The Project & Portfolio 1 course at Full Sail University allowed me to lay out my plan for the future. Setting goals and understanding my strengths are massive steps to furthering my career.

1. PERSONAL BRAND EXPLORATION
ANDRE X. RODRIGUEZ
Project & Portfolio I: Week 1
OCTOBER 28, 2023

2. I am a communicator, empath, and team player. I
understand the best way to reach our goals is as a
collective and working together as a single unit. My
background in customer service has awarded me great
patience which allows me to be an effective leader. I
listen to others comprehensively and can ascertain what
needs the company has that can be addressed. I live to
serve others and want the best for everyone I come
across. My goal is to join a company that will bring the
best out of me and where I can bring the best out of
others as well.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Play by Play Announcer
• On Field Reporter
• Studio Producer
BRAND ARCHETYPE – My archetype is the
“Caregiver”, and this ties in to how I will be
uplifting the entire crew I will work with from
the camera people, the researchers, and the
producers will all feel a sense of teamwork
and fluid communication so we may give the
audience the best possible broadcast.
Broadcast Journalist for Sports Network
Picture Relevant to
Your Industry
Goes Here

4. Broadcast Network Recruiters
TARGET AUDIENCE
Michael Schulman
Outreach Plan:
Mr. Schulman used to work for the New
York Yankees, and I being a massive
Yankee fan will ask him all about that
experience.
Talent Acquisition Recruiter at
NBC Sports/NBC Universal
Mindy Zajchowski
Outreach Plan:
Mrs. Zajchowski works for NBC Sports Orlando
affiliate. This puts her near me so I am able to
meet her in person rather than a Zoom interview.
The chance to give a firm handshake cannot be
understated.
Talent Connector at NBC
Sports/Fandango/Olympics
Taylor Monti
Outreach Plan:
Ms. Monti was an intern just as recently as
2019. I plan on asking her about that
experience and what I can do to move up
as quickly as she did.
Talent Acquisition at ESPN

5. GOALS
Short Term: Immediately After Graduation, 2026
• Secure an entry level position at a Broadcast News
company.
‣By January 1st, 2025, I will apply to 12
internships for the fall of 2025.
Mid Term: 2030
• Become a member of a broadcast team, whether
producing, announcing, or directing.
‣By January 1st, 2028 I will have at least
interviewed for a studio position at NBC
Sports, ESPN, and Fox Sports.
Long Term: 2045
• My goal is to be a household name in broadcast
journalism.
‣By January 1st, 2032 I will have already done
my first broadcast in front of the camera for a
major news outlet.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Adobe Creative Cloud
SOFT
HARD
Novice / Adept / Expert
Create a rundown for a broadcast Novice / Adept / Expert
Bilingual (English and Spanish) Novice / Adept / Expert
Communication with teammates Novice / Adept / Expert
Writing Scripts for Broadcasts
SOFT
HARD
Novice / Adept / Expert
Proper Research Novice / Adept / Expert
Strong Personality Novice / Adept / Expert
Unique and powerful Voice Novice / Adept / Expert

7. I will always bring happiness to our audience by keeping a
bright and genuine smile so that our audience always feels
welcomed to our broadcast.
PROMISE

8. CREDENTIALS
Work Experience:
• Bar Manager/Bartender, created drink
menu for popular restaurant
• Head Coach, Freshman Football Team,
Brien McMahon High School
Education:
• Sportscasting, B.S., Full Sail University (2026)
Awards:
• Employee of the Month, August 2023,
Holiday Inn Express & Suites

9. COMPETITION
Christopher Machado
Industry Experience:
• Student Broadcaster at Big Ten
Sports Network
Education:
• Currently attending Penn State University (2024)
Leadership Experience:
• Anchored inaugural sports betting program on Big Ten
Network
• Anchor for Penn State Sports Nite since 2022
Skills and Proficiencies:
• Adobe Lightroom Classic
• Adobe InDesign
Andre Rodriguez
Overall Online Presence:
80/100
Mr. Machado had a lot of content he made on his
page, but for some one who is on the Penn State
Sports net work and the Big Ten Network as well,
255 connections seems a little scarce.
Industry Experience:
Intern at Brevard Sports Network (2024)
Education:
• Currently attending Full Sail University (2026)
Leadership Experience:
• Bartender Manager at The Back End in New Canaan,
CT
Skills and Proficiencies:
• Adobe Photoshop
• Adobe Premiere Pro
• Bilingual
Overall Online Presence:
• 10/100
• Not much presence at all, less than 10 connections.

10. COMPETITION
Jarod Armstrong
Noteworthy Experience:
• Finished the ESPN NEXT program and became a full-
fledged Associate
• President of the Sports and Society Initiative
Andre Rodriguez
Industry Experience:
• 1 Year and 10 months at ESPN as
Production Assistant and Content
Associate
Education:
• Ohio State University (2020)
Skills and Proficiencies:
• Video Production
• Graphics
• Control Room
Overall Online Presence:
• He has about 200 connections, but he has real
experience at a major News Network and has already
moved up in the company. 88/100
Industry Experience:
• Internship at Brevard Sports Network
(2024)
Education:
• Full Sail University (2026)
Leadership Experience:
• Front Desk Supervisor at Holiday Inn
• Bar Manager at The Back End
Skills and Proficiencies:
• Rundown Creator
• Adobe Creative Cloud
• Anchoring
Overall Online Presence:
My goal is to have over 300 connections by September
1st, 2025. Hopefully, this will grow my presence
exponentially.

11. BRAND POSITION
My nickname is ”Bonecrusher” but I am the nicest person you will ever meet. Since I have
an interesting nickname, it draws people into know more about me. They then come to an
understanding that I am actually very kind and caring person. Despite my intense name.
My friendly nature and unique voice gravitates people towards me and makes them want
to hear more of me. My voice is trusting, and my smile is contagious which will entice the
women watching my broadcasts. My passion for sports and journalism will invigorate the
men watching my broadcasts. I am well liked by many kinds of people. Parents love me,
kids love me, even dogs love me, you could say being friendly and inviting is my
superpower.
“BONES”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Brevard Sports Network
‣ January 10, 2024, | Brevard County, Florida
• NBC Universal Assembly Studios
‣ March 2024 | Atlanta, Georgia
• Telemundo Sports Internship
‣ Spring 2024 | Miami, FL
Digital Marketing
• Primary Content: I would like to start a podcast with a focus
on sports, mainly football and baseball. I’d also like to start a
blog about New York Sports.
• Primary Tools: I would like to use a Twitter (X) account to
stay up to date on sporting events and commentate on them
in real time.
• Website: I can add some of my writing to my portfolio and my
podcast videos as well.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Alan Zlotorzinsky is a veteran Sportscaster with Brevard
Sports Network. He has worked clolsely with the
community in Brevard County for over a decade.
Starting with a small company seems like the best
course of action. December 2023
Formal Education
• Sportscasting B.S. at Full Sail University (2026)
Technical Skills
• Create Sports Podcast March 2024
• Create Rundowns, scripts, and other content for said
Podcast April 2024
• How to properly use a camera on a tripod, December
2023
Soft Skills
• Start practicing play by play in front of a camera,
December 2023
• Reading books by people in the industry like “These
Guys Have All The Fun” by James Andrew Miller
May 2024
• Get to 500+ connections on LinkedIn, September 2025

14. Andre X. Rodriguez
You know how some broadcasters are cold and obnoxious? Well, I bring a
jovial attitude and electric smile to my broadcasts. This makes them
exponentially more watchable.

15. REFERENCES
I. 27-3011.00 - Broadcast announcers and radio disc jockeys. (n.d.).
https://www.onetonline.org/link/summary/27-3011.00
II. Armstrong, J. (n.d.). LinkedIn: Log In or Sign Up. LinkedIn. https://linkedin.com/
III. BSN - Brevard Sports Network. (n.d.). BSN - Brevard Sports Network.
https://brevardsportsnetwork.com/
IV. Evans, S. (2017, September 20). Sports announcer fails that will make you LOL.
Bleacher Report. https://bleacherreport.com/articles/1846603-sports-announcer-fails-
that-will-make-you-lol
V. Georgia Entertainment. (n.d.). Georgia Entertainment | LinkedIn.
https://www.linkedin.com/company/georgiaentertainment/
VI. Job Profile: Sports Broadcaster - Sports Management Degree Guide. (2022,
December 11). Sports Management Degree Guide. https://www.sports-management-
degrees.com/job-profiles/sports-
broadcaster/#:~:text=Necessary%20Skills,writing%20skills%20are%20a%20must.
VII. Machado, C. (n.d.). LinkedIn: Log In or Sign Up. LinkedIn. https://linkedin.com/
VIII. Miller, J. A., & Shales, T. (2011). Those guys have all the fun: inside the world of
ESPN. http://ci.nii.ac.jp/ncid/BB07010830
IX. Monti, T. (n.d.). LinkedIn: Log In or Sign Up. LinkedIn. https://linkedin.com/
X. Schulman, M. (n.d.). LinkedIn: Log In or Sign Up. LinkedIn. https://linkedin.com/
XI. Swaby, A. (2018, August 7). Texas high school football coach got a $20,000 raise
amid state cuts. His district says he’s earned it. The Texas Tribune.
https://www.texastribune.org/2017/12/19/carthage-budget-cuts/
XII. What is a color commentator? (2021, January 19). Work - Chron.com.
https://work.chron.com/color-commentator-20477.html
XIII. Zajchowski, M. (n.d.). LinkedIn: Log In or Sign Up. LinkedIn. https://linkedin.com/