Beth van Elswyk Resume

1. BETH VAN ELSWYK
2640 SE 80th Ave, Portland, OR 97206 bvanelswyk@gmail.com
503-421-9045 http://www.linkedin.com/in/bethve
PROFESSIONAL PROFILE
Accomplished and dedicated sales leader, with an in depth knowledge of CRM concepts and systems. Experience
leading sales teams for Fortune 500 companies such as Amazon and Panasonic. Consistently achieved sales goals
through process improvement and successful sales strategies. Proven leader with a focus on customer satisfaction.
ACCOMPLISHMENTS
Successfully developed and led efforts to effectively implement, and champion adoption of, enterprise software such as
Salesforce, SAP, ERP, ZOHO and 37 Signals Highrise.
Developed a field sales training program around CRM, and led group trainings to impact the last three feet of the sale at
local and national retail locations. As a result, national ranking improved from 17th to 4th
for the NW territory.
EXPERIENCE
Amazon.com 2014 – Current
Field Sales Representative
 Drove last 3 feet of the sale.
 Trained sales personnel on technical aspects of products, sell through, and cross-sell techniques.
 Analyzed and compiled competitive data to create brand distinction.
Frontier Communications 2012 - 2013
Business Account Executive
 Drove new business development by marketing to prospects (B2B).
 Quickly learned technical architecture and function of telecommunications systems.
 Promoted quickly due to quick adaptation and deep knowledge of telecommunications architecture.
Actionlink Contract 2011
Regional Sales Manager
 Managed 100 field sales reps in an eight state territory.
 Consistently met sales goals for various clients and projects.
 Performed store audits, hired and trained all field reps, secret shops, coaching and follow up counseling.
Dialsmith LLC 2010 – 2011
Account Executive / Manager
 Programmed proprietary software, and configuration and use of hardware for market research.
 Analyzed account sales, detected trends, and assessed process effectiveness in utilizing 37Signals’ Highrise CRM.
 Led a small field team, including a remote international resource.

2. BETH VAN ELSWYK
2640 SE 80th Ave, Portland, OR 97206 bvanelswyk@gmail.com
503-421-9045 http://www.linkedin.com/in/bethve
Panasonic Consumer Electronics Company 2007 – 2009
Northwest Account Executive
 Power user of SAP and ERP to analyze account sales, detect trends, assess promotion effectiveness and tracking
company performance against account expectations, to further increase sales and product placement.
 Consistently achieved projected sales revenue budgets and specific product group budgets for accounts on a
monthly, quarterly and annual basis.
 Utilized Field Sales leadership to help guide and create a ground up successful sell in to sell through
Samsung / Creative Channel Services 2005 – 2007
Northwest Sales and Marketing Representative / Field Sales Lead
 Created a Pilot sales program including tracking software and motion power point presentation.
 Consistently drove last 3 feet of the sale.
 Trained sales personnel on technical aspects of products as well as sell through techniques.
 Promoted to Field Sales Lead to gain hands on experience and learn how to lead a field sales team.
 Attend major industry specific tradeshows, including CES.
Grateful Bread Bakery 2001 to 2004
General Manager
 Managed a staff of 15 with additional responsibilities for scheduling, inventory control and procurement.
 Skilled at cultivating enduring and positive relationships with staff, with a proven ability to resolve conflict and
effectively address and resolve ambiguity.
 Increase overall sales 3% per year, per plan.
Bound By Design 1992 to 2000
Owner / Partner
 Developed and designed all CRM and tracking tools, including a unique program that pre-calculated sales tax, to
assist in hiring locally challenged individuals for front counter sales.
 Managed staff and was responsible for all activities, actions and day to day business including scheduling,
inventory control and ordering based on sales forecasts.
 Responsible for all Marketing efforts, by designing all promotions and events
 Cultivated positive and productive relationships with staff and customers
 Proven ability to resolve conflict and effectively address and resolve ambiguity.

3. BETH VAN ELSWYK
2640 SE 80th Ave, Portland, OR 97206 bvanelswyk@gmail.com
503-421-9045 http://www.linkedin.com/in/bethve
EDUCATION
Bachelor of Arts, Mansfield University - Mass Communications, Small Business Administration (1991)
AFFILIATIONS AND ASSOCIATIONS
CURRENT
VP – non-profit 501(c)3 - SMMR (Sergeant McDowell’s Military Relief)
Founding Member Toastmasters Club 2714463
Optimist Club / Kiwanis / Rotary - Speaker & Presented
Past
VP - ERRFU (Eastern Rockies Rugby Football Union)