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CONNIE CORTEZ
Sun Valley, CA | (818) 922-5394
cortezconnie@gmail.com
SALES COORDINATOR & ADMINISTRATIVE ASSISTANT
Office Administration | Sales Coordinator | Marketing Specialist
Experienced leader with over 10 years of professional experience in high-level office administration positions.
Critical team member, delivering strategic marketing processes and revenue-driven sales results. Innovative
contributor with a strong sense of professionalism. A highly-collaborative, driven and open-minded individual,
engaged in ethical, progressive practices to achieve overall organizational success. A valuable addition to any
organization. Fluent in Spanish and English.
 Consultative Sales
 Cultural Integration
 Strategic Planning & Analysis
 Industry Networking
 Open Communication
 Analyze and Fix Problems
 New Business Development
 Ethical Selling Practices
 Priority Organization
 Marketing Proficiency
 Sales Leadership
 Project Management
P R O F E S S I O N A L E XP E R I E N C E
Liberman Broadcast, Los Angeles, CA 2008 – Present
Junior Account Executive / National Sales Coordinator, 2014 – Present
 Liaise with Television and Radio Directors of West Coast Managers and National Offices to provide stellar
customer service to clients.
 Compile and deliver daily sales and administrative reports to all national offices.
 Consistently track performance of all contracted stations through proprietary posting system.
 Collaborate with finance department in assistance of new customers obtaining credit worthiness and
resolving financial discrepancy.
 Manage calendars, schedule meeting and prepare and submit expense reports.
 Cluster of new contracts and revisions totaling over $4 million per year.
 Successfully train 5 different employees to exceed individual position expectations.
Account Executive, 2008
 Successfully sold K-BUENA 105.5 FM’s advertising inventory for on-air sponsorship of commercials,
billboards, vignettes and promo spots.
 Developed and presented creative advertising and marketing campaigns within client requirements and
budgets.
 Worked hand-in-hand with clients to create promotional campaigns to improve branding and advertise
products and events, increasing sales revenue and attendance. Monitored campaign effectiveness.
 Managed relationship between clients and station to ensure effective communication and follow-through.
 Maintained budgets, managed costs, invoiced clients and undertook additional administrative tasks.
AlphaGraphics, Seattle, WA 2012 – 2013
Project Manager & Sales Coordinator
 Acted as the primary contact for all outside sales stores, successfully managing the client relationships.
 Communicated with production, design and accounting team on a regular basis for successful campaigns.
 Prepared required documentation for all phases of the job, including but not limited to: job ticket, delivery
receipts, layouts, alteration estimates and change orders.
 Developed and implemented detailed project plan to monitor and track all jobs jackets.
 Processed over 200 jobs a week, ensuring job completion and delivery to client standards by expected due
dates.
CONNIE CORTEZ
Page Two of Two
LA’s BEST, Los Angeles, CA 2012 – 2013
Program Coach
 Successfully engaged with students on a daily basis through the creation of critical learning opportunities
and successfully integrated ideas & strategies.
 Planned linguistically unique and culturally appropriate programs based on the interests, talents and needs
of the children.
Univision Radio, Los Angeles, CA 2004 – 2007
KLVE Sales Coordinator
 Assisted the General Sales Manager, Account Managers and Account Executives through scheduling
coordination, presentations and internal project maintenance.
 Worked various, critical events including festivals, concerts and promotional functions.
 Consistently entered sales orders, cancellations and revisions into the Marketron system.
 Collected payments, handled business forms, coordinated the delivery of commercial copy and tickets and
maintained filing system for Account Executives.
 Processed station invoices and tracked block programs and billboard sponsorships inventory.
NBC – Telemundo, Los Angeles, CA 2000 – 2004
Traffic Coordinator
 Acted as liaison for Sales, Programming, Production, Marketing and Promotions teams.
 Worked externally with Ad agencies to ensure commercial scheduling met sales contract standards.
 Collaborated with Commercial Ops division to manage operations in a time-sensitive, fast-paced
environment.
 Managed the data entry of commercial instructions from Ad agencies into commercial Trafficking and
Scheduling System.
E D U C A TI O N & CR E D E N TI A L S & H O BBI E S
General Education, Pasadena City College, Pasadena, CA
Fluent in Spanish and English
Avid Traveler, photographer, animal advocate

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Experienced Sales Coordinator Seeking New Opportunity

  • 1. CONNIE CORTEZ Sun Valley, CA | (818) 922-5394 cortezconnie@gmail.com SALES COORDINATOR & ADMINISTRATIVE ASSISTANT Office Administration | Sales Coordinator | Marketing Specialist Experienced leader with over 10 years of professional experience in high-level office administration positions. Critical team member, delivering strategic marketing processes and revenue-driven sales results. Innovative contributor with a strong sense of professionalism. A highly-collaborative, driven and open-minded individual, engaged in ethical, progressive practices to achieve overall organizational success. A valuable addition to any organization. Fluent in Spanish and English.  Consultative Sales  Cultural Integration  Strategic Planning & Analysis  Industry Networking  Open Communication  Analyze and Fix Problems  New Business Development  Ethical Selling Practices  Priority Organization  Marketing Proficiency  Sales Leadership  Project Management P R O F E S S I O N A L E XP E R I E N C E Liberman Broadcast, Los Angeles, CA 2008 – Present Junior Account Executive / National Sales Coordinator, 2014 – Present  Liaise with Television and Radio Directors of West Coast Managers and National Offices to provide stellar customer service to clients.  Compile and deliver daily sales and administrative reports to all national offices.  Consistently track performance of all contracted stations through proprietary posting system.  Collaborate with finance department in assistance of new customers obtaining credit worthiness and resolving financial discrepancy.  Manage calendars, schedule meeting and prepare and submit expense reports.  Cluster of new contracts and revisions totaling over $4 million per year.  Successfully train 5 different employees to exceed individual position expectations. Account Executive, 2008  Successfully sold K-BUENA 105.5 FM’s advertising inventory for on-air sponsorship of commercials, billboards, vignettes and promo spots.  Developed and presented creative advertising and marketing campaigns within client requirements and budgets.  Worked hand-in-hand with clients to create promotional campaigns to improve branding and advertise products and events, increasing sales revenue and attendance. Monitored campaign effectiveness.  Managed relationship between clients and station to ensure effective communication and follow-through.  Maintained budgets, managed costs, invoiced clients and undertook additional administrative tasks. AlphaGraphics, Seattle, WA 2012 – 2013 Project Manager & Sales Coordinator  Acted as the primary contact for all outside sales stores, successfully managing the client relationships.  Communicated with production, design and accounting team on a regular basis for successful campaigns.  Prepared required documentation for all phases of the job, including but not limited to: job ticket, delivery receipts, layouts, alteration estimates and change orders.  Developed and implemented detailed project plan to monitor and track all jobs jackets.  Processed over 200 jobs a week, ensuring job completion and delivery to client standards by expected due dates.
  • 2. CONNIE CORTEZ Page Two of Two LA’s BEST, Los Angeles, CA 2012 – 2013 Program Coach  Successfully engaged with students on a daily basis through the creation of critical learning opportunities and successfully integrated ideas & strategies.  Planned linguistically unique and culturally appropriate programs based on the interests, talents and needs of the children. Univision Radio, Los Angeles, CA 2004 – 2007 KLVE Sales Coordinator  Assisted the General Sales Manager, Account Managers and Account Executives through scheduling coordination, presentations and internal project maintenance.  Worked various, critical events including festivals, concerts and promotional functions.  Consistently entered sales orders, cancellations and revisions into the Marketron system.  Collected payments, handled business forms, coordinated the delivery of commercial copy and tickets and maintained filing system for Account Executives.  Processed station invoices and tracked block programs and billboard sponsorships inventory. NBC – Telemundo, Los Angeles, CA 2000 – 2004 Traffic Coordinator  Acted as liaison for Sales, Programming, Production, Marketing and Promotions teams.  Worked externally with Ad agencies to ensure commercial scheduling met sales contract standards.  Collaborated with Commercial Ops division to manage operations in a time-sensitive, fast-paced environment.  Managed the data entry of commercial instructions from Ad agencies into commercial Trafficking and Scheduling System. E D U C A TI O N & CR E D E N TI A L S & H O BBI E S General Education, Pasadena City College, Pasadena, CA Fluent in Spanish and English Avid Traveler, photographer, animal advocate