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Branam_Ragan_DMBS_PB1_2023-OCT.pdf

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This document provides details about Ragan Branam's personal brand exploration project. It includes information about her background, current role as a UGC creator and student, and future goals in digital marketing. It also analyzes her skills, identifies her target audience and competitors, and outlines her networking and professional development plans. The overall purpose is to establish Ragan's personal brand and position herself for a career in social media management.

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PERSONAL BRAND EXPLORATION
Ragan Branam
Project & Portfolio I: Week 1
October 29, 2023
My name is Ragan Branam I am 24 years old
from Indiana. I am a mom to an four year old son
name Chevy he also has autism. I am currently
a full time UGC (User Generated Creator ) and
micro-in
fl
uencer. I am a full time college student
at Full Sail University majoring in Digital
Marketing . I have worked with several brands
making content for the brand including, Bubble
skincare, Hydro-jug , and even OxyFresh.
IDENTITY
PROFESSION
Potential Job Titles:
• Search Marketing Strategists
• Social Media Specialist
• Digital Marketing Strategist
BRAND ARCHETYPE - I am a
Lover Brand Archetype, which
means to be in a relationship with
the audience and also connect and
help them with their own needs. I
personally do that working right now
as a UGC creator.
Search Marketing Strategists for Social Media
Picture Relevant
to Your Industry
Goes Here
[CATEGORY of PEOPLE]
TARGET AUDIENCE
Outreach Plan:
• I will prepare what information I want to get from Alyssa
so I will research her job description and go from there.
• I will contact Alyssa through LinkedIn
• Emailing will be the best one manner to contact her if
she doesn’t contact via linkedIn, I will email a week or
two later to just check up and see if via email is better
way to go for communication
Digital Marketing Manager at
Glow Recipe
Cindy Jeu
Outreach Plan:
• Read through LinkedIn gather information I want to ask
her and make sure it is professional.
• I will contact Cindy via email because her linkedIn
doesn’t seem to be updated for 8 months.
• I will follow up a week after if no response via email
Social Media Manager at
Sephora
James Burge
Outreach Plan:
• Do research on his job title and get questions and
information I have for him gathered up
• I will use LinkedIn to communicate with him
• One manner I will do is once I have contacted him on
LinkedIn I will go and follow up to be sure I have all
information I need.
Digital Marketing Manager at
Crocs
GOALS
Short Term: (Immediately After Graduation, 2025)
• Connect with more people via LinkedIn
‣ I want to reach 600 people on LinkedIn
Mid Term: 2024
• Reaching out to companies and working with some
brands
‣ Have worked with several brands and have a
company I work with.
Long Term: 2026
• Have a job being a Social Media Manager and full
time UGC Creator
‣ Work training prior to getting the job and then
get hired on and be a full time stay at home
job.
SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Instant Messaging Software
SOFT
HARD
Novice / Adept / Expert
Internet browser software Novice / Adept / Expert
Reading Comprehension Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Video Creation and Editing Software
SOFT
HARD
Novice / Adept / Expert
Webpage creation and editing software Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Time Management Novice / Adept / Expert
I help brands do advertising by creating
content for companies.
PROMISE
CREDENTIALS
Work Experience:
•UGC creator
•Micro-in
fl
uencer
Education:
• Highschool Diploma
• Digital Marketing B.S., Full Sail University (2025)
Awards:
• Volunteer ; VUSH content creator
COMPETITION
Nadeem Ezzeddine
Industry Experience:
• UGC Creator Ecommerce Specialist
• Ecommerce Business Owner
• Event Technician
• Front Desk associate
• Barista
• Retail cashier
• Guest services manager
Education:
• California State University , Long Beach - Bachelor of
Arts -BA Psychology Aug 2015- May 2019
Leadership Experience:
• Owned a small eCommerce art business for 5+ years
• Psychology
Skills and Pro
fi
ciencies:
• Content Marketing - Product user
• Social Media Marketing - UGC Creator
• E-commerce -art business
Ragan Branam
Overall Online Presence:
• 121 connections, banner is customized, Looks very
professional, her pro
fi
le is somewhat detailed, , very
active on all social medias, URL is customized with her
name in it.
• Grade:Average, 90 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Micro-In
fl
uencer
• UGC Creator
• Content Creator
Education:
• Highschool Diploma
• Digital Marketing - BS degree EX 2025
Leadership Experience:
• Yearbook
• In
fl
uencer Campaigns
Skills and Pro
fi
ciencies:
• Video editing- 3 endorsements
• Marketing Campaigns - 4 endorsements
• Content Creation - 4 endorsements
Overall Online Presence:
• I have 17 connects, no banner customized, headshot is
very professional. Pro
fi
le is not much detailed some
public articles, very active on other social media, no link
is not customized
• Grade: Average 70out of 100
COMPETITION
Taylor York
Noteworthy Experience:
• Social Media Specialist - Helium books
• Fashion Stylist - Styling out
fi
ts in the community
Ragan Branam
HEADSHOT
Industry Experience:
• Marketing and communication Manager
• Content Creator
Education:
• FullSail University Master Degree, Public Relations/
Image management June 2022-Sep 2024
• Full Sail University Bacholers of Science-
Communication and media studies
• 2019-2022
Skills and Pro
fi
ciencies:
• Media Communications- 14 endorsements
• Media Productions - 11 endorsements
• - X endorsements
Overall Online Presence:
• 270. Connections , banner is customized and headshot
is very professional. Pro
fi
le is very detailed, lots of
articles on page, Active on several social medias, Url
link is customized.
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Micro-In
fl
uencer
• UGC Creator
• Content Creator
Education:
• Highschool Diploma
• Digital Marketing - BS degree EX 2025
Leadership Experience:
• Yearbook
• In
fl
uencer Campaigns
Skills and Pro
fi
ciencies:
• Video editing- 3 endorsements
• Marketing Campaigns - 4 endorsements
• Content Creation - 4 endorsements
Overall Online Presence:
• I have 17 connects, no banner customized, headshot is
very professional. Pro
fi
le is not much detailed some
public articles, very active on other social media, no link
is not customized
• Grade: Average,70 out of 100
BRAND POSITION
For Brands, I provide my Social Media and Digital
Marketing skills because I want people to see my
creativity and help those who also do the same
thing have good ideas.
“UGC CREATOR?”
NETWORKING &
MARKETING
Industry Events & Organizations
• Social Media Marketing
‣ February 18-20 2024 | San Diego, California
• DMO
‣ OCT 2023 | Remote
• Ball State Sales and Digital Marketing Career Fair
‣ Jan | LOCATION
Digital Marketing
• Primary Content: I will create UGC content on all social
media platforms. I will create how to videos on how certain
products work and even how to become a creator because I
want to help others who want to become a creator
• Primary Tools:Social Media networks I will use is Twitter,
Facebook , Instagram and even TikTok. I will use them on the
daily? I will use them in video format.
• Website: A digital portfolio will help me in the making because
it will help brands look at experiences and see the skills I
have.
PROFESSIONAL DEVELOPMENT
Mentor
• The type of mentor I want to have is one who is in
Digital Marketing. They should have Social Media skills
and Digital Marketing degree. Jan 2024- Jan 2025( Until
I graduate)
Formal Education
• Digital Marketing - BS degree May 2023- ex 2025
Technical Skills
• Video Creation - YouTube, Jan,2018
• Electronice mail software- Outlook 2010-Now
• Web Page Creation and editing software- LinkedIn
Soft Skills
• Writing Facebook Jan 2021
• Monitoring, Instagram Jan 2022- Now
• Time Management - Tik Tok Jan 2021-Now
Ragan
You know you can get a career being social media? Well, what I do is UGC
Content In fact, so many famous people are also UGC creators.
“
REFERENCES
13-1161.01 - search marketing strategists. O*NET OnLine. (n.d.). https://
www.onetonline.org/link/summary/13-1161.01
Alyssa Hugel. (n.d.). https://www.linkedin.com/in/alyssahugel/
Cindy Jeu - senior analyst - rue gilt groupe | linkedin. (n.d.-a). https://
www.linkedin.com/in/cindyjeu
Connect. inspire. explore. Digital Marketers Organization. (n.d.). https://
digitalmarketers.org/
James Burge - Senior global media manager - crocs | linkedin. (n.d.-b). https://
www.linkedin.com/in/james-burge
Nadeen Ezzy | linkedin. Nadeen (UGC creator) Ezzy. (n.d.). https://www.linkedin.com/
in/nadeen-ezzeddine
Sel
fi
e of me . (2023). photograph.
Sign up. Taylor York . (n.d.). https://www.linkedin.com/posts/taylor-
york-6b0062200_ready-for-social-makes-social-selling-easy-
activity-6929875228869230592-ZauJ
Social Media Marketing World: Social Media’s mega conference! Social Media
Examiner. (n.d.). https://www.socialmediaexaminer.com/smmworld/?
gclid=Cj0KCQjwh
fi
pBhCqARIsAH9msbnQeysIDySdH5if2s9jeDB_mGeV6px
fXAdwTMxKc1nVispmHC1NOUsaAte_EALw_wcB
Von, M. (2020). photograph, Georgetown, Washington, DC, USA.

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Branam_Ragan_DMBS_PB1_2023-OCT.pdf

  • 1. PERSONAL BRAND EXPLORATION Ragan Branam Project & Portfolio I: Week 1 October 29, 2023
  • 2. My name is Ragan Branam I am 24 years old from Indiana. I am a mom to an four year old son name Chevy he also has autism. I am currently a full time UGC (User Generated Creator ) and micro-in fl uencer. I am a full time college student at Full Sail University majoring in Digital Marketing . I have worked with several brands making content for the brand including, Bubble skincare, Hydro-jug , and even OxyFresh. IDENTITY
  • 3. PROFESSION Potential Job Titles: • Search Marketing Strategists • Social Media Specialist • Digital Marketing Strategist BRAND ARCHETYPE - I am a Lover Brand Archetype, which means to be in a relationship with the audience and also connect and help them with their own needs. I personally do that working right now as a UGC creator. Search Marketing Strategists for Social Media Picture Relevant to Your Industry Goes Here
  • 4. [CATEGORY of PEOPLE] TARGET AUDIENCE Outreach Plan: • I will prepare what information I want to get from Alyssa so I will research her job description and go from there. • I will contact Alyssa through LinkedIn • Emailing will be the best one manner to contact her if she doesn’t contact via linkedIn, I will email a week or two later to just check up and see if via email is better way to go for communication Digital Marketing Manager at Glow Recipe Cindy Jeu Outreach Plan: • Read through LinkedIn gather information I want to ask her and make sure it is professional. • I will contact Cindy via email because her linkedIn doesn’t seem to be updated for 8 months. • I will follow up a week after if no response via email Social Media Manager at Sephora James Burge Outreach Plan: • Do research on his job title and get questions and information I have for him gathered up • I will use LinkedIn to communicate with him • One manner I will do is once I have contacted him on LinkedIn I will go and follow up to be sure I have all information I need. Digital Marketing Manager at Crocs
  • 5. GOALS Short Term: (Immediately After Graduation, 2025) • Connect with more people via LinkedIn ‣ I want to reach 600 people on LinkedIn Mid Term: 2024 • Reaching out to companies and working with some brands ‣ Have worked with several brands and have a company I work with. Long Term: 2026 • Have a job being a Social Media Manager and full time UGC Creator ‣ Work training prior to getting the job and then get hired on and be a full time stay at home job.
  • 6. SKILLS ANALYSIS Notable Skills & Current Pro fi ciencies: Notable Skills REQUIRED in TRADE & Current Pro fi ciencies: Instant Messaging Software SOFT HARD Novice / Adept / Expert Internet browser software Novice / Adept / Expert Reading Comprehension Novice / Adept / Expert Active Listening Novice / Adept / Expert Video Creation and Editing Software SOFT HARD Novice / Adept / Expert Webpage creation and editing software Novice / Adept / Expert Critical Thinking Novice / Adept / Expert Time Management Novice / Adept / Expert
  • 7. I help brands do advertising by creating content for companies. PROMISE
  • 8. CREDENTIALS Work Experience: •UGC creator •Micro-in fl uencer Education: • Highschool Diploma • Digital Marketing B.S., Full Sail University (2025) Awards: • Volunteer ; VUSH content creator
  • 9. COMPETITION Nadeem Ezzeddine Industry Experience: • UGC Creator Ecommerce Specialist • Ecommerce Business Owner • Event Technician • Front Desk associate • Barista • Retail cashier • Guest services manager Education: • California State University , Long Beach - Bachelor of Arts -BA Psychology Aug 2015- May 2019 Leadership Experience: • Owned a small eCommerce art business for 5+ years • Psychology Skills and Pro fi ciencies: • Content Marketing - Product user • Social Media Marketing - UGC Creator • E-commerce -art business Ragan Branam Overall Online Presence: • 121 connections, banner is customized, Looks very professional, her pro fi le is somewhat detailed, , very active on all social medias, URL is customized with her name in it. • Grade:Average, 90 out of 100 HEADSHOT HEADSHOT Industry Experience: • Micro-In fl uencer • UGC Creator • Content Creator Education: • Highschool Diploma • Digital Marketing - BS degree EX 2025 Leadership Experience: • Yearbook • In fl uencer Campaigns Skills and Pro fi ciencies: • Video editing- 3 endorsements • Marketing Campaigns - 4 endorsements • Content Creation - 4 endorsements Overall Online Presence: • I have 17 connects, no banner customized, headshot is very professional. Pro fi le is not much detailed some public articles, very active on other social media, no link is not customized • Grade: Average 70out of 100
  • 10. COMPETITION Taylor York Noteworthy Experience: • Social Media Specialist - Helium books • Fashion Stylist - Styling out fi ts in the community Ragan Branam HEADSHOT Industry Experience: • Marketing and communication Manager • Content Creator Education: • FullSail University Master Degree, Public Relations/ Image management June 2022-Sep 2024 • Full Sail University Bacholers of Science- Communication and media studies • 2019-2022 Skills and Pro fi ciencies: • Media Communications- 14 endorsements • Media Productions - 11 endorsements • - X endorsements Overall Online Presence: • 270. Connections , banner is customized and headshot is very professional. Pro fi le is very detailed, lots of articles on page, Active on several social medias, Url link is customized. • Grade: Poor, Average, or Superior?, XX out of 100 Industry Experience: • Micro-In fl uencer • UGC Creator • Content Creator Education: • Highschool Diploma • Digital Marketing - BS degree EX 2025 Leadership Experience: • Yearbook • In fl uencer Campaigns Skills and Pro fi ciencies: • Video editing- 3 endorsements • Marketing Campaigns - 4 endorsements • Content Creation - 4 endorsements Overall Online Presence: • I have 17 connects, no banner customized, headshot is very professional. Pro fi le is not much detailed some public articles, very active on other social media, no link is not customized • Grade: Average,70 out of 100
  • 11. BRAND POSITION For Brands, I provide my Social Media and Digital Marketing skills because I want people to see my creativity and help those who also do the same thing have good ideas. “UGC CREATOR?”
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Social Media Marketing ‣ February 18-20 2024 | San Diego, California • DMO ‣ OCT 2023 | Remote • Ball State Sales and Digital Marketing Career Fair ‣ Jan | LOCATION Digital Marketing • Primary Content: I will create UGC content on all social media platforms. I will create how to videos on how certain products work and even how to become a creator because I want to help others who want to become a creator • Primary Tools:Social Media networks I will use is Twitter, Facebook , Instagram and even TikTok. I will use them on the daily? I will use them in video format. • Website: A digital portfolio will help me in the making because it will help brands look at experiences and see the skills I have.
  • 13. PROFESSIONAL DEVELOPMENT Mentor • The type of mentor I want to have is one who is in Digital Marketing. They should have Social Media skills and Digital Marketing degree. Jan 2024- Jan 2025( Until I graduate) Formal Education • Digital Marketing - BS degree May 2023- ex 2025 Technical Skills • Video Creation - YouTube, Jan,2018 • Electronice mail software- Outlook 2010-Now • Web Page Creation and editing software- LinkedIn Soft Skills • Writing Facebook Jan 2021 • Monitoring, Instagram Jan 2022- Now • Time Management - Tik Tok Jan 2021-Now
  • 14. Ragan You know you can get a career being social media? Well, what I do is UGC Content In fact, so many famous people are also UGC creators. “
  • 15. REFERENCES 13-1161.01 - search marketing strategists. O*NET OnLine. (n.d.). https:// www.onetonline.org/link/summary/13-1161.01 Alyssa Hugel. (n.d.). https://www.linkedin.com/in/alyssahugel/ Cindy Jeu - senior analyst - rue gilt groupe | linkedin. (n.d.-a). https:// www.linkedin.com/in/cindyjeu Connect. inspire. explore. Digital Marketers Organization. (n.d.). https:// digitalmarketers.org/ James Burge - Senior global media manager - crocs | linkedin. (n.d.-b). https:// www.linkedin.com/in/james-burge Nadeen Ezzy | linkedin. Nadeen (UGC creator) Ezzy. (n.d.). https://www.linkedin.com/ in/nadeen-ezzeddine Sel fi e of me . (2023). photograph. Sign up. Taylor York . (n.d.). https://www.linkedin.com/posts/taylor- york-6b0062200_ready-for-social-makes-social-selling-easy- activity-6929875228869230592-ZauJ Social Media Marketing World: Social Media’s mega conference! Social Media Examiner. (n.d.). https://www.socialmediaexaminer.com/smmworld/? gclid=Cj0KCQjwh fi pBhCqARIsAH9msbnQeysIDySdH5if2s9jeDB_mGeV6px fXAdwTMxKc1nVispmHC1NOUsaAte_EALw_wcB Von, M. (2020). photograph, Georgetown, Washington, DC, USA.