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Digital Marketing Diploma Feb-2017

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Guys, hope for you a successful year.
We are so excited to gain new friends in 2017 through our different educational programs.
Pleased to share with our Digital Marketing Diploma which will Start in February.

Published in: Marketing
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Digital Marketing Diploma Feb-2017

  1. 1. Digital Marketing Diploma
  2. 2. Course Days Date Time Duration Month Social Media Marketing Sunday Tuesday Thursday 19/2 21/2 23/2 26/2 28/2 2/3 5/3 6:30pm-10:00pm 7 days February & March Facebook & Instagram Advertising Sunday Tuesday Thursday Friday 7/3 9/3 12/3 14/3 16/3 17/3 “Full Day” 6:30pm-10:00pm 2:30pm-8:30pm 6 Days March Search Engine Optimization Fundamentals Sunday Tuesday Thursday 19/3 21/3 23/3 26/3 28/3 6:30pm-10:00pm 5 Days March
  3. 3. Course Days Date Time Duration Month Google AdWords Sunday Tuesday Thursday 9/4 11/4 13/4 16/4 18/4 20/4 23/4 6:30pm-10:00pm 7 Days April Twitter & LinkedIn Tuesday Thursday Sunday 25/4 27/4 30/4 2/5 6:30pm-8:30pm 4 Days April & May
  4. 4. Course Days Date Time Duration Month Google Analytics Sunday Tuesday Thursday 7/5 9/5 11/5 6:30pm-10:00pm 3 Days May Digital Brand Strategy Sunday Tuesday Thursday 16/5 18/5 21/5 23/5 6:30pm-10:00pm 4 Days May
  5. 5. Overview: This course will give you a completely new perspective of how to leverage social media for businesses across various domains. In case you are looking at using Social Media for Customer Acquisition, Brand Building or Reputation Management, Generate leads and increase sales, this course will set the foundation to create your strategy and start the implementation. Social Media is a continuously evolving realm with amazing potential for business communications. Nowadays, various small as well as large organizations are leveraging social media platforms such as Facebook, Twitter and LinkedIn, YouTube and Pinterest to initiate next level of growth. This track covered the advanced level of SM Management & Monitoring with tips and tricks with the most recent case study. Social Media Track
  6. 6. I. Introduction to Social Media  Social Media Defined, Social Media Types.  Social Media Trends  Social Media For Brands II. Principals & Concepts:  Content Marketing: o Defining Content Streams o Case Studies on developing engaging content  Community Management: o Brand Management. o Social Media management tools Outlines Social Media Track
  7. 7.  Social Media Monitoring: o Social Media monitoring tools  Gathering Insights, Social Media Monitoring & Reporting o Brand Reputation Management. o Satisfying Customers' needs. o Competition Management.  Real-time Marketing. • Crisis Management for Social Media • Crisis Assessment • Responding to a Crisis • Case Studies Social Media Track
  8. 8. III. Social Media Plans & Strategy Building Digital Strategies P.O.E.M o Analyze Your current social media situation o Set Your Social Media Objectives.  How to define your objective?  Types of objectives. o Build Social Media Strategy.  How to achieve your objectives.  How to choose a right platform.  How to choose the right content. o Know different Social Media Tactics. o Start your Social Media Actions. o Social Media Strategy & Planning Control:  How to read insights + Tools.  How to modify your strategy. Social Media Track
  9. 9. Outcome from the Training: 1. Understand the importance of Social Media for your business 2. Social Media implementation examples and case studies across various domains. 3. Get started with Social Media Implementation. 4. Get the Overview understanding of all Critical Social Media Channels 5. Getting the do-how from expert field trainer. 6. Having coaching session with an open discussion with the trainer. 7. How to handle your social media crisis. 8. Effective way of real time marketing. 9. Role of social Media monitoring 10. Certificate of Completion from Integrated Marketing Foundation. Social Media Track
  10. 10. Overview: You will learn how the Facebook and Instagram advertising industry works From A-Z, all the key players and how to connect your content (website, app, video, game, etc.) with quality advertisers. We'll dive into your business model and figure out what are the right moves for you. Will discuss advertising over all Facebook and Instagram and the main objectives campaigns with project and practical implementation. Will work on Facebook and Instagram power editor and Tips & Tricks. with real campaign on Facebook and Instagram with coaching. Facebook and Instagram Advertising
  11. 11. Social Media Advertising Landscape:  Social Media Advertising Definition, Online Advertising Types.  Social Media Advertising History.  Social Media Advertising Trends II. Concepts & Implementations:  Campaign Objectives  Campaign Optimization  Campaign Measurement  Media Planning  Ad Cycles  Content Marketing through Facebook  Fan page management for Brands Facebook Advertising
  12. 12.  Facebook Advertising:  Setup & Creation:  Creative: Banners  Landing Page design  Targeting:  Geographic Targeting  Demographic Targeting  Behavioral Targeting  Interests Targeting  Budget / Bidding  Introduction to power editor  Managing campaigns with power editor  Manage pages with power editor  Advanced power editor  what is “custom audiences”  Creating conversion pixel  What is Facebook business manager  Tips & Tricks Facebook Advertising
  13. 13. Outcome:  Online Advertising landscape.  Facebook advertising methods.  Optimizing the Performance of Your Ads. Choosing the right advertising partner for YOUR business.  Making a real campaign in the training with coaching from the trainer.  Certificate of completion from Integrated Marketing Foundation. Facebook Advertising
  14. 14. Instagram Advertising Landscape:  Learn the basics of Instagram functionality.  Learn who is using Instagram, what they're sharing, and why.  App Installation II. Concepts & Implementations:  Campaign Objectives  Campaign Optimization  Campaign Measurement  Ad Cycles  Content Marketing through Instagram  Instagram Account management for Brands Instagram Advertising
  15. 15. The 5 main pillars of Instagram Ad Setup: 1) Ads Specs. 2) Ads Creative Requirements 3) General Best Practice 4) Video best practice 5) The Fine Print.  Instagram Setup & Creation:  Creative: Photos Designs  Landing Page design  Targeting:  Geographic Targeting  Demographic Targeting  Behavioral Targeting  Interests Targeting  Ads Placement  Budget / Bidding  Advertising Setup: Instagram Advertising
  16. 16.  How to use Power Editor:  Introduction to power editor  Managing campaigns with power editor  what is “custom audiences”  Creating conversion pixel  Instagram Advertising Case Studies  Tips & Tricks  Making real campaign on Instagram  Coaching During and After Training from imfnd team Instagram Advertising
  17. 17. Overview: SEO stands for Search Engine Optimization Track which is the process to index & rank your website/blog in search engines such as Google, Yahoo & Bing, You can drive organic traffic from search engines if you use correct SEO techniques. This complete SEO course covers all the basic & white-hat theories and logic's such as Domain Name, Web Hosting, Keyword Research, Targeted Visitors, On-Page SEO, Off-Page SEO, Link Building, Google Webmaster Tools, Bing Webmaster Tools, Analytic Tools and important SEO Tools. Search Engine Optimization fundamentals
  18. 18.  Overview of Search Engine Optimization.  What is search engine optimization (SEO)?  Reading a search engine results page.  How SEO affects your business.  How Search Engines Work?  Technical SEO  How to choose a domain name  Understand Top-Level Domains  Understand Website architecture  Web design Tips  HTML Code and Search Engine Outlines Search Engine Optimization fundamentals
  19. 19.  Google Ranking Factors  SEO Success Factors 2016  Content Ranking Factors  Html code ranking factors  Site Architecture Ranking Factors  Link Earning Ranking Factors  Trust and Personalization  Social Media  What’s change in 2016  Google Updates Search Engine Optimization fundamentals
  20. 20.  Keywords: The Foundation of SEO.  Why you need a keyword research plan.  How to research keywords.  Tools to help you analyze keywords.  Understanding keyword attributes.  Understanding keyword distribution.  Ongoing keyword evaluation. Content Optimization: How Search Engines and People View Web Pages.  Understanding content optimization.  Optimizing for site structure.  Recognizing different types of content.  Optimizing textual page elements.  Optimizing non-text components of a web page.  Analyzing content quality.  Planning a successful content strategy and avoiding common mistakes.  Defining your audience, topics, angle, and style.  Getting ideas for content.  Working with an editorial calendar. Search Engine Optimization fundamentals
  21. 21. Link-Earning Strategies.  Understanding the importance of links.  Building internal links.  Earning external links.  Finding link-Earning opportunities.  Executing a link-Earning strategy. Measuring SEO Effectiveness.  Measuring SEO performance.  Analyzing keywords.  Analyzing links.  Analyzing the impact of social media.  SEO Tools Search Engine Optimization Fundamentals
  22. 22. Overview: You will learn how to use advanced tips and tools to optimize your campaign and know all the key players and how to connect your content (website, app, video, game, etc.) with quality advertisers. We'll discuss the difference between selling directly and working through third parties like ad networks and ad exchanges., we'll dive into your business model and figure out what are the right moves for you Will discuss advertising over Google networks With real campaign on Facebook and on google platform with coaching Google AdWords
  23. 23. o Google AdWords:  Introduction to AdWords.  Benefits & Features of AdWords.  Ad groups (multiplying ad groups).  Tracking ad performance (what is conversion, set up conversion codes, how to track Adwords conversion codes).  AdWords to analytics.  Re-Marketing campaigns (what is re marketing, start with re marketing list, display remarketing formats, start your first re marketing campaign).  Improving account management.  Using AdWords editor.  Measuring AdWords with analytics.  The multi channel funnel report. Google AdWords
  24. 24. Ad & Site Quality  Quality Score  How It's Determined  Landing Page & Site Quality o Google Search Campaign  Campaign Creation  Campaign management  Keyword Targeting  Language & Location Targeting  Performance Monitoring & Conversion Tracking  Optimization Performance Google AdWords
  25. 25. Google Display Network  Campaign Creation  Ad Formats  YouTube Advertising  YouTube Advertising Landscape  Types of YouTube Advertising Setting your campaign  Creation  Optimization  Reporting Google AdWords
  26. 26. I. Twitter Marketing Landscape:  How to use Twitter in your arsenal of marketing tools  How to create an organic following and increase followers  Using Twitter to watch what your competitors are doing  Tips on finding the right people to engage with and where they are  Tips on using Twitter search for specific content and lead generation II. Twitter Advertising Creation & Optimizing  Types of twitter advertising options  Setting Up Your Twitter Advertising Campaign  Campaign Optimization  Gain new followers by promoting your account. Amplify your message by promoting your tweets.  Campaign Reporting Twitter Advertising
  27. 27. III. Twitter Analytics and Measuring ROI  Monitoring vs. Measuring and how Twitter fits into your overall goals strategy  How to measure Twitter influence and why it's important in your outreach strategy. IV. Twitter Tools  The best tools to align with your overall goals  How to set up searches inside of these tools to monitor your brand and your competition. Twitter Advertising
  28. 28. I. LinkedIn For Business Foundation:  Introduction  Terminologies  Types of Advertising  Setting Your Business Account II. Sponsored Updated Ads:  Features of Sponsor updates  Creating sponsor updates campaign  Measurement and improvement LinkedIn Advertising
  29. 29. III. Text Ads:  Text Ads Features.  Targeting text ads  Setting Strategy  Utilizing metrics IV. Enterprise Advertising:  - InMail campaign setup  - Display Ads  - Sponsored Groups  - Lead Accelerator  Tips & Tricks  Case Studies LinkedIn Advertising
  30. 30. Overview: Getting Started with Google Analytics and be able to get actionable insights from it. You will learn how to start tracking conversion rates and what data you need to analyze in order to improve them. Knowing how to use Google Analytics correctly will help you measure site traffic, SEO, engagement, ad revenue, and even activity on social media. Google Analytics
  31. 31. Google Analytics Outlines •Creating a Google Analytics account •Installing tracking tags •Reading the dashboard, graphs, and data tables •Setting up report filters •Looking at audience demographics and interests •Tracking engagement with behavior reports •Exploring traffic with acquisition reports •Viewing shared content and referrals with social reports •Reviewing SEO feedback •Tracking events •Configuring conversion goals •Adding custom campaign tracking •Mobile App analytics •Reporting
  32. 32. Explore How to build your overall digital strategy in the Dotcom Era and dive deep into building your specific online Digital Brand Identity and Equity Planning and developing a digital strategy Foundation:  Frameworks for planning a digital marketing strategy  Resources at your disposal to help you plan  How To set your Digital Objectives for Your Brand  STP modelling: Segmentation, Targeting, Positioning  OVP: Creating your Online Value Proposition  Situation, market, competitor positioning analysis  Setting objectives, KPI’s and feedback to refine the marketing mix  Different approaches to testing. Big data and how to cope with it Outlines Digital Brand Strategy
  33. 33. The consumer and consumer behavior  Understanding your audience, segmentation and targeting  Understand the customer journey and customer experience on and offline  How digital has changed consumer behavior, consumer insight, targeting and tracking  The impact of digital (in mobile) on buying behavior and purchasing habit  We will be analyzing our Online Objectives/STP/OVP Setting your Strategy:  How to build your Strategy Direction and Formulate your marketing strategy  How To build Brand Identity  Brand Structure  Brand Building Process  Brand Emotional Connection  New Market Strategies types  Growth Market Strategies types  Mature Marketing Strategies types  Decline Marketing Strategy Types Digital Brand Strategy
  34. 34.  SOSTAC Planning model  Marketing Communication strategy  Social Media Marketing tactics  Content Marketing tactics  Mobile Marketing tactics  Digitizing your Offline Activities tactics  Ad pricing and budgeting for clients  How to monitor performance and create reports Set your Digital Marketing Plan Digital Brand Strategy
  35. 35. Digital Marketing plan Control:  Market Automation tactics  New Media Tactics  Measurements and KPIs  A/B testing  Optimizing your digital activities  Differentiation of your digital types of activity and techniques Case Studies Project Digital Brand Strategy
  36. 36. Diploma Price Digital Marketing Diploma “7 Topic” 3 Months February - May Social Media Marketing Facebook & Instagram Advertising Twitter & LinkedIn SEO Fundamentals Google AdWords Google Analytics Digital Brand Strategy (7000 EGP) - In advance 6300 EGP - As installment 3500 in advance + 3500 after one & half month.
  37. 37. Visit us 28 Al Sheikh Mohammed Al Nadi, from Mostafa El- Nahaas, Nasr City, Cairo, Egypt. Call us Phone: 022671310 Mobile: 01227076587 Mobile: 01010032518 Mobile: 01018880051 E-mail hello@imfnd.com / imfnd
  38. 38. Thank You

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