This is a project I completed in my portfolio 1 course at Full Sail.

1. PERSONAL BRAND EXPLORATION
Robert Eldridge
Project & Portfolio I: Week 3
March 20,2020

2. The second oldest in a family of 7, I grew up all over the world due
to my father being in the military. With all the moving around I fell in
love with sports because it was a way for me to make new friends
when I moved to all these new places. After my father retired from
the military we moved to a small town in Tennessee where I
continued to play sports all the way in high school. After working a
bunch of different kinds of jobs I decided to enroll in Dan Patrick
School of Sportscasting program at Full Sail University where I can
learn the different skills I need to become a production assistant in
sportscasting.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Film Production
• Studio Camera Operator
• Producer
Caretaker Archetype - Helping other
people around them no matter if
there friends or strangers. Being
able to help other out than just
worrying about their own agenda so
the team can succeed know it works
best to being apart of something
together than going alone.
Production Assistant In Sports Broadcasting

4. • DEMOGRAPHICS: I can’t get
access to see people profile
related to ESPN to get any kind
of info.
• PSYCHOGRAPHICS:
• IDEAL AUDIENCE MEMBERS:
Recruiters & Hiring Managers at ESPN
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2020)
Get a job in sportscasting as a production assistant.
Already worked with FOX sports as a runner at an NFL
game and a college basketball game learning what
goes on in production truck
Mid Term: (2025)
Becoming a lead production assistant in sports
broadcasting and having a group of people working
under me.
Long Term: (2040)
Becoming a producer in leading my very own team in
broadcasting a sporting event.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Video editing 80%
Fast pace environment 75%
Time Management 80%
Sports knowledge 40%
SOFTHARD
Shot sheet 40%
Production equipment 60%
Professional Writing 70%
Communication 60%
SOFTHARD

7. Being a really good production assistant
helping my team getting the best content out
to the viewers with accurate information and
stats while on air.
PROMISE

8. CREDENTIALS
Work Experience:
• 3 years bartending
• 4 years machine operator making
miniature valves
Education:
• Firefighter 1 and 2 certified
• Dan Patrick School of Sportscasting, B.S., Full Sail University (Exp. 2020)
Awards:
• 5 year volunteer firefighter service award

9. COMPETITION
Patrick Brush
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Eagle Scout and 5th Degree Black Belt, would allude to
well-disciplined young man
• MOAA Award, AFJROTC award for leadership
recognition
Skills and Proficiencies:
• Public Speaking - 9 endorsements
• Social Media - 5 endorsements
• Microsoft Office - 4 endorsements
Robert Eldridge
Overall Online Presence:
• Less than 200 connections, banner image not yet
customized, amateur headshot, lack of details
throughout profile, no articles published, inactive on
social media, URL not yet customized
• Grade: Poor, 15 out of 100
Industry Experience:
• Only information is work experience as
a machine operator but in school for
sportscasting which is still in school at
this time.
Education:
• Current student enrolled in Dan Patrick School of
Sportscasting, B.S. at Full Sail University
Leadership Experience:
• Volunteer firefighter
Skills and Proficiencies:
• Video Editing
• Adobe
Overall Online Presence:
• 0 connections, No banner image, amateur headshot, no
details throughout profile, no articles published, inactive
on social media, URL not yet customized
• Grade: Poor, 0 out of 100

10. COMPETITION
Tracie Kalkbrenner
Industry Experience:
• ~13 years of marketing experience, 1
year as a marketing manager at PBR
Education:
• Marketing, B.A.
• Sports & Exercise Management, M.A.
Noteworthy Experience:
• Entrepreneurship - President of promotions company
for over 3 years with respectable clientele
• Entrepreneurship - Real estate company for nearly 6
years; could be distracting attention from PBR work
Skills and Proficiencies:
• Ticket Sales - 25 endorsements
• Live Events - 20 endorsements
• Event Planning - 17 endorsements
Robert Eldridge
Overall Online Presence:
• 500+ connections, banner image not yet customized,
polished headshot, detailed profile summaries, two
recommendations, notable volunteer work, URL not yet
customized, premium membership
• Grade: Good, 70 out of 100
Industry Experience:
• Only information is work experience as
a machine operator but in school for
sportscasting which is still in school at
this time.
Education:
• Current student enrolled in Dan Patrick School of
Sportscasting, B.S. at Full Sail University
Leadership Experience:
• Volunteer firefighter
Skills and Proficiencies:
• Video Editing
• Adobe
Overall Online Presence:
Overall Online Presence:
• 0 connections, No banner image, amateur headshot, no
details throughout profile, no articles published, inactive
on social media, URL not yet customized
• Grade: Poor, 0 out of 100

11. BRAND POSITION
Taking one day at a time and working hard to
make a better future for myself.
ROBERT ELDRIDGE
Hi my name is Robert Eldridge

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2020 NAB National Association of Broadcasters
‣ April 18-22, 2020 | New York
• SVG Summit
‣ December 14-15, 2020 | New York
• Sports Industry Network and Career Conference
‣ February 21-22 | Washington DC
Digital Marketing
• Primary Content: Creating a youtube channel to create game
and sports highlights with voice over to share with my
community. It can also help me grow and reach another target
audiences in growing my brand.
• Primary Tools: FB and twitter show reach out to others that
can leave feedback on the work that I have complete.
Linkedin to network with other professionals in my career
path.
• Website: Full Sail digital portfolio that I can show off my work
I’ve complete while at Full Sail and some personal projects I
have worked on though out my journey in some of the content
I’ve created.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Jason Whiten NFL player for the Cowboys and now for
the Radiers. One year as and NFL broadcaster for
ESPN Monday Night Football. We were classmates
growing up together in a small town in Tennessee.
Were friends still today.
Formal Education
• Complete Dan Patrick School of Sportscasting, B.S.
expected graduation date is in 2021
Technical Skills
• Adobe creative cloud - February 2020
• Project Management Solving creative problems -
Lynda.com, June 2020
• Project Management Foundations - Lynda.com, June
2020
Soft Skills
• Microsoft word
• Rundown sheet video production

14. Robert Eldridge
With being a sports fan all my life with either
playing it or watching it as a fan I know how being
a part of something how it can bring people together
no matter where you come from. For me sports have been a big part of my
life no matter where I lived and it help me in making new friends along the
way. No matter how I was feeling any days or was busy sports have always
been there for me even if I was busy all day I could always watch ESPN to
watch the highlights of my favorite teams.
“

15. REFERENCES
Brush, P. (2019). Patrick Brush LinkedIn Profile. Retrieved April
14, 2019, from https://www.linkedin.com/in/patrick-brush-
a1930786/
Kalkbrenner, T. (2019). Tracie Kalkbrenner LinkedIn Profile.
Retrieved April 14, 2019, from https://www.linkedin.com/in/
tracie-kalkbrenner-5113503/
ONETOnLine.org. (2019). Summary Report for: 15-1199.10 -
Search Marketing Strategists. Retrieved April 14, 2019, from
https://www.onetonline.org/link/summary/15-1199.10
ESPN Production assistant (2020) ESPN Production Assistant
Description Received on March 2, 2020 from https://
www.ziprecruiter.com/ojob/
Sports Industry Network & Career Conference (2020)
Washington D.C. SINC is a conference where college students
can learn more about the industry and network with top
recruiters. https://www.sincconference.com
SVG Summit (2020) New York, Sports Media Videos and
highlights. http://www.thesvgsummit.com
NAB National Association of Broadcasting (2020) NAB show in
Las Vegas is an. event covering filmed entertainment and the
development, management and delivery of content across all
mediums. https://www.nab.org/events/