School Presentation

1. PERSONAL BRAND EXPLORATION
Lexus Bezanilla
Project & Portfolio I: Week 1
April 16, 2023

2. My name is Lexus Bezanilla, I am currently an online student at
Full Sail University. My various positions as a visual
merchandise manager and restaurant lead corporate trainer
pushed me to earn my business marketing certificate with Full
Sail University. With my experience earned over time, I learned
that I am passionate about learning and understanding what
consumers want and need to assist brand creative delivery to
the public. At a young age, I used my honesty and determination
to be well-rounded to allow me to earn leadership positions from
the retail industry to corporate America. I believe if you are
honest, mindful, and love people your customer service
experience will be unbeatable. During my studies, I plan to set
up my services to assist marketing teams for brands and
influencers.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
POTENTIAL JOB TITLES:
Digital Marketing Strategist
Marketing Consultant
Social Media Specialist
BRAND ARCHETYPE - As a Hero
archetype, I would use my
confidence and expertise to inspire
brands to be a better version of
themselves which will encourage
consumers to trust their work.
Search Marketing Strategist for Media & Communication
Picture Relevant
to Your Industry
Goes Here

4. Recruiters and hiring managers at Walt Disney Company
TARGET AUDIENCE
Outreach Plan:
• Step one, I will need to update my LinkedIn career profile
resume.
• One method of communication I can first reach out to
recruiters is using the LinkedIn messaging tool.
• Two weeks will be the best time to follow up after initial
contact.
Lead Recruiter, Disney
Professional Recruitment at The
Walt Disney Company
Ryan True
Outreach Plan:
• Step one, I will need to update my LinkedIn career profile
resume.
• One method of communication I can first reach out to
recruiters is using the LinkedIn messaging tool.
• Two weeks will be the best time to follow up after initial
contact.
Lead Recruiter at Disney Parks,
Experiences and Products
Diana Maronen
Outreach Plan:
• Step one, I will need to update my LinkedIn career profile
resume.
• One method of communication I can first reach out to
recruiters is using the LinkedIn messaging tool.
• Two weeks will be the best time to follow up after initial
contact.
Lead Recruiter, Professional
Recruitment at Disney Parks,
Experiences and Products
Juliana Holcombe

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• My short-term goal is to complete all assignments
needed to complete my certificate program. I have 5
out of 7 classes completed to date with a passing
grade average of 85% and above.
Mid Term: 2028
• In 5 years, I would have improved my search engine
optimization by consistently producing new and
relevant social media platforms. Specifically, my
social media engagement will increase by 50% using
links and creative effective metadata.
Long Term: 2038
• With 15 years in the marketing field, I see myself as
Marketing Executive for my own brand. My social
media presence will increase to a million followers.
When you search for my brand I will take up 80% of
the top 3 pages in search engines.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Coordination I.e. event management
SOFT
HARD
Novice / Adept / Expert
Communication I.e. contracts Novice / Adept / Expert
Creativity Novice / Adept / Expert
Complex Problem Solving Novice / Adept / Expert
Systems Analysis I.e. Quickbooks
SOFT
HARD
Novice / Adept / Expert
Writing Novice / Adept / Expert
Persuasion Novice / Adept / Expert
Social Perceptiveness Novice / Adept / Expert

7. “I help brands meet customers’ expectations
by being confident in product delivery.”
PROMISE

8. CREDENTIALS
Work Experience:
• Account Receivables at All American
Barricades
• Sales at Deckers’ Brand
Education:
• Building a Portfolio with Adobe Portfolio,
LinkedIn Learning
• Business Marketing Certificate, Full Sail University (Exp. 2023)
Leadership Roles:
• Assistant Branch Manager at All American
Barricades
• Visual Merchandise Manager at UGG for
Deckers’ Brand

9. COMPETITION
Charisma Lowe
Industry Experience:
• Media & Communications
Education:
• Full Sail University
• Clark Atlanta University
Leadership Experience:
• Leadership experience goes here Digital Brand Manager
• Project Manager
• Social Media Manager
Skills and Proficiencies:
• Adobe Illustrator - 24 endorsements
• Adobe Photoshop - 27 endorsements
• Microsoft Office- 26 endorsements
Lexus Bezanilla
Overall Online Presence:
• 500+ connections, her banner image is customized, her
headshot picture is appropriate for her brand, active on
LinkedIn is their LinkedIn URL customized? Yes it is
customized.
• Grade: Superior, 95 out of 100
Industry Experience:
• Restaurant
• Retail
• Construction Office
Education:
• High School Diploma, St. Cloud High School Graduate:
2014
• Business Marketing Certificate, Full Sail University Exp:
2023
Skills and Proficiencies:
• Communication - Bilingual
• Microsoft Office
• Creativity
Overall Online Presence:
• Zero connection, No headshot, Active on all social media
platforms such as Instagram, Facebook, TikTok
• Grade: Poor , 5 out of 100
Leadership Experience:
• Corporate Team Trainer at Darden Restaurants Concepts
• Leadership experience goes here Visual Merchandise
Manager at UGG
• Assistant Branch Manager at All American Barricades

10. COMPETITION
Jillian Shock
Noteworthy Experience:
• Administrative Assistant
• Team Manager
• Fiber Optic Field Technician
Lexus Bezanilla
Industry Experience:
• Communications
• Entertainment
• Restaurant
Education:
• Associate of Arts, Valencia College 2017- 2019
• High School Diploma, St. Cloud High School 2015-2019
Skills and Proficiencies:
• Quickbooks
• Interpersonal Communication
• Social Media Marketing
Overall Online Presence:
• 13 connections, yes banner is unique, the headshot is
professional, no published article but has reposted articles
she relates to in her career, URL is her standard name.
• Grade: Average, 75 out of 100
Overall Online Presence:
• Zero connection, No headshot, Active on all social media
platforms such as Instagram, Facebook, TikTok
• Grade: Poor , 5 out of 100
Industry Experience:
• Restaurant
• Retail
• Construction Office
Education:
• High School Diploma, St. Cloud High School Graduate:
2014
• Business Marketing Certificate, Full Sail University Exp:
2023
Leadership Experience:
• Corporate Team Trainer at Darden Restaurants Concepts
• Leadership experience goes here Visual Merchandise
Manager at UGG
• Assistant Branch Manager at All American Barricades
Skills and Proficiencies:
• Communication - Bilingual
• Microsoft Office
• Creativity

11. BRAND POSITION
For recruiters and hiring managers at The Walt Disney Company who need brand marketing
specialists for parks, experiences, and products, I provide fresh innovative ideas because I am
always aiming to understand what the consumers to deliver them a memorable experience.
LEXUS BEZANILLA

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Advanced Digital Marketing Tactics for Small Business Owners
‣ May 11, 2023 | Orlando
• ANA Masters of Marketing Conference
‣ October 23, 2023 | Orlando
Digital Marketing
• Primary Content: Create a profile for your business on any social media platform
and create posts to advertise new products, sales, or freshly published content.
Informational, valuable content like blog posts, how-to videos, and other
instructional materials. This will help reach new audiences and keep the
audience inspired, motivated, and eager to commit to the brand in essence as a
Hero archetype will take action.
• Primary Tools: I would use LinkedIn networks, Instagram, TikTok, and Facebook
to promote my content. I would post in Instagram reels and stories daily. I would
schedule a post to go live on Facebook and TikTok, and Instagram
weekly/monthly.
• Website: Moving forward I would use my digital brand as a showcase for my
content, show what collection and ideal launch I created for my own brand as
validation to show other brands my skills.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• A type of mentor I would seek out is someone that has
successfully made their mark on the web. I don’t look for
them to be famous but to have credibility to their name. As
for their lifestyle I want to view a balance of travels, family,
and career. Expected date to seek out an mentor is by
December 2023
Formal Education
• Business Marketing Certificate at Full Sail University, with
an expected graduate date July 2023.
Technical Skills
• Adobe Portfolio, April 2023
• Microsoft Office, March 2021
Soft Skills
• Storytelling, January 2023
• Work Ethic, 2014-Present

14. Lexus Bezanilla
You know social media is rapidly evolving in a way many leave it at bottom of
the priority to-do list which can affect relevancy to consumers? Well, what I do
is manage social media accounts for your brand so that you can focus on tasks
that you are good at and keep you in the front mind of consumers. In fact, I had
manage all social media platforms for UGG to showcase merchandise and
collections being launched meeting the $20,000 sales mark daily.

15. REFERENCES
Lowe, C. (n.d.). Charisma Lowe - Digital Brand manager - get engaged media - linkedin. linkedin.com. Retrieved April 16, 2023, from https://www.linkedin.com/in/charismaevelowe
True, R. (n.d.). Ryan true - lead recruiter - Disney Parks, experiences and ... - linkedin. linkedin.com. Retrieved April 16, 2023, from https://www.linkedin.com/in/ryantrue1
Holcombe, J. (n.d.). Juliana Holcombe - Lead recruiter, Disney professional ... - linkedin. linkedin.com. Retrieved April 16, 2023, from https://www.linkedin.com/in/julianaholcombedisney1
Maronen, D. (n.d.). Diana Maronen - lead recruiter - Disney Parks, experiences ... - linkedinD. linkedin.com. Retrieved April 16, 2023, from https://www.linkedin.com/in/dianamaronen
Blythe, S. (2022, May 3). Media and Communications Industry Overview. Prosple/GradNewZealand. Retrieved April 16, 2023, from https://nz.prosple.com/career-planning/media-and-communicati
Brand Marketing manager at Disney. at DISNEY. (n.d.). Retrieved April 16, 2023, from https://jobs.disneycareers.com/job/london/brand-marketing-manager/391/46885010832
Specialist, A. G. C. M., Goodman, A., & Specialist, C. M. (n.d.). Modern marketing skills needed to advance your career. Pipeline Blog. Retrieved April 16, 2023, from https://pipeline.zoominfo.com
Simplilearn. (2023, March 23). 9 types of digital marketing: When and how to use them? Simplilearn.com. Retrieved April 16, 2023, from https://www.simplilearn.com/types-of-digital-marketing-arti
Shock, J. (n.d.). Jillian Shock - administrative assistant - aspire communications - linkedin. linkedin.com. Retrieved April 16, 2023, from https://www.linkedin.com/in/shockjillian