Jackson_Rosita_SC_PB1_2022_08TEMPLATE-2021-2.pptx

PERSONAL BRAND EXPLORATION
Rosita Jackson
Project & Portfolio I: Week 1
August 15, 2022

.
IDENTITY
Picture of You
Goes Here
I am a vivacious 47-year-old woman that loves sports. The
mother of one gorgeous 25-year-old daughter and now a precious
5-month-old granddaughter. With 19+ years’ experience as a
Dermatology nurse and currently 3 years in as a flight attendant,
the desire to present empathy, educate, and work with people has
always been my passion. I am originally from Milwaukee,
Wisconsin and have been residing in Houston, Texas for the last
7 years and love it!
The level of tenacity, humbleness, education, open-mindedness,
and fun-loving character I dish out, defines the confident woman
I am today. I value perseverance, diversity, honesty, and loyal
behavior as being goal oriented is a focus for me. This will allow
me to provide my vision, knowledge, purpose, passion for sports,
and goals in my brand to gain trust in my audience.

PROFESSION
Potential Job Titles:
• Sports Reporter
• Sideline Reporter
• Broadcast Writer
BRAND ARCHETYPE – My Brand
Archetype is the ”Girl Next Door
AKA, Realist, Friend, Everyman. I
go about work differently by being
open-minded, positive, and
demonstrating a determined
character. The desire to have a
good reputation when interviewing
players/coaches is ideal.
[Courtside Reporter} for [ESPN/NBA TV]
Picture Relevant
to Your Industry
Goes Here

[Sports Reporter Recruiters]
TARGET AUDIENCE
Rosalind Moore
Outreach Plan:
• I would plan to contact this individual by means of
LinkedIn or on the ESPN careers website.
• I would send a private message with my resume
attached and a note informing her of my desires to be
employed by ESPN and how I would be a great fit.
• I will follow up with her post her reply to my message or
my resume. I will ask for the phone number where she
can be reached in efforts to speak on the phone.
PROFILE
PICTURE
[Community Engagement
Specialist] at [ESPN]
Ari Cohn
Outreach Plan:
• Explain one task you will complete to
prepare for initial contact with this person.
• Explain one method or mode of
communication you will use to make your
initial contact with this person.
• Explain one manner and timeframe in which
you will follow up with this person.
PROFILE
PICTURE
[Senior Recruiter, CBS
News/NBA] at [CBS]
Jacob Ullman
Outreach Plan:
• I would begin by following Mr. Ullman on LinkedIn in
efforts of obtaining the best option to communicate with
him.
• My method of communication will be what he provide
for me to contact Mr. Ullman or I will send an email with
PROFILE
PICTURE
[Sr. Vice President, talent &
production] at [Fox Sports]

GOALS
• Customer Satisfaction and Financial Performance
Index would be key KPI’s to on target with.
Mid Term: (2023)
• Specific goal I want to achieve in mid term is to be
shadowing at NFL Fox or ESPN-NBA to enhance my
sports reporter skills to land a position in one of those
organizations.
• KPI I will use to measure progress towards reaching
my goal is assuring I understand the internal process
quality and being open minded to learn everything. I
give myself until February 2023 and should be
offered a position by then based on my goal driven
attitude.
Long Term: (2025)
• Specific goal I want to achieve in long term is
becoming one of the next great sideline or courtside
reporters.

SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Video Creation & Editing---Skill 1
SOFT
HARD
Adept /
Adobe After Affects/You Tube Expert
Web Page Creation & Imovie Expert
Analyze and Interpret News & Info
Received from various sources
Adept
Utilizing Template for Shot Sheets
SOFT
HARD
Expert
Access to understanding Premire
Pro, Rush, IMovie
Adept
Observing and providing
accurate info
Expert
Verify with higher up or seasoned
Sports Reporter
Expert

I help individuals do their best by leading by example.
[WHO] [WHAT] [HOW?]
PROMISE

CREDENTIALS
Work Experience:
• SportsCasting Student that aspires to be
a sports reporter for the NBA or NFL
• Dermatology Medical Assistant 19+ years
experience, educating patients for key
psoriasis biologic injections. Derm team
Lead
• Currently a Flight Attendant 3+ years to
date. Received a High Five recognition
for being one of the best flight attendants
Education: Sportscasting
Certificate, Full Sail University, year
2022
Awards: Received a High Five Recognition
for being “one of the best fight attendants to
work with.” Voted by a pilot.
Picture Relevant
to Your Industry
Goes Here

COMPETITION
FIRST LAST NAME
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
YOUR NAME
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
HEADSHOT HEADSHOT
Education:

COMPETITION
FIRST LAST NAME
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
YOUR NAME
HEADSHOT HEADSHOT
Education:
Education:

BRAND POSITION
For ALL SPORTS FANS who desire factual and
entertaining sports reporting, I provide a personable, fun-
loving, positive debating atmosphere related to sports
reporting. You should believe my statement as my
knowledge of pro basketball and football is astounding
along with my clear/concise communication of the game.
TENACITY, HUMBLE, SPORTS KNOWLEDGE

NETWORKING &
MARKETING
Digital Marketing
• Primary Content: what type of content will you create and publish
online? Think about the different types of content that would
coincide with your brand archetype and temperament.
• Primary Tools: Which social networks or online tools will you use
to promote your content? How often? What format?
• Website: How will you use your digital portfolio site moving forward
to help you build your brand awareness online?
Picture of You
Goes Here

PROFESSIONAL DEVELOPMENT
Mentor
• What type of mentor will you seek as you embark on
your career path? What experience and/or lifestyle
should they have? DATE TO EST. PARTNERSHIP
Formal Education
• Include degree program here and/or other professional
certification programs you intend to complete w/ dates.
Technical Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
Soft Skills

ROSITA JACKSON
You know how hard it is to earn a good reputation? Well, what I do
is display sports reporting at a high level of confidence and
research. In fact, my goal is to earn a reputation by doing difficult
things well!

REFERENCES
alind-moore-8921b013a/ Retrieved from
errecruiting
ews and Television
ewsandtelevision
ent, Production and Talent Development at Fox
nIn/foxsports
from: www.gettyimages-espn-
s Reporters
org/link/summary
ESPN.com/highrespictures/sportsreporterjobs
Retrieved from: https://www.espn/disneycareers-sportsreporting.com

Jackson_Rosita_SC_PB1_2022_08TEMPLATE-2021-2.pptx

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