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Takara Franklin Personal Portfolio

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PERSONAL BRAND EXPLORATION
Takara Franklin
Project & Portfolio I: Week 1
APRIL 2023
Im a creative and driven individual with a
passion for fashion and a successful clothing
brand that re
fl
ects my unique style. My vision
and purpose are focused on building a
successful business while making a positive
impact on your clients and community. My
values include creativity, authenticity, and a
commitment to ethical and sustainable practices.
My goals include expanding your brand, growing
your agency, collaborating with other creatives,
and exploring new opportunities in the fashion
industry and beyond.
IDENTITY
PROFESSION
Potential Job Titles:
• Marketing Manager
• Fashion Designer
• Public Relations Specialist
BRAND ARCHETYPE - Know the
latest trends and de
fi
ne new ones,
expansive, moving and articulate.
[Social Media Marketing] for [Fashion/ Entertainment]
[CATEGORY of PEOPLE]
TARGET AUDIENCE
Baliee Cochran
Outreach Plan:
• Connect with her on LinkedIn
• Message her on LinkedIn or email her.
• Follow up as soon as she responds.
[Digital Marketing Associate]
at [FRAME]
Alexandra Satkin
Outreach Plan:
• Connect with her on LinkedIn.
• Email her or Message her on LinkedIn
• Consistency follow up asap.
[Social Media Manager] at
[Veronica Beard]
Taylor Cahn Outreach Plan:
• Connect with her on Instagram
• Dm my portfolio and also message her through
LinkedIn
• Follow up will be asap.
PROFILE
PICTURE [Social Media Content
Creator] at [Fashion Nova]
GOALS
Short Term: (Create Digital Marketing Agency, 2024)
• Speci
fi
c goal you want to achieve in short term.
‣ I will grow an effective social media strategy to
create an effective strategic digital marketing
agency house based in DFW. Also create a
strategy and execute my clothing brand.
Mid Term: (2026)
• Speci
fi
c goal you want to achieve in mid term.
‣ Having multiple employees within my agency.
Clothing brand is also looking to partner with
big companies such as LV, Gucci.
Long Term: (2028)
• Running 2 or more businesses
‣ I will be doing real estate investing, and
scaling all of my businesses. I will be at
conventions often talking about how I scaled
from 0 to 100. I will be widely known in the
fashion industry.
SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Social Media Analytics
SOFT
HARD
Novice / Adept / Expert
Content Creation Novice / Adept / Expert
Communication Novice / Adept / Expert
Adaptability Novice / Adept / Expert
SEO
SOFT
HARD
Novice / Adept / Expert
Graphic Design Novice / Adept / Expert
Project Management Novice / Adept / Expert
Collaboration Novice / Adept / Expert
Ad

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Personal Brand Canvas

  • 1. PERSONAL BRAND EXPLORATION Takara Franklin Project & Portfolio I: Week 1 APRIL 2023
  • 2. Im a creative and driven individual with a passion for fashion and a successful clothing brand that re fl ects my unique style. My vision and purpose are focused on building a successful business while making a positive impact on your clients and community. My values include creativity, authenticity, and a commitment to ethical and sustainable practices. My goals include expanding your brand, growing your agency, collaborating with other creatives, and exploring new opportunities in the fashion industry and beyond. IDENTITY
  • 3. PROFESSION Potential Job Titles: • Marketing Manager • Fashion Designer • Public Relations Specialist BRAND ARCHETYPE - Know the latest trends and de fi ne new ones, expansive, moving and articulate. [Social Media Marketing] for [Fashion/ Entertainment]
  • 4. [CATEGORY of PEOPLE] TARGET AUDIENCE Baliee Cochran Outreach Plan: • Connect with her on LinkedIn • Message her on LinkedIn or email her. • Follow up as soon as she responds. [Digital Marketing Associate] at [FRAME] Alexandra Satkin Outreach Plan: • Connect with her on LinkedIn. • Email her or Message her on LinkedIn • Consistency follow up asap. [Social Media Manager] at [Veronica Beard] Taylor Cahn Outreach Plan: • Connect with her on Instagram • Dm my portfolio and also message her through LinkedIn • Follow up will be asap. PROFILE PICTURE [Social Media Content Creator] at [Fashion Nova]
  • 5. GOALS Short Term: (Create Digital Marketing Agency, 2024) • Speci fi c goal you want to achieve in short term. ‣ I will grow an effective social media strategy to create an effective strategic digital marketing agency house based in DFW. Also create a strategy and execute my clothing brand. Mid Term: (2026) • Speci fi c goal you want to achieve in mid term. ‣ Having multiple employees within my agency. Clothing brand is also looking to partner with big companies such as LV, Gucci. Long Term: (2028) • Running 2 or more businesses ‣ I will be doing real estate investing, and scaling all of my businesses. I will be at conventions often talking about how I scaled from 0 to 100. I will be widely known in the fashion industry.
  • 6. SKILLS ANALYSIS Notable Skills & Current Pro fi ciencies: Notable Skills REQUIRED in TRADE & Current Pro fi ciencies: Social Media Analytics SOFT HARD Novice / Adept / Expert Content Creation Novice / Adept / Expert Communication Novice / Adept / Expert Adaptability Novice / Adept / Expert SEO SOFT HARD Novice / Adept / Expert Graphic Design Novice / Adept / Expert Project Management Novice / Adept / Expert Collaboration Novice / Adept / Expert
  • 7. I help brands/businesses do all things digital by becoming there digital marketing manager. PROMISE
  • 8. CREDENTIALS Work Experience: • Digital Marketing Specialist The Potters House • Social Media Coordinator- Mia Aesthetics Education: • Full Sail University - Digital Marketing • Digital Marketing Specialist, B.S., Full Sail University (2024) Awards: • Volunteer Work: Fashion Marketing Intern Personal Assistant
  • 9. COMPETITION Chanta Sharp Industry Experience: Digital Marketing Professional, Education: • Full Sail University Leadership Experience: • VP of Social Media Marketing • Social Media Coordinator Skills and Pro fi ciencies: • Organizational • Copywriter • Problem Solving Takara Franklin Overall Online Presence: • 500+ connections, Banner image is customized and she has a professional headshot. Pro fi le is very detailed has hashtags like #seo a#musicbusiness. She has a lot of certi fi cates, shes active on IG and TW, and has her own website • Grade: Superior, 90 out of 100 HEADSHOT Industry Experience: • Industry experience goes here Education: • Full Sail University Leadership Experience: • Digital Marketing Specialist • Social Media Coordinator Skills and Pro fi ciencies: • Project Management • Leadership • Communication Overall Online Presence: • 35 connections, has a banner image from LinkedIn and not professional headshot, the pro fi le shows where I work at and what I do so pretty detailed im active on all social media platforms. • Grade: Average, 70 out of 100
  • 10. COMPETITION Kayla A. Noteworthy Experience: • Google Analytics Certi fi cation • Social Media Manager Takara Franklin Industry Experience: • Industry experience goes here Education: • University of North Texas Skills and Pro fi ciencies: • Graphic Design • Social Media Management • Project Management Overall Online Presence: • 500 + connections, Banner image is customized, professional headshot, pro fi le Is detailed with awards and certi fi cations is active on How many connections?, banner image customized?, professionalism of headshot?, how detailed is the pro fi le?, published articles?, active on other social media?, is their LinkedIn URL customized? • Grade: Poor, Average, or Superior?, XX out of 100 Industry Experience: • Social Media Management I Digital Marketing Specialist Education: • Full Sail University Leadership Experience: • Hubspot Digital Marketing Certi fi cate • Social Media Coordinator Mia Aesthetics Skills and Pro fi ciencies: • Digital Marketing • Graphic Design • Analytics Overall Online Presence: • 35 connections, has a banner image from LinkedIn and not professional headshot, the pro fi le shows where I work at and what I do so pretty detailed im active on all social media platforms. • Grade: Average, 70 out of 100
  • 11. BRAND POSITION For Beauty Businesses who need social media management , I provide CREATING AND EXECUTING SOCIAL MEDIA STRATEGIES THAT DRIVE ENGAGEMENT AND GROWTH.] because I SHOWCASE YOUR WORK TO POTENTIAL CLIENTS THROUGH STUNNING VISUALS AND COMPELLING CONTENT. “TAKARA GALORE?”
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Start Your Business Sis, Brunch and Network ‣ April 22, 2023 | Dallas TX • Dallas Tech Industry Mixer ‣ April 20, 2023 | Dallas TX • Women in Business Networking Event ‣ April 6, 2023 | Irving TX Digital Marketing • Primary Content: I will create informational content bene fi ting people that want to learn more about digital marketing/ SMM. • Primary Tools: I will be using Tok Tok, Instagram, Facebook, and daily I will be promoting. • Website: I will put it with my Linktree therefore people can click a link and view this.
  • 13. PROFESSIONAL DEVELOPMENT Mentor • Business Owner Mentor who’s been the creative industry and has a lot of knowledge in the social media world. Needs to be well established. Plan to have ASAP. Formal Education • Full Sail Bachelors Digital Marketing • Entrepreneur Award Soft Skills • Adaptability :Being open to new ideas and willing to experiment with different strategies is key., 2023 • Leadership: Good leadership skills are essential to motivate and guide team members to achieve common goals., 2024 • Time Managment- A digital marketing manager is responsible for managing multiple campaigns and tasks at the same time. Good time management skills are important to ensure that deadlines are met and that campaigns are delivered on time and within budget., 2025 Technical Skills • Search Engine Optimization (SEO): SEO is a critical aspect of digital marketing, and a digital marketing manager should be well- versed in SEO best practices. They should have a good understanding of keyword research, on-page optimization, link building, and analytics., 2024 • Graphic Design: Creating visually appealing content is essential for digital marketing success, and a digital marketing manager should have a basic understanding of graphic design 2023, • Video Production: Video content is becoming increasingly important in digital marketing, and a digital marketing manager should have a basic understanding of video production. 2025
  • 14. Takara Franklin You know why your business isn’t generating leads like it should? Well, what I do is we specialize in creating and executing social media strategies that drive engagement and growth. In fact, [Ive helped businesses exceed the expectations with my social media knowledge and strategy. “
  • 15. REFERENCES Bailee cochran - digital marketing associate - frame | linkedin. (n.d.). Retrieved April 8, 2023, from https://www.linkedin.com/in/bailee-cochran-60597a139 Kayla A. - Social Media manager - the social station | linkedin. (n.d.). Retrieved April 8, 2023, from https://www.linkedin.com/in/ kayla-aikins Chauntá Sharp - president - the National Society of ... - linkedin. (n.d.). Retrieved April 8, 2023, from https://www.linkedin.com/in/ chauntasharp Dallas Tech Industry Mixer. Eventbrite. (n.d.). Retrieved April 8, 2023, from https://www.eventbrite.com/e/dallas-tech-industry-mixer- tickets-602769910027?aff=ebdssbdestsearch Start your business SIS! Brunch & Network. Eventbrite. (n.d.). Retrieved April 8, 2023, from https:// www.eventbrite.com/e/start-your-business-sis-brunch-network-tickets-500273440327? aff=ebdssbdestsearch