Taking a Project and Portfolio class at Full Sail increased my confidence in creating and marketing my personal brand.

1. PERSONAL BRAND EXPLORATION
Allisen Villalobos
Project & Portfolio I:Week 1
January, 2022

2. Before attending Full Sail I tried two completely
different majors and failed. From that moment on
my depression and anxiety worsened. I lost sense in
who I was or what I wanted to be. Over the years I
slowly began creating art and wanting to self
improved. My goal is to guide and inspire the future
creator’s in the Media and Entertainment Industry.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Marketing Manager
• Advertising and Promotion
Managers
• Media Programming Directors
BRAND ARCHETYPE - By
expressing and promoting individuality.
Every vision or dream can blossom into
reality by Media and Entertainment .
Marketing Director for Media and Entertainment
Industry
Picture Relevant
to Your Industry
Goes Here

4. Senior Recruiters
TARGET AUDIENCE
Rebecca Martinez
Outreach Plan:
• Practice working more with all Adobe Products.
• Create content for next hiring position to
Viacom on LinkIn.
• Connecting with her through LinkIn by 2024.
PROFILE
PICTURE
Senior Recruiter at
ViacomCBS
Meredith L. Brown
Outreach Plan:
• Build my LinkIn Reputation.
• Comment and interact on her LinkIn profile.
• Take part in her next project by 2026.
Senior Recruiter at Walt
Disney
Nicki Sompolski
Outreach Plan:
• Increase my knowledge in Dance.
• Increase my online activity on LinkIn.
• Engage to begin showcase portfolio to
WarnerMedia by 2027.
PROFILE
PICTURE Senior Recruiter at
WarnerMedia

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Apply for Internship Programs for Disney and
WarnerMedia
‣ Connect with at minimum of 50 people on LinkIn
by June.
‣Begin showcasing content on YouTube by
December 2022.
‣Apply for Market Coordinating position by July
2024
Mid Term: (2028)
• Apply for Sale Manager positions for Disney and
WarnerMedia.
‣Internship experience
‣Increase leadership strategy nonstop maintaining
Market Coordinating position.
Long Term: (2035)
• Apply for Marketing Director Position.
‣Over the year experience and my unique self to the
mix by May 2035.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Intermediate in ASL and
Mandarin
SOFT
HARD
Novice / Adept / Expert
Certification Novice / Adept / Expert
Leadership Novice / Adept / Expert
Adaptability Novice / Adept / Expert
Writing and Content Creation
SOFT
HARD
Novice / Adept / Expert
Data Analysis Novice / Adept / Expert
Creativity Thinking Novice / Adept / Expert
Multitasking Novice / Adept / Expert

7. I help develop and oversees unique memorable
projects for You, the Media and Entertainment
Industry.
PROMISE

8. CREDENTIALS
Work Experience:
• Barista, Starbucks (2021-current)
• Shift Lead, Blaze Pizza (2017-2021)
• Cashier, Vallarta (2015-2017)
Education:
• Entertainment Business, B.S., Full Sail University (2023)
Volunteer:
Plan after school activities for Mark
Twain after school program. (2013)
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Sarah Jain
Industry Experience:
• Deputy General Secretary
• Community Influencer
• Research Intern
• Content Creator
Education:
• Psychology, BA
• Media and Entertainment, PGDM, Institute of
Management
• Dr. MPS World School, High School
Leadership Experience:
Skills and Proficiencies:
• Content Management - 1 endorsements
• Teamwork- 1 endorsements
•
Allisen Villalobos
Overall Online Presence:
• 500+ connections, no custom banner, looks
professional and wearing proper business attire ,
not very detailed , zero published articles, her
URL is custom
• Grade: Average, 50 out of 100
HEADSHOT HEADSHOT
Industry Experience:
Education:
• High School Diploma, Venice High
• Entertainment Business, BA, Full Sail
University
Leadership Experience:
• Shift Lead
• Activities Planner
Skills and Proficiencies:
• Great solo or team player
• Adaptability in a fast pace environment
• Detail Oriented
Overall Online Presence:
• Zero connections, no customized banner,
professionalism of headshot?, not a very
detailed profile, published articles?, not really
active on other social media,No custom
LinkedIn URL
• Grade: Poor, 0 out of 100

10. COMPETITION
Llana Dell
Noteworthy Experience:
• Marketing and Media Intern
• Social Media Coordinator
Allisen Villalobos
HEADSHOT HEADSHOT
Industry Experience:
• Brand Marketing at HBO &
HBO MAX
Education:
• University of Michigan
Skills and Proficiencies:
• Photo Shop - 2 endorsements
• Customer Service - 3 endorsements
• Public Speaking - 3 endorsements
Overall Online Presence:
• How many connections 500+ ,NO banner
image customized, professionalism of headshot?
Yes, how detailed is the profile? Very detailed,
published articles? No, active on other social
media?, is their LinkedIn URL customized? Yes
• Grade: Average, 80 out of 100
Industry Experience:
•
Education:
• High School Diploma, Venice High
• Entertainment Business, BA, Full Sail
Leadership Experience:
• Shift Lead
• Activities Planner
Skills and Proficiencies:
• Great solo or team player
• Adaptability in fast pace environment
• Detail Oriented
Overall Online Presence:
• Zero connections, no banner custom, No
headshot ,No detailed on the profile published
articles?,not active on other social media, No
custom LinkedIn URL
• Grade: Poor, 0 out of 100

11. BRAND POSITION
For Senior Recruiter, I thrive to change the industry by
promoting individuality in the creation of the be
holder. To guide and nature the new era of Media and
Entertainment.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Adobe DITAWORLD 2022
‣ April 2022, Virtual
• DigiMarCon West
‣ July 11-12, 2022, Los Angeles, Ca
• Name of event or professional organization
‣ DATE | LOCATION
Digital Marketing
• Primary Content: Begin creating daily vlogs and showcasing
my art. Create a blog to start showcasing my creativity writing.
• Primary Tools: YouTube, Instagram, Twitter, Tik Tok. Active
daily
• Website: By promoting the appropriate content in the proper
social media outlet and all connecting to my LinkIn page.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• The mentor I am seeking for is someone who can she
the light at the end of the tunnel no matter how dime the
lights get. A person who knows how to make something
out of nothing. January of 2023.
Formal Education
• Entertainment Business, B, Full Sail University.
Technical Skills
• Adobe Profile Building - LinkedIn, January 2022
• PhotoShop Adobe - LinkedIn, June, 2022
• Excel - LinkedIn, MONTH YEAR
Soft Skills
• Public Speaking - LinkedIn, May 2022
• Team Building - LinkedIn, June 2022
• Creative Writing Course- LinkedIn, September 2022

14. Allisen Villalobos
Your vision. Your Story. I am the one to guide and empower you to find your
unique self and promote to the world, your creation.
“

15. REFERENCES
WarnerMedia (2022). Retrieved from https://
www.mendeley.com/reference-management/reference-
manager
General Entertainment Content (Dec 09, 2021 ). Director,
Social Media Marketing Retrieved from https://
jobs.disneycareers.com/job/burbank/director-social-media-
marketing-titles-disney-branded-television/391/19780281760
ViacomCBS (2022).Marketing and Publicity Director. Retrieved
from https://careers.viacomcbs.com/job/Cammeray-
NSW-2000/820753000/
The Marketing Career Path (2021). Retrieved fromhttps://
setup.us/blog/the-marketing-career-path
Hallen, G (3 DEC, 2021) Top Marketing Conference in
2022 .Retrieved from https://www.brandpoint.com/blog/top-
marketing-conferences/
Llana, D. Home [LinkedIn]. LinkedIn. Retrieved January 11,
2022, from https://www.linkedin.com/in/ilanadell/detail/recent-
activity/posts/
Sompolski, N. Home [LinkedIn]. LinkedIn. Retrieved January
07, 2022 from https://www.linkedin.com/in/nicki-
sompolski-69ab0b20/detail/recent-activity/
Martinez, R. Home [LinkedIn]. LinkedIn. Retrieved by January
06, 2022 from https://www.linkedin.com/in/rebeccackellogg/
detail/recent-activity/shares/
Brown. M. L. Home [LinkedIn]. LinkedIn. Retrieved by January
06, 2022 from https://www.linkedin.com/in/meredithlbrown/
detail/recent-activity/shares/
Jain, S. Home [LinkedIn]. LinkedIn. Retrieved by January 06,
2022 from https://www.linkedin.com/in/sarah-jain-a89a30168/