A Health Information Technology Club Event for networking, job searching and personal branding using LinkedIn

1. LINKEDIN SEMINAR
An HIT Club Event
Schoolcraft College
May 16, 2018
By: Jennifer Woodrum

2. WHAT IS LINKEDIN?
• World’s largest professional
network
• 240 million active users
• Growing rapidly: grew 38%
in 2013
• 2 new members every
second
• 3 million companies have
official LinkedIn Company
Pages
• MISSION: to connect the
world’s professionals to
make them more productive
and successful

3. PROFESSIONAL BENEFITS
• Control one of the top search results for your
name
• Build and maintain your professional network
• Gain insights to companies in your field
• Find other professionals in your field using
“GROUPS”
• Share your thoughts and insights through
LinkedIn’s long-form publishing platform
• Discover new career opportunities be searching for
jobs
• Learn skills from over 1,000 business courses
(under LEARNING on the LinkedIn homepage)

4. JOB SEARCHING
• LinkedIn recommends jobs that match the details given in your
profile
• Shows you job listings that are relevant to you
• Visit company pages and track companies for any job openings
Someone you are connected
with may
share job postings to their
network!

5. HOW EMPLOYERS SEE IT
• Employers do internet searches for potential
employees
• LinkedIn has a lot of authority with Google so the
website ranks well in the Google results (SERP)
• A LinkedIn individual will see their profile as one of
the first results in a Google search of your name
• Employers want their employees to have a
professional presence on LinkedIn
• Branding and Marketing for your company
• New Graduate said her company requires their
employees to post at least once a week on LinkedIn!

6. GET LINKEDIN
MAKE THE MOST OF YOUR PROFESSIONAL LIFE ©
 Download the mobile app to your phone
 We will use the desktop version today
 Take a professional photo
 Face front and center
 Background not distracting
 Photography: Those who already have a profile can
line up in the back for their photo
 Those who need to create a profile can go to the
LinkedIn website now to get started

7. BUILDING A PROFILE
Make sure to use a personal email address-not a school
email address that expires when you graduate!
 See step-by-step handout
 Example:
https://www.linkedin.com/in/jenniferwoodrum/

8. CONNECTING WITH OTHERS
LinkedIn’s homepage
 Search engine for colleagues
 LinkedIn member directory
 Browse by country/region
 Starting searching for people you
know
 Start asking new people you meet
if you can “Link in” with them

9. STAYING ACTIVE ON LINKEDIN
 Including a photo or image in your post can increase your
presence by 147%.
 Including a link in your post can increase your presence by
84%.
 Including a video in your post can increase your presence by
74%.
 Sticking to an average of 120 characters will encourage
others to read your post.
 Posting an average of 20 times a month makes a difference

10. TWITTER INCLUSION
Use TWITTER # and @ to link accounts
EXAMPLE: Pictured below is a 3-D outdoor mural created for Beaumont
Health by a local artist, Desiree Kelly. Included in the mural are women
that have been treated by Beaumont’s female specialties including
maternity, breast, heart, urology and cancer genetics. The artwork was
reveled on May 1st at Beaumont Hospital-Royal Oak. This beautiful
picture provides inspiration and a celebration of women’s
health. #RoyalOak @BeaumontHealth

11. POSTING TIPS
Original Long-form content
• Write and publish your own original content
• At the top when you log into your account
• This strategy can get you noticed and increase
professionalism
Industry-Adjacent Content
• Show case topics you are familiar with
• Articles that are in the HIM field
• Healthcare Changes that affect HIM
professionals

12. POSTING TIPS
Tips, tricks, and how to’s
• Share best practices, how to guides
• Share learning material that is likely to be relevant to others
Videos and Presentations
• Sharing Slideshow presentations
• SlideShare, LinkedIn owns this service and has awesome
integration with presentations that are shared
• Take advantage of making your own or sharing a featured
slideshow

13. POSTING TIPS
Showcase your professional accomplishments
• Community service
• Scholarships awarded
• Articles published
• Anything professional that helps you stand out

14. POSTING TIPS
Group posts and discussions
• Start a discussion in a group or comment on one already
going on
Lessons Learned
• Professional experiences (positivity is important)
• Things you can share with others or future students

15. POSTING TIPS
Job Postings
• If you find job postings, share them!
Make Predictions
• Don’t worry about being right or wrong-Just get a
discussion going!
• Find a piece of content you are interested in share it and
add a caption to it
• Pose a question to encourage others to engage!

16. POSTING TIPS
Voice your opinion
• When you share something, attach your opinion!
• 60% of LinkedIn users report being interested in
industry insights!
Latest and greatest trends
• According to a 2017 survey from the Pew Research
Center, 67% of people get at least some of their news via
social media. That’s huge!
• Share new blogs, industry journals, CMS publications
• Timely and relevant to HIM profession
• Promote yourself as a professional who is always in the know!

17. RESOURCES
 https://www.slideshare.net/tomlaine/linkedin-quickguide-for-job-hunting-and-personal-branding

18. SOURCES
LinkedIn Talent Blog. Accessed 5/3/2018. Retrieved from:
https://business.linkedin.com/talent-solutions/blog/linkedin-product-tips/2017/5-
free-and-3-paid-ways-to-build-your-employer-brand-on-linkedin
Outbound Engine. Accessed on 5/3/2018. Retrieved from:
https://www.outboundengine.com/blog/10-linkedin-post-ideas-that- you-
should-be-doing-right-now/
Smart Business Trends. Accessed on 4/9/2018. Retrieved from:
http://smartbusinesstrends.com/linkedin-important-professionals-job-
seekers/