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Research
Bronte Parsons
Target Audience Research-Animation
This (top) graph is not the best source of stats on my target audience
because it is not data for the UK but I can infer that there will be a
similar trend with UK audiences. Also the graph is not accurate as
some of the age groups are larger than others which means that
these sections should have a lower percentage than is represented
on the graph. This graph shows that animations mostly appeal to
children.
The second graph shows the thirty highest grossing animated films. I
have noticed that every single one of these is animated using CGI
animation which may be due to the fact that as a rule of thumb CGI
needs a larger budget and the larger animated films are usually
made by Disney or Pixar those movies will get a lot of publicity
automatically. This also confirms the theory that that animations are
mainly aimed at children. I will, however, aim my animation at the
18+ audience because it will be quite graphic.
Target Audience Research- science fiction content
• There is a more interesting piece of online research that gathered used 909 respondents and was aimed at
primarily readers of science fiction and fantasy. One of the conclusions from this piece of research is that
people who read science fiction are characterized by ‘openness to and belief in science.”
• Even though the research was done on readers of science fiction and fantasy these respondents tended also
‘to watch tv film science fiction or fantasy as well as reading” (Menadue, C 2018). The majority of the
respondents also tended to believe that “the reading of science fiction inspired comprehension” of science
itself ((Menadue, C 2018) The mean age of respondents was 42. and females made up 54.5 percent of the
respondents though ‘mean, mode, and median ages were all lower for females”(Menadue, C 2018)
• The fact that females however have a higher percentage of readers in this one online survey does not mean
that they are bigger consumers of sci fi films which tend to appeal more to males. For instance if you look at
the user ratings for a sci fi like Dune below the vast majority of respondents will be male even though for this
film both males and females in overall age categories, as a percentage, rated it equally at 6.5. By far the
largest viewing group though for this film are males from 30 – 49. See graph on next page.
Target Audience Research- science fiction content - Dune
There seems to be a general consensus that sci fi films tend to appeal
more to a young male audience. One piece of study suggests it appeals
mostly to “males between 17 and 29.” (Dalesio 2021).
There appears to be similar results when we look at the demographics of the user ratings for two of the
films I looked at which have influenced my own product Elysium and District 9. Both films appear most
popular though with females under 18 at 7.3 but females make up far less of the respondents. I it has
highest user rating with males for the age group between 18 and 29 again.
Target Audience Research- science fiction content
District 9
Elysium
One of the limitations of using this research to
inform my own production is the target audience
tend to be heavy readers which may not be the
case for my own target audience of people who
are interested in a sci fi animation. If you look
also at the top grossing sci fi movies as listed
below very few of them are films, with
the exception of the matrix reloaded, that deal
with complex scientific concepts. They tend to be
action and adventure sci fi movies. However, my
own production will be also be action based rather
than science-concept based so it may appeal to a
similar audience that goes for the top grossing list
on the next page.
Target Audience Research- science fiction content
Top-Grossing Movies 1995-2021, Adjusted for Ticket Price Inflation
Existing Audience Research- science fiction content
• However, we can’t assume that an audience who finds top grossing sci fi films appealing would also
watch short low budget sci fi animation. So, for my target audience research I need to look at a target
audience for animation also and even then a target audience for short low budget animation may be
very different from Big Box Office animation such as disney, pixar, or even studio ghibli. If we look at
reasonably big budget Japanese sci fi animation such as Akira, Neo Tokyo and their target audience it
may give us insight into my own animation target audience. Japan is the “second largest producer of
science fiction in the world” (Anon 2020) and some anime “is aimed at adults” (Anon 2020) and Akira
could be classed as a cyberpunk film much like Bladerunner where the hero tends to be more of an anti-
hero (Anon 2020). I like to use anti-heroes also and in my own animation productions so far I have used
the antihero. This animation will involve an anti-hero and how a state or society can adopt rutheless
and morally questionable means to win and defeat so called evils. In short my target audience will be
interested in a genre of productions where the boundaries of good and bad are not clearly defined and
what we have is more just competing power struggles between equally flawed sides. Similar to Akira I
am more interested in a target audience that is interested in alternative world orders rather than just
high tech worlds. In terms of psychograhics such products as Akira and Bladerunner and my own
product would appeal to what are termed as explorers who tend to be open to new experiences
(Stammers 2013) It also appeals to reformers’ (Stammers, 2013) who tend to make more “free from
restrictions, make independent judgements, acceptance of complexity” (Stammers, 2013) and have a
tendency to challenge the status quo. This target audience appeal applies especially to the fact that
there is some moral ambiguity in my plot and the actions of the hero. However my production will be
action heavy and will also appeal to those primarily looking strictly for entertainment and escapism and
will meet the uses and gratification primarily of entertainment as described in Blumler and Katz’s four
needs theory (Blumler and Klatz 1974)
Target Audience Research- bibliography
• Anon; 2021. [online] Available at: <https://www.ukessays.com/essays/animation/exploring-science-
fiction-through-animation-akira-1988-and-wall-e-2008.ph> [Accessed 3 February 2021].
• Blumler, J. and Katz, E., 1974. The uses of mass communications. Beverly Hills: Sage Publications.
• Daleisio, 2021. Demographic for science fiction. [online] Slideshare.net. Available at:
<https://www.slideshare.net/Daleisio/demographic-for-science-fiction> [Accessed 4 February
2021].
• Kimberley, J., Kimberley, J. and profile, V., 2021. Audience Targeting in Sci-Fi Movies. [online]
Joshkimberley.blogspot.com. Available at: <http://joshkimberley.blogspot.com/2016/02/audience-
targeting-in-sci-fi- movies.html> [Accessed 3 February 2021].
• Menadu, C; Jacups, S; SAGE Journals. 2021. Who Reads Science Fiction and Fantasy, and How Do They
Feel About Science? Preliminary Findings From an Online Survey; 2018; - [online] Available at:
<https://journals.sagepub.com/doi/10.1177/2158244018780946> [Accessed 3 February 2021].
• Stammers, John, 2013. Psychographic profiling. [online] Slideshare.net. Available at:
<https://www.slideshare.net/jayjammerz/psychographic-profiling> [Accessed 3 February 2021].
• The Numbers. 2021. The Numbers - Box Office Performance History for Science Fiction Movies.
[online] Available at: <https://www.the-numbers.com/market/creative-type/Science-Fiction>
[Accessed 3 February 2021].
• https://www.statista.com/statistics/297183/high-performing-films-ranked-by-female-audience-share-
in-the-uk-and-ireland/
• IMDb User Eatings District 9, 2009; https://www.imdb.com/title/tt1136608/
• IMDb User Ratings Elysium, 2013; https://www.imdb.com/title/tt1535108/ratings
• IMDb User Ratings, Dune, 1984, https://www.imdb.com/title/tt0087182/ratings
7th by Sara Pocock-Existing Product
• The above animation is called 7th by Sara Pocock and it featured in the 2011 Aesthetica film festival. It makes
great use of light and darkness or shadow. The protagonist is drawn in a different style to the characters she
perceives to be threatening. Her style is more cartoonish and she has unrealistic proportions and not very
detailed whereas the characters she feels threatened by are drawn with dimensions that are more similar to
what human beings faces look like. It works in emphasizing the protagonist's sense of alienation and fear. I
intend to do a sci fi animation which will involve beings from different planets and they will obviously look
different but it may be that they could be stylistically different in the way they are drawn too. I am undecided
but I like the idea. Much of the mis en scene in the animation is influenced by painting and there is a mix of
styles here too where some of the shots are in a more expressionist style with what look like heavy
brushstrokes whereas in other shots objects and buildings are more clearly defined as they are in the cityscape
shot. In terms of colour scheme it is quite a minimalist product which compliments it taking place at night and
the animator does a lot with black and orange to contrast light and shadow. The characters are partly
translucent and have shapes and movement but not totally see through we see shapes and light moving
through their body and what looks like fire flickering in the characters skull which is a great way of conveying
her being emotionally aroused. Another technique used is that the more paranoid she gets the mise en scene
begins to move in a way that represents an internal landscape where the road becomes curved and things lose
their initial dimensions and monster shadows begin to appear. It’s a simple story too which my own product
will be. We just know from the beginning that she is lost and scared and trying to find a friend in the dark
which is conveyed through a text. There is no dialogue and it doesn’t need any as fear, threat, and being lost is
a simple idea and the animator just lets the visuals and sound effects tell the story. The sound effects are
not overdone and there is good use of silence where we can hear the characters breath or footsteps before a
sound effect kicks in some of which are the sounds of the city at night that the character can hear like a tram
whistling past, a car braking, a street buzzing, whereas other sounds are like metallic groans or creaks
which may or may not be actual sounds and seem to come from the city as a whole this adds to the sense of
paranoia.
Running man- Existing Product
• I researched the short Japanese action anime Running man by Yoshiaki Kawajiri https://youtu.be/0G9YoHqU-K0 which is part of a collected
of animes titled Neo Tokyo. I chose to look at Running Man because of its science fiction qualities. It is high energy - colours flash,
images vibrate. Everything in a way conveys power and emotion or rage struggling to contain itself and about to burst out as is
demonstrated in the way the characters lips and eyelids vibrate. This is further complimented by the speed of the sequences with its
sharp cuts from flashing neon signs to racing cars. In this footage speed is then slowed down so you can see things blowing apart in more
detail. I love what it does with light and how it seems to combine organic organisms with high tech artificial lighting so that the
characters look almost like something out of a video game. The machine qualities are reinforced in that the characters face is stretched at
perfect right angles creating edges which would normally only be found on a made product such as a car. It’s as if things are almost made
out of light and this gives them a fluidity and strangeness that they wouldn’t otherwise have - such as when the character breaks apart at
the end and then becomes a shadow silhouette of himself with a background of a bright single colour. This effect happens often in Japanese
action anime for example the Fist Of The North Star also very often uses turning the character into a silhouette of himself technique. This
technique is usually used to draw attention to physical damage and injury. Both these animations are always changing the colors of the
foreground and background giving you the sense that this is a world where colour is unstable and can be played with like a light show
almost. I also like the scale and gigantism of the characters and the force of nature feel to them. Fist of North Star also uses a technique
which involves a moving background with a stationary human in infront of it. This technique is very efficient because it conveys that the
characters are moving in the direction that the lines are traveling without having to animate the character's body. This technique can be
seen at 2:36 in the video Fist of the North Star - Kenshiro vs Jagi (english dub) [Part 1] https://youtu.be/22ukIQVxRzc. There are a lot of
shortcuts used in Fist of the North Star like for instance during fight scenes many of the character's frames are repeated and also the
backgrounds are usually made up of a water colour painting which gives off a general shape of the background. Not only does this save time
but also adds a sense of depth of field. I am fond of the way Fist of the North Star handles in between frames, for a frame the outline of the
last position of the object is shown leaving behind an after-image. This is seen at 3:34.
Existing product- Science Fiction Posters
Many of the recent sci-fi posters are just the protagonist looking
outwards with orange and blue lighting. I will look at older sci fi
posters for inspiration. I particularly like the THX II38 poster because it
is quite efficient as it is able to convey a good amount of information in
a simple, non cluttered way. There are shots from the film itself in the
poster and this preview will create hype for the film. The poster is
divided nicely into a section for the pictures and a section for writing. I
am also fond of the poster for Forbidden Planet. I like the typography of
the title as it was made up of three lines and a drop shadow which
makes it stand out nicely. The colours are also bold and have a limited
colour palette. The robot on the cover of the Forbidden Planet is drawn
from a high angle to make him look powerful and threatening.
Existing Product – District 9 and Elysium
• Two of the films that are influential in the sci fi genre upon my own product are
District 9 and Elysium as both deal with exploitation. The aliens in district 9 work
well as an allegory for the hostile and xenophobic attitude people have towards
refugees but also harks back to apartheid South Africa in the sense that the
Aliens are confined to district 9. Elysium draws clearer parallels with my own idea
though in that it also deals with the scenario where earth Is ruined and has
become the abode of the poor who are exploited by the rich who live on a man-
made space station called Elysium which is a type of paradise in Greek
mythology reserved for those heroes who are favoured by the Gods. In this
film you get to live there if you are rich and the heroes come from the
dispossessed of earth. Like my own plot Elysium also involves a plot where a
spaceship is sent to the privileged place that harbors people who want to hijack
the abode of the rich and powerful few. Elysium of course is a Hollywood film
with a happy ending and a belief that justice will prevail and that the good guys
have fairly clear cut morals, but my own product will be hopefully more morally
ambivalent than that.
Existing Product- District 9 and Elysium
• Both the above films involve man-made dystopias that are in part a consequence of human greed and also the
limited resources of the world which people end up waging war over. The fewer the resources, the darker it gets,
and the more vicious the exploitation type of idea. The films and my own product also deal with the idea that if
you oppress a certain section of society enough it leads to conflict. In Elysium though it leads to a conflict
resulting in a more just society whereas I think in reality and what I try to convey in my own product is that
oppression usually leads to hatred and a merciless desire for revenge and to take power by any means necessary.
However when an oppressor or dictatorship is overthrown it is possible that it will be replaced by a group/regime
that is just as oppressive. District 9 and Elysium argue that oppression is evil and society can be taught this, on
the other hand to a certain extent my product argues that it is human nature to want to dominate other people
and we cannot be taught to not want to gain power over people and destroy those that we cannot relate to. This
concept may be wrong or an oversimplification of many problems which cause conflict but it is what I have
chosen to explore because it will be easy to explain in a short space of time.
• The initial premise of my own idea is darker than Elysium in the sense that the rich are actually harvesting other
humans as if they are livestock. In this sense even though my plot is more similar to Elysium my treatment of the
subject matter is more similar to District 9 which is darker.
Interview
• What makes a science fiction appealing to you?
• If it has Aliens I like the Alien force to have strange powers like in The Colour Of Space. I do like alternative realities whether
that has something to do with quantum physics or just some sort of new world order. I quite subject matter deals with the
way technology impacts upon our identity or can trap us in these nightmarish high tech worlds, kinda like the Black Mirror
stuff. I do like the special effects in some of the big budget stuff but I was completely bored with Ad Astra which was all
visuals and a terrible cheesy plot, terrible acting, terrible dialogue, no action. I like that acting and the dialogue to be good
same as I do in all films.
• What style of architecture do you think a futuristic city would be influenced by?
• Futurist architecture probably. I’ve seen some really interesting stuff online. The Italian futurist architecture – I think
Metropolis by Fritz Lang uses that sort of stuff. There’s this thing called the Nord LB building in Germany which looks like
futuristic high rise slum. It be great in a sci fi. I don’t know what it is called but I like the architecture in both Bladerunners
and the cityscapes in the film Dredd are great. If you were looking at something that had a more organic feel to it I
guess you might use Gaudi’s architecture as an influence with all its curves and colour. Some of these old power stations can
look quite Alien and Sci Fi. There are some designs on the net that haven’t been built yet like the cobra towers in Kuwait and
my favourite are these Nomad Skyscrapers on Mars which are like these moving Skyscrapers spouting smoke. There’s also
this idea to have these giant lotus flower things in London. I guess the best ideas will never get built.
Interview
• How do you think an animation could transition fluidly from one animation medium
to another?
• I don’t know a lot about that but I guess what would work is that the same scene or
character could transition into a different medium rather than have the different
mediums sharply cut between different scenes. Some sort of metamorphosis of the
environment or character or a change in the character’s mental state might compliment
a change of style. I think music may help too. Maybe a change in the music to
compliment the change in style.
• What would you be looking for in a short animation and how would that differ
from longer
• productions?
• Well I guess I don’t expect a massive budget so I don’t expect the effects to be as slick. I
like them to crack on with the action and don’t feel there is enough time for long drawn-
out complex plots. I guess I like them to get on with what they are going to do quite
quickly and try and cram a lot of visuals or humour or horror in as quick as they can.
Interview
• What sort of themes do you look for in science fiction films?
• I quite like new world order films and dystopias like one of the story lines in
Cloud Atlas. I think sci fi is an ideal medium for portraying the desire for
humanity to transcend its own limitations. 2001 a Space Odyssey is a bit
like that.
• How do you feel about rolling text that gives you the background of the
story line?
• I’m a big fan of it because I am rubbish at following the plotlines of film and
I don’t like working out a backstory as I go along.
• What’s your favourite credit sequence in a film?
• Delicatessan, Rango, The Good The Bad And The Ugly
Interview
• Do you prefer films to be hopeful or pessimistic, or somewhere in between?
• So long as I feel it is not contrived either way I don’t mind. I like a film to feel truthful to its own vision of
humanity. I think obviously Hollywood feel good ending are often contrived and you see them coming a mile off
and they are often unrealistic character depictions of how most people would really act in certain situations. A lot
of Jodorowsky films have a positive ending but they are harrowing films and they seem to have earned something
positive. Robert Altman’s player and Chinatown have awfully pessimistic ending but they feel true and are
brilliant endings.
• Do you prefer products to focus on the dynamics of society and institutions or on the dynamics and psychology
of individuals?
• Well, I think the products that deal with institutions are more important films but not always more enjoyable. I
think we can learn much more about society from The Wire than say the Soprano’s but I can watch the twists and
turns of Tony Soprano’s complexes all day and perhaps find it more enjoyable. You can do both of course. I
suppose LA Confidential does both.
Interview
• How do you feel about low budget productions and in particular low budget
animations?
• I really like a lot of the low budget stuff and have watched some great short
animations at the aesthetica short film festival. If it’s going to be low budget than
it has to be quirky and it feels like a lot more thought goes into getting the most
out of whatever means a low budget animator has at his or her disposal.
• How do you feel about dialogue in films?
• Like most people I don’t like dialogue that is just a plot filler and some films have
too much dialogue. I think the basic premise that can be applied to dialogue in
films is show not tell. I think dialogue should show and reveal or hint at
something about characters or the relationships between them rather than
explain it all away. I actually quite like very stylised dialogue such as what you get
in spaghetti westerns such as ‘The You Laughing At My Mule’ scene in A
FewDollars More.
Interview analysis
• In analysing the interview I opted for a very simple structure and just
asked how the interview could impact up my own product taking
each answer in turn. I talk in my analysis about the sort of ideas and
creative thought processes thinking about the interview inspired in
me and how it may help me to make certain decisions regarding my
own work I have included or referred to some snippets of the
interviewees answers but have not included the full transcript of
the interview which can be seen above.
Interview Analysis
• Question 1:
• The more general interest expressed by the interviewee of ‘alternative realities’ is encouraging in that my own
product is more interested in a the general appeal of alternative realities or alternative world orders rather
than just alien orders as I am leaning more towards a futuristic human society. I am also interested in the
comments about being trapped in high tech nightmare worlds. I already have an idea that my dystopia may
involve the super-rich somehow manipulating the poor and, possibly harvesting them, and I could use
technology as way of manipulation or harvesting them better.
• Question 2:
• I had not considered Futurism before the interview but this led to me to browse through some of this
architecture online some of which is quite inspiring and may influence my own designs. I particularly liked the
look of Nord L.B building in Germany as a futuristic looking ghetto.
• Question 3:
• The interviewee did not know a great deal about this but I agree with his idea that transitions into different
styles of animation may be more arresting than sharp cuts. I did use this technique in my previous FMP last
year. However, I won’t really know how good either looks until I experiment a bit.
Interview analysis
• Question 4:
• I would agree with the what the interviewee said about wanting a short animation to have simple plots and
for it to crack on with the action and concentrate on how it looks. I’m not sure whether though I need to
‘cram a lot of visuals’ in there as the interviewee suggested and have lots of flash visuals as there are
animations out there that are simple in terms of how they look but inventive enough to be very effective.
• Question 5:
• I quite like the idea of sci films being about ‘humanity transcending its own limitations’ and applied to my
own product it may be more about humanity trying to transcend the limits of exploitation at one end of the
spectrum and then at the other of humanity trying to reach any sort of potential. The starting point for
loose idea I have for my own product may be that humanity has gone backwards in terms
of realising potential for the oppressed. In some ways though it is a similar idea – humanity breaking free
from sort of chains.
• Question 6:
• ‘I’m a big fan of it because I am rubbish at following the plotlines of film and I don’t like working out a
backstory as I go along.’ Even though I don’t mind working out a bit of backstory as plot unfolds
it doesn’t suit a short production and I think the interviewees response confirms that an audience
quite likes feeling orientated sometimes and with a short production it is important that they get the jist of
the plot quickly and then can sit back and relax because there is no time to work it out.
Interview Analysis
• Question 7:
• ‘Delicatesan, Rango, The Good The Bad And The Ugly.’ I am considering doing something inventive with the
credits of the production or maybe even the rolling text. There are not going to be many characters, more
groups of people, but I could possibly do a Good The bad And The Ugly type intro where we see and image of
the super rich and the super poor before the plot kicks off.
• Question 8:
• I liked the interviews answer here that the message about humanity in the production doesn’t have to
deliberately lean towards pessimism or feel good so long as it feels true. I think keeping this in mind will help
me create a production that feels authentic to what I believe and avoid predictable feel good stuff or
predictable pessimism.
• Question 9:
• The interviewee expressed and appetite for both which is good. I feel that building character takes more time
to achieve than introducing a concept so it may be easier to present the state of a society rather than a state
of someone’s mind in a short piece though that can be done if we are just looking to portray fairly
uncomplicated psychological states such as fear.
Interview Analysis
• Question 10:
• The interviewees response here was encouraging because I have a very
low budget and little time and am also just learning my craft and getting to grips
with the software so the response suggests that at least some people enjoy low
budget productions and have slightly different expectations when watching
them is helpful. I feel I have managed to build character.
• Question 11:
• ‘I actually quite like very stylised dialogue such as what you get in spaghetti
westerns’ I never described spaghetti western dialogues as stylised but I
guess they are and I did take a lot from spaghetti western dialogue in the opening
to my claymation and last years FMP. They do create a lot of atmosphere in a
few words and this is something I may be looking for in a very short piece
of claymation where I will have to use dialogue just now and again if at all.
Sci-fi Landscapes Research
Even though my animation is based on earth it may look like a very different earth than the one we
know so I have been researching different landscapes I may use. My animation involves factories
where humans are being built so a high tech industrial looking landscape similar to The Daleks planet
of Skaro from Dr Who may be ideal
Or the Sci Fi industrial landscapes of the artist Brian Taylor
Taylor, B Sci-Fi Industrial Landscape
Sci-fi Landscapes Research
I have also looked at images of industrial landscapes and ominous looking
structures from both the Bladerunner films. Which I will consider as influence the factories in my
animation
(Villenuve, D; Bladerunner 2049; 2017) (Scott,R; Bladerunner; 1982)
I particularly like this image below from Bladerunner 2049 as it is a city desert or forest that just goes on and on and because
the structures are similar it gives you a concrete jungle feel.
Sci-fi Landscapes Research
It is hard to find truly alien looking landscapes that could look nothing like we see
on earth. Many just look like regonisable earth landscapes but the a different
colour sky or grass. There is more originality when in it comes to things with an
planet instead of the planet as a whole such as these weird looking egg or brain
trees.
(Wiggins Peterz; 2015)
And whereas H.P Lovecraft is more famous from the strangeness of his monsters
you can find some strange features in his landscapes. A common quality of his landscapes is
that they are usually a living creature in themselves or structures that look to be made by
ancient civilizations/cults. (See below)
(Dan Seagrave; Transcend The Rubicon )
Sci-fi Landscapes Research
I think a lot of surrealist paintings definitely have science fiction or fantasty qualities to them. A technique
that I am preticularly fond of is that the distance between, scale of, and shape of an object is unclear and
changes as the more you look at the painting. The technique is very noticable in the painting The Rapidity
of Sleep by Ives Tanguy. It may be hard to capture this technique through an animation especially because
I am not accustomed to making detailed 3D drawings and I feel I should first improve my general drawing
skills before attempting to play with perspective.
(Tanguy, Ives; The Rapidity Of Sleep; 1945)
Salvador Dali paintings are often very large scale with a figure
in the foreground looking on to a large structure in the
background which I creates a ominous and forboding tone. I
will recreate this by starting the shot focussed at the back of
the protagonist's head then it will pan out to the distance as
the protagonist walks away from the camera. I will also try to
recreate the sense that these building are ancient which is a
feeling I often get looking at surrealist paintings.
Dali and other surrealists incorporate other works of art into
their landscapes painting which some how makes them more
grounded in reality. I may use the idea of having building made
from art works. I will probably draw buildings which are made
from sculptures of humans or large tombs. I will probably base
the giant tomb building on Sarcophagus of the mourning
women, 4th CE BC because it looks impressive because of the
columns but it is not too intricate so will be easy to draw.
Dali, S; Enigmatic Elements In
A Landscape; 1934
Dali, S; Spectre du sar, sur la
plage; 1935
Sci-fi Landscapes Research- Bibliography
Danseagrave.com. 2021. Dan Seagrave | Soul Recall. [online] Available at:
<http://www.danseagrave.com/detail/soul-recall/> [Accessed 8 February 2021].
Pinterest. 2021. Pin by vengeful elf on Lovecraft and Lovecraftian | Dark fantasy art,
Cthulhu mythos, Cthulhu. [online] Available at:
<https://www.pinterest.com/pin/638526053392361678/> [Accessed 8 February
2021].
Wiggins, P., 2015. HOLODAD - A sci-fi feature-length family movie edited in Final Cut
Pro X. [online] Fcp.co. Available at: <https://www.fcp.co/final-cut-
pro/articles/1653-holodad-a-sci-fi-feature-length-family-movie-edited-in-final-
cut-pro-x> [Accessed 8 February 2021].
Survey
• I conducted a survey in order to create some primary research. This type of primary research is useful because it allows
me to receive information about audiences that is more relevant to my production as I create the questions myself.
However this survey may not be the most accurate because there were only two replies to the survey so this data
doesn't necessarily apply to an audience.
Survey
Survey
Survey
Survey
Survey
Survey Response
At first I didn't have enough answers so I sent the survey to my family and they sent to a few of
their friends. This work out well as it gave me pretty diverse audience as according to the results
the participants were male to female was 50 50 and the was a large variety of age groups.
• Question 2: Most peoples favorite animations were CGI which reinforces my secondary
research into the highest grossing animated films. Up was the most poplular film in my survey so
I will take a look at the structure of this film.
• Question 4: most of the peoples favorite posters feature a woman for example people mentioned
Pulp Fiction, Amilie, Calamity Jane, Jaws, Labyrnith. So I will consider putting female character on
the cover however I had not planned for any females characters in the film so I may add one.
• Question 5: Many people said they liked classical and others electronic for science fiction films. I
will probably opt to use electronic music because I am more used to listening this genre of
music so it will take me less long to find an aproperiate song. I might use some power electronics
as it will compliment the aggressive tone of the film and the militaristic nature of the clones.
I also have a friend that is able to make electronic music so I may contact him to make a
song.

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Fmp2 research Finished

  • 2. Target Audience Research-Animation This (top) graph is not the best source of stats on my target audience because it is not data for the UK but I can infer that there will be a similar trend with UK audiences. Also the graph is not accurate as some of the age groups are larger than others which means that these sections should have a lower percentage than is represented on the graph. This graph shows that animations mostly appeal to children. The second graph shows the thirty highest grossing animated films. I have noticed that every single one of these is animated using CGI animation which may be due to the fact that as a rule of thumb CGI needs a larger budget and the larger animated films are usually made by Disney or Pixar those movies will get a lot of publicity automatically. This also confirms the theory that that animations are mainly aimed at children. I will, however, aim my animation at the 18+ audience because it will be quite graphic.
  • 3. Target Audience Research- science fiction content • There is a more interesting piece of online research that gathered used 909 respondents and was aimed at primarily readers of science fiction and fantasy. One of the conclusions from this piece of research is that people who read science fiction are characterized by ‘openness to and belief in science.” • Even though the research was done on readers of science fiction and fantasy these respondents tended also ‘to watch tv film science fiction or fantasy as well as reading” (Menadue, C 2018). The majority of the respondents also tended to believe that “the reading of science fiction inspired comprehension” of science itself ((Menadue, C 2018) The mean age of respondents was 42. and females made up 54.5 percent of the respondents though ‘mean, mode, and median ages were all lower for females”(Menadue, C 2018) • The fact that females however have a higher percentage of readers in this one online survey does not mean that they are bigger consumers of sci fi films which tend to appeal more to males. For instance if you look at the user ratings for a sci fi like Dune below the vast majority of respondents will be male even though for this film both males and females in overall age categories, as a percentage, rated it equally at 6.5. By far the largest viewing group though for this film are males from 30 – 49. See graph on next page.
  • 4. Target Audience Research- science fiction content - Dune There seems to be a general consensus that sci fi films tend to appeal more to a young male audience. One piece of study suggests it appeals mostly to “males between 17 and 29.” (Dalesio 2021). There appears to be similar results when we look at the demographics of the user ratings for two of the films I looked at which have influenced my own product Elysium and District 9. Both films appear most popular though with females under 18 at 7.3 but females make up far less of the respondents. I it has highest user rating with males for the age group between 18 and 29 again.
  • 5. Target Audience Research- science fiction content District 9 Elysium One of the limitations of using this research to inform my own production is the target audience tend to be heavy readers which may not be the case for my own target audience of people who are interested in a sci fi animation. If you look also at the top grossing sci fi movies as listed below very few of them are films, with the exception of the matrix reloaded, that deal with complex scientific concepts. They tend to be action and adventure sci fi movies. However, my own production will be also be action based rather than science-concept based so it may appeal to a similar audience that goes for the top grossing list on the next page.
  • 6. Target Audience Research- science fiction content Top-Grossing Movies 1995-2021, Adjusted for Ticket Price Inflation
  • 7. Existing Audience Research- science fiction content • However, we can’t assume that an audience who finds top grossing sci fi films appealing would also watch short low budget sci fi animation. So, for my target audience research I need to look at a target audience for animation also and even then a target audience for short low budget animation may be very different from Big Box Office animation such as disney, pixar, or even studio ghibli. If we look at reasonably big budget Japanese sci fi animation such as Akira, Neo Tokyo and their target audience it may give us insight into my own animation target audience. Japan is the “second largest producer of science fiction in the world” (Anon 2020) and some anime “is aimed at adults” (Anon 2020) and Akira could be classed as a cyberpunk film much like Bladerunner where the hero tends to be more of an anti- hero (Anon 2020). I like to use anti-heroes also and in my own animation productions so far I have used the antihero. This animation will involve an anti-hero and how a state or society can adopt rutheless and morally questionable means to win and defeat so called evils. In short my target audience will be interested in a genre of productions where the boundaries of good and bad are not clearly defined and what we have is more just competing power struggles between equally flawed sides. Similar to Akira I am more interested in a target audience that is interested in alternative world orders rather than just high tech worlds. In terms of psychograhics such products as Akira and Bladerunner and my own product would appeal to what are termed as explorers who tend to be open to new experiences (Stammers 2013) It also appeals to reformers’ (Stammers, 2013) who tend to make more “free from restrictions, make independent judgements, acceptance of complexity” (Stammers, 2013) and have a tendency to challenge the status quo. This target audience appeal applies especially to the fact that there is some moral ambiguity in my plot and the actions of the hero. However my production will be action heavy and will also appeal to those primarily looking strictly for entertainment and escapism and will meet the uses and gratification primarily of entertainment as described in Blumler and Katz’s four needs theory (Blumler and Klatz 1974)
  • 8. Target Audience Research- bibliography • Anon; 2021. [online] Available at: <https://www.ukessays.com/essays/animation/exploring-science- fiction-through-animation-akira-1988-and-wall-e-2008.ph> [Accessed 3 February 2021]. • Blumler, J. and Katz, E., 1974. The uses of mass communications. Beverly Hills: Sage Publications. • Daleisio, 2021. Demographic for science fiction. [online] Slideshare.net. Available at: <https://www.slideshare.net/Daleisio/demographic-for-science-fiction> [Accessed 4 February 2021]. • Kimberley, J., Kimberley, J. and profile, V., 2021. Audience Targeting in Sci-Fi Movies. [online] Joshkimberley.blogspot.com. Available at: <http://joshkimberley.blogspot.com/2016/02/audience- targeting-in-sci-fi- movies.html> [Accessed 3 February 2021]. • Menadu, C; Jacups, S; SAGE Journals. 2021. Who Reads Science Fiction and Fantasy, and How Do They Feel About Science? Preliminary Findings From an Online Survey; 2018; - [online] Available at: <https://journals.sagepub.com/doi/10.1177/2158244018780946> [Accessed 3 February 2021]. • Stammers, John, 2013. Psychographic profiling. [online] Slideshare.net. Available at: <https://www.slideshare.net/jayjammerz/psychographic-profiling> [Accessed 3 February 2021]. • The Numbers. 2021. The Numbers - Box Office Performance History for Science Fiction Movies. [online] Available at: <https://www.the-numbers.com/market/creative-type/Science-Fiction> [Accessed 3 February 2021]. • https://www.statista.com/statistics/297183/high-performing-films-ranked-by-female-audience-share- in-the-uk-and-ireland/ • IMDb User Eatings District 9, 2009; https://www.imdb.com/title/tt1136608/ • IMDb User Ratings Elysium, 2013; https://www.imdb.com/title/tt1535108/ratings • IMDb User Ratings, Dune, 1984, https://www.imdb.com/title/tt0087182/ratings
  • 9. 7th by Sara Pocock-Existing Product • The above animation is called 7th by Sara Pocock and it featured in the 2011 Aesthetica film festival. It makes great use of light and darkness or shadow. The protagonist is drawn in a different style to the characters she perceives to be threatening. Her style is more cartoonish and she has unrealistic proportions and not very detailed whereas the characters she feels threatened by are drawn with dimensions that are more similar to what human beings faces look like. It works in emphasizing the protagonist's sense of alienation and fear. I intend to do a sci fi animation which will involve beings from different planets and they will obviously look different but it may be that they could be stylistically different in the way they are drawn too. I am undecided but I like the idea. Much of the mis en scene in the animation is influenced by painting and there is a mix of styles here too where some of the shots are in a more expressionist style with what look like heavy brushstrokes whereas in other shots objects and buildings are more clearly defined as they are in the cityscape shot. In terms of colour scheme it is quite a minimalist product which compliments it taking place at night and the animator does a lot with black and orange to contrast light and shadow. The characters are partly translucent and have shapes and movement but not totally see through we see shapes and light moving through their body and what looks like fire flickering in the characters skull which is a great way of conveying her being emotionally aroused. Another technique used is that the more paranoid she gets the mise en scene begins to move in a way that represents an internal landscape where the road becomes curved and things lose their initial dimensions and monster shadows begin to appear. It’s a simple story too which my own product will be. We just know from the beginning that she is lost and scared and trying to find a friend in the dark which is conveyed through a text. There is no dialogue and it doesn’t need any as fear, threat, and being lost is a simple idea and the animator just lets the visuals and sound effects tell the story. The sound effects are not overdone and there is good use of silence where we can hear the characters breath or footsteps before a sound effect kicks in some of which are the sounds of the city at night that the character can hear like a tram whistling past, a car braking, a street buzzing, whereas other sounds are like metallic groans or creaks which may or may not be actual sounds and seem to come from the city as a whole this adds to the sense of paranoia.
  • 10. Running man- Existing Product • I researched the short Japanese action anime Running man by Yoshiaki Kawajiri https://youtu.be/0G9YoHqU-K0 which is part of a collected of animes titled Neo Tokyo. I chose to look at Running Man because of its science fiction qualities. It is high energy - colours flash, images vibrate. Everything in a way conveys power and emotion or rage struggling to contain itself and about to burst out as is demonstrated in the way the characters lips and eyelids vibrate. This is further complimented by the speed of the sequences with its sharp cuts from flashing neon signs to racing cars. In this footage speed is then slowed down so you can see things blowing apart in more detail. I love what it does with light and how it seems to combine organic organisms with high tech artificial lighting so that the characters look almost like something out of a video game. The machine qualities are reinforced in that the characters face is stretched at perfect right angles creating edges which would normally only be found on a made product such as a car. It’s as if things are almost made out of light and this gives them a fluidity and strangeness that they wouldn’t otherwise have - such as when the character breaks apart at the end and then becomes a shadow silhouette of himself with a background of a bright single colour. This effect happens often in Japanese action anime for example the Fist Of The North Star also very often uses turning the character into a silhouette of himself technique. This technique is usually used to draw attention to physical damage and injury. Both these animations are always changing the colors of the foreground and background giving you the sense that this is a world where colour is unstable and can be played with like a light show almost. I also like the scale and gigantism of the characters and the force of nature feel to them. Fist of North Star also uses a technique which involves a moving background with a stationary human in infront of it. This technique is very efficient because it conveys that the characters are moving in the direction that the lines are traveling without having to animate the character's body. This technique can be seen at 2:36 in the video Fist of the North Star - Kenshiro vs Jagi (english dub) [Part 1] https://youtu.be/22ukIQVxRzc. There are a lot of shortcuts used in Fist of the North Star like for instance during fight scenes many of the character's frames are repeated and also the backgrounds are usually made up of a water colour painting which gives off a general shape of the background. Not only does this save time but also adds a sense of depth of field. I am fond of the way Fist of the North Star handles in between frames, for a frame the outline of the last position of the object is shown leaving behind an after-image. This is seen at 3:34.
  • 11. Existing product- Science Fiction Posters Many of the recent sci-fi posters are just the protagonist looking outwards with orange and blue lighting. I will look at older sci fi posters for inspiration. I particularly like the THX II38 poster because it is quite efficient as it is able to convey a good amount of information in a simple, non cluttered way. There are shots from the film itself in the poster and this preview will create hype for the film. The poster is divided nicely into a section for the pictures and a section for writing. I am also fond of the poster for Forbidden Planet. I like the typography of the title as it was made up of three lines and a drop shadow which makes it stand out nicely. The colours are also bold and have a limited colour palette. The robot on the cover of the Forbidden Planet is drawn from a high angle to make him look powerful and threatening.
  • 12. Existing Product – District 9 and Elysium • Two of the films that are influential in the sci fi genre upon my own product are District 9 and Elysium as both deal with exploitation. The aliens in district 9 work well as an allegory for the hostile and xenophobic attitude people have towards refugees but also harks back to apartheid South Africa in the sense that the Aliens are confined to district 9. Elysium draws clearer parallels with my own idea though in that it also deals with the scenario where earth Is ruined and has become the abode of the poor who are exploited by the rich who live on a man- made space station called Elysium which is a type of paradise in Greek mythology reserved for those heroes who are favoured by the Gods. In this film you get to live there if you are rich and the heroes come from the dispossessed of earth. Like my own plot Elysium also involves a plot where a spaceship is sent to the privileged place that harbors people who want to hijack the abode of the rich and powerful few. Elysium of course is a Hollywood film with a happy ending and a belief that justice will prevail and that the good guys have fairly clear cut morals, but my own product will be hopefully more morally ambivalent than that.
  • 13. Existing Product- District 9 and Elysium • Both the above films involve man-made dystopias that are in part a consequence of human greed and also the limited resources of the world which people end up waging war over. The fewer the resources, the darker it gets, and the more vicious the exploitation type of idea. The films and my own product also deal with the idea that if you oppress a certain section of society enough it leads to conflict. In Elysium though it leads to a conflict resulting in a more just society whereas I think in reality and what I try to convey in my own product is that oppression usually leads to hatred and a merciless desire for revenge and to take power by any means necessary. However when an oppressor or dictatorship is overthrown it is possible that it will be replaced by a group/regime that is just as oppressive. District 9 and Elysium argue that oppression is evil and society can be taught this, on the other hand to a certain extent my product argues that it is human nature to want to dominate other people and we cannot be taught to not want to gain power over people and destroy those that we cannot relate to. This concept may be wrong or an oversimplification of many problems which cause conflict but it is what I have chosen to explore because it will be easy to explain in a short space of time. • The initial premise of my own idea is darker than Elysium in the sense that the rich are actually harvesting other humans as if they are livestock. In this sense even though my plot is more similar to Elysium my treatment of the subject matter is more similar to District 9 which is darker.
  • 14. Interview • What makes a science fiction appealing to you? • If it has Aliens I like the Alien force to have strange powers like in The Colour Of Space. I do like alternative realities whether that has something to do with quantum physics or just some sort of new world order. I quite subject matter deals with the way technology impacts upon our identity or can trap us in these nightmarish high tech worlds, kinda like the Black Mirror stuff. I do like the special effects in some of the big budget stuff but I was completely bored with Ad Astra which was all visuals and a terrible cheesy plot, terrible acting, terrible dialogue, no action. I like that acting and the dialogue to be good same as I do in all films. • What style of architecture do you think a futuristic city would be influenced by? • Futurist architecture probably. I’ve seen some really interesting stuff online. The Italian futurist architecture – I think Metropolis by Fritz Lang uses that sort of stuff. There’s this thing called the Nord LB building in Germany which looks like futuristic high rise slum. It be great in a sci fi. I don’t know what it is called but I like the architecture in both Bladerunners and the cityscapes in the film Dredd are great. If you were looking at something that had a more organic feel to it I guess you might use Gaudi’s architecture as an influence with all its curves and colour. Some of these old power stations can look quite Alien and Sci Fi. There are some designs on the net that haven’t been built yet like the cobra towers in Kuwait and my favourite are these Nomad Skyscrapers on Mars which are like these moving Skyscrapers spouting smoke. There’s also this idea to have these giant lotus flower things in London. I guess the best ideas will never get built.
  • 15. Interview • How do you think an animation could transition fluidly from one animation medium to another? • I don’t know a lot about that but I guess what would work is that the same scene or character could transition into a different medium rather than have the different mediums sharply cut between different scenes. Some sort of metamorphosis of the environment or character or a change in the character’s mental state might compliment a change of style. I think music may help too. Maybe a change in the music to compliment the change in style. • What would you be looking for in a short animation and how would that differ from longer • productions? • Well I guess I don’t expect a massive budget so I don’t expect the effects to be as slick. I like them to crack on with the action and don’t feel there is enough time for long drawn- out complex plots. I guess I like them to get on with what they are going to do quite quickly and try and cram a lot of visuals or humour or horror in as quick as they can.
  • 16. Interview • What sort of themes do you look for in science fiction films? • I quite like new world order films and dystopias like one of the story lines in Cloud Atlas. I think sci fi is an ideal medium for portraying the desire for humanity to transcend its own limitations. 2001 a Space Odyssey is a bit like that. • How do you feel about rolling text that gives you the background of the story line? • I’m a big fan of it because I am rubbish at following the plotlines of film and I don’t like working out a backstory as I go along. • What’s your favourite credit sequence in a film? • Delicatessan, Rango, The Good The Bad And The Ugly
  • 17. Interview • Do you prefer films to be hopeful or pessimistic, or somewhere in between? • So long as I feel it is not contrived either way I don’t mind. I like a film to feel truthful to its own vision of humanity. I think obviously Hollywood feel good ending are often contrived and you see them coming a mile off and they are often unrealistic character depictions of how most people would really act in certain situations. A lot of Jodorowsky films have a positive ending but they are harrowing films and they seem to have earned something positive. Robert Altman’s player and Chinatown have awfully pessimistic ending but they feel true and are brilliant endings. • Do you prefer products to focus on the dynamics of society and institutions or on the dynamics and psychology of individuals? • Well, I think the products that deal with institutions are more important films but not always more enjoyable. I think we can learn much more about society from The Wire than say the Soprano’s but I can watch the twists and turns of Tony Soprano’s complexes all day and perhaps find it more enjoyable. You can do both of course. I suppose LA Confidential does both.
  • 18. Interview • How do you feel about low budget productions and in particular low budget animations? • I really like a lot of the low budget stuff and have watched some great short animations at the aesthetica short film festival. If it’s going to be low budget than it has to be quirky and it feels like a lot more thought goes into getting the most out of whatever means a low budget animator has at his or her disposal. • How do you feel about dialogue in films? • Like most people I don’t like dialogue that is just a plot filler and some films have too much dialogue. I think the basic premise that can be applied to dialogue in films is show not tell. I think dialogue should show and reveal or hint at something about characters or the relationships between them rather than explain it all away. I actually quite like very stylised dialogue such as what you get in spaghetti westerns such as ‘The You Laughing At My Mule’ scene in A FewDollars More.
  • 19. Interview analysis • In analysing the interview I opted for a very simple structure and just asked how the interview could impact up my own product taking each answer in turn. I talk in my analysis about the sort of ideas and creative thought processes thinking about the interview inspired in me and how it may help me to make certain decisions regarding my own work I have included or referred to some snippets of the interviewees answers but have not included the full transcript of the interview which can be seen above.
  • 20. Interview Analysis • Question 1: • The more general interest expressed by the interviewee of ‘alternative realities’ is encouraging in that my own product is more interested in a the general appeal of alternative realities or alternative world orders rather than just alien orders as I am leaning more towards a futuristic human society. I am also interested in the comments about being trapped in high tech nightmare worlds. I already have an idea that my dystopia may involve the super-rich somehow manipulating the poor and, possibly harvesting them, and I could use technology as way of manipulation or harvesting them better. • Question 2: • I had not considered Futurism before the interview but this led to me to browse through some of this architecture online some of which is quite inspiring and may influence my own designs. I particularly liked the look of Nord L.B building in Germany as a futuristic looking ghetto. • Question 3: • The interviewee did not know a great deal about this but I agree with his idea that transitions into different styles of animation may be more arresting than sharp cuts. I did use this technique in my previous FMP last year. However, I won’t really know how good either looks until I experiment a bit.
  • 21. Interview analysis • Question 4: • I would agree with the what the interviewee said about wanting a short animation to have simple plots and for it to crack on with the action and concentrate on how it looks. I’m not sure whether though I need to ‘cram a lot of visuals’ in there as the interviewee suggested and have lots of flash visuals as there are animations out there that are simple in terms of how they look but inventive enough to be very effective. • Question 5: • I quite like the idea of sci films being about ‘humanity transcending its own limitations’ and applied to my own product it may be more about humanity trying to transcend the limits of exploitation at one end of the spectrum and then at the other of humanity trying to reach any sort of potential. The starting point for loose idea I have for my own product may be that humanity has gone backwards in terms of realising potential for the oppressed. In some ways though it is a similar idea – humanity breaking free from sort of chains. • Question 6: • ‘I’m a big fan of it because I am rubbish at following the plotlines of film and I don’t like working out a backstory as I go along.’ Even though I don’t mind working out a bit of backstory as plot unfolds it doesn’t suit a short production and I think the interviewees response confirms that an audience quite likes feeling orientated sometimes and with a short production it is important that they get the jist of the plot quickly and then can sit back and relax because there is no time to work it out.
  • 22. Interview Analysis • Question 7: • ‘Delicatesan, Rango, The Good The Bad And The Ugly.’ I am considering doing something inventive with the credits of the production or maybe even the rolling text. There are not going to be many characters, more groups of people, but I could possibly do a Good The bad And The Ugly type intro where we see and image of the super rich and the super poor before the plot kicks off. • Question 8: • I liked the interviews answer here that the message about humanity in the production doesn’t have to deliberately lean towards pessimism or feel good so long as it feels true. I think keeping this in mind will help me create a production that feels authentic to what I believe and avoid predictable feel good stuff or predictable pessimism. • Question 9: • The interviewee expressed and appetite for both which is good. I feel that building character takes more time to achieve than introducing a concept so it may be easier to present the state of a society rather than a state of someone’s mind in a short piece though that can be done if we are just looking to portray fairly uncomplicated psychological states such as fear.
  • 23. Interview Analysis • Question 10: • The interviewees response here was encouraging because I have a very low budget and little time and am also just learning my craft and getting to grips with the software so the response suggests that at least some people enjoy low budget productions and have slightly different expectations when watching them is helpful. I feel I have managed to build character. • Question 11: • ‘I actually quite like very stylised dialogue such as what you get in spaghetti westerns’ I never described spaghetti western dialogues as stylised but I guess they are and I did take a lot from spaghetti western dialogue in the opening to my claymation and last years FMP. They do create a lot of atmosphere in a few words and this is something I may be looking for in a very short piece of claymation where I will have to use dialogue just now and again if at all.
  • 24. Sci-fi Landscapes Research Even though my animation is based on earth it may look like a very different earth than the one we know so I have been researching different landscapes I may use. My animation involves factories where humans are being built so a high tech industrial looking landscape similar to The Daleks planet of Skaro from Dr Who may be ideal Or the Sci Fi industrial landscapes of the artist Brian Taylor Taylor, B Sci-Fi Industrial Landscape
  • 25. Sci-fi Landscapes Research I have also looked at images of industrial landscapes and ominous looking structures from both the Bladerunner films. Which I will consider as influence the factories in my animation (Villenuve, D; Bladerunner 2049; 2017) (Scott,R; Bladerunner; 1982) I particularly like this image below from Bladerunner 2049 as it is a city desert or forest that just goes on and on and because the structures are similar it gives you a concrete jungle feel.
  • 26. Sci-fi Landscapes Research It is hard to find truly alien looking landscapes that could look nothing like we see on earth. Many just look like regonisable earth landscapes but the a different colour sky or grass. There is more originality when in it comes to things with an planet instead of the planet as a whole such as these weird looking egg or brain trees. (Wiggins Peterz; 2015) And whereas H.P Lovecraft is more famous from the strangeness of his monsters you can find some strange features in his landscapes. A common quality of his landscapes is that they are usually a living creature in themselves or structures that look to be made by ancient civilizations/cults. (See below) (Dan Seagrave; Transcend The Rubicon )
  • 27. Sci-fi Landscapes Research I think a lot of surrealist paintings definitely have science fiction or fantasty qualities to them. A technique that I am preticularly fond of is that the distance between, scale of, and shape of an object is unclear and changes as the more you look at the painting. The technique is very noticable in the painting The Rapidity of Sleep by Ives Tanguy. It may be hard to capture this technique through an animation especially because I am not accustomed to making detailed 3D drawings and I feel I should first improve my general drawing skills before attempting to play with perspective. (Tanguy, Ives; The Rapidity Of Sleep; 1945) Salvador Dali paintings are often very large scale with a figure in the foreground looking on to a large structure in the background which I creates a ominous and forboding tone. I will recreate this by starting the shot focussed at the back of the protagonist's head then it will pan out to the distance as the protagonist walks away from the camera. I will also try to recreate the sense that these building are ancient which is a feeling I often get looking at surrealist paintings. Dali and other surrealists incorporate other works of art into their landscapes painting which some how makes them more grounded in reality. I may use the idea of having building made from art works. I will probably draw buildings which are made from sculptures of humans or large tombs. I will probably base the giant tomb building on Sarcophagus of the mourning women, 4th CE BC because it looks impressive because of the columns but it is not too intricate so will be easy to draw. Dali, S; Enigmatic Elements In A Landscape; 1934 Dali, S; Spectre du sar, sur la plage; 1935
  • 28. Sci-fi Landscapes Research- Bibliography Danseagrave.com. 2021. Dan Seagrave | Soul Recall. [online] Available at: <http://www.danseagrave.com/detail/soul-recall/> [Accessed 8 February 2021]. Pinterest. 2021. Pin by vengeful elf on Lovecraft and Lovecraftian | Dark fantasy art, Cthulhu mythos, Cthulhu. [online] Available at: <https://www.pinterest.com/pin/638526053392361678/> [Accessed 8 February 2021]. Wiggins, P., 2015. HOLODAD - A sci-fi feature-length family movie edited in Final Cut Pro X. [online] Fcp.co. Available at: <https://www.fcp.co/final-cut- pro/articles/1653-holodad-a-sci-fi-feature-length-family-movie-edited-in-final- cut-pro-x> [Accessed 8 February 2021].
  • 29. Survey • I conducted a survey in order to create some primary research. This type of primary research is useful because it allows me to receive information about audiences that is more relevant to my production as I create the questions myself. However this survey may not be the most accurate because there were only two replies to the survey so this data doesn't necessarily apply to an audience.
  • 35. Survey Response At first I didn't have enough answers so I sent the survey to my family and they sent to a few of their friends. This work out well as it gave me pretty diverse audience as according to the results the participants were male to female was 50 50 and the was a large variety of age groups. • Question 2: Most peoples favorite animations were CGI which reinforces my secondary research into the highest grossing animated films. Up was the most poplular film in my survey so I will take a look at the structure of this film. • Question 4: most of the peoples favorite posters feature a woman for example people mentioned Pulp Fiction, Amilie, Calamity Jane, Jaws, Labyrnith. So I will consider putting female character on the cover however I had not planned for any females characters in the film so I may add one. • Question 5: Many people said they liked classical and others electronic for science fiction films. I will probably opt to use electronic music because I am more used to listening this genre of music so it will take me less long to find an aproperiate song. I might use some power electronics as it will compliment the aggressive tone of the film and the militaristic nature of the clones. I also have a friend that is able to make electronic music so I may contact him to make a song.