and delivery
services for a two local Italian
restaurants in northern NJ
Education:
• Title of Certification Course
Completed, Organization Name
• Sportscasting, B.S., Full Sail University (2024)
Volunteer Work:
• Ran and Coached a youth flag football team
• Assistant coached linebackers at a nationally
rankled High School football team (Bergen
Catholic)
• Assisted Gameday operations at the same
football program (Bergen Catholic)
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Christian Rapoza
Industry Experience:
• Calling Play by Play for
Rollins College
• On Camera Anchor
Education:
• Business Management, Lesley University
2020-2022
• Dan Patrick School of sportscasting, Full Sail
University 2022-2024
Leadership Experience:
• Played Collegiate baseball at a high level
• Helped run social media for baseball at
Lesley University
Skills and Proficiencies:
• Video Editing
• Directing and producing content
• Broadcast writing
William Syslo
Overall Online Presence:
• Lots of old athletic websites come up from
being an athlete in the past. Active on
social media, not a very large sphere of
influence
• Grade: Average, 78 out of 100
Industry Experience:
• 12 Hours worked in Full Sail’s
state-of-the-art Sports Broadcasting
studio
• On-Air work as well as Behind the
Scenes production work
Education:
• University of South Carolina 2018 - 2019
• William Paterson University 2019 - 2022
• Full Sail University 2022 - 2024
Leadership Experience:
• Assistant coach for Linebackers for a
nationally ranked high school football team
in New Jersey (Bergen Catholic)
Skills and Proficiencies:
• Interpersonal Communication Skills
• Proficient in most Adobe Programs
• Good, strong speaking voice
Overall Online Presence:
• Not very strong. When searched only old
pictures from high school football appear.
LinkedIn is incomplete, insufficient for
networking. Podcast does appear upon name
search, however.
• Grade: Poor, 38 out of 100

10. COMPETITION
Giani Petersen
Noteworthy Experience:
• Played baseball at the High School level
• Rollins volunteer work play by play
William Syslo
Industry Experience:
• Play by Play for Rollins
College Sports
• On Camera Anchor experience
Education:
• Dan Patrick School of Sportscasting, B.S
2022-2024
Skills and Proficiencies:
• Video editing
• Sports Journalism
• Technical Directing
Overall Online Presence:
• Profile is decently detailed, lots of
athletics come up because of athletic
background
• Grade: Average, 80 out of 100
Industry Experience:
• 12 Hours worked in Full Sail’s
state-of-the-art Sports
Broadcasting studio
• On-Air work as well as Behind
the Scenes production work
Education:
• University of South Carolina 2018 - 2019
• William Paterson University 2019 - 2022
• Full Sail University 2022 - 2024
Leadership Experience:
• Assistant coach for Linebackers for a
nationally ranked high school football team
in New Jersey (Bergen Catholic)
Skills and Proficiencies:
• Interpersonal Communication Skills
• Proficient in most Adobe Programs
• Good, strong speaking voice
Overall Online Presence:
• Not very strong. When searched only old
pictures from high school football appear.
LinkedIn is incomplete, insufficient for
networking. Podcast does appear upon name
search however.
• Grade: Poor, 38 out of 100

11. ON-AIR SPORTSCASTING TALENT
For sportscasting industry professionals who are
looking to share prominent industry knowledge with a
developing talent, I am an eager, hardworking young
man who wants to learn all that he can from those who
do it best because I want nothing more than to
fulfill my dreams of broadcasting, analyzing, and
commentating sporting events to the public, and I
will do whatever is professionally necessary to
complete that goal.
“THE VOICE”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Full Sail Hall of Fame Week
‣ April 16th-20th | Full Sail Campus
• Full Sail Networking Fair
‣ November, 2022 | Full Sail Campus
• 5th Annual Business Expo 2023
‣ April 20th | Apopka, FL
Digital Marketing
• Primary Content: I will post updates and breakdowns of
games of my choosing. Speaking over edited clips of games
that I find interesting or prominent at the current
moment in sports.
• Primary Tools: I will use most all of the major social
media platforms. This includes, but is not limited to
instagram, TikTok, Twitter, and YouTube. I will try to
post these weekly, most likely 2 per week at roughly a 10
to 15 minute video.
• Website: I will post highlights of my work and links to
all my recent uploads on my website to showcase it to
potential employers and potential listeners alike.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I am looking for someone who is a professional in
my field. Someone who knows the ins and outs of
the sportscasting industry and enjoys sharing
information to an aspiring sportscaster like
myself. Ideally they would already be on air, and
take what they do seriously, so that I can get
the best advice I can. BY MAY OF 2024, MY
PROJECTED GRAD. DATE
Formal Education
• Dan Patrick School of Sportscasting, B.S. (2024)
Technical Skills
• Efficient and effective editing - Premiere
Pro, February 2023
• Voice development for effective delivery on-
air — Full Sail University, July 2023
• Video Production - Full Sail University, may
2023
Soft Skills
• Effective Planning - Full Sail University, April
2023
• Deadline Sensitivity - Full Sail University,
March 2023
• Teamwork/Leadship skills - Full Sail University,
present-May of 2024

14. William Syslo
You know sportscasting roles seem to be filled with older, last generation casters?
Well, what I do is provide a youthful, fun,
and knowledgeable voice into the world of sports. In fact, in the past I have run a
successful sports and entertainment podcast where I utilize my voice to fully
connect, engage, and entertain my listeners, and I plan to bring that experience
along into the sportscasting world!
“

15. REFERENCES
Author, O. N. E. T. O. L. (n.d.). broadcast announcers and radio disc
jockeys. O*NET OnLine. Retrieved March 5, 2023, from https://
www.onetonline.org/link/details/27-3011.00
Putnam, K. (2022, April 13). Explorer brand Archetype - Kaye Putnam:
Psychology brand strategy. Kaye Putnam | Psychology Driven
Brand Strategist. Retrieved March 5, 2023, from https://
www.kayeputnam.com/brand-archetype-explorer/
SPORTS CONTRIBUTOR, F. O. X. (2020). Joe Buck, shown here with Nfl broadcast
partner Troy Aikman, is using his down time and his voice talents to bring a
smile to faces of people experiencing difficult times. Forbes. photograph,
Integrated Whale Media Investments. Retrieved March 4, 2023, from https://
www.forbes.com/sites/jeffarnold/2020/03/27/joe-buck-fellow-broadcasters-
bide-time-without-sports-with-goodness/?sh=225cafd6678a.
Peggy Kusinski (n.d.). [LinkedIn page]. LinkedIn. Retrieved March 4th, 2023, from
Https://www.linkedin.com/in/peggy-kusinski-78476617/
Jonathan Coachman (n.d.). [LinkedIn page]. LinkedIn. Retrieved March 4th, 2023,
from Https://www.linkedin.com/in/jonathan-coachman-9980bb148/
Bryan Fenley (n.d.). [LinkedIn page]. LinkedIn. Retrieved March 4th, 2023, from
Https://www.linkedin.com/in/bryan-fenley-5a51ab21/
Contes, B. (2023). Picture of Justin Shackil broadcasting at Yankee stadium. Awful
Announcing. Retrieved March 5, 2023, from https://awfulannouncing.com/
radio/wfan-reportedly-hire-justin-shackil-john-sterling-yankees.html.