Using linked in barber_091613

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Using LinkedIn 2013 presents many practical tips on this powerful networking tool. Thanks to Andy Priestner and Meg Westbury for 20 Top Tips and Tricks for 2013
and to Charles Hardy for Optimize Your Career using LinkedIn

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Using linked in barber_091613

  1. 1. How to Look Great, Get Noticed and Get Hired Paul Barber Golden Career Strategies Roundtable September 16, 2013 Thanks to Andy Priestner & Meg Westbury for 20 Top Tips & Tricks for 2013 and to Charles Hardy for Optimize Your Career using LinkedIn
  2. 2. Five Reasons Why the World’s Best Professionals Join and Visit LinkedIn… Personal Branding 1 Sharing knowledge 3 2 4 1,250,000+ groups Biotech & Pharma Networking with peers .NET Developers Finding a new job 5 Creative Design Pros Innovation 2
  3. 3. LinkedIn: How to Join Becoming a Member is Easy Go to www.linkedin.com Enter: Your First Name Your Last Name Your Email Address Create a Password Click “Join Now” Page 6
  4. 4. Check out new Profile sections Go to Profile/ Edit Profile & use pencil icons to edit 20 top tips & tricks • Upload files – showcase presentations, white papers, etc. • Add a link – blog, Twitter, etc. • Volunteer Experience • Rearrange profile order
  5. 5. LinkedIn: Build Your Profile The Personal Identification Box – Your “15-Second Bumper Sticker” Identifies your key information:  Your Name  Your Headline  Your Photograph  Your Location  Your Industry This key info travels with you, and is displayed when you participate in discussions with Groups, Answers, or are connecting with new people Page 21
  6. 6. LinkedIn: Build Your Profile The Summary Section – Your “60-Second Commercial” The Heart of Your Profile Think of this section as your cover letter – a short time to grab the reader’s attention Can contain up to 2,000 characters – use every one! List quantifiable accomplishments, STAR statements Load with keywords of your profession and specialties Keyword searches give extra weight to Summary content Include common misspellings of name so you’re easy to find Page 26
  7. 7. LinkedIn: Build Your Profile Write Summary to communicate Brand / Value Proposition Personal Branding – Three Paragraph Summary 1. Aspiration – Where do you want to go? 2. How you add value – key facts 3. Why you are qualified – relevant career experience 7
  8. 8. LinkedIn: Build Your Profile The Experience Section – The “Meat and Potatoes” Most resembles the traditional resume Information from this section is also summarized in the top box – to edit info in top box, must go to the Experience section below Include volunteer activities Describe in detail with relevant keywords – the position you held, what you accomplished, what unique experience you gained Highlight present expertise, as well as specialties relating to previous positions – combination of keywords will increase your chances of being found Page 27
  9. 9. LinkedIn: Build Your Profile The Skills & Expertise Section – “Keyword Heaven” Another chance to be found Skills & Expertise “search page” provides new ways to enhance your profile and be found through keywords Example: “Branch Banking” skill Skills search results:  Description of the skill  Professionals with that skill  Relative growth of skill  Related skills that you may be able to include in your profile  Companies in that skill market  Groups associated with skill  Jobs utilizing that skill Page 28
  10. 10. LinkedIn: Your Skills & Expertise To Endorse or Not to Endorse…? Please Use Good Discretion Add skills Your top ten endorsed skills appear with a photo of the endorser, then other skills that you “know about” Get endorsed Pop ups now appear when you open someone’s Profile. (not shown here) You can choose to endorse others and they can endorse you. NOTE: “Endorsements” are really searchable key words for skills Pros: Strong endorsement of your skills makes you more findable by recruiters Cons: Endorsements may be given without a true knowledge your skills To manage your endorsements go to Profile/Edit Profile/Edit Skills & Expertise. 10
  11. 11. Public Profile Typically viewable by 28+ million users Does not include: your connections, recommendations or personal details May include: photo, skills, career history, education, websites, interests, groups, etc.  Manage both of your profiles Manage In Settings Top right corner under your photo Private Profile Seen only by your first level connections Includes everything that you populate using Edit/Profile.
  12. 12. Enhance Your Networking Using LinkedIn Best Practice Networking Approach Informal (events)  Formal (1:1 meetings)  Online (LinkedIn) Use LinkedIn to follow up meetings and build relationships
  13. 13. LinkedIn: Making Connections How NOT to Build Your Network You can go to the Add Connections menu If you provide your password LinkedIn will search your email contact list for new connections. Don’t do this! Clicking “Connect” on any of the results will send a mass, generic LinkedIn invitation It is better to add connections individually – see next slide Page 30
  14. 14. LinkedIn: Making Connections How to Build Your Network Best Method: Personalized invitations – two options: 1. LinkedIn suggests people based on companies you’ve worked for and Groups that you’ve joined 2. Search to find people you want to connect with Click on the name of the person you want to connect to Click on “Connect” on their profile page Personalize the message so that the person knows who you are and why you want to connect. Make it easy for them to accept! Page 31
  15. 15. ‘I’d like to add you to my professional network’ Personalize your invitation to connect
  16. 16. Really Connect with Your Connections Reach out and share value-added information. Tip: Save this Alphabetical Index link as a favorite on your browser https://www.linkedin.com/connectionsnojs (not on LinkedIn GUI)
  17. 17. Find a role model networker and learn from them Those with the most connections Those with the most endorsements Those who share useful news and tips Those who build the relationship
  18. 18. Join a group and actively contribute to it “…as of March 29, 2012 there are 1,248,019 groups whose membership varies from 1 to 744,662…” Wikipedia
  19. 19. LinkedIn: Group Memberships Position yourself as a center of excellence in your area Groups Join Many (up to 50) Participate in a 2 or 3 1,250,000 + Be highly active in 1 Biotech & Pharma .NET Developers Design Pros 19
  20. 20. If there is not a group around your area of interest or expertise, start one
  21. 21. Connect your connections (if you think they could collaborate)
  22. 22. Update your status with meaningful & appropriate content (this is a professional network)
  23. 23. Use an established connection to ‘get introduced’
  24. 24. When jobsearching, find a company insider to give you the lowdown
  25. 25. A complete profile and smart use of keywords will improve your findability
  26. 26. Write a Recommendation or Endorse a skill Pay in forward. Don’t sit and wait to be recommended.
  27. 27. LinkedIn: Recommendations Written Recommendations mean more than Endorsements Ask for Recommendations from Managers, Clients & Partners Pay it Forward: Offer to recommend others 27
  28. 28. Promote your profile In Settings: • Customize your URL • Link to Twitter • Add LinkedIn to your email signature
  29. 29. Check out contacts at your alma mater, via the alumni search facility
  30. 30. Download and explore the sleek new mobile apps and use LinkedIn on the go.
  31. 31. Check out company pages (they’re cool)
  32. 32. Make your home page feel less cluttered by customizing your News Feed
  33. 33. Connect... Share... Like. Become a ‘good LinkedIn citizen’
  34. 34. Connect with me on www.linkedin.com/in/paulbarber

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