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Dr.C.Thanavathi
Assistant Professor of History
V.O.C.College of Education,Thoothukudi.
9629256771
SOCIAL MEDIA IS HERETO STAY
FUN FACT….
Two new
members
sign up on
LinkedIn
every second
-Source:TechCrunch
OBJECTIVES
 What is LinkedIn?
 How to build a strong profile
 How to build a strong network
 How to use LinkedIn as a job search tool
• LinkedIn is an online network for business professionals
(that includes students, too! It's different than other
social networking sites because it's designed specifically
for professional networking -- finding a job, discovering
sales leads, connecting with potential business partners.
• 93% of recruiters are using LinkedIn to find their future
employees
• Almost 100% use to initially screen applicants
3 GUIDING RULES – JOHN HILL
Build your network before you need it
Build a quality relational network not a quantity
relational network
Think Aspirational – BIG
WHY SHOULDYOU USE IT?
 Why should college students be “on” LinkedIn?
 First and foremost:To get a job!
 And, it’s your job is to make it easy for your reader to hire
you, and to do that, you need to tell them how you can do
the work they need you to do, and that you have the
characteristics of their ideal employee.
 Second: You’ll also grow your professional network and
maintain a positive online presence that may help you in your
future work or job search.
• Over 433 million members
• Allows you to connect to various professionals
• Access to people, jobs, news, updates, and insights
• It’s FREE!!!
• Establish your professional profile and control one of the top search
results for your name
• Build and maintain your professional network
• Find and reconnect with colleagues and classmates
• Learn about other institutions, companies, and get industry insights.
• Find other professionals in the same institution using groups.
• Tap into the knowledge of your network.
• Discover new career opportunities by searching for jobs.
WHO ELSE IS USING LINKEDIN?
 313,000,000 users worldwide
 30,000,000 students and recent
grads
 35% of users check daily
 42% are updating their profiles
on a regular basis
 56% of users are male; 44%female
 There are 2.7 million business pages
 There are 1.5 million groups to join
 A 2013 study conducted byThe Society
For Human Resources Management
shows that 77% of hiring professionals
are using social media in their search
process
 Of that group, 94% are using LinkedIn
http://www.washingtonpost.com/business/capitalbusiness/linkedin-has-changed-the-way-
businesses-hunt-talent/2013/08/04/3470860e-e269-11e2-aef3-339619eab080_story.html
DIDYOU KNOW?
You are 11 times more likely to have your profile
viewed if there is a photo
LET’S GET STARTED!
BUILD A PROFILE
BUILD A NETWORK
BUILD A BRAND
www.linkedin.com
• Go to LinkedIn at
www.linkedin.com
• Join now!
• Photo
• Add professional profile
• Experience
• Keep work experience relevant
• Skills
• Show off your skills here!
• Volunteering Experience
• Great time to start volunteering
• Organizations
• Part of an organization on campus?
• Honors & Awards
• Show any recognition you have earned
• Summary
• Highlights your experience and interests
• Test Scores
• Post any impressive test scores
• Publications
• Have any publications?
• Interests
• Share your professional and personal interests
• Causes you care about
• Passionate about something? Share it here!
• Projects
• Helps show skills, experience, and people you have
worked with
• Certifications
• Include any relevant certification
STEP 1: PHOTO
PROFESSIONAL PHOTO
STEP 2:YOUR HEADLINE
Your Headline
ShowcaseYour Specialty!
In editing mode, click on the pencil that pops up next to
your headline. Then, change your headline, save, and
check to see how it looks in each line.
STEP 3:WRITINGYOUR SUMMARY
The summary is really your virtual handshake and personal
introduction that you might have in a face-to-face networking
opportunity. You want to use the same genuine, conversational voice
that you would use if you were meeting someone over coffee – personal
and descriptive – just tell your reader what you do…and maybe a little
bit of why.
No selling – just telling!
STEP 4: EXPERIENCE
Add your resume and rich media in your summary section!
Experience – relevant FIRST!
• What degree(s) do you have or are
you working towards?
• Field of study
• Add all post-high school education
• Fill out the summary field with 5-6 of your biggest achievements
• Add images or documents to your experience
• Resume, portfolio, etc.
• Fill out as much as possible
• Keep work history relevant
• Check into your profile frequently
• Add connections
GETTHE APP
• It’s FREE
• Easily check into your profile
• For Apple & Android
ESSENTIALS
Claim your unique URL
Participate in groups
Use the alumni tool
Actively update your profile
Complete your profile
LinkedIn
Questions?

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Linked in profile creation dr.c.thanavathi

  • 1. Dr.C.Thanavathi Assistant Professor of History V.O.C.College of Education,Thoothukudi. 9629256771
  • 2. SOCIAL MEDIA IS HERETO STAY
  • 3. FUN FACT…. Two new members sign up on LinkedIn every second -Source:TechCrunch
  • 4.
  • 5. OBJECTIVES  What is LinkedIn?  How to build a strong profile  How to build a strong network  How to use LinkedIn as a job search tool
  • 6. • LinkedIn is an online network for business professionals (that includes students, too! It's different than other social networking sites because it's designed specifically for professional networking -- finding a job, discovering sales leads, connecting with potential business partners. • 93% of recruiters are using LinkedIn to find their future employees • Almost 100% use to initially screen applicants
  • 7. 3 GUIDING RULES – JOHN HILL Build your network before you need it Build a quality relational network not a quantity relational network Think Aspirational – BIG
  • 9.  Why should college students be “on” LinkedIn?  First and foremost:To get a job!  And, it’s your job is to make it easy for your reader to hire you, and to do that, you need to tell them how you can do the work they need you to do, and that you have the characteristics of their ideal employee.  Second: You’ll also grow your professional network and maintain a positive online presence that may help you in your future work or job search.
  • 10. • Over 433 million members • Allows you to connect to various professionals • Access to people, jobs, news, updates, and insights • It’s FREE!!!
  • 11. • Establish your professional profile and control one of the top search results for your name • Build and maintain your professional network • Find and reconnect with colleagues and classmates • Learn about other institutions, companies, and get industry insights. • Find other professionals in the same institution using groups. • Tap into the knowledge of your network. • Discover new career opportunities by searching for jobs.
  • 12. WHO ELSE IS USING LINKEDIN?  313,000,000 users worldwide  30,000,000 students and recent grads  35% of users check daily  42% are updating their profiles on a regular basis  56% of users are male; 44%female  There are 2.7 million business pages  There are 1.5 million groups to join  A 2013 study conducted byThe Society For Human Resources Management shows that 77% of hiring professionals are using social media in their search process  Of that group, 94% are using LinkedIn http://www.washingtonpost.com/business/capitalbusiness/linkedin-has-changed-the-way- businesses-hunt-talent/2013/08/04/3470860e-e269-11e2-aef3-339619eab080_story.html
  • 13. DIDYOU KNOW? You are 11 times more likely to have your profile viewed if there is a photo
  • 14. LET’S GET STARTED! BUILD A PROFILE BUILD A NETWORK BUILD A BRAND
  • 15. www.linkedin.com • Go to LinkedIn at www.linkedin.com • Join now!
  • 16.
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  • 21. • Photo • Add professional profile • Experience • Keep work experience relevant • Skills • Show off your skills here! • Volunteering Experience • Great time to start volunteering • Organizations • Part of an organization on campus? • Honors & Awards • Show any recognition you have earned • Summary • Highlights your experience and interests
  • 22. • Test Scores • Post any impressive test scores • Publications • Have any publications? • Interests • Share your professional and personal interests • Causes you care about • Passionate about something? Share it here! • Projects • Helps show skills, experience, and people you have worked with • Certifications • Include any relevant certification
  • 24. STEP 2:YOUR HEADLINE Your Headline ShowcaseYour Specialty! In editing mode, click on the pencil that pops up next to your headline. Then, change your headline, save, and check to see how it looks in each line.
  • 25. STEP 3:WRITINGYOUR SUMMARY The summary is really your virtual handshake and personal introduction that you might have in a face-to-face networking opportunity. You want to use the same genuine, conversational voice that you would use if you were meeting someone over coffee – personal and descriptive – just tell your reader what you do…and maybe a little bit of why. No selling – just telling!
  • 26. STEP 4: EXPERIENCE Add your resume and rich media in your summary section! Experience – relevant FIRST!
  • 27. • What degree(s) do you have or are you working towards? • Field of study • Add all post-high school education
  • 28. • Fill out the summary field with 5-6 of your biggest achievements • Add images or documents to your experience • Resume, portfolio, etc. • Fill out as much as possible • Keep work history relevant • Check into your profile frequently • Add connections
  • 29. GETTHE APP • It’s FREE • Easily check into your profile • For Apple & Android
  • 30. ESSENTIALS Claim your unique URL Participate in groups Use the alumni tool Actively update your profile Complete your profile
  • 31.