Building your Social Media Profile: Effective Networking
1. Building your Social Media Profile:
Effective Networking
*This is the intellectual property of Dress for Success Worldwide and cannot be duplicated, reproduced or given to external entities. (Rev. 2014)
2. Outputs
2
Upon completion of these materials you will have:
Created Your Online Personal Brand
Performed a Job Search
Utilized the Alternative Method
Established a LinkedIn Profile
3. The majority of jobs aren’t posted
online
Many hiring managers get a list of
referral candidates before they
review resumes that are submitted
online
Some listed jobs aren’t available or
never existed in the first place
Many studies have noted that 80%
of jobs are secured through
networking
3
People Search vs. Job Search
4. Beyond the Job Board
4
Interactive Alternatives
Making Social Media Work for You
Meet Business Professionals
Target Specific Companies
Show Your Talent & Skills
Resumes
Projects
5. #1
900,000,000
#2
310,000,000
#3
255,000,000
#4
250,000,000
#5
120,000,000
Social Media
Estimated Unique Monthly Visitors
http://www.ebizmba.com/articles/social-networking-websites
6. Social Media
Social media provides opportunities to meet and
engage with others.
Facebook – friends & family
Twitter – thought leaders
LinkedIn – business professionals
World’s largest professional network
online with more than 259 million
members worldwide.
7. Image is Everything
An image is not simply a
trademark, a design, a slogan or
an easily remembered picture. It
is a studiously crafted personality
profile of an individual, institution,
corporation, product or service.
Daniel J. Boorstin
7
Personal Profile
I dress for the image. Not for myself,
not for the public, not for fashion, not
for men.
Ma rle ne Die trich
8. Personal Profile
Include professional photo
Add portfolio work
Upload files
Link to videos
Link positions, volunteer work and board service to
organizations that are on LinkedIn.
10. Who do you want to connect with?
Create your lists
Networking with Individuals
People you know well or can easily call
People you know somewhat
New Contacts
Targeting Employers
Who do you want to work for?
Network to find current employees
10
Making Connections
11. Making Connections
Using advanced search to get information and
make connections
Search by position
Search by company
Search by…
Join Groups
Look for groups with similar interests
Have conversations
12. Recommendations vs
Endorsements
Make recommendations
Get recommendations
Getting rid of recommendations
Not as important as recommendations
Not as credible as recommendations
13. Following Up
Register as a general applicant – get in their
database
Use search engines to track employees that
currently work at your targeted employer
Search corporate groups, pages and people on
Facebook, Twitter and LinkedIn as well as
search engines such as pipl, peek you and wink
14. 14
Following Up
Connect with the person
directly
Request an informational
interview
Tailor a message that
shows you’ve done your
homework and states who
you are and your interest
Stay in-touch
15. 10 Steps to a Successful Career Fair Experience
Find the events and schedule them into your calendar!
Research – choose a fair that features relevant employers and
sectors for your skills and experience
Pre-register
Bring your resume
Professional Attire Always
Strategize employers of interest
Interview – Get ready to deliver your pitch
Intangibles
Network
Follow-up
15
Career Fairs
16. http://www.quintcareers.com/
http://www.simplyhired.com
Chambers of Commerce
Wichita Women’s Leadership Alliance
Clubs & Organizations
Volunteering
Sororities
Alumni Groups
Your Public Library
16
Other Resources
17. Clearly Identify Your Personal Brand
Familiarize yourself with accessing a Job Search
utilizing an Alternative Method
Set an Appointment in the Career Center and set up
your LinkedIn Profile
Find the right fit
Work your resources, contacts, and networks!
Make a connection
Stay on top of the pile
Never pay for a job search – it’s a scam!
17
Don’t Forget
18. YOUR PHYSICAL SELF
Dressing to find a job: business suit, make-up, hair,
jewelry, nails, hand bag, etc…
COMMUNICATION TOOLS & MEDIA
If they look, what will they find online?
Search for yourself (See social networking module)
Clean up and secure your Facebook, MySpace, YouTube,
and Twitter accounts, etc…
What about your e-mail address?
Your answering machine or voice mail message?
18
Your Personal Brand
19. Questions??
Contact me…
Cindy Miles
onashoestringmarketing@gmail.com
www.linkedin.com/in/cindymiles/
Editor's Notes
Also
My profile, edit profile
My profile, edit profile, click on triangle next to edit profile
Talk about how to connect with each.
Show the advanced search options using button at top.
Show recommendations on my page. Click on triangle next to edit profile on profile page.