5. OBJECTIVES
What is LinkedIn?
How to build a strong profile
How to build a strong network
How to use LinkedIn as a job search tool
6. • LinkedIn is an online network for business professionals
(that includes students, too! It's different than other
social networking sites because it's designed specifically
for professional networking -- finding a job, discovering
sales leads, connecting with potential business partners.
• 93% of recruiters are using LinkedIn to find their future
employees
• Almost 100% use to initially screen applicants
7. 3 GUIDING RULES – JOHN HILL
Build your network before you need it
Build a quality relational network not a quantity
relational network
Think Aspirational – BIG
9. Why should college students be “on” LinkedIn?
First and foremost:To get a job!
And, it’s your job is to make it easy for your reader to hire
you, and to do that, you need to tell them how you can do
the work they need you to do, and that you have the
characteristics of their ideal employee.
Second: You’ll also grow your professional network and
maintain a positive online presence that may help you in your
future work or job search.
10. • Over 433 million members
• Allows you to connect to various professionals
• Access to people, jobs, news, updates, and insights
• It’s FREE!!!
11. • Establish your professional profile and control one of the top search
results for your name
• Build and maintain your professional network
• Find and reconnect with colleagues and classmates
• Learn about other institutions, companies, and get industry insights.
• Find other professionals in the same institution using groups.
• Tap into the knowledge of your network.
• Discover new career opportunities by searching for jobs.
12. WHO ELSE IS USING LINKEDIN?
313,000,000 users worldwide
30,000,000 students and recent
grads
35% of users check daily
42% are updating their profiles
on a regular basis
56% of users are male; 44%female
There are 2.7 million business pages
There are 1.5 million groups to join
A 2013 study conducted byThe Society
For Human Resources Management
shows that 77% of hiring professionals
are using social media in their search
process
Of that group, 94% are using LinkedIn
http://www.washingtonpost.com/business/capitalbusiness/linkedin-has-changed-the-way-
businesses-hunt-talent/2013/08/04/3470860e-e269-11e2-aef3-339619eab080_story.html
13. DIDYOU KNOW?
You are 11 times more likely to have your profile
viewed if there is a photo
21. • Photo
• Add professional profile
• Experience
• Keep work experience relevant
• Skills
• Show off your skills here!
• Volunteering Experience
• Great time to start volunteering
• Organizations
• Part of an organization on campus?
• Honors & Awards
• Show any recognition you have earned
• Summary
• Highlights your experience and interests
22. • Test Scores
• Post any impressive test scores
• Publications
• Have any publications?
• Interests
• Share your professional and personal interests
• Causes you care about
• Passionate about something? Share it here!
• Projects
• Helps show skills, experience, and people you have
worked with
• Certifications
• Include any relevant certification
24. STEP 2:YOUR HEADLINE
Your Headline
ShowcaseYour Specialty!
In editing mode, click on the pencil that pops up next to
your headline. Then, change your headline, save, and
check to see how it looks in each line.
25. STEP 3:WRITINGYOUR SUMMARY
The summary is really your virtual handshake and personal
introduction that you might have in a face-to-face networking
opportunity. You want to use the same genuine, conversational voice
that you would use if you were meeting someone over coffee – personal
and descriptive – just tell your reader what you do…and maybe a little
bit of why.
No selling – just telling!
26. STEP 4: EXPERIENCE
Add your resume and rich media in your summary section!
Experience – relevant FIRST!
27. • What degree(s) do you have or are
you working towards?
• Field of study
• Add all post-high school education
28. • Fill out the summary field with 5-6 of your biggest achievements
• Add images or documents to your experience
• Resume, portfolio, etc.
• Fill out as much as possible
• Keep work history relevant
• Check into your profile frequently
• Add connections
29. GETTHE APP
• It’s FREE
• Easily check into your profile
• For Apple & Android
30. ESSENTIALS
Claim your unique URL
Participate in groups
Use the alumni tool
Actively update your profile
Complete your profile