This written material talks about Cognitive Dissonance theory in Gofatho Language for first time . By Bereket Samuel- Teacher

1. GAHETETHA BERTTE QOFATANNE
OOTHI BESO OGETA
(COMMUNICATION THEORIES &
PRACTICES)
(ELGo 2086)
Kaha Dom77e Bertte qofata
(Cognitive Dissonance Theory)

2. Denthetho Oyshata:
 Kaha dom77e bertte qofay aybee?
 Kaha dom77e gaasotishe?
 Kaha dom77ey go77ii?
 Waati zarbbisanee?

3. Leon Festinger (1957)
Amerika Deretetha
Kaha Saynise Erancha
(Kaha Dom77e Bertte Qofa)
Pilggancha
Yeleta: Lafa 8/1919,Niw Yorkke
Hayqqiday: Guxe 11/1989,Niw
Yorkke,USA

4. Kaha dom77ey issi asa kahan issibaas
de7iyaa xeelon, ammanon, immiyaa
bessan, akeekiya hanotaninne hayssa
heyssa melata gaason kahan medhetiyaa
dom77e woy woli melatetha dhayo.
 Uraa gaathan sidhe medhdhiyaa woy
ufayssonna hanota gideyssa pilgganchay
pa pilggethaan wothis.
Kaha Dom77e Bertte Qofay Aybee?

5. Hayssa gishin buzoti daro kaha qofan wolimelatetha
(consistency) demmanaw koyees; kaha kanddotan,
xeelotan, gate immiyabatan woy ammaniyabatan
guussi.
Wolimela gidonna kaha qofati ufayssonna hanota
muruutisees; hara kaha qofatan wolimelatethi
medhees; hessi isso woy daro gidida kaha qofatan
wolimelatethi de7ana mela buzota denthethees
(consonance).

6. Festinger gishe kaha dom77ey, asay bantta duussan gakkiyaa
un77ethiyaabatas, gizzo koyiyaa woli aaziyaa qofatas woy
nam77u qofan yeggiyan (dilemma) hanota gidishin hayssa
mela hanotara gaaggida/gahettida asay ha qofaappe
buutanaw/ke7anaw qaaxxiyaa qaaxuwan medhettees gees.
Oona gida asa gaatha ubban issibaas xeeloy, kanddoy,
ammanoy de7ees. He wode dosappe gidde uray pa kahaa
shemppisanaw/zarbbisanaw pa ammanuwaa, de7iyaa
xeeluwaa woy kandduwaa laammanaw woxxees guussi. Hessi
qassi kaha dom77e bertte qofa.

7. (Heider,1946) gishe Kaha dom77e bertte qofay dicciday
ginatetha bertte qofa (balance theory) gettettidi erettiya
oosuwa doomina.
Aronson,(1969) buzo akeeka (self-concept) giya qofan
dom7ey issi buzuwa akeeka bolla gakkiya dagama gaasona
gis.
Mallas:1 Taani tukke ayfe dosaays gidoppe attin tukkiya
uyikko taw wozina xuugees giiko dagama medhdhiyabay iya
buzo akeeka bolla de7ees guussi. He gaason bitaney woy
mishiriya he dom7iya medhdhiyaba ziqqayana kaha kanddo
laamees/awss.

8. Hayssa gishin:
Woy tukke ayfe uyeyssa bessan haytha tuke,
shaye, haatha ushshaninne haraban laamo, hayssa
wode kandduwaa laammees/aws guussi.
Akkay tukkiyaa aggikke giikko, wozana
xuuggiyaabas dhale ekkana, woy gallasappe isso
xalla uyana gaanaw dandda7ees. He wode qassi,
polo hanotaa laammis/asu guussi.
…Kaal…

9. Misilen bessishin:

10. Bem (1965) gishe issi asa xeeloti koyrotidi gizzettidayssata gidennashin
pa kaha kandduwa wochethaninne hessappe denddidi pa xeelota
kaayees. Hessi wursethan hara karera de7iya wocheyssatara gina gididi
beettees. Gidida gishaw, xeelo laamey, denthethoy baynnashin aathida
kaha kanddota yigethan medhettees.
Dom7ey baaso gidida gaatha qaaxo gididi kaha saynsse baggaranne
didirxxa gaasota denddetethi (arousal). Dom7ey kaha woli melatethi
demmana gaatha qaaxo sugethi (emotional derive) gidishin buzo
eenotetha kaha xeeluwa naagisanaas, akkayetetha muruutata
ziqqayanaasinne kaha kandduwa bolla katidi denddetethi de7onna kayo
pa buzo xeelotaas medhanaassa. Dom7en gathiyabati wogappe wogan
dummatees.

11. Dumma dumma gaasoti asa nayta kahan dom77ey
medhettana mela udoosona. Hessi qassi buzota gakkiya
gaasoy dummatoppe attin oona gida ase ubbaa kaha
dom77ey gakkeyssi attonnabaa.
1. Issibaa koyonnashin oothiyaa oosota: issi issi wode
asi paw oothanaw koyonnashin heeraa gaason,
laggeta sugetethan woy h.h.melata gaason dumma
dumma bessatan gaaggishin/gakkishina guusi.
Kaha Dom77e Gaasota:

12. 2.Oorathabaa sissinne paara geeddaro(new
information and comparing with his/her self)
3.Issi woli dabbotiyaa (related) nam77u (2) qofata
woy doorotappe dooridi ekkanaw gizzo
koshshiyaa wode.
4.Issi asi kase oothida iita oosoy de7ikko he oothida
iita oosoy asa sinthan ke7oppo guussan
yeellatishin; qosettishininne yohuwaa qosishin
lo77o gidonna hanotay kahan medhettees.
…Kaal

13. Festinger, L (Ed.), (1964) gishe kaha dom77ey asa
na7a aqo peeshshan dumma dumma ooso sintha
buussaninne h.h.melatan daro go77aa immees gees.
Hayssa gishin mallas:
Asa na7a duussa maaran woli aaziyaa dooros
gathiyaabata gizzidi shaakkana mela udees.
Kaha Dom77e Go77ata:

14. Lo77oynne iitay awssee geyssa shaakkidi
eranaadan maaddees.
Oosettidabata gidin oosettanabata yiggi
xeelo abbe immees.
Asa duussa maaran gakkiyaa metota waati
billaneekko meto biletha abbiyaa gujjees.
…kaal..

15. Ha bertte qofa wudaappe denddidayssan medhettiya
dom7eta waanidi zarbbisanaw /ziqqayanaw
dandda7iyako uttida daro ogetappe kaalliyayssata
xeellishin:
 Kaha kandduwa woykko kaha akeeka laamon
kaha kandduwanne kaha akeeka wolimelatetha
medho(changing cognition and behavior).
Kaha Dom77e zarbbiso ogeta:

16.  Kaha akeekara biya naagettida tillatethi
medhdhiya heera laamo (changing the
environment). Mallas: issi poltika gaason kaha
dom7ey medhettiyaba gidiko mise gidiya poltika
yara laggetetha medhon guussi.
 Kaha akeeko gujon woy dhayson (add or
eliminate cognitions)-matattiya kaha hanota
gujon kaha dom77iya ziqqi ooso.
…kaal..

17.  Hara kaha dom7e ziqqayana ogeti suure gidenna
gaasota kare bagga denddetetha yaratas imo
(misattributing)-eenotetha buzuwa yigethan pa
buzuwa geliso suureyiya markkanddota demon,
dumma dumma denddetetha keemikaaletan
ziqqayo woy pa buzon hara gate imettiya hanotata
bolla wuda woson kaha dom7e teqqanaw
dandda7ettees.
…kaal..

18. Ha qommon denthidi be7ida kaha dom77e bertte qofay kaha saynise
pilgganchaa Leon Festinger (1957) n pilggetti demettis. Kaha dom77e
bertte qofay issi asa kahan de7iyaa issibaas de7iyaa xeeloy, ammanoy,
immiyaa bessay, akeekiya hanotaynne hayssa heyssa melata gaason
kahan medhetiyaa dom77e woy woli melatetha dhayo woy uraa gaathan
sidhe medhdhiyaa woy ufayssonna hanota guussi. Ha kaha dom77ey
dumma dumma gaasotan medhettanaw dandda7ees. Ha hanoy qassi asa
ubbaa gaathan medhettiyaabanne attonnabaa gideyssi qonccettis. Hayssi
qassi asa na7i pa kahaan medhettiyaa dom77iyaa zarbbisanaw oothiyaa
hanotan dumma dumma go77ata demmees. He dom77ey qassi dumma
dumma ogetan bilettdi kahaa zarbbisanaw dandda7ees.
Kuuyethi (conclusion)

19. * Aronson, E. (1968). Dissonance theory: Progress and problems. In R. P.
Abelson, E. Aronson, W. J. McGuire, T. M. Newcomb, M. J. Rosenberg, &
P. H. Tannenbaum (Eds.), Theories of cognitive consistency: A sourcebook
(pp. 5–27). Chicago, IL: Rand McNally.
* Bem D. J. (1965). Self-perception: An alternative interpretation of cognitive
dissonance phenomena. Psychological Review, 74, 183–200.
* Bem, D. J. (1972). Self-perception theory. In L. Berkowitz (Ed.), Advances
in experimental social psychology (Vol. 6, pp. 1–62). New York, NY:
Academic Press.
Markka Maxaafeta (Reference Books)

20. * Brehm, J. W. (1956). Post decision changes in the desirability of
alternatives. Journal of Abnormal and Social Psychology, 52, 384–389.
*Festinger, L. (1957). A Theory of cognitive dissonance. Stanford, CA:
Stanford University Press.
* Festinger, L. & Carlsmith, J. M. (1959). Cognitive consequences of forced
compliance. The Journal of Abnormal and Social Psychology, 58(2), 203.
* McLeod, S. A. (2018, February 05). Cognitive dissonance. Simply
Psychology.
…kaal..

21. Galatays!