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1. Research
Hannah Wilkinson

2. Audience Research

3. Target Audience Profile
The age group that my product is targeted to will be people between 16 and 30. This is because
the adventure structure of the film will be appealing to a younger audience but I also think that
sci fi is a popular genre amongst older groups as well. The product may appeal to a Belonger as it
will have family orientated themes and however it doesn’t

4. Audience Research
A target audience for a film is typically aged between 18 –34. This is because they tend to have
more money and social influence. Sci fi films can be older. The reason it can vary is due to the
content as some can be more family friendly and others can be more graphic. This can be seen
with films like E.T (1982) which is rated U and Alien (1979) which is rated 18. Sci fi films also
appeal to a more niche group because it can require more knowledge of sci fi.

5. Audience research
Share of Americans who watched science fiction and fantasy programmes on
television in 2021 by age.
Number of respondents: 4,817
35% of the respondents were between the age of 50 and 64, 34% were aged 30 to 49.
This shows that sci fi media is heavily absorbed by an older audience.

6. Audience Research

7. Market Research
Existing Products

8. Existing Product
Back to the Future
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9. Existing Product
The lighting in this film represents the
genres of the film which were sci-fi but
also fantasy. The fantasy elements can be
seen with how colourful the film presents
itself. Most of the film uses high key
lighting which highlights the light nature of
the film. High key lighting is used I'm more
positive scenes to portray this emotion. It
also helps to set the more comedic tone
and pace the film has. This is important in
the scenes that could have a darker impact
on an audience like the scenes where
Marty is being bullied. It helps keep the
audience aware of the light-hearted
comedic nature the film wants to portray.
The other type of lighting used is three-
point lighting. This is used in scenes with
more action. Three-point lighting uses
three lights to help better illuminate the
character on screen.

10. Existing Product

11. Existing Product

12. Research Analysis
• What common features do the researched
products have?
• What aspects of the research will you include
within your on work?

13. Questionnaire Analysis

14. Audience research
• Observation: 50% said they preferred comedy as a subgenre to sci-fi films
• What this says about my audience: This says that they prefer a more light hearted
easy going film experience.
• How will your product appeal to this audience: I will make sure thar there arent
any dark themes and that it has comedy in it. This can be done with the editing
and dialogue.

15. Audience research
• Observation: 100% of my audience wanted to see time travel in a sci fi film.
• What this says about my audience: It says that this is an area that they are
interested in seeing and it is something they enjoy.
• How will your product appeal to this audience: I will create my project around the
time travel aspect.

16. Audience research
• Observation: 75% of the audience picked back to the future as their favourite sci fi
film from the list.
• What this says about my audience: It says, that compared to ailian films,
they prefer the time travel aspect. They also enjoy films that are light hearted and
easy going.
• How will your product appeal to this audience: I will create a product that is light
hearted with the theme of time travel.

17. Interviews

18. Interview 1

19. Interview 1
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

20. Interview 2

21. Interview 2
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

22. Bibliography

23. Bibliography
1. Your, Name. (2018) Target Audience Research Survey (conducted on
DATE)
2. Interviewees, Name. (2018) Target Audience Interviews (conducted on
DATE)