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APA CommNet Digital Webinar Series Part 2 - Elevating Awareness of Your Nonprofit

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Andrea Carlos, Project Manager at LinkedIn explored how you can use LinkedIn’s company pages and status updates to attract followers to learn more about your organization and consume important and relevant content.

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APA CommNet Digital Webinar Series Part 2 - Elevating Awareness of Your Nonprofit

  1. 1. 1 Elevating Awareness of Your Nonprofit Andrea Carlos LinkedIn
  2. 2. 2 Join Our Upcoming Webinars Wed, 12/14: Part III - Advanced Use of LinkedIn • Nonprofit branding, recruitment of volunteers/board members/employees, building fundraising relationships Past Webinar (Recording Available) Wed, 11/2: Part I – LinkedIn 101: The Basics • Personal benefits of LinkedIn: the components of a strong profile, introduction to LinkedIn Students app
  3. 3. What is this webinar about? LinkedIn for Nonprofits ✓ LinkedIn basics for nonprofit professionals ✓ Best practices for nonprofits ✓ Tools and resources
  4. 4. Elevate awareness of your nonprofit ✓ Complete your organization’s Company Page ✓ Get followers involved ✓ Post status updates
  5. 5. Does your organization have a Company Page? Quick Poll Yes – it’s great! No I don’t knowYes – but it could use a little work
  6. 6. Create a Company Page to showcase your work Home ✓ Create or claim your nonprofit’s Company Page ✓ Add an image, logo, and short description ✓ Encourage board members & supporters to follow you ✓ Post updates to communicate with your supporters
  7. 7. How frequently does your organization post company updates? Quick Poll Daily Never posted an update Twice a week Once a month Once a week
  8. 8. Consider this: Engage & grow your follower base by regularly sharing company updates Only 2% of employees regularly share but are responsible for 20% of engagement Make Company updates 147% avg increase in engagement by sharing a photo in your company update
  9. 9. Status updates go a long way to generate awareness ✓ Post at peak activity times ✓ Lead with a catchy first line ✓ Reciprocate
  10. 10. Questions
  11. 11. Connect with Volunteers & Board Members ✓ Ask volunteers and board members to add their work with you to their LinkedIn profile ✓ Build an auto-response: When a volunteer signs up, send them an automated email asking them to include their involvement on their LinkedIn profile ✓ Summarize events in blog posts, and ask your volunteers to share on with their networks on LinkedIn
  12. 12. Have you or someone in your organization ever published a blog on LinkedIn? Quick Poll Yes – I have! No, but we’re in the process of drafting one Yes – someone in my organization has! No
  13. 13. Thought Leadership via Blogging
  14. 14. Questions
  15. 15. Master LinkedIn Company Pages with these steps  Add multiple owners to your Company Page • How to: https://help.linkedin.com/app/answers/detail/a_id/4783  Make your Company Page pop • See tips and examples here: http://blog.linkedin.com/2014/12/09/announcing-linkedins-best- of-company-pages-2014/  Post updates from your organization on LinkedIn • Steps to engage your followers: https://smallbusiness.linkedin.com/small-business- marketing/engage-your-audience  Publish a thought leadership piece • See examples and get inspiration here: http://blog.linkedin.com/2015/01/07/linkedin- reaches-one-million-posts-opens-publishing-to-new-markets/
  16. 16. 16 Join Our Upcoming Webinars Wed, 12/14: Part III - Advanced Use of LinkedIn • Nonprofit branding, recruitment of volunteers/board members/employees, building fundraising relationships Past Webinar (Recording Available) Wed, 11/2: Part I – Personal Benefits of LinkedIn • Basics of LinkedIn: the components of a strong profile, introduction to LinkedIn Students app
  17. 17. Recap & Look Ahead 101 201 301  Add multiple owners to your Company Page  Make your Company Page pop  Post updates from your organization on LinkedIn  Have directors publish thought leadership pieces  Branding  Recruiting: post and search for volunteers, board members, employees  Recruiting solutions  Fundraising  Fill out all components of your profile  Make personal connections to colleagues, board members, and supporters  Post updates on LinkedIn
  18. 18. For more information: Nonprofit.linkedin.com

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