How to Maximize Social Media for Personal Growth and Professional Development
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How to Maximize Social Media for Personal Growth and Professional Development
- 1. How To Maximize Social Media for Personal Growth and Professional Development Your Passport to Possibilities! San Juan, Puerto Rico June 16 - 19, 2011
- 2. About me… • 20,000 Facebook “likes” to 50,000 “likes” in just over a year • Implemented contests and FB- based programs like the Summer Success Challenge • More than doubled our Twitter followers and more than quadrupled the average number of tweets sent • Started the TalkNerdy2Me blog
- 3. Goals… • Introduction to social media • Personal branding • Using social media to find a job • Social media as a career • Final takeaway… Your own personal action plan.
- 4. An introduction… Social media is an umbrella term that defines the various activities that integrate technology, social interaction and the construction of words, pictures, videos and audio.
- 5. An introduction… More simply put, social media is people having conversations online.
- 6. Facebook If Facebook were a country, it would be the 3rd most populated in the world. The average Facebook user creates 90 pieces of content per month. Pay attention!
- 7. Twitter • A micro-blogging site • There are over 27 million tweets sent per day • Great networking tool
- 8. LinkedIn • The world’s largest professional network • Roughly 1 million new members join every week • Most popular with people who are seeking work and trying to build their network and contacts
- 9. Questions…
- 10. What is My Personal Brand and How Do I Develop It? “You are not special. You are not a beautiful or unique snowflake. You are the same decaying organic matter as everything else.” – Tyler Durden, Fight Club
- 11. What is My Personal Brand and How Do I Develop It? Personal branding is the art of articulating and communicating your… • skills • personality • values The goal is for others to seek YOU to help THEM solve a problem.
- 12. What is My Personal Brand and How Do I Develop It? We are all the chief branding officers of our own personal brands. We have the power to determine and control our own reputation.
- 13. What is My Personal Brand and How Do I Develop It? Choices that affect your personal brand… • Who to work with (and who to avoid) • Who to follow • Who to “friend” • What special messages to share in 140 characters
- 14. What is My Personal Brand and How Do I Develop It? To figure out your personal brand, ask yourself… • What do I want to be known for? • What differentiates me? • What skills, abilities, knowledge and attitudes do I have that will make people want to work with, follow or “friend” me?
- 15. What is My Personal Brand and How Do I Develop It? Personal branding is an art… • Practice • Patience • Creativity • No checklist or surefire recipe for success • Long term, ongoing process A strong personal brand makes others seek you instead of you seeking them.
- 17. Using social media to find a job… Facebook • Filter information • Be open • Use your real information • Similar interests could spark a connection • Engage • Facebook relationships require upkeep • “Like” your school’s career center • “Like” companies you are interested in
- 18. Using social media to find a job… Facebook Btw this isnt txtng!!!!!!! OMG!!!!!!!!!!! USE COMPLETE SENTENCES CHECK SPLLNIG AND P.U.N.C.T.U.A.T.E. LOL@!@#$^%!!!!
- 19. Using social media to find a job… LinkedIn Join LinkedIn NOW! Connect with recruiters Join LinkedIn groups Ask questions, engage, get involved in discussions The “Events” app The “SlideShare Presentations” app
- 20. Using social media to find a job… LinkedIn Student portal o Recommends jobs based on your education and interests o Connects you with other students to see how they got their jobs
- 21. Using social media to find a job… YouTube Corporate channels Video resumes
- 22. Using social media to find a job… Twitter Career centers Hashtags and chats Create lists o Organizations o Experts o Writers o Professionals
- 23. Questions…
- 24. Social media as a career… The demand for social media jobs has exploded, even as overall unemployment hovers around 10%. A recent study showed that 59 of the Fortune 100 companies have at least one employee who works full time in social media, and that job postings directly related to social media have soared 600% in the last five years. – CNN
- 25. Social media as a career… Community Manager Oversees a company’s online communities Analyst or Strategist Builds and monitors social media campaigns Product Developer Keeps the company’s software up to date Editor or Publisher Oversees content and the brand
- 26. Social media as a career… What’s your passion? What do you love?
- 27. Social media as a career… Biking?
- 28. Social media as a career… Horses?
- 29. Social media as a career… Non-profits?
- 30. Social media as a career… Sports?
- 31. Social media as a career… What’s your passion? What do you love?
- 32. Questions…
- 33. Your checklist… Perfect your LinkedIn profile Join the NSCS LinkedIn group Do a complete overhaul of your Facebook page Set up a Twitter account Use HootSuite to start following chats, hashtags, topics Set up lists and streams Connect with each other using #NSCSsm ENGAGE!
- 34. Map it out…
Editor's Notes
- When I first started at NSCS in March of 2010, the national page was mainly used for basic customer service and members to announce that they’d just joined. I turned it into a place for all members to connect with both other members and the national office and gave it a very personal touch.I helped chapters develop their chapter pages, encourage their members to participate in conversations and to really use the page as go-to place… from posting pictures to meeting minutes and events.
- As I go through the presentation I want you to take notes and write down responses to the questions I ask…For the last 15 minutes we will go over our notes, discuss, ask questions and…At the end of the session, you will have a personal action plan and a checklist to get you started.
- We all know what Facebook is so I’m not going to spend much time on it.Be aware of what you’re saying…Pictures you’re posting…Places where you are “checking in”… and who you are friends with.Your future employer, your parents, your girlfriend’s mom… they are ALL going to look you up on Facebook.
- I used to think of it as blogging for lazy people. Now that I’m tweeting all day, every day I realize you can’t be good at tweeting and be lazy. It’s a lot of work.
- It’s also popular as a way of marketing a business because business owners can interact with people who are interested in their services.
- Everything you are putting out there on social media, combined with who you are… it all creates a personal brand. Everyone turn to your neighbor and for about 30 seconds tell them what your personal brand is. What is YOU? Ready, go!Let’s share a few of them…
- Ask yourself… what are your special skills? What are your values?
- In every environment, from the workplace to the web, people make choices that affect their personal brand.
- How you manage your personal brand will determine how others view you — and ultimately shape your career and your life.
- Write down the answers to these questions…
- A solid personal branding strategy will help you build your reputation and your network so that interesting opportunities come to you.
- Let’s do a little tweeting! Everyone take out your phone, go to Twitter, and Tweet something about the session… what you’ve learned so far… use the hashtag #NSCSsm! I’ll have my interns back at the office choose what they thing is the best tweet and that person will win a gift card.
- Start thinking of Facebook as arepresentation of you,professionally…get rid of the party photoslook at who you are friends withBe open…-use your real name, work, school, hobbiesYou never know what similar interests might spark a connection with a potential employer.
- Don’t type in all caps!Don’t use a bazillion exclamation points!Don’t type in text speak!
- Figure out how it works and connect with professional contacts throughout your college career. It will help you in the long run. If you have a work-study, internship or part-time job and have a good relationship with your supervisor, you may not want to be friends on Facebook… what better way to connect and stay in touch than LinkedIn?
- Figure out how it works and connect with professional contacts throughout your college career. It will help you in the long run. If you have a work-study, internship or part-time job and have a good relationship with your supervisor, you may not want to be friends on Facebook… what better way to connect and stay in touch than LinkedIn?
- I use a social media management tool called HootSuite. It allows me to post on multiple social media outlets all at once, follow conversations, topics, hashtags… it’s super customizable. Using Twitter.com, I feel, is a waste of time. To really get the most from Twitter, you need to use something like HootSuite or Tweet Deck.Pull up HootSuite for examples.
- So… who wants to be like me when you grow up?
- Tell Ramiah’s story… passionate about sneakers, hip-hop and photography. Never had a misspelled word, never a broken link, perfect grammar and punctuation, always responded to comments, wrote engaging and interesting posts. I kept telling him how good he was at using social media and encouraged him to pursue a career in social media. Now he works for a shoe store to hype up the release of new shoes, works for hip-hop artists getting the word out about shows, collaborations and new albums, and has a successfulphotography business because he’s constantly putting himself out there in all the right places.I‘m passionate about non-profits and love working with college students. A bit of a random combination, but here I am doing just that!
- Questions? Anyone want to share their plan?This isn’t the end… I have cards here with my contact information. You can contact me anytime if you have questions or need advice.Use the hashtag #NSCSsm to connect…