Brand Activation Professional

2. MARKETING PROFESSIONAL
10+ year experience in Marketing

3. PROFESSIONAL INTRODUCTION

8. • Serve as vendor to FMCG companies for their product development.
• Monitor project progress, deliverables, quality assurance, and customer service. Report status
and identify and resolve risks that impact project completion. Coordinates planning,
development, testing, documentation, and installation of project to ensure timely deliverables,
project success and quality.
BRANCH MANAGER - LAHORE
BTL ACTIVATION
SPLASH MARKETING SERVICES

10. • BACHELOR OF COMMERCE (B.COM) 1999 - 2000

13. Brand Management ( Sales & BTL Activities )
 Monitoring BTL activities regarding Tetley Tea in PUNJAB region, partially
in SINDH region as well as decided by company.
 To Generate Sales and development in rural areas.
 Rural areas sales growth analysis. Sales Contribution was 35% growth in
Multan Region.
 Calendar year brand activation plan.
 Merchandised the brand in focus areas.
 Development & Execution of activation plan.
 Budget monitoring within its costing of execution.
 To help & support sales department regarding achievement of sales
targets.
 To help sales through development of brands (SKU) sales of key units in
weak areas.
 Hiring new agencies, vendors for betterment & cost effective execution.
 Attachment with Sales, Finance, & Production department.
 Rural markets development via BTL promotions
BRAND ACTIVATION ASSISTANT (MARCH 07 – JUNE 11)
TETLEY CLOVER PVT. LTD (LAKSON GROUP OF COMPANIES

14. BRAND ACTIVATION ASSISTANT (MAR. 2007 – JUNE 2011)
TETLEY CLOVER PVT. LTD (LAKSON GROUP OF COMPANIES
Brand Launching
 Tetley (Prelaunch) as Tetley World & Tetley Gold.
Documentation
 To keep records manual/computerized of conducted, in process BTL activities.
 Maintain BTL activities records on daily, weekly, monthly & yearly basis.
 Make & Maintain effective itineraries of BTL activities liaison with sales.
 Make & Maintain CFN & Quotations submitted by agencies or vendors.
 Emails records.
 Format designing as per requirement of BTL activities.
 Finalization of costing/quotations for invoices of agencies/vendors.
Miscellaneous
 Keep regular check on the following:
 Maintain POP/PROPS & correct distribution to towns for activities &
merchandising. (zone & field)
 Expenses of Sales promotion Activities, their limits, proofs & authorization
 Repairing & maintenance of Floats, stalls, arena & other activities tools.
General
 Ensure consistent Compliance of Head Office Policies, Regulations and System.

15. CUSTOMER MARKETING OFFICER (MAR. 2005 – FEB. 2007)
COLGATE PALMOLIVE PAKISTAN LTD (LAKSON GROUP OF COMPANIES
 Planning & budgeting, production and implementation of all in store
activities, including point of sales materials and promotions.
 Manages the point of sales material (including budget, logistics, distribution,
and assortment. )
 Collaborates with product managers and marketing team to build sales
promotions and product communication
 Collaborates with sales teams to turn the “selling stories” into sales tools to
effectively
 Supports local teams in the execution of the activities and in achieving their
sales and budget objectives, while ensuring the desired product benefits
and brand values/equity are properly communicated
 Ensures that the local feedback is taken into account by regularly visiting
sales teams, customers and stores.
 Ensures efficient spending of central budget and supervises the trade
marketing spending in the subsidiaries

16. SALES PROMOTION OFFICER ( JAN. 2002 – FEB. 2005)
COLGATE PALMOLIVE PAKISTAN LTD (LAKSON GROUP OF COMPANIES
PIM
 Monitoring sales promotions of CPPL at Punjab region.
 Plan BTL Activities at yearly basis.
 Documentation.
 Effective consumption of props/pops within zone/towns.
 Make effective Costing & quotations standards for brand activation.
 Good Communication platform among sales/marketing department.
 Highly result oriented activities planning for brands/company.
 Creates effective reporting, analysis, and conclusion.

18. organized
determined
qualified
efficient
goal-oriented
easygoing
knowledgeable team player
flexible
thorough
professional
productive
results-driven
communicative
innovative
business-oriented
excellent-client-interaction
leadership
problem-solver
adaptive
network architecture
dependable
articulate
humorous
adventurous
creative
opportunistic
proactive
responsive
web programming
hard work
quick-learner

19. BUT DON’T TAKE MY WORD FOR IT …
THIS IS WHAT MY COLLEGUE SAID ABOUT ME…..

20. Syed Aftab Kazmi 0300-9563921
Macrocosm Marketing Concepts
Amjad is a detail oriented manager
who watches the all sector of activity
like a hawk with out ever losing sight
of the strategic objective.
Zahid Farooq
Area Sales Manager at PHILIP MORRIS
(PAKISTAN) LIMITED
He is very enthusiastic and good command
over work and smoothly solve problems and
manage the work efficiently.

21. INDORSEMENT BY COLLEGUES BY PROFESSIONALS

22. Market Analysis
Key Account Management
Product Marketing
Competitive Analysis
Market Research
Marketing Research
Sales Operations
Sales Management
New Business Development
Brand Activation
Atl & Btl activities

23. MY MAJOR ACHIEVEMENTS

24. • BRAND ACTIVATION PROFESSIONAL OF THE
YEAR 2007
• RURAL VANS SALES CONTRIBUTION AWARD OF THE
YEAR 2005

25. WHEN NOT WORKING I LOVE…

26. Together with my family, …
Together with my friends…
Playing Cricket…
Participating marriage ceremonies..
AND DOING THIS …

27. AND CONTINUOUSLY LEARNING THROUGH GROUP PRESENTATION,
SHARING, AND DISCUSSION.

28. MY CORE COMPETENCIES…..

29. Managing
BTL Projects
Documentation
Managing
People
Business
Modelling
EXPO EVENTS

30. SO IF YOU ARE LOOKIG FOR….

31. A WELL BALANCE PROFESSIONAL….

32. WITH MULTI TASKING CAPABILITIES

33. WHO TAKES INITIATIVE…

34. WHO IS A TEAM LEADER…

35. OR AN EXCELLENT TEAM PLAYER…

36. SOMEONE WHO CAN SOLVE THE TOUGHEST PROBLEMS….

37. THINK OUT OF BOX….

38. GENERATIONG IDEAS….

39. WITH GOOD INTERPERSONAL SKILLS….

40. DO THIS WITHOUT BORING PEOPLE…

41. I CAN BE CONTACTED THROUGH
GET IN TOUCH WITH ME….
Contact No:
+92300 3306900
+92300 7368826
+92315 7368826
Address:
Dholan wal, Takia
Kareem Shah behind
Rahbar Travel, Band
Road Lahore
https://pk.linkedin.com/pub/amjad-hussain/1a/669/34b
https://www.facebook.com/amjadhussain76
amjaadhussain@gmail.com

42. AND WE CAN WORK TOGETHER….

43. TO REACH HIGHER GOALS AND OBJECTIVES….