Conventions

1. Aaron Gemmell

2. Introduction
 A poster is a form of print media. In this task I shall
analyse several movie posters in order to create an
understanding of the conventions of movie posters within
the action genre. The main purpose of a poster is usually
to advertise the movie of product to which it is associated.
This can be done through the use of imagery and
information within the poster that is designed to be eye-
catching and to the point in order to create interest from
the target audience without drowning them in information.
Additionally the poster will contain some information on it
since its secondary purpose is to inform the viewer. This
task shall allow me to identify key features and aspects of
action posters which can then be applied by myself to my
own when creating it in order to make it as conventional
as possible and ensure its effectiveness in its purpose or
advertising and informing.

3. Company
Credits
Image of
Main Actor
Title
Actors
name
Film
Franchise
Promotion of Release
Date

4. Image of
Main Actor
Company
Credits
Promotion of Release
Date
Tagline
Actors
name
Title

5. Title Tagline
Actors
names
Image of
Main Actor

6. Conclusion
 Overall it is clear that the general conventions
shared through these posters is that the main
character will be the central feature of the
poster as well as the title of the film being very
prominent. Additionally the lead actors name
and character name will be shown in subtle
text somewhere on the poster. Most of the
posters also contained “Coming Soon” since
should the release date change it would create
confusion and would be different to correct.
The main characters are also all are holding a
weapon which may also therefore be a
convention.