Project And Portfolio 1: Business & Marketing, March 15,2020

1. JARED PRICE, PROJECT AND
PORTFOLIO 1: BUSINESS &
MARKETING, MARCH 15, 2020
PERSONAL BRAND
EXPLORATION

2. The oldest of 3, Jared Price grew in Knoxville, Tennessee. Jared has
grown up a huge sports fan. In 2018 Jared received an associates
degree from Pellissippi State Community College. Jared is unique in
that he is able to show off his assets and hide some of the things that
he is not so good at. His core values will not change what kind of
person he is if it meant that he could get a little ahead in his career.
He has been a manager at his current job for about 4 months now.
IDENTITY

3. Sports Broadcasting
Potential Job Titles:
Television Radio Announcer - Helping to bring
Joy to sports fans everywhere.
Hoping to help increase the passion of young
Sports fans.
PROFESSION
• Television and Radio Announcer
• Television, Video, Camera Operator, and Motion Picture
• Broadcast News Analysts

4. TARGET AUDIENCE
Recruiters & Hiring Managers at ESPN, ABC, CBS, and NCAA
• DEMOGRAPHICS: 70 % Male, 18 - 34 years old, Sports Fans, Big
Market Cities
• PSYCHOGRAPHICS: Fans of Sports, Has a favorite team or player
they want to follow, Looking for a quick way to catch up on the day
of sports
• IDEAL AUDIENCE MEMBERS: Paul Richardson Senior VP, HR
(ESPN), Tonya Cornileus VP HR (ESPN),

5. GOALS
Short Term: After Graduating
Land an entry-level job at a local sports talk radio station.
Mid Term: 2024
Make the move to a major broadcasting network aimed at working my way
to an analyst roll.
Help make interest in sports among the younger population increase.
Long Term: 2050
Have a successful on screen career as an analyst for a major network
Try to hava a successful podcast to help bring the athlete to the people
who are cheering for them on gamedays.

6. SKILLS
0 15 30 45 60 75
Social Media
Public Speaking
Time Management
Creativity
Notable Skills & Current Proficiencies:

7. PROMISE
To help grow the world of sports, by entertaining
an help increase people’s interest in the world of
sports.

8. CREDENTIALS
Work Experience:
4 years as an usher at University of Tennessee Vols football games
4 years AMC Theaters employee
1 year as a shift leader
4 months manager at AMC
Education:
Associates of Science Degree from Pellissippi State
Sports Broadcasting, Full Sail University (Exp. 2021)

9. COMPETITION
Andrew Hamer
Industry Experience:
TLE Technician at Walmart 8 years
Carpet Technician 1 year
Education:
Currently working on a Bachelors Degree
from Full Sail University
Skills and Proficiencies:
Doesn’t indicate any skills or proficiencies
Leadership:
Doesn’t indicate any leadership experience
Overall Online Presence:
Less than 200 connections, banner is not
customized, amateur headshot, lack of details
throughout profile
Grade: Poor, 10 out of 100
Jared Price
Industry Experience:
AMC Theatre Employee 4
years
Shift Leader 1 year
Manager 4 months
Education:
Currently working on a Bachelors Degree
from Full Sail University
Leadership:
Shift Leader for 1 year
Skills and Proficiencies:
Doesn’t indicate any skills or proficiencies
Overall Online Presence:
Less than 200 connections, banner not
customized, amateur headshot, lack of
details throughout profile
Grade: 5 out of 100

10. COMPETITION
Tim Roberts
Industry Experience:
Programmer Take control Solutions 9 years
Education:
Associate’s Degree from
Full Sail University
Leadership Experience:
Owner of Take Control Solutions
Skills and Proficiencies:
Creston Certified Master Programmer
Overall Online Presence:
Less than 200 connections, banner not
customized, decent headshot, lack of details
throughout profile
Grade: Poor 25 out of 100
Jared Price
Industry Experience:
AMC Theatre Employee 4
years
Shift Leader 1 year
Education:
Currently working on a Bachelors Degree
from Full Sail University
Leadership:
Shift Leader for 1 year
Skills and Proficiencies:
Doesn’t indicate any skills or proficiencies
Overall Online Presence:
Less than 200 connections, banner not
customized, amateur headshot, lack of
details throughout profile
Grade: 5 out of 100

11. BRAND POSITION
Renewing the love for sports, and the love for watching sports
by informing people of all the great stories in the world of
sports every year.
Jared Price

12. NETWORKING AND MARKETING
Industry Events & Organizations
Sports Industry Networking And Career Conference
February 21-22 2020 Washington, DC
New York Sports and Entertainment Career Fair
January 29, 2020 Madison Square Garden
Northwestern Sports and Entertainment Career Fair
February 21, 2020 Welsh Ryan Arena
Digital Marketing
Primary Content: 30 minute podcast telling
some of the great stories that are going on
in the world of sports and updating what is
going on in the world of sports.
Primary Tools: Instagram and Twitter- to help
promote podcast through short videos ;
LinkedIn- Network with others in the field
Website: Full Sail digital portfolio site to
showcase school work; use blog to
showcase sports marketing knowledge
and embed podcast episodes

13. PROFESSIONAL DEVELOPMENT
Formal Education:
Complete Sports Marketing & Media, B.S.
by expected graduation date in 2020
Technical Skills:
Certified by lynda.com in creating a short
film: 10 VFX Effects
Soft Skills:
macOS Catalina New Features
Voice-Over for Video
Mentor
Seeking senior-level broadcaster with at least
15 yrs of experience in the broadcasting
industry

14. You know how young fans have fallen started to
not follow the game as much as they use to?
Well I believe that I have the ability to help
draw in the interest of the younger generation
that is growing up on sports today.
”
“
Jared Price

15. eventbrite.com. (2019) Team Work Online Retrieved January 24, 2020, from
https://www.eventbrite.com/o/teamwork-online-7877086310
Hamer,A. (2019). Andrew Hamer LinkedIn Profile. Retrieved January 23, 2020, from
https://www.linkedin.com/in/andrew-hamer-926726177/
LinkedIn.com/inLearning. (2019) My Learning Retrieved January 23, 2020, from
https://www.linkedin.com/learning/me/completed?u=50813145
ONETOnLine.org. (2019). Summary Report for: 27-3011.00- Search Radio and
Television Announcers Retrieved January 24, 2020, from
https://www.onetonline.org/link/summary/27-3011.00
Roberts,T. (2019). Tim Roberts LinkedIn Profile. Retrieved January 24, 2020, from
https://www.linkedin.com/in/tim-roberts-548222168/
WorkInSports.com. (2019) Baseball Career Conference Retrieved January 24, 2020,
from https://www.workinsports.com/wisevents.asp?id=361&category=Sports+Jobs
REFERENCES