Resume for David Furnish

1. David B. Furnish
Plainfield Il. 60585 Telephone (815) 630-1738
LinkedIn: http://www.linkedin.com/in/davidfurnish/ Email: davidfurnish@comcast.net
Summary Of Qualifications
Successful Training Professional with a background in instructor led training; extensive
experience in developing and editing corporate documents, including training guides,
testing materials and operating procedure manuals to ensure consistent success in
competitive sales environments. Able to present topics on a professional and informative
level for audiences of varying degrees of knowledge. Transform complex technical
information into understandable terms. Proven abilities to identify business development,
sales, operations and customer service programs and create value-added training programs
to increase revenue, launch new products and secure new corporate accounts; highly
effective in developing new sales, marketing and training programs to drive territory and
regional sales performance.
Expertise Include
Instructional Leadership/Staff Development Product Implementation Training
New Business/Relationship-Building Cross-Training Ability/Public Speaking
Curriculum Development/Implementation Strategic, Solution & Consultative Selling
Professional Highlights
INMARKETING SERVICES, Irvine, California 2014 to 2015
Partner Training Specialist/Direct TV
Partnered directly with management training front-line employees to drive and increase
sales of the Direct TV services. Conduct formal group trainings on sales techniques and
current promotional activitiesIdentify and implement marketing strategies to effectively
position the client’s product.
SONY ELECTRONICS, San Diego, California 2012 to 2014
Senior Zone Product Trainer
Held full accountability for the training and development of 500 sales associates throughout
a 9 state territory, including 40 sales personnel in two Chicagoland Sony stores, 17 outside
sales representatives and retail staff members within 6 regional and national account
locations. Conceptualize and launch training programs to increase profitability across all
product categories. Design and conduct technical training seminars on products,
applications and sales strategies, including product features/benefits, high-impact sales
presentations, needs identification, relationship-building and solution selling.
• Worked closely with sales representatives to develop, evaluate and deploy all sales
and product training, increasing sales in respective territories by 15%.
• Actively participated in industry trade shows and sponsorship events, providing
product information to prospective customers exceeding company lead and sales
goals for each show by 10%.
• Organizing and trained over 500 retail associates over a 2 month period on new
Ultra HD television standard helping generate market share of over 50% for the
category.
• Partnered with new store manager to identify training needs of staff creating a
product and sales training plan to successfully move the store from underachieving
sales goals for 2 years to achieving/ beating sales goals for 6 months consecutively.

2. • Led multiple product category trainings for120 outside sale representatives leading
to a continued sales growth of 15%.
MARKETSTAR, Ogden, Utah 2010 to 2012
Brand Advocate, Sony Digital Imaging
Filled a multi-functional sales training and brand expansion role, traveling to various
photo specialty stores and big box retailers in Southern Wisconsin and Northern Illinois
to successfully promote Sony digital imaging solutions. Ensured proper in-store product
placement, POP, marketing and merchandising.
• Conducted a minimum of 10 sales floor per month and two quarterly in-classroom
training sessions with store associates to ensure product knowledge and
effectiveness of sales techniques resulting in a double digit sales increase.
• Facilitated creative, external training sessions where the audience could experience
the quality and benefits of using Sony DSLR’s, increasing market share by 10
percent.
RADIOSHACK, Joliet/Downers Grove, Illinois 2008-2010
Sales Manager/ Associate sales Manager
Strategically steered all facets of daily retail sales and customer service operations, with
direct accountability for hiring, sales training, supervision and employee transition of up to
five staff members. Responsible for daily P&L management, inventory control, planogram
consistency, signage and promotions.
RITZ CAMERA CENTERS, Chicago, Illinois 1987-2008
(Formerly Wolf Camera and Lion Photo)
Regional Sales Trainer (1998-2008)
Planned, coordinated and conducted sales (consumer, B2B), customer service, account
management and business development training courses supporting regional operations
with 109 branches and more than 500 personnel.
• Partnered directly with regional sales manager to conduct regional analysis, identify
staff development needs, design basic and advanced sales and leadership training
programs reducing associate turnover by 30%.
• Designed and launched new sales training programs to target extended warranty
sales, as well as a customer loyalty rewards program, which yielded a first year
profit of $500,000 substantially exceeding forecasted objectives.
• Orchestrated development and implementation of customer service seminars for
region to offset increasing volume in regional call center: in less than six months of
training program’s launch, reduced customer service calls by 50%.
• Created training program to re-engineer the ProEx Photo division into a sales
producer/profit center, which reversed a 30% decline in portrait sales.
• Managed POS system training for three separate system roll-outs
Store Manager Multiple Locations (1987-1998)
EDUCATION
COLORADO TECHNICAL UNIVERSITY
Bachelor of Business Administration in Human Resource Management
Graduated Magna Cum Laude: Member of Sigma Beta Delta Honor Society
David B. Furnish davidfurnish@comcast.net