Portfolio project completed November, 2022 for Full Sail University

1. PERSONAL BRAND EXPLORATION
Naomi Bradley
Project & Portfolio I: Week 1
October 30, 2022

2. Hello! My name is Naomi Bradley and I’m
currently pursuing my Digital Marketing
degree at Full Sail University. It has took me
time to understand my life’s aspirations due
to obstacles that were out of my control, but
never lost my motivation. I didn’t have a clear
vision in the beginning, however, I discovered
my passion by taking advantage of the
opportunities that we’re shown to me. During
my stagnant period, I’ve gained the
experience and passion for Talent
Management for entertainment and
marketing. My long-term plan is to open my
own 360 management marketing agency to
provide creators and artists with growth
strategy, outreach, and campaign strategy.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Agents and Business Managers
of Artists, Performers, and
Athletes
• Public Relations Specialist
• Marketing Manager
BRAND ARCHETYPE (ROYALTY)-
I look into the perception of my
audience as a guide to pivot my
brand into the right direction. My
language is clear and articulate
because of my devotion to
understanding my target audience.
Careers of Interest in Marketing Industry

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Liz DiRienzo
Outreach Plan:
• I will gain more experience as a talent manager
to provide proof of relevant work.
• LinkedIn / Email
• I intend to reach out my graduation year in
January 2024, and follow up throughout the
semester.
Early Careers at United
Talent Agency
Chris Silbermann
Outreach Plan:
• Gain more connections for endorsements
• Email
• I intend to reach out in the beginning of my last
semester at Full Sail, and follow up every month -
depending on the timeline
CEO at ICM Partners
Joel Lubin
Outreach Plan:
• Refresh resume and LinkedIn page
• LinkedIn; In communication with associate to
eventually get looped in
• I intend to reach out by the end of 2022, and stay
connected as I gain experience in my current
profession.
Talent Manager at
Creative Artists Agency

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• I will send out my portfolio to multiple companies of my
interest to build rapport and secure a job in my
destined industry.
‣ During my job search, I will take on freelancing
and paid opportunities to continue to update
my portfolio for consistency.
Mid Term: (2029)
• My brand will be developed, and will grow my online
presence that attracts my targeted audience.
‣ Increase my LinkedIn presence by 20% and
cross advertise on popular social media
platforms for exposure.
Long Term: (2045)
• I will open my own marketing agency for content
creators, celebrities, athletes, and small/large brands.
‣ Develop detailed, original brand strategy
depending on my client’s vision and goals.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
SEO
SOFT
HARD
Novice / Adept / Expert
Marketing Management Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Dependability Novice / Adept / Expert
CRM Software
SOFT
HARD
Novice / Adept / Expert
Microsoft Office Suite Novice / Adept / Expert
Negotiation Novice / Adept / Expert
Time Management Novice / Adept / Expert

7. I help creators develop their brand by
identifying their niche and strategizing
creative, targeted content.
PROMISE

8. CREDENTIALS
Work Experience:
• Influencer Talent Manager & Brand
Strategist
• SAG-AFTRA Talent Manager
Education:
• Television/Radio Broadcasting
Certificate, Connecticut School of
Broadcasting - 2019
• Digital Marketing, B.S., Full Sail
University (Exp. 2024)
Volunteer Work:
• Atlanta Mission: My Sister’s House
and The Shepherd’s Inn

9. COMPETITION
Joe Louis
Industry Experience:
• Talent Manager
• Entertainment Consultant
Education:
• Entertainment Business, M.A., Full Sail University
• Audio Production, B.S., Full Sail University
Leadership Experience:
• Director of Art and Relations
• Chief Executive Officer
• Lead Music Producer/Engineer
Skills and Proficiencies:
• Entertainment - 3 endorsements
• Social Media Marketing - 0 endorsements
• Talent Management - 0 endorsements
Naomi Bradley
Overall Online Presence:
• 1,769 connections, personalized banner,
professional headshot, brief and detailed
description, active on social media, personalized
LinkedIn URL
• Grade: Superior 70 out of 100
Industry Experience:
• SAG-AFTRA and Influencer
Marketing Talent Management
Education:
• Full Sail University
• Connecticut School of Broadcasting
• Greater Atlanta Christian School
Leadership Experience:
• No leadership listed
Skills and Proficiencies:
• Teamwork- 1 endorsement
• Leadership- 1 endorsement
• Social Networking- 1 endorsement
Overall Online Presence:
• 181 connections, no banner, professional
headshot, detailed, up to date job descriptions,
moderately active on social platforms, no
published articles, customized LinkedIn URL
• Grade: Average | 6 out of 100

10. COMPETITION
Saffron Sumner
Industry Experience:
• Marketing Director/Coordinator
• PR and Events
• Digital Marketing
Education:
• Nottingham Trent University
Leadership Experience:
• Digital Marketing Executive
Skills and Proficiencies:
• Digital Marketing - 44 endorsements
• Brand Marketing- 43 endorsements
• Social Media - 10 endorsements
Naomi Bradley
Overall Online Presence:
• 24,729 followers, personalized banner,
unprofessional headshot, descriptive, active on all
social media platforms, multiple posts,
customized LinkedIn link
• Grade: Superior | 90 out of 100
Industry Experience:
• SAG-AFTRA and Influencer
Marketing Talent Management
Education:
• Full Sail University
• Connecticut School of Broadcasting
• Greater Atlanta Christian School
Leadership Experience:
• No leadership experience listed
Skills and Proficiencies:
• Journalism- 1 endorsement
• Management- 1 endorsement
• Social Media- 1 endorsement
Overall Online Presence:
• 181 connections, no banner, professional
headshot, detailed, up to date job descriptions,
moderately active on social platforms, no
published articles, customized LinkedIn URL
• Grade: Average 60 out of 100

11. BRAND POSITION
For entertainers who need assistance
identifying their brand, I provide social
media audience research to create a
content marketing strategy to attract rapid
organic growth. My expertise will result in
higher revenue and a loyal (consumer)
audience.
“N.B. MARKETING”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Brave New Worlds: The Trust Imperative
‣ November 1-2, 2022 | Virtual Summit
• The Masterclass: The Power of Personal Branding -
Kris Jenner
‣ December 2022 | Online Presentation
• Get Business Leads on LinkedIn Masterclass: Bob
Low Marketing
‣ November 4, 2022 | Virtual Workshop
Digital Marketing
• Primary Content: Create reels to reshape on all popular
social media platforms showcasing my services and
success in influencer/brand marketing- including
testimonials.
• Primary Tools: Instagram, TikTok, Twitter, Facebook,
YouTube Shorts. Consistently post 3 times per week to
increase and maintain presence.
• Website: I will reformat my digital portfolio to be
aesthetically pleasing to the eye, but informative enough
to attract more clientele and corporate opportunities

13. PROFESSIONAL DEVELOPMENT
Mentor
• Industry professional that can demonstrate and give
productive criticism that will help me grow. I would like
for my mentor to be skilled in SEO, negotiation, public
speaking, analytical software, and brand management/
strategy. DATE OF ESTABLISHED PARTNERSHIP:
MAY 2023
Formal Education
• Digital Marketing, B.S., Full Sail University (Exp. 2024)
• Television/Radio Broadcasting, Certificate, Connecticut
School of Broadcasting (2019)
• Greater Atlanta Christian School, High School Diploma
(2014)
Technical Skills
• Bilingual - Rosetta Stone, DECEMBER 2024
• Adobe Systems - Udemy.com, AUGUST 2023
• Analytical software - EDUCBA Online Course, MARCH
2023
Soft Skills
• Public Speaking - JULY 2024
• Writing Proposals and Reports- JULY 2024
• Business Trend Awareness - JULY 2024

14. Naomi Bradley
You know how difficult it can be to build
your brand from scratch? Well, what I do is
assist creators and brands with creating an
identity and marketing strategy to help reach their targeted
audience . In fact, within my first year in Influencer marketing, I
boosted my client’s online presence by 70,000 organic followers and
brought in a revenue of over $150,000 in brand deals for my starter
agency.
“

15. REFERENCES
11-2021.00 - marketing managers. O*NET OnLine. (2021). Retrieved
October 29, 2022, from https://www.onetonline.org/link/summary/
11-2021.00
27-3031.00 - public relations specialists. O*NET OnLine. (2021).
Retrieved October 29, 2022, from https://www.onetonline.org/link/
summary/27-3031.00
Adobe Digital Learning Services: Training & certification. Adobe Digital
Learning Services | Training and Certification by Adobe. (n.d.).
Retrieved October 29, 2022, from https://learning.adobe.com/
Analytics software: Know the list of Best Data Analytics Software.
EDUCBA. (2022, September 1). Retrieved October 29, 2022, from
https://www.educba.com/analytics-software/
Chief executive officer - Joe Louis Entertianment - LinkedIn. (n.d.).
Retrieved October 30, 2022, from https://www.linkedin.com/in/joe-
louis-110025138
Chris Silberman - founder - alloway ventures | linkedin. (n.d.). Retrieved
October 30, 2022, from https://www.linkedin.com/in/csilberman
Learn from the experts. Rosetta Stone - Learn a New Language. (n.d.).
Retrieved October 29, 2022, from https://www.rosettastone.com/
buy/special-offer-179/?
msclkid=cd2256c03222163f47d3359dd40cbe9a&utm_source=bing
&utm_medium=cpc&utm_campaign=Brand+-+US+-
+Exact&utm_term=rosetta+stone&utm_content=General+-
+Rosetta+Stone
Liz DiRienzo - recruiter - united talent agency | linkedin. (n.d.). Retrieved
October 30, 2022, from https://www.linkedin.com/in/liz-
dirienzo-0246092a
Saffron sumner - founder - twenties legacy | linkedin. (n.d.). Retrieved
October 30, 2022, from https://uk.linkedin.com/in/saffron-sumner