1. SUMMARY
HIGHLIGHTS
ACHIEVEMENTS
EXPERIENCE
BRIAN DOUCETTE3350 Meadowwood Street NW, Massillon, OH 44646 | H: 407.446.6883 | briantdoucette@gmail.com
Dynamic marketing professional with more than 20 years in the sales and marketing industries.
Creative and innovative team builder with strong organized interpersonal skills.
Start-up background
Project management
Team Builder
eCommerce Solutions
Product Data
Back end systems
Profession communicator
User experience focused
Leading team member of multiple new project start ups that blazed the trail
for the companies objectives. From white board, to development and through
to launch to support our companies rabidly expanding complete marketing
strategy.
Appointed by senior leadership to multiple existing projects to review, redesign,
train and re-market.
Promoted to the eCommerce lead to represent our companies objectives in a
fast paced growing b2b cooperation.
Redesigned and implemented employee and customer training of all
eCommerce services company wide. with a complete line of product
offerings.
11/2014 eCommerce Coordinator / Product Data Developer
MWE Sales － Columbus, OH
Identified, developed and evaluated marketing strategies based on
knowledge of company objectives and market trends.
Created a complete product data base structure to build and enhance current
and new sales channels. A true ground up build in a market with little existing
data formats.
Designed and built new product data feeds to supply a multitude of sales
channels with extremely different requirements.
Designed, tested and implemented sales processes and procedures across
multiple sales platforms. Each requiring unique attributes and system flows.
Provided sales order and procedural and sales path training to a team of inside
sales support and post sale customer service.
Worked within a team to increase sales with our eCommerce channels
beyond expectations, as well as provided requested project completion and
exceeded goals as expected by my director.
09/2010 to 10/2014 eCommerce Director / Sales Team Leader
Terry's Tire Town － Alliance, OH
Identified, developed and evaluated eCommerce marketing strategies based
on knowledge of company objectives and market trends.
Provided and supported a complete suite of eCommerce products to support
our wholesale dealer base as well as our company goals.
Assisted in the design of a revolutionary new b2c website. A uniquely designed
shopping experience, driven and supported on the fundamentals of our
wholesale objectives. This project was the first true company wide project

2. REFERENCES
EDUCATION
that scaled over multiple systems of integration and delivery channels.
Designed and supported a complete systems and procedures flow to support
multiple projects within one support team, and designed a training system
that would reach across a geologically spread apart consistently mobile staff.
Project lead on our companies largest b2c interface that was responsible for
over 60% of our annual sales. This included reporting traffic analysis, user
support, back end system administration and new feature design,
development, testing and training.
04/2003 to 09/2010 Account Manager / Product Purchasing / Brand Merchandizing / Product Data
Guru
Terry's Tire Town － Alliance, OH
Identified, developed and evaluated marketing strategies based on
knowledge of company objectives and market trends.
Worked effectively in a heavily cross-functional, fast paced environment.
Worked with multiple product manufactures to ensure proper inventory levels
to ensure product success within our customer base.
Designed along with our sales team product catalogs, promotional material
and training on products based on custom fitments.
Maintained product data within our systems as well as designed data
connections with our customer base to allow them easy integration of our
product offering within their own networks of commerce.
Meet and exceed all sales goals with year to year consistency.
Mark Lindsey, Vice President of Sales Eastern Division
American Tire Distributors
330.206.5577
mlindsey@atd-us.com
Former Vice President of Terry's Tire Town Inc.
Devon Miller
Marketing Director MWE Sales
330.310.9961
devon.miller@sbcglobal.net
Former Marketing Director Terry's Tire Town Inc.
Dominick Wycoff
Vice President Business Development at Mickey Thompson Performance Tires
and Wheels
804.514.0438
dwycoff@mickeythompsontires.com
Former Vice President, Market Development/Business Development Manager
Terry's Tire Town Inc.
John Fleischer
Senior Vice President & CIO at CBIZ
216.645.7011
john.a.fleischer@gmail.com
Former CIO Terry's Tire Town Inc.
Jason Prodonovich
Partner Technology Manager at Google
prodonjs@gmail.com
Former Lead Developer Terry's Tire Town Inc.
1992 Criminology / Criminal Justice
Indiana University