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APA CommNet Digital Webinar Series: Part 1 - Personal Benefits of LinkedIn

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This webinar is part 1 of the Digital Webinar Series: Harnessing the Power of LinkedIn. Presented by from Andrea Carlos, Project Manager at LinkedIn, she explored the personal and professional benefits of creating and using your personal LinkedIn profile. Walk away with best practices and tips to boost connections, leverage contacts, highlight content and enhance your profile.

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APA CommNet Digital Webinar Series: Part 1 - Personal Benefits of LinkedIn

  1. 1. 1 LinkedIn 101: The Basics Andrea Carlos LinkedIn
  2. 2. 2 Join Our Upcoming Webinars Tues, 11/29: Part II - Elevating Awareness of Your Nonprofit • Company pages, followers, status updates Wed, 12/14: Part III - Advanced Use of LinkedIn • Nonprofit branding, recruitment of volunteers/board members/employees, building fundraising relationships
  3. 3. 3 Agenda 1. What is LinkedIn? 2. Building a Great Profile 3. Growing Your Connections 4. Exploring Career Paths
  4. 4. What is LinkedIn?
  5. 5. LinkedIn is the world’s largest professional social network LinkedIn is a social media platform for your professional self Members across the globe
  6. 6. Our vision: create economic opportunity for every member of the global workforce A set of circumstances that makes it possible to do something A chance for employment or promotion op·por·tu·ni·ty noun
  7. 7. 205 Countries 9 Million+Nonprofit Professionals 212,000+Nonprofit Organizations 23M following nonprofits! Nonprofits on LinkedIn
  8. 8. LinkedIn is the place to show off your professional side What makes LinkedIn different? Other social networks focus on your personal life
  9. 9. 9 I’m eating a #donut I like donuts Here’s a video of me eating a donut Here’s a great photo of my donut Here’s a donut recipe I’m listening to “Donuts” Anyone want some donuts?
  10. 10. 10 • My skills include donut eating • I’m qualified in donut making • I work in the donut industry • I’m looking for a job at a donut company • I’m connected to donut experts • Here’s a video / photo / recipe for donuts
  11. 11. You already have the materials for building a great career! 11 Career Educati on ClubsGoals Interest s Values Skills LinkedIn can help you to develop and showcase yourself professionally, which can lead to future internship & job opportunities!
  12. 12. Building a Great Profile 12
  13. 13. 13 Build a strong profile: The best profiles are complete & dynamic
  14. 14. Passive vs. Active Candidates 16 Of people hired on LinkedIn are passive candidates FACT:
  15. 15. Add a professional photo 1 More views with a profile photo than without 14x Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing 15
  16. 16. Write an attention- grabbing headline 2 Explain what it is you do Show your passion and value 16
  17. 17. Draft a compelling summary 3 • Focus on career accomplishments and aspirations • Recommend 40 words or more • Include keywords – not buzzwords 17
  18. 18. Detail your Education 4 Enter your School(s) and Dates Ignore “Degree” field if not relevant 18
  19. 19. Detail your work Experience 5 Definitely include summer jobs, part-time jobs, work experience Keep the description concise – e.g. use bullets What did you achieve, deliver, learn? 19
  20. 20. Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing Add examples of your work in photos presentations & videos Give a dynamic, visually appealing representation of your professional story 20
  21. 21. Detail your past work experience More profile views than those without 12x Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing 21
  22. 22. Add skills and get endorsed 22 Adding skills and expertise also helps you show up in relevant searches! What are your areas of expertise? Add at least 5 skills right now! TIP: If you endorse other people, they are more likely to endorse you in return! 6 Other Examples: • Sales • Photography • Cooking • Customer Service
  23. 23. Include Volunteer Experiences & Causes 7 More profile views than those without 6x Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing 23 41% of Hiring Managers consider volunteer experience equally as valuable as professional experience 41%
  24. 24. Add your program to the “Organization” section 8 Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing 24 • Connect with other alumni • Pay it forward: coach or mentor current Summer Search youth • Stay in touch
  25. 25. Ask for recommendations that add credibility and flavor Tips for getting strong recommendations: Ask former professors, colleagues, clients Remind them of your past projects and accomplishments Recommendations should showcase a diverse set of skills & strengths 25
  26. 26. In summary: 1. Get your Photo and Headline up – these are the first things people see 2. Complete these important sections – Summary, Education, Experience, Volunteer & Causes, and Organization 1. See if you can include even more information in your profile, such as Languages or Awards 1. You can also continue to share content beyond your profile, like with updates and longer-form posts.
  27. 27. Growing Your Connections 27
  28. 28. 28 How can LinkedIn help you? • Create and showcase your online “professional presence” including: • Your education and work qualifications • Your skills • Your potential • Build your “network” of people to keep in touch with and who can help you: • Find a job • Find a mentor to learn from • Share useful information that will help you succeed in the working world • Research career paths, evaluate your options and apply for jobs • Check out different companies, the jobs and the people who work there • Check out universities and courses, and the careers graduates go into afterwards • Follow companies, sectors, and interesting, influential people in areas of interest
  29. 29. 29 Your network is like your teammates on a sports team You all want to help each other reach your professional goals Your LinkedIn Network
  30. 30. And help you reach your goals through: 30 Your network can point you in the right direction, 1 Introductions Your network can connect you to other people you want to learn from or work with 2 Referrals If someone in your network knows of an opportunity in your area of interest, they can recommend you as a good fit! 3 Swapping Knowledge You can learn from your network and what they share on LinkedIn. Your network can also help give you career advice and tips for reaching your goals
  31. 31. Your Network: your personal network Your network’s network: your board’s network + your coworkers’ network, etc… YOU How many people do YOU know?
  32. 32. Billionsof professional relationships 400M+members 2B+Member updates per week LinkedIn has a wealth of information on the people & companies with whom you want to build relationships
  33. 33. This is why connections matter 1st Degree 2nd Degree 3rd Degree 110,000 ✓ Board Members ✓ Staff ✓ Donors ✓ Volunteers Connect with… 4,000,000 645
  34. 34. 34 Connections: Invite people to your party If you don’t have connections, no one will get invitations to the “Me Party!”
  35. 35. 35 Get “Liked” on LinkedIn If you have no followers on Instagram, you aren’t going to get any “likes” 0 Similarly, if you don’t have any connections on LinkedIn, you aren’t going to be connected with any opportunities
  36. 36. 36 Develop your “network” Teacher Aunt who works for local restaurant Friends Summer job boss Friends outside school Connect to people you know Consider the future “unknown opportunities”
  37. 37. Connect with Volunteers & Board Members ✓ Ask volunteers and board members to add their work with you to their LinkedIn profile ✓ Build an auto-response: When a volunteer signs up, send them an automated email asking them to include their involvement on their LinkedIn profile ✓Summarize events in blog posts, and ask your volunteers to share on with their networks on LinkedIn
  38. 38. Status updates go a long way to generate awareness ✓ Post at peak activity times ✓ Lead with a catchy first line ✓ Reciprocate
  39. 39. 39 Etiquette Contacting the right people in the right way
  40. 40. Send personalized invitations to remind people how you know them 40 Grow your network Start at the profile to ensure you have the option to create a personal message.
  41. 41. Send personalized invitations with context 41 Grow your network Start at the profile to ensure you have the option to create a personal message. On mobile: 1 2
  42. 42. 42 Ask your network for introductions if you’re looking for a job or just want to learn more Hi Connie, I see that you work with Lindsey at LinkedIn. I am interested in speaking with her to learn about internship opportunities at the company. Would you be willing to introduce me so I can ask her for her guidance? Of course, if you are not comfortable, I will understand. Thanks for considering my request! Sincerely, Amy Amy Gomez
  43. 43. In summary: 1. Request connections from friends, teachers, parents’ friends 2. Always add a personal message to an invitation to connect, giving context 3. The more connections you have, the bigger your network, and the better your chances of finding someone who can help you into a company or job in the future (or knows someone else who can) 4. The #1 activity on LinkedIn? Looking at profiles. So make sure your profile is up-to-speed before you start connecting
  44. 44. Exploring Career Paths (while in college & beyond)
  45. 45. 45 How can LinkedIn help you? • Create and showcase your online “professional presence” including: • Your education and work qualifications • Your skills • Your potential • Build your “network” of people to keep in touch with and who can help you: • Find a job • Find a mentor to learn from • Share useful information that will help you succeed in the working world • Research career paths, evaluate your options and apply for jobs • Get served up content that is relevant to you based on your interests and major • Check out different companies, the jobs and the people who work there • Follow companies, sectors, and interesting, influential people in areas of interest
  46. 46. 46 Universities & Colleges on LinkedIn worldwide
  47. 47. LinkedIn Students Introducing...
  48. 48. ■ Discover career paths based on school and major ■ Learn from alumni and get tips for reaching out ■ Read recommended articles to get ahead of the job search ■ Explore companies especially the ones popular with alumni ■ Check out jobs appropriate for students and their major, save them, and apply when you’re ready Positioned for guidance and discovery… delivering 5 fresh ideas daily
  49. 49. Meet Julianna, she’s looking for her first job Julianna Ramos ■ Senior at San Jose State University ■ Psychology Major ■ Graduating in 2016
  50. 50. Step one, Julianna creates a LinkedIn account...
  51. 51. Julianna inputs her school, major, and graduation year...
  52. 52. Let’s talk a look at her five new ideas for the day...
  53. 53. Based on her major, Julianna might want to consider the role of a marketing specialist On the home screen, Julianna is delivered 5 ideas a day... Alumni who studied psychology and have this role
  54. 54. To keep her ahead of the game, she reads custom content and stories chosen by other students On the home screen, Julianna is delivered 5 ideas a day...
  55. 55. She might be interested in companies like Apple that tend to hire students from her school On the home screen, Julianna is delivered 5 insights a day...
  56. 56. Julianna sees alumni with similar majors whose career paths she might want to view and reach out to for advice On the home screen, Julianna is delivered 5 ideas a day...
  57. 57. Jobs are presented to Julianna that fit her background and skill level On the home screen, Julianna is delivered 5 ideas a day... Quickly ‘star’ to save and apply when she’s ready
  58. 58. In five quick swipes, Julianna has discovered: ■ New roles and companies to consider ■ New people to reach out to ■ New jobs to apply for Starred roles, jobs, companies, and articles can be accessed under ‘My Stuff’, LinkedIn.com and other LinkedIn apps. And, viola! Julianna is done for the day...
  59. 59. For ‘starred’ items, Julianna can access them under ‘My Stuff’... After starring potential jobs, roles, companies, and alumni, Julie can take the next step by researching these insights further and applying for jobs Adjust profile and account settings here (e.g. reminders etc.)
  60. 60. In addition to discovering, Julianna can also search for specific roles... ■ Learn about the function ■ Explore: ○ Job openings for this role ○ Alumni who have this role ○ Top companies for this role ○ Tops skills required for the role ○ Similar roles
  61. 61. 61 Whether you are finding a job or just want to explore, search is a powerful tool on LinkedIn!
  62. 62. 62 The people in your network can tell you about jobs, internships, volunteer programs, events and more. This is why logging in at least 1 x per week matters
  63. 63. 63 LinkedIn All-Star First stop
  64. 64. 64 Your career goals Next Stop
  65. 65. 65 Join Our Upcoming Webinars Tues, 11/29: Part II - Elevating Awareness of Your Nonprofit • Company pages, followers, status updates Wed, 12/14: Part III - Advanced Use of LinkedIn • Nonprofit branding, recruitment of volunteers/board members/employees, building fundraising relationships

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