SlideShare a Scribd company logo

Personal brand Zachary Lasko

Z
Zflo15

Zachary Laskos Personal Brand

1 of 15
Download to read offline
83724b
PERSONAL BRAND EXPLORATION
Zachary Lasko
Project & Portfolio I: Week 3
April 19, 2019
The youngest of 3 siblings. Zachary grew up in
Adamsburg Pa, where he also has been
involved with and now Co-Owns his father’s
business Lasko Building Products. He has been
apart of the family business for 13 year. Zachary
is very self motivated and believes anything can
be accomplished with the right mindset.
IDENTITY
PROFESSION
Potential Job Titles:
• Radio and Television Announcer
• Broadcast News Analysts
• Program Directors
Hero Archetype - Expert mastery
Through courageous acts in a way
that improves the world.
Sportscasting for a respectable network
• DEMOGRAPHICS: 85% Male,
18-45 years old, African American
and Caucasian. Entire United
States
• PSYCHOGRAPHICS: Enjoys
physical activities, spends free
time watching games with family
and friends, very opinionated.
• IDEAL AUDIENCE MEMBERS:
Tony Romo, On-air personality for
CBS sports. Adam Schefter,
Expert NFL analyst.
Recruiters & Hiring Managers at ESPN, CBS, and NBC
TARGET AUDIENCE
GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level production assistant position at a
major network.
‣ Reach out to 30 Sportscasters and seek
advice to help improve own personal brand.
Mid Term: (2026)
• Make Debut as on-air personality.
‣ Have online presence established.
Long Term: (2041)
• Establish own network and become one of the top
Broadcasters in the nation.
‣ Be financially secure and proud of life
accomplishments.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Presence 45%
Marketing 35%
Time Management 70%
Public Speaking 87%
SOFTHARD
Journalism 40%
Active Listening 45%
Critical Thinking 50%
Public Speaking 87%
SOFTHARD

Recommended

Personal Brand of Zachary Lasko
Personal Brand of Zachary LaskoPersonal Brand of Zachary Lasko
Personal Brand of Zachary LaskoZflo15
 
Davis marcus sbbs_pb1_2021-09 (1)
Davis marcus sbbs_pb1_2021-09 (1)Davis marcus sbbs_pb1_2021-09 (1)
Davis marcus sbbs_pb1_2021-09 (1)Tylan2
 
Personal brand Exploration: Dany shamoun
Personal brand Exploration: Dany shamounPersonal brand Exploration: Dany shamoun
Personal brand Exploration: Dany shamounDanyShamoun
 
Profile Presentation
Profile PresentationProfile Presentation
Profile PresentationNajiOlajuwon
 
Personal brandcanvas template
Personal brandcanvas templatePersonal brandcanvas template
Personal brandcanvas templatejonafrien
 
Personal Brand Exploration - Jonathan Andrews
Personal Brand Exploration - Jonathan AndrewsPersonal Brand Exploration - Jonathan Andrews
Personal Brand Exploration - Jonathan Andrewsjonafrien
 

More Related Content

What's hot

Personal brandcanvas dankelly
Personal brandcanvas dankellyPersonal brandcanvas dankelly
Personal brandcanvas dankellyKennyKelly5
 
Exploring Your Personal Brand
Exploring Your Personal BrandExploring Your Personal Brand
Exploring Your Personal BrandPhillipGabriel2
 
Kelly personalbrand
Kelly personalbrandKelly personalbrand
Kelly personalbrandKennyKelly5
 
De lagarza aaron_scbs_pb1_2021-11
De lagarza aaron_scbs_pb1_2021-11De lagarza aaron_scbs_pb1_2021-11
De lagarza aaron_scbs_pb1_2021-11AaronDeLaGarza1
 
Personal Brand exploration presentation
Personal Brand exploration presentationPersonal Brand exploration presentation
Personal Brand exploration presentationAngelAValle7
 
Personal Brand Exploration- Derron Jones
Personal Brand Exploration- Derron JonesPersonal Brand Exploration- Derron Jones
Personal Brand Exploration- Derron JonesDeeJones23
 
Chris clausen personal_brand (1)
Chris clausen personal_brand (1)Chris clausen personal_brand (1)
Chris clausen personal_brand (1)ChrisClausen6
 
Personal Brand Exploration: Project and Portfolio I
Personal Brand Exploration: Project and Portfolio IPersonal Brand Exploration: Project and Portfolio I
Personal Brand Exploration: Project and Portfolio IAaron Halfon
 
Personal Brand Exploration - Lacey Smith
Personal Brand Exploration - Lacey SmithPersonal Brand Exploration - Lacey Smith
Personal Brand Exploration - Lacey SmithLaceySmith23
 
Personal Brand Exploration- Stan Grubb
Personal Brand Exploration- Stan GrubbPersonal Brand Exploration- Stan Grubb
Personal Brand Exploration- Stan GrubbStanGrubb
 
Maddox kyle scbs_pb1_2021-10
Maddox kyle scbs_pb1_2021-10Maddox kyle scbs_pb1_2021-10
Maddox kyle scbs_pb1_2021-10KyleMaddox4
 
Josef parker scs_pb11_2022_jan
Josef parker scs_pb11_2022_janJosef parker scs_pb11_2022_jan
Josef parker scs_pb11_2022_janParkerJosef
 
Stephenson carter scbs_pb1_2022-01
Stephenson carter scbs_pb1_2022-01Stephenson carter scbs_pb1_2022-01
Stephenson carter scbs_pb1_2022-01CarterStephenson1
 
Hernandez alex scbs_pb1_2021_10
Hernandez alex scbs_pb1_2021_10Hernandez alex scbs_pb1_2021_10
Hernandez alex scbs_pb1_2021_10LivinL3Y3NDA
 
Long stanley dmbs_pb1_2020_01
Long stanley dmbs_pb1_2020_01Long stanley dmbs_pb1_2020_01
Long stanley dmbs_pb1_2020_01StanLongJr
 
Julian Macfie's Personal Brand Presentation
Julian Macfie's Personal Brand PresentationJulian Macfie's Personal Brand Presentation
Julian Macfie's Personal Brand PresentationJulianMacfie
 
Marcus Block Personal Brand
Marcus Block Personal BrandMarcus Block Personal Brand
Marcus Block Personal BrandMarcusBlock
 

What's hot (20)

Personal brandcanvas dankelly
Personal brandcanvas dankellyPersonal brandcanvas dankelly
Personal brandcanvas dankelly
 
Exploring Your Personal Brand
Exploring Your Personal BrandExploring Your Personal Brand
Exploring Your Personal Brand
 
Kelly personalbrand
Kelly personalbrandKelly personalbrand
Kelly personalbrand
 
De lagarza aaron_scbs_pb1_2021-11
De lagarza aaron_scbs_pb1_2021-11De lagarza aaron_scbs_pb1_2021-11
De lagarza aaron_scbs_pb1_2021-11
 
Personal Brand exploration presentation
Personal Brand exploration presentationPersonal Brand exploration presentation
Personal Brand exploration presentation
 
Personal brand exploration
Personal brand explorationPersonal brand exploration
Personal brand exploration
 
Personal Brand Exploration- Derron Jones
Personal Brand Exploration- Derron JonesPersonal Brand Exploration- Derron Jones
Personal Brand Exploration- Derron Jones
 
Chris clausen personal_brand (1)
Chris clausen personal_brand (1)Chris clausen personal_brand (1)
Chris clausen personal_brand (1)
 
Personal Brand Exploration: Project and Portfolio I
Personal Brand Exploration: Project and Portfolio IPersonal Brand Exploration: Project and Portfolio I
Personal Brand Exploration: Project and Portfolio I
 
Personal Brand Exploration - Lacey Smith
Personal Brand Exploration - Lacey SmithPersonal Brand Exploration - Lacey Smith
Personal Brand Exploration - Lacey Smith
 
Personal Brand Exploration- Stan Grubb
Personal Brand Exploration- Stan GrubbPersonal Brand Exploration- Stan Grubb
Personal Brand Exploration- Stan Grubb
 
Digital Portfolio
Digital PortfolioDigital Portfolio
Digital Portfolio
 
Maddox kyle scbs_pb1_2021-10
Maddox kyle scbs_pb1_2021-10Maddox kyle scbs_pb1_2021-10
Maddox kyle scbs_pb1_2021-10
 
Josef parker scs_pb11_2022_jan
Josef parker scs_pb11_2022_janJosef parker scs_pb11_2022_jan
Josef parker scs_pb11_2022_jan
 
P&P Week 3 Project
P&P Week 3 ProjectP&P Week 3 Project
P&P Week 3 Project
 
Stephenson carter scbs_pb1_2022-01
Stephenson carter scbs_pb1_2022-01Stephenson carter scbs_pb1_2022-01
Stephenson carter scbs_pb1_2022-01
 
Hernandez alex scbs_pb1_2021_10
Hernandez alex scbs_pb1_2021_10Hernandez alex scbs_pb1_2021_10
Hernandez alex scbs_pb1_2021_10
 
Long stanley dmbs_pb1_2020_01
Long stanley dmbs_pb1_2020_01Long stanley dmbs_pb1_2020_01
Long stanley dmbs_pb1_2020_01
 
Julian Macfie's Personal Brand Presentation
Julian Macfie's Personal Brand PresentationJulian Macfie's Personal Brand Presentation
Julian Macfie's Personal Brand Presentation
 
Marcus Block Personal Brand
Marcus Block Personal BrandMarcus Block Personal Brand
Marcus Block Personal Brand
 

Similar to Personal brand Zachary Lasko

Sackett_Alex_DPSSC_PB1_2023-01.pdf
Sackett_Alex_DPSSC_PB1_2023-01.pdfSackett_Alex_DPSSC_PB1_2023-01.pdf
Sackett_Alex_DPSSC_PB1_2023-01.pdfAlexanderSackett
 
Kyle_Abercrombie_SC_PB1_2022_October.pdf
Kyle_Abercrombie_SC_PB1_2022_October.pdfKyle_Abercrombie_SC_PB1_2022_October.pdf
Kyle_Abercrombie_SC_PB1_2022_October.pdfKyleAbercrombie2
 
Justin Taylor Portfolio 1
Justin Taylor Portfolio 1 Justin Taylor Portfolio 1
Justin Taylor Portfolio 1 jmtaylor61
 
Personal Brand Exploration
Personal Brand ExplorationPersonal Brand Exploration
Personal Brand ExplorationRobertBaestlein
 
Brand Exploration Project
Brand Exploration ProjectBrand Exploration Project
Brand Exploration ProjectWilliamSyslo
 
Personal Brand Exploration-Travis Felton Sr.
Personal Brand Exploration-Travis Felton Sr.Personal Brand Exploration-Travis Felton Sr.
Personal Brand Exploration-Travis Felton Sr.TravisFelton
 
Pb project 1: Exploring Your Personal Brand
Pb project 1: Exploring Your Personal BrandPb project 1: Exploring Your Personal Brand
Pb project 1: Exploring Your Personal BrandBrettBatchelder
 
Dylan mccabe p&p1 week 3 pdf
Dylan mccabe p&p1 week 3 pdfDylan mccabe p&p1 week 3 pdf
Dylan mccabe p&p1 week 3 pdfDylanMcCabe2
 
Personal brandcanvaspdf template-2
Personal brandcanvaspdf template-2Personal brandcanvaspdf template-2
Personal brandcanvaspdf template-2QuinteIsaac
 
DeYoung_David_DMBS_PB1_2023_11 Portfolio.pptx
DeYoung_David_DMBS_PB1_2023_11 Portfolio.pptxDeYoung_David_DMBS_PB1_2023_11 Portfolio.pptx
DeYoung_David_DMBS_PB1_2023_11 Portfolio.pptxjakedeyoung
 
Exploring your personal brand
Exploring your personal brandExploring your personal brand
Exploring your personal brandRobertShaw158
 
Personal Brand Jared
Personal Brand JaredPersonal Brand Jared
Personal Brand JaredJaredJones46
 
Personal brand exploration jared
Personal brand exploration jaredPersonal brand exploration jared
Personal brand exploration jaredJaredJones46
 
Personal Brand Exploration-Travis Felton Sr.
Personal Brand Exploration-Travis Felton Sr.Personal Brand Exploration-Travis Felton Sr.
Personal Brand Exploration-Travis Felton Sr.TravisFelton
 
Young personal brandcanvaspdf
Young personal brandcanvaspdfYoung personal brandcanvaspdf
Young personal brandcanvaspdf12345Chris
 
Personal Brand Exploration
Personal Brand Exploration Personal Brand Exploration
Personal Brand Exploration John Johnson
 
Shouse_SportsCastingofScience_PersonalBrand.pptx
Shouse_SportsCastingofScience_PersonalBrand.pptxShouse_SportsCastingofScience_PersonalBrand.pptx
Shouse_SportsCastingofScience_PersonalBrand.pptxScottShouse3
 
Personal Brand Exploration -Albert Prieto
Personal Brand Exploration -Albert PrietoPersonal Brand Exploration -Albert Prieto
Personal Brand Exploration -Albert PrietoAlbert Prieto
 
Coles_Elijah_SportsBro_PB1_2023-June.pdf
Coles_Elijah_SportsBro_PB1_2023-June.pdfColes_Elijah_SportsBro_PB1_2023-June.pdf
Coles_Elijah_SportsBro_PB1_2023-June.pdfElijahColes
 

Similar to Personal brand Zachary Lasko (20)

Sackett_Alex_DPSSC_PB1_2023-01.pdf
Sackett_Alex_DPSSC_PB1_2023-01.pdfSackett_Alex_DPSSC_PB1_2023-01.pdf
Sackett_Alex_DPSSC_PB1_2023-01.pdf
 
Kyle_Abercrombie_SC_PB1_2022_October.pdf
Kyle_Abercrombie_SC_PB1_2022_October.pdfKyle_Abercrombie_SC_PB1_2022_October.pdf
Kyle_Abercrombie_SC_PB1_2022_October.pdf
 
Justin Taylor Portfolio 1
Justin Taylor Portfolio 1 Justin Taylor Portfolio 1
Justin Taylor Portfolio 1
 
Personal Brand Exploration
Personal Brand ExplorationPersonal Brand Exploration
Personal Brand Exploration
 
Brand Exploration Project
Brand Exploration ProjectBrand Exploration Project
Brand Exploration Project
 
Personal Brand Exploration-Travis Felton Sr.
Personal Brand Exploration-Travis Felton Sr.Personal Brand Exploration-Travis Felton Sr.
Personal Brand Exploration-Travis Felton Sr.
 
Pb project 1: Exploring Your Personal Brand
Pb project 1: Exploring Your Personal BrandPb project 1: Exploring Your Personal Brand
Pb project 1: Exploring Your Personal Brand
 
Dylan mccabe p&p1 week 3 pdf
Dylan mccabe p&p1 week 3 pdfDylan mccabe p&p1 week 3 pdf
Dylan mccabe p&p1 week 3 pdf
 
Personal brandcanvaspdf template-2
Personal brandcanvaspdf template-2Personal brandcanvaspdf template-2
Personal brandcanvaspdf template-2
 
DeYoung_David_DMBS_PB1_2023_11 Portfolio.pptx
DeYoung_David_DMBS_PB1_2023_11 Portfolio.pptxDeYoung_David_DMBS_PB1_2023_11 Portfolio.pptx
DeYoung_David_DMBS_PB1_2023_11 Portfolio.pptx
 
Exploring your personal brand
Exploring your personal brandExploring your personal brand
Exploring your personal brand
 
James "Jay" Stone
James "Jay" StoneJames "Jay" Stone
James "Jay" Stone
 
Personal Brand Jared
Personal Brand JaredPersonal Brand Jared
Personal Brand Jared
 
Personal brand exploration jared
Personal brand exploration jaredPersonal brand exploration jared
Personal brand exploration jared
 
Personal Brand Exploration-Travis Felton Sr.
Personal Brand Exploration-Travis Felton Sr.Personal Brand Exploration-Travis Felton Sr.
Personal Brand Exploration-Travis Felton Sr.
 
Young personal brandcanvaspdf
Young personal brandcanvaspdfYoung personal brandcanvaspdf
Young personal brandcanvaspdf
 
Personal Brand Exploration
Personal Brand Exploration Personal Brand Exploration
Personal Brand Exploration
 
Shouse_SportsCastingofScience_PersonalBrand.pptx
Shouse_SportsCastingofScience_PersonalBrand.pptxShouse_SportsCastingofScience_PersonalBrand.pptx
Shouse_SportsCastingofScience_PersonalBrand.pptx
 
Personal Brand Exploration -Albert Prieto
Personal Brand Exploration -Albert PrietoPersonal Brand Exploration -Albert Prieto
Personal Brand Exploration -Albert Prieto
 
Coles_Elijah_SportsBro_PB1_2023-June.pdf
Coles_Elijah_SportsBro_PB1_2023-June.pdfColes_Elijah_SportsBro_PB1_2023-June.pdf
Coles_Elijah_SportsBro_PB1_2023-June.pdf
 

Recently uploaded

Grade 12 WORK IMMERSION Work Ethics.pptx
Grade 12 WORK IMMERSION Work Ethics.pptxGrade 12 WORK IMMERSION Work Ethics.pptx
Grade 12 WORK IMMERSION Work Ethics.pptxHernilynManatad
 
_[Session #3 +4] Technical Skills +Interview Preparation.pptx
_[Session #3 +4] Technical Skills +Interview Preparation.pptx_[Session #3 +4] Technical Skills +Interview Preparation.pptx
_[Session #3 +4] Technical Skills +Interview Preparation.pptxChitreshGyanani1
 
Masters Degree Acceptance, Royal College of Art
Masters Degree Acceptance, Royal College of ArtMasters Degree Acceptance, Royal College of Art
Masters Degree Acceptance, Royal College of ArtThomas GIRARD BDes
 
Collaborators for Change: Research on the Relationship between Communications...
Collaborators for Change: Research on the Relationship between Communications...Collaborators for Change: Research on the Relationship between Communications...
Collaborators for Change: Research on the Relationship between Communications...Sarah Jackson
 
NinaIveyIshokir.Resume.CV.February2024.docx
NinaIveyIshokir.Resume.CV.February2024.docxNinaIveyIshokir.Resume.CV.February2024.docx
NinaIveyIshokir.Resume.CV.February2024.docxNinaIshokir
 
Work Immersion SAFETY IN THE WORKPLACE PPT.pptx
Work Immersion SAFETY IN THE WORKPLACE PPT.pptxWork Immersion SAFETY IN THE WORKPLACE PPT.pptx
Work Immersion SAFETY IN THE WORKPLACE PPT.pptxHernilynManatad
 
Bespoke Inspiration Tours and Factfinding Missions in Silicon Valley
Bespoke Inspiration Tours and Factfinding Missions in Silicon ValleyBespoke Inspiration Tours and Factfinding Missions in Silicon Valley
Bespoke Inspiration Tours and Factfinding Missions in Silicon ValleyNiki Skene
 
Harvard Business Review Jan-Feb 2024.pdf
Harvard Business Review Jan-Feb 2024.pdfHarvard Business Review Jan-Feb 2024.pdf
Harvard Business Review Jan-Feb 2024.pdfNiravAjmera2
 
Concurso CBMPE 2024 - Resultado Preliminar.pdf
Concurso CBMPE 2024 - Resultado Preliminar.pdfConcurso CBMPE 2024 - Resultado Preliminar.pdf
Concurso CBMPE 2024 - Resultado Preliminar.pdfSabrina Dantas Cavalcanti
 
Masters Degree Parchment, Simon Fraser University
Masters Degree Parchment, Simon Fraser UniversityMasters Degree Parchment, Simon Fraser University
Masters Degree Parchment, Simon Fraser UniversityThomas GIRARD BDes
 
Grade 12 WORK IMMERSION Work Ethics.pptx
Grade 12 WORK IMMERSION Work Ethics.pptxGrade 12 WORK IMMERSION Work Ethics.pptx
Grade 12 WORK IMMERSION Work Ethics.pptxHernilynManatad
 
_[Session #1+2] GDSC Program Overview & Effective Writing + Speaking Skills +...
_[Session #1+2] GDSC Program Overview & Effective Writing + Speaking Skills +..._[Session #1+2] GDSC Program Overview & Effective Writing + Speaking Skills +...
_[Session #1+2] GDSC Program Overview & Effective Writing + Speaking Skills +...ChitreshGyanani1
 

Recently uploaded (14)

Grade 12 WORK IMMERSION Work Ethics.pptx
Grade 12 WORK IMMERSION Work Ethics.pptxGrade 12 WORK IMMERSION Work Ethics.pptx
Grade 12 WORK IMMERSION Work Ethics.pptx
 
_[Session #3 +4] Technical Skills +Interview Preparation.pptx
_[Session #3 +4] Technical Skills +Interview Preparation.pptx_[Session #3 +4] Technical Skills +Interview Preparation.pptx
_[Session #3 +4] Technical Skills +Interview Preparation.pptx
 
Masters Degree Acceptance, Royal College of Art
Masters Degree Acceptance, Royal College of ArtMasters Degree Acceptance, Royal College of Art
Masters Degree Acceptance, Royal College of Art
 
PNSQC 2024 Heather Wilcox Crafting Your Resume
PNSQC 2024 Heather Wilcox Crafting Your ResumePNSQC 2024 Heather Wilcox Crafting Your Resume
PNSQC 2024 Heather Wilcox Crafting Your Resume
 
Ron Wilson Five Tips for landing your dream job using LinkedIn and AI (ChatGPT)
Ron Wilson Five Tips for landing your dream job using LinkedIn and AI (ChatGPT)Ron Wilson Five Tips for landing your dream job using LinkedIn and AI (ChatGPT)
Ron Wilson Five Tips for landing your dream job using LinkedIn and AI (ChatGPT)
 
Collaborators for Change: Research on the Relationship between Communications...
Collaborators for Change: Research on the Relationship between Communications...Collaborators for Change: Research on the Relationship between Communications...
Collaborators for Change: Research on the Relationship between Communications...
 
NinaIveyIshokir.Resume.CV.February2024.docx
NinaIveyIshokir.Resume.CV.February2024.docxNinaIveyIshokir.Resume.CV.February2024.docx
NinaIveyIshokir.Resume.CV.February2024.docx
 
Work Immersion SAFETY IN THE WORKPLACE PPT.pptx
Work Immersion SAFETY IN THE WORKPLACE PPT.pptxWork Immersion SAFETY IN THE WORKPLACE PPT.pptx
Work Immersion SAFETY IN THE WORKPLACE PPT.pptx
 
Bespoke Inspiration Tours and Factfinding Missions in Silicon Valley
Bespoke Inspiration Tours and Factfinding Missions in Silicon ValleyBespoke Inspiration Tours and Factfinding Missions in Silicon Valley
Bespoke Inspiration Tours and Factfinding Missions in Silicon Valley
 
Harvard Business Review Jan-Feb 2024.pdf
Harvard Business Review Jan-Feb 2024.pdfHarvard Business Review Jan-Feb 2024.pdf
Harvard Business Review Jan-Feb 2024.pdf
 
Concurso CBMPE 2024 - Resultado Preliminar.pdf
Concurso CBMPE 2024 - Resultado Preliminar.pdfConcurso CBMPE 2024 - Resultado Preliminar.pdf
Concurso CBMPE 2024 - Resultado Preliminar.pdf
 
Masters Degree Parchment, Simon Fraser University
Masters Degree Parchment, Simon Fraser UniversityMasters Degree Parchment, Simon Fraser University
Masters Degree Parchment, Simon Fraser University
 
Grade 12 WORK IMMERSION Work Ethics.pptx
Grade 12 WORK IMMERSION Work Ethics.pptxGrade 12 WORK IMMERSION Work Ethics.pptx
Grade 12 WORK IMMERSION Work Ethics.pptx
 
_[Session #1+2] GDSC Program Overview & Effective Writing + Speaking Skills +...
_[Session #1+2] GDSC Program Overview & Effective Writing + Speaking Skills +..._[Session #1+2] GDSC Program Overview & Effective Writing + Speaking Skills +...
_[Session #1+2] GDSC Program Overview & Effective Writing + Speaking Skills +...
 

Personal brand Zachary Lasko

  • 1. 83724b PERSONAL BRAND EXPLORATION Zachary Lasko Project & Portfolio I: Week 3 April 19, 2019
  • 2. The youngest of 3 siblings. Zachary grew up in Adamsburg Pa, where he also has been involved with and now Co-Owns his father’s business Lasko Building Products. He has been apart of the family business for 13 year. Zachary is very self motivated and believes anything can be accomplished with the right mindset. IDENTITY
  • 3. PROFESSION Potential Job Titles: • Radio and Television Announcer • Broadcast News Analysts • Program Directors Hero Archetype - Expert mastery Through courageous acts in a way that improves the world. Sportscasting for a respectable network
  • 4. • DEMOGRAPHICS: 85% Male, 18-45 years old, African American and Caucasian. Entire United States • PSYCHOGRAPHICS: Enjoys physical activities, spends free time watching games with family and friends, very opinionated. • IDEAL AUDIENCE MEMBERS: Tony Romo, On-air personality for CBS sports. Adam Schefter, Expert NFL analyst. Recruiters & Hiring Managers at ESPN, CBS, and NBC TARGET AUDIENCE
  • 5. GOALS Short Term: (Immediately After Graduation, 2021) • Land an entry-level production assistant position at a major network. ‣ Reach out to 30 Sportscasters and seek advice to help improve own personal brand. Mid Term: (2026) • Make Debut as on-air personality. ‣ Have online presence established. Long Term: (2041) • Establish own network and become one of the top Broadcasters in the nation. ‣ Be financially secure and proud of life accomplishments.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Social Media Presence 45% Marketing 35% Time Management 70% Public Speaking 87% SOFTHARD Journalism 40% Active Listening 45% Critical Thinking 50% Public Speaking 87% SOFTHARD
  • 7. I will always be honest, genuine, and accurate in my on-air analysis. PROMISE
  • 8. CREDENTIALS Work Experience: • 11 years as a Co-Owner at Lasko Building Products • Customer Relations specialists Education: • Sportscasting, B.S., Full Sail University (Exp. 2021) Awards: • Navy & Marine Corps Achievement Medal, U.S. Marines
  • 9. COMPETITION Riley James Industry Experience: • Does not include work experience on profile; assumed to still be in school Education: • Current student enrolled in Sportscasting B.S. at Full Sail University Leadership Experience: • 8 months Content Creator All in Sports Talk Skills and Proficiencies: • Public Speaking - 2 endorsements • Social Media - 2 endorsements • Microsoft Office - 2 endorsements Zachary Lasko Overall Online Presence: • Less than 20 connections, banner image customized, amateur headshot, detailed summaries throughout profile with two content pieces, no articles published, sporadically active on personal social media accounts, URL customized • Grade Average 68 out of 100 Industry Experience: • 1 year of schooling Full Sail University Education: • Current student enrolled in Sportscasting, B.S. at Full Sail University Leadership Experience: • 11 Years Co-Owner Lasko Building Products Skills and Proficiencies: • Social Media Marketing - 0 endorsements • Adobe Creative Suite - 0 endorsements • Public Speaking - 0 endorsements Overall Online Presence: • Under 40 connections, banner image customized, amateur headshot, detailed summaries throughout profile with two content pieces, no articles published, sporadically active on personal social media accounts, URL customized • Grade: Average, 43 out of 100
  • 10. COMPETITION Adam Schefter Industry Experience: • 35+ years of experience in sports journalism Education: • Political Science Degree, University of Michigan • Northwestern University Medill School of Journalism, M.A. Noteworthy Experience: • 10 Years as NFL Insider for ESPN • 5 years as NFL Reporter Skills and Proficiencies: • Journalism - 99+ endorsements • Social Media - 99 + endorsements • Sports - 99+ endorsements Zachary Lasko Overall Online Presence: • 500+ connections, banner image customized, polished headshot, detailed profile summaries, two recommendations, notable volunteer work, URL customized, premium membership • Grade: Good, 100 out of 100 Industry Experience: • 1 year of schooling Full Sail University Education: • Current student enrolled in Sportscasting, B.S. at Full Sail University Leadership Experience: • 11 Years Co-Owner Lasko Building Products Skills and Proficiencies: • Social Media Marketing - 0 endorsements • Adobe Creative Suite - 0 endorsements • Public Speaking - 0 endorsements Overall Online Presence: • Under 40 connections, banner image customized, amateur headshot, detailed summaries throughout profile with two content pieces, no articles published, sporadically active on personal social media accounts, URL customized • Grade: Average, 43 out of 100
  • 11. BRAND POSITION With the right amount of Hard Work, Dedication, and Focus anything is possible. ZACHARY LASKO Zachary has pushed himself to the limits both mentally and physically, throughout his entire life.
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Excellence in Broadcasting Luncheon (May 3, 2019) ‣ NY, NY • 2020 Super Bowl, Sunday Feb, 2, Location TBD Digital Marketing • Primary Content: est. an online presence through video blogging once a week. • Primary Tools: FB, Twitter and Instagram - promote videos by sharing as much as possible; LinkedIn - network with industry pros and publish monthly articles highlighting some of the podcast stories • Website: Full Sail digital portfolio site to showcase school work; use video blog to promote self.
  • 13. PROFESSIONAL DEVELOPMENT Mentor • Seeking senior-level broadcaster willing to groom a dedicated, honest and talented individual. Should be family/goal oriented. Highly competitive. Formal Education • Complete Sportscasting B.S. by expected graduation date in 2021 Technical Skills • Become more consistent on Social Media and Marketing self • Promote self through LinkedIn • Take Vocal Training Classes through Full Sail University Soft Skills • Log practice analysis for sporting events weekly • Completed iMovie Training Through lynda.com •
  • 14. Zachary Lasko So often we see journalist take a small portion of an interview and use that to paint a picture of a certain athlete. This creates a divide in our respected professions. I vow to never take a word out of context and always be true to who I am interviewing. I vow to not only report on sports, but the voice of reason when it seems there is none. “
  • 15. REFERENCES James, R. (2019).Riley James LinkedIn Profile. Retrieved April 20, 2019, from https://https://www.linkedin.com/in/riley- james-077771155/ Schefter, A. (2019). Adam Schefter LinkedIn Profile. Retrieved April 12, 2019, from https://https://www.linkedin.com/in/ adamschefter/ ONETOnLine.org. (2019). Summary Report for: 15-1199.10 - Search Sports Broadcasting. Retrieved April 19, 2019, from https://www.onetonline.org/link/summary/15-1199.10 ESPN (2019). ESPN Company Page on Glassdoor. Retrieved April 21, 2019, from https://www.glassdoor.com/Salaries/ pittsburgh-espn-salary-SRCH_IL.0,10_IM684_KE11,15.htm Photo by William Stitt on Unsplash Photo by Jose Morales on Unsplash Photo by Austris Augusts on Unsplash Photo by Malcolm Lightbody on Unsplash Photo by Christopher Campbell on Unsplash Photo by Tim Gouw on Unsplash Photo by Filip Mroz on Unsplash