1. EVALUATION TASK 2:
HOW EFFECTIVE IS THE COMBINATION OF YOUR
MAIN PRODUCT AND ANCILLARY TEXTS?
Lauren Bullough
2. Brand identity
◦ Brand identity is important as it is what an individual or business want
to show their target audience/market through different elements to
make up a promotional/marketing campaign.
◦ This includes elements like the fonts, symbols, taglines,
structure/layout, colour scheme, film title and images.
◦ This helps to:
Gives audience a chance to see what the film is about and if they
think they would be interested in it.
Set the film apart from other films.
Further creating synergy between the different elements and
products to make the brand to be conventional and recogisable.
◦ For example a similar film's brand identity to our film that we looked
into was 'Gone Girl'
3. Our brand identity
◦ This is create across the three products that we made to help create our brand identity and
therefore our marketing campaign.
◦ Including our:
Ancillary tasks - Magazine: - Poster: Main product - Teaser Trailer:
5. Visual elements - fonts and titles
Throughout both, our and Gone Girl's brand
identities have used a similar font, colour and style
on all but one of our products.
This is because for the title of the film (Enigma) in
our trailer we decided to use the same font as what
was as the other titles to make it flow more and is
commonly seen in the teaser rather than the final
trailer. Therefore, using a different style of font than
for the Ancillary tasks (poster and magazine).
Moreover, Gone Girl used the same font title for all
of their products but the colour of the films' title on
the poster was a colour and had a different effect
over it (making it stand out from the misted
background).
Similarly, the font, style and colour are shown the
be all the same throughout the products but on
different scales/boldness/italic for the titles
throughout the teaser trailers and taglines.
6. Visual elements - Characters
Throughout all of our promotional
campaign included the same
characters shown in our and Gone
Girl's film/3 products. This is because
they are the characters and are
shown as the 'face of the brand;'
especially the main character as the
appear the most. However, they will
also show other significant
characters such as both of the other
characters go missing a difference is
that in our film they are the
main character the brother, yet in
Gone Girl she is the love
interest/villain.
Main Character
Second character that
goes missing.
7. Visual elements - Colour scheme
The colour scheme that
both of our brands have
used is blue/grey. This is a
commonly used as it is
a convention of this genre
(thriller).
8. Genre and Narrative
All of the products suggest the thriller genre as the key
codes and conventions; such as the colour scheme being
blue.
Moreover, the narrative between these 2 films are
similar, this is because it is based upon characters going
missing and in aftermath leads to the main character
trying to find them; which is also a common theme
shown within the Thriller genre.
However, the way these two characters are perceived to
go missing. This is because in our film the brother is
shown to be walking away with a mysterious figure and
in Gone Girl it shown as her husband finding broken
table with her missing.
Also another difference is in the Branding for Gone Girl
that she has died and that the husband had something
to do with it; such as the magazine with them laying on
a metal table in what looks like a morgue. Then the
poster with him looking around and her in
the colour with a very low opacity so you can barely see
her. There's even a shot in the teaser trailer of what looks
like her body floating in water.
Whereas, our branding focus on showing the main
character trying to find the missing character. Although
on the magazine, we went for a more action pose as this
is typical of Empire Magazine.
9. Target audience
For our film, my primary research I which I made a
survey shows our main target audience as, 15 – 30 year
of both male and female. Our secondary audience is
40+ year olds.
Moreover, Gone Girl is shown (via the Pearl&Dean
website) to have a target audience of 25-34 year olds
that are mainly female.
This is shown to be follow the conventions within the
thriller genre as they usually 15- 24 or 45+. Therefore
some of the narrative themes and character
representation will have to balance between the two
age ranges.
