Purposes and techniques

1. Social Action and Community
Media
Existing Product Research

2. Case Study: (campaign/organisation name)
Purpose:
• To bring about global change
• To change attitudes
• To raise awareness
• To challenge dominant
representations and agendas
• To strengthen community's ties
• To provide information
• To campaign
• To change voting behaviour
• The overall purpose of this advert is
to inform and convey to the reader
that drinking and driving can cause
problems, the whole purpose of the
advert is to mainly raise awareness
and to change the attitudes of men.
To tell them not to drink and drive.
Aims:
The overall aim is to get men to stop
drinking and driving because they
probably have families to look after and
to provide for, they have too much to
lose. 2Creative Media Production 2012

3. Techniques:
The text is bold and the word and is underlined so that it
stands out because drinking is one thing but drinking and
driving is another thing which is way worse than drinking
altogether, it’s a simple design it’s clear with an image of a
glass, the overall message of the advert is simple and
straight to the point it does has a little bit of text that’s smaller
which says “you know it makes sense” that’s been done
because people should know that it makes sense without
even having to read that bit.
This poster has been created using these colours and the
quite stark which mirrors the message and makes it simple
to understand because its straight the point.
The image isn't as shocking as such but it mixes and image
with the text because in the glass there is a newspaper which
says “driving licence” The use of the large text is initially to
get the message across before using smaller text at the
bottom to reinforce a message to get the readers to pay more
attention and to understand more.
3Creative Media Production 2012
Case Study: (campaign/organisation name)

4. Impact: Evidence of any change being brought about through projects
using words and or graphics.
4Creative Media Production 2012
Case Study: (campaign/organisation name)
In 1964 the first drink driving advert was fairly relaxed, then things changed.
the first drink and drive advert aired on the 7th November 1964 todays viewers find
the approach mildly amusing, charming and even. There are none of the shock
tactics, car crash carnage, gory or drama that’s associated with modern drink
driving adverts.

5. Case Study: (campaign/organisation name)
Purpose:
• To bring about local, national, global
change
• To raise awareness
• To challenge dominant representations
and agendas
• To create and strengthen community's
• To provide information
• To campaign
• To infiltrate mainstream media
• To build relationships with subjects
• To make impact
• The overall purpose is to bring change
because homeless people cant just be
left like this the advert is urging people to
bring change and help and mostly raise
awareness because people need to know
about this which is why this advert has
been created, all of these purposes make
sense because of the way the advert has
been created.
Aims: The overall aim of this is to help the
homeless to be warm and safe, it’s urging
people to donate money so they can give the
homeless a survival blanket to keep them
warm and maybe even keep them alive during
the winter.
5
Creative Media Production 2012

6. Techniques:
The tone of this poster is shocking because there's a
homeless man on the front laid on the ground, but the image
grabs the attention as to what this is about and what it’s
trying to do which is get people to donate, its simple in the
sense that it clearly gets the point across, the particular
poster is dark because of the background and where the
homeless man is, it looks cold and unsettling.
This uses large text to get it’s message across then uses
smaller text later on to to reinforce the message and get the
reader to pay more attention.
At the bottom of the poster it contains the name of the
website and request for donations.
6Creative Media Production 2012
Case Study: (campaign/organisation name)

7. Impact: Evidence of any change being brought about through projects
using words and or graphics.
The effects of this homeless campaign poster are not exactly brilliant
because the number of homeless people has risen in the last 3 years. I
have found information on the internet which clearly states the facts
London had 940 people sleeping on the streets on one night in autumn
2015 when the snapshot count was taken a 27% rise on 2014.
Westminster has the highest number of rough sleepers anywhere with 265
counted.
7Creative Media Production 2012
Case Study: (campaign/organisation name)

8. Case Study: (campaign/organisation name)
Purpose:
• To bring about national and global change
• To change attitudes
• To raise awareness
• To create access to media production for
non- traditional groups
• To challenge dominant representations
and agendas
• To create and strengthen communities
• To provide information
• To campaign
• To change voting behaviour
• To infiltrate mainstream media
• To build relationships with subjects
• To make impact
The overall purpose of this advert is to,
Aims:
The aim of this is to,
8Creative Media Production 2012

9. Techniques:
Included in this poster is a rhetorical question which grabs
the audiences attention straight away because the
technique of reverse has all been used to make the text
stand out and the fact it has been written in green and a
bolder font than the rest makes it stand out even more.
9Creative Media Production 2012
Case Study: (campaign/organisation name)

10. Impact: Evidence of any change being brought about through projects
using words and or graphics.
The impact that has happened in the last few years is that the UK started
of very low in 2001 with the recycling rates only been 12% for all municipal
waste it increased by the greatest amount in 2010 reaching 39% on a par
with the average for the EU.
10Creative Media Production 2012
Case Study: (campaign/organisation name)