Social media job search presentation.

1. Digital Space Consulting
TEXAS WORKFORCE COMMISSION – SOCIAL MEDIA JOB SEARCH

2. About me
2
• 10 years of digital advertising agency experience
• Passionate about the tools, platforms, and technology used to
connect and engage consumers
• Entrenched in execution and creating a blueprint from here to there
• Extensive expertise in core marketing – including:
– Digital footprints
– Online advertising
– Social media (Facebook, Twitter, LinkedIn)
– Marketing strategy
– Targeting/segmentation
• Plus – I’m a dad, husband, and sports junkie
• I sat in your spot and used tools like these to find my job(s)

3. The new reality of job search
3
What we find
• Its noisy, loud, and directionless
• There are thousands of websites and hundreds of people applying for the same job
• There’s no way to stand out, be noticed, or be given an opportunity
But, how are employers are finding all of this fresh talent
• Job boards
• Referrals
• Career sites
• Social media
So how do I connect, find the right jobs first, and give myself a chance of being
considered
• Learn how and where recruiters search
• Understand what they search for
• Write your resume for computer (and for people)
• And, create a strategy to get there first

4. Agenda
4
• Why should social media should be a part of the job search strategy
• A nice little video
• Where do people get started / what platforms should they use (And, what’s a
platform?)
• How to create a game plan for job seekers
• Daily resources for every job seeker
• My warning
• Q&A

5. Why social media should be a part of your job search
5
Gain visibility
• Unlimited access to professionals in your target audience
Provide transparency
• Being open and honest allows you to connect with others on common ground
Helps you “give to get”
• Ask for help only after offering help to others the majority of time
Allow “nobodies” to become somebody
• Create and cultivate your personal brand
1

6. Lets start with some videos
6
Social Media Revolution
How to Find a New Job Using LinkedIn LinkedIn Job Seeker Premium Account
How to _______ 2013

7. Nice video – but seriously, is it really like that?
• 695,000 Facebook status updates
• 1,500 blog posts
• 100+ new LinkedIn accounts
• 694,455 Google searches
• 98,000 Tweets
• 13,000 iPhone apps downloaded

8. The “How To” Social Media Job Search
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What will people find when they Google you?

9. Create a home
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• What you will be able to do
• Direct people to your online profile via email, business cards, LinkedIn, etc.
• Provide a 30 second online commercial about you that works 24/7
• Create a centralized link to your digital footprint
• LinkedIn
• Twitter
• Facebook
• Blog

10. Understand career sites / recruiters
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• Upload resume to Rezscore.com
• Identify your favorite jobs
• Identify top 2-3 keyword terms
• Create a keyword section
• Core competencies
• Skills and abilities

11. Social media overview
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• Facebook, Twitter, and LinkedIn are networking tools - Designed to connect you
with friends, family, and employers
• Social media helps you extend your reach
• When you let people know you’re looking for work, they let their friends know, and
so on and so on
• By using social media to assist your job search you are potentially casting the widest
global net you possible can
88%
OF ALL JOB SEEKERS
HAVE AT LEAST ONE
SOCIAL NETWORKING
PROFILE
23%
OF JOB SEEKERS HAVE
BEEN ASKED FOR
SOCIAL MEDIA INFO IN
A JOB INTERVIEW
61%
OF JOB SEEKERS SAY
FINDING A JOB’S
GOTTEN HARDER IN
THE PAST YEAR

12. Leverage LinkedIn
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• Create a detailed profile – write for the job you want / not for the job you had
• Top three to four keywords that you use to search for jobs
• Include: employment descriptions, education, industry, photo, links, etc.
• Include all of your resume keywords and skills in your profile
• Make it easier for recruiters to find you
• Get recommendations from people you have worked with
• Follow your target companies
• Use LinkedIn’s Advanced Job Search — sign up for automatic alerts
• Use LinkedIn ‘Groups’ to network and demonstrate your expertise in your field
• More connections = More opportunities
• Showcase volunteer work, skills, and certifications

13. LinkedIn | Profile
13
• XXXXX
• XXXXX
 Identify your top 2-3 keywords
 Amplify your keywords throughout your profile/ add location
 Use synonymous where possible
 Add a picture
 100% completed profile

14. LinkedIn example
14
• Customer Service Manager: 5,608,263
• In Dallas: 116,567
• With Retail: 6,772
• With shared connection: 1,104
• Working at JC Penny: 78
• Executive Assistant: 1,877,714
• In Dallas: 32,579
• With Healthcare: 1,460
• With shared connection: 292
• Working at Baylor: 53

15. Assignment
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• List five companies you would like to work for
• List five job titles you would consider
• List ten skills needed for the job(s) you’re interested in
Companies Titles Skills (Keywords)

16. LinkedIn | Companies
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17. LinkedIn | Companies
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18. LinkedIn | Companies
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3

19. LinkedIn | Jobs
19
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 Saved searches
 Email alerts
 One-click apply
 People also viewed
 Submission tracking

20. LinkedIn | Groups
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21. LinkedIn | Groups
21
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3

22. Worksheet
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• 10 companies to consider in job search
• 5 new companies listed on LinkedIn company insights tab to also consider
• 5 groups that can help me find a job/provide advice/in my industry
• 4 keywords to add to resume
GroupsReferral CompaniesCompanies
Keywords

23. Facebook
23
• Connect with former employers, co-
workers, church members, volunteer
organizations, etc.
• Read status updates and interact with
your friends on a regular basis
• Use job searching apps on Facebook
• “Like” company pages and staffing
agency pages
• Join groups
• Interact with headhunters and
recruiters on Facebook

24. Twitter
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• Add a picture
• Use same picture across all social media profiles
• Write keyword based descriptions
• Use as a 30 second commercial
• Use a link to your social media profiles
• LinkedIn / Magnt / About.me
• Find people to follow (WeFollow.com)
• Follow company accounts
• Follow career sites
• Follow hashtags (#Jobseekers, #Hiring, #retail, #career, #sales, #Dallas, #veteranjob)
• @askamanager – Excellent advice for careerists of all ages and experience levels
• @blogging4jobs – Co-founder of #Jobhuntchat
• @BrazenCareerist – best community on-line
• @HireEffect – job search coach with a passion for networking
• @resume– resume expert
• @resumestrategy – help hints for career transition

25. Google(ing)
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• Create Google account (www.accounts.google.com)
• Sign up for Google Alerts (www.google.com/alerts)
• Set up alerts to help you monitor job leads that never appear on major job boards
• Search query: (Customer Call Center Job Dallas)
• Set up a Google alert for:
• Your own name to monitor your personal brand
• Company press releases
• Keyword research
• Industry events/news updates

26. Create a game plan
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• Create profiles (Facebook, Twitter, LinkedIn)
• Establish a simple one page website (About.me)
• Share content and connect (LinkedIn Groups, Facebook posts, Twitter)
• Listen to what jobs are being posted
• Google Alerts
• Follow hashtags, or career pages Facebook/Twitter
• Build and develop a personal and professional online brand that reflects your skills,
background, passions, experience, and personality
The key is to make yourself visible on the Internet – through your website, by blogging, and via
value based use of social media.

27. Final thoughts
27
• #5 Top question most likely to be asked - What do you know about our company
• #6 Most common mistake during interview – Inadequate research employer/position
• #1 Most common non-verbal mistake – Failure to make eye-contact
• #1 Reason most people don’t get the job – They don’t ask
• Get a Gmail email address
• Become a student of each platform (Facebook, Twitter, LinkedIn)
• Engage and start conversations – offer help and answer questions
• Make sure that your profile is updated
• Share useful content such as articles, etc. that your target market would value
• Write your profile for the job you want, not just the job(s) you’ve had
• Include keywords that are relevant to the type of job that you are searching for
• Optimize your profiles to let recruiters find you

28. Two Last Things + My
Warning

29. Create Profiles
- About.me
- LinkedIn
- Facebook
- Twitter
1
2 Find Out What People Are Searching For
- Find your top 3-5 terms
- People search (LinkedIn)
- Google Insights
3
Optimize Profiles
- Add keywords to headlines, titles,
descriptions, summary, skills, links to
websites, bios, etc.
4 Find Stuff To Say / Organize Content
- Google Alerts
- LinkedIn Groups
- WeFollow.com
- SocialMention.com
5 Say Something
- LinkedIn
- Twitter
- Facebook
6
Measure
- # Followers
- # Connections
- # LinkedIn Views
- # LinkedIn Searches

30. Resources
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Google Tools
• Google Alerts
• Google News
• Google Trends
Business Cards
• Vistaprint.com
• Moocards.com
Social media directories
• WeFollow.com
• Twellow.com
Profile set-up
• Magnt.com
• About.me
Social media profiles
• Facebook
• Twitter
• LinkedIn
• YouTube
Social Media Monitoring
• Socialmention.com
• Search.Twitter.com
Twitter Tools
• Search.Twitter.com
• TweetMyJobs.com
• Hootsuite.com
Job Search/Networking
• Indeed.com
• LinkedIn.com
• Craigslist.com
• Meetup.com
• Dice.com
• Bluecollarcrossing.com
Business Resources
• Rezscore.com
• Jobsearch.About.com
• Boomerjobtips.com
• Blogging4jobs.com
• Jibberjobber.com

31. 31
My warning
• It’s your brand - Own it
• Once you engage – you have to stay engaged
• Build community and fans will expect you to be available
• Expect raving fans who will want to get involved
• You don’t have to do everything – do something
• Perfection is the enemy of good

32. 32
Questions – Let’s connect
Digitalspaceconsulting.com
James@digitalspaceconsulting.com
Twitter.com/eDigitalSpace
Slideshare.net/jloomstein/presentations
….THANK YOU

33. 33
Digital Space Consulting
@eDigitalSpace