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Naomi Bradley - Personal Brand

Naomi Bradley is pursuing a degree in Digital Marketing. She discovered a passion for talent management and wants to open her own agency. Her document outlines her personal brand, goals, skills, competition, and plan to network and gain experience in the industry. Her long term goal is to open a marketing agency to help creators and brands grow strategically.

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PERSONAL BRAND EXPLORATION
Naomi Bradley
Project & Portfolio I: Week 1
October 30, 2022
Hello! My name is Naomi Bradley and I’m
currently pursuing my Digital Marketing degree at
Full Sail University. It has took me time to
understand my life’s aspirations due to obstacles
that were out of my control, but never lost my
motivation. I didn’t have a clear vision in the
beginning, however, I discovered my passion by
taking advantage of the opportunities that we’re
shown to me. During my stagnant period, I’ve
gained the experience and passion for Talent
Management for entertainment and marketing. My
long-term plan is to open my own 360
management marketing agency to provide
creators and artists with growth strategy, outreach,
and campaign strategy.
IDENTITY
PROFESSION
Potential Job Titles:
• Agents and Business Managers of
Artists, Performers, and Athletes
• Public Relations Specialist
• Marketing Manager
BRAND ARCHETYPE (ROYALTY)-
I look into the perception of my
audience as a guide to pivot my brand
into the right direction. My language is
clear and articulate because of my
devotion to understanding my target
audience.
Careers of Interest in Marketing Industry
[CATEGORY of PEOPLE]
TARGET AUDIENCE
Liz DiRienzo
Outreach Plan:
• I will gain more experience as a talent manager to
provide proof of relevant work.
• LinkedIn / Email
• I intend to reach out my graduation year in January
2024, and follow up throughout the semester.
Early Careers at United
Talent Agency
Chris Silbermann
Outreach Plan:
• Gain more connections for endorsements
• Email
• I intend to reach out in the beginning of my last
semester at Full Sail, and follow up every month -
depending on the timeline
CEO at ICM Partners
Joel Lubin
Outreach Plan:
• Refresh resume and LinkedIn page
• LinkedIn; In communication with associate to eventually
get looped in
• I intend to reach out by the end of 2022, and stay
connected as I gain experience in my current
profession.
Talent Manager at Creative
Artists Agency
GOALS
Short Term: (Immediately After Graduation, 2024)
• I will send out my portfolio to multiple companies of my
interest to build rapport and secure a job in my destined
industry.
‣ During my job search, I will take on freelancing and
paid opportunities to continue to update my portfolio
for consistency.
Mid Term: (2029)
• My brand will be developed, and will grow my online
presence that attracts my targeted audience.
‣ Increase my LinkedIn presence by 20% and cross
advertise on popular social media platforms for
exposure.
Long Term: (2045)
• I will open my own marketing agency for content creators,
celebrities, athletes, and small/large brands.
‣ Develop detailed, original brand strategy depending
on my client’s vision and goals.
SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
SEO
SOFT
HARD
Novice / Adept / Expert
Marketing Management Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Dependability Novice / Adept / Expert
CRM Software
SOFT
HARD
Novice / Adept / Expert
Microsoft Of
fi
ce Suite Novice / Adept / Expert
Negotiation Novice / Adept / Expert
Time Management Novice / Adept / Expert

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Naomi Bradley - Personal Brand

  • 1. PERSONAL BRAND EXPLORATION Naomi Bradley Project & Portfolio I: Week 1 October 30, 2022
  • 2. Hello! My name is Naomi Bradley and I’m currently pursuing my Digital Marketing degree at Full Sail University. It has took me time to understand my life’s aspirations due to obstacles that were out of my control, but never lost my motivation. I didn’t have a clear vision in the beginning, however, I discovered my passion by taking advantage of the opportunities that we’re shown to me. During my stagnant period, I’ve gained the experience and passion for Talent Management for entertainment and marketing. My long-term plan is to open my own 360 management marketing agency to provide creators and artists with growth strategy, outreach, and campaign strategy. IDENTITY
  • 3. PROFESSION Potential Job Titles: • Agents and Business Managers of Artists, Performers, and Athletes • Public Relations Specialist • Marketing Manager BRAND ARCHETYPE (ROYALTY)- I look into the perception of my audience as a guide to pivot my brand into the right direction. My language is clear and articulate because of my devotion to understanding my target audience. Careers of Interest in Marketing Industry
  • 4. [CATEGORY of PEOPLE] TARGET AUDIENCE Liz DiRienzo Outreach Plan: • I will gain more experience as a talent manager to provide proof of relevant work. • LinkedIn / Email • I intend to reach out my graduation year in January 2024, and follow up throughout the semester. Early Careers at United Talent Agency Chris Silbermann Outreach Plan: • Gain more connections for endorsements • Email • I intend to reach out in the beginning of my last semester at Full Sail, and follow up every month - depending on the timeline CEO at ICM Partners Joel Lubin Outreach Plan: • Refresh resume and LinkedIn page • LinkedIn; In communication with associate to eventually get looped in • I intend to reach out by the end of 2022, and stay connected as I gain experience in my current profession. Talent Manager at Creative Artists Agency
  • 5. GOALS Short Term: (Immediately After Graduation, 2024) • I will send out my portfolio to multiple companies of my interest to build rapport and secure a job in my destined industry. ‣ During my job search, I will take on freelancing and paid opportunities to continue to update my portfolio for consistency. Mid Term: (2029) • My brand will be developed, and will grow my online presence that attracts my targeted audience. ‣ Increase my LinkedIn presence by 20% and cross advertise on popular social media platforms for exposure. Long Term: (2045) • I will open my own marketing agency for content creators, celebrities, athletes, and small/large brands. ‣ Develop detailed, original brand strategy depending on my client’s vision and goals.
  • 6. SKILLS ANALYSIS Notable Skills & Current Pro fi ciencies: Notable Skills REQUIRED in TRADE & Current Pro fi ciencies: SEO SOFT HARD Novice / Adept / Expert Marketing Management Novice / Adept / Expert Critical Thinking Novice / Adept / Expert Dependability Novice / Adept / Expert CRM Software SOFT HARD Novice / Adept / Expert Microsoft Of fi ce Suite Novice / Adept / Expert Negotiation Novice / Adept / Expert Time Management Novice / Adept / Expert
  • 7. I help creators develop their brand by identifying their niche and strategizing creative, targeted content. PROMISE
  • 8. CREDENTIALS Work Experience: • In fl uencer Talent Manager & Brand Strategist • SAG-AFTRA Talent Manager Education: • Television/Radio Broadcasting Certi fi cate, Connecticut School of Broadcasting - 2019 • Digital Marketing, B.S., Full Sail University (Exp. 2024) Volunteer Work: • Atlanta Mission: My Sister’s House and The Shepherd’s Inn
  • 9. COMPETITION Joe Louis Industry Experience: • Talent Manager • Entertainment Consultant Education: • Entertainment Business, M.A., Full Sail University • Audio Production, B.S., Full Sail University Leadership Experience: • Director of Art and Relations • Chief Executive Of fi cer • Lead Music Producer/Engineer Skills and Pro fi ciencies: • Entertainment - 3 endorsements • Social Media Marketing - 0 endorsements • Talent Management - 0 endorsements Naomi Bradley Overall Online Presence: • 1,769 connections, personalized banner, professional headshot, brief and detailed description, active on social media, personalized LinkedIn URL • Grade: Superior 70 out of 100 Industry Experience: • SAG-AFTRA and In fl uencer Marketing Talent Management Education: • Full Sail University • Connecticut School of Broadcasting • Greater Atlanta Christian School Leadership Experience: • No leadership listed Skills and Pro fi ciencies: • Teamwork- 1 endorsement • Leadership- 1 endorsement • Social Networking- 1 endorsement Overall Online Presence: • 181 connections, no banner, professional headshot, detailed, up to date job descriptions, moderately active on social platforms, no published articles, customized LinkedIn URL • Grade: Average | 6 out of 100
  • 10. COMPETITION Saffron Sumner Industry Experience: • Marketing Director/Coordinator • PR and Events • Digital Marketing Education: • Nottingham Trent University Leadership Experience: • Digital Marketing Executive Skills and Pro fi ciencies: • Digital Marketing - 44 endorsements • Brand Marketing- 43 endorsements • Social Media - 10 endorsements Naomi Bradley Overall Online Presence: • 24,729 followers, personalized banner, unprofessional headshot, descriptive, active on all social media platforms, multiple posts, customized LinkedIn link • Grade: Superior | 90 out of 100 Industry Experience: • SAG-AFTRA and In fl uencer Marketing Talent Management Education: • Full Sail University • Connecticut School of Broadcasting • Greater Atlanta Christian School Leadership Experience: • No leadership experience listed Skills and Pro fi ciencies: • Journalism- 1 endorsement • Management- 1 endorsement • Social Media- 1 endorsement Overall Online Presence: • 181 connections, no banner, professional headshot, detailed, up to date job descriptions, moderately active on social platforms, no published articles, customized LinkedIn URL • Grade: Average 60 out of 100
  • 11. BRAND POSITION For entertainers who need assistance identifying their brand, I provide social media audience research to create a content marketing strategy to attract rapid organic growth. My expertise will result in higher revenue and a loyal (consumer) audience. “N.B. MARKETING”
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Brave New Worlds: The Trust Imperative ‣ November 1-2, 2022 | Virtual Summit • The Masterclass: The Power of Personal Branding - Kris Jenner ‣ December 2022 | Online Presentation • Get Business Leads on LinkedIn Masterclass: Bob Low Marketing ‣ November 4, 2022 | Virtual Workshop Digital Marketing • Primary Content: Create reels to reshape on all popular social media platforms showcasing my services and success in in fl uencer/brand marketing- including testimonials. • Primary Tools: Instagram, TikTok, Twitter, Facebook, YouTube Shorts. Consistently post 3 times per week to increase and maintain presence. • Website: I will reformat my digital portfolio to be aesthetically pleasing to the eye, but informative enough to attract more clientele and corporate opportunities
  • 13. PROFESSIONAL DEVELOPMENT Mentor • Industry professional that can demonstrate and give productive criticism that will help me grow. I would like for my mentor to be skilled in SEO, negotiation, public speaking, analytical software, and brand management/ strategy. DATE OF ESTABLISHED PARTNERSHIP: MAY 2023 Formal Education • Digital Marketing, B.S., Full Sail University (Exp. 2024) • Television/Radio Broadcasting, Certi fi cate, Connecticut School of Broadcasting (2019) • Greater Atlanta Christian School, High School Diploma (2014) Technical Skills • Bilingual - Rosetta Stone, DECEMBER 2024 • Adobe Systems - Udemy.com, AUGUST 2023 • Analytical software - EDUCBA Online Course, MARCH 2023 Soft Skills • Public Speaking - JULY 2024 • Writing Proposals and Reports- JULY 2024 • Business Trend Awareness - JULY 2024
  • 14. Naomi Bradley You know how dif fi cult it can be to build your brand from scratch? Well, what I do is assist creators and brands with creating an identity and marketing strategy to help reach their targeted audience . In fact, within my fi rst year in In fl uencer marketing, I boosted my client’s online presence by 70,000 organic followers and brought in a revenue of over $150,000 in brand deals for my starter agency. “
  • 15. REFERENCES 11-2021.00 - marketing managers. O*NET OnLine. (2021). Retrieved October 29, 2022, from https://www.onetonline.org/link/summary/ 11-2021.00 27-3031.00 - public relations specialists. O*NET OnLine. (2021). Retrieved October 29, 2022, from https://www.onetonline.org/link/ summary/27-3031.00 Adobe Digital Learning Services: Training & certi fi cation. Adobe Digital Learning Services | Training and Certi fi cation by Adobe. (n.d.). Retrieved October 29, 2022, from https://learning.adobe.com/ Analytics software: Know the list of Best Data Analytics Software. EDUCBA. (2022, September 1). Retrieved October 29, 2022, from https://www.educba.com/analytics-software/ Chief executive of fi cer - Joe Louis Entertianment - LinkedIn. (n.d.). Retrieved October 30, 2022, from https://www.linkedin.com/in/joe- louis-110025138 Chris Silberman - founder - alloway ventures | linkedin. (n.d.). Retrieved October 30, 2022, from https://www.linkedin.com/in/csilberman Learn from the experts. Rosetta Stone - Learn a New Language. (n.d.). Retrieved October 29, 2022, from https://www.rosettastone.com/ buy/special-offer-179/? msclkid=cd2256c03222163f47d3359dd40cbe9a&utm_source=bing &utm_medium=cpc&utm_campaign=Brand+-+US+- +Exact&utm_term=rosetta+stone&utm_content=General+- +Rosetta+Stone Liz DiRienzo - recruiter - united talent agency | linkedin. (n.d.). Retrieved October 30, 2022, from https://www.linkedin.com/in/liz- dirienzo-0246092a Saffron sumner - founder - twenties legacy | linkedin. (n.d.). Retrieved October 30, 2022, from https://uk.linkedin.com/in/saffron-sumner