3. MAIN IMAGE AND SECONDARY IMAGES
The main image on this poster is the key thing that grabbed my attention when browsing through a
various selection of action genre film posters. Having the character on the front of the poster shows he is
the main character of the film and also hints that he is a victim as the image has the graphics of a target
on him. This could be something that I could look into putting on my films poster as I like the idea.
This poster also has three secondary images in a yellow colour that show key scenes from out of the film
like fight scenes and a romance scene.
There is also a graphic of a finger print which could suggest that he is either a secret agent or could
possibly be in trouble with police and so has had to have his finger prints taken.
4. SELL LINE
The sell line on this poster is found right at the top of the poster and is in a white font which stands
out against the blue and yellow background that this poster has. The font is different as ‘Matt Damon’
is in a bold font to help draw attention to it as it is an important actors name.
The sell line of this film poster is ‘Matt Damon as Jason Bourne’ which grabs the readers attention and
could also help to bring in and widen the companies initial target audience by drawing in fans of Matt
Damon. I have seen this on a number of film posters and I think that this would be something that I
could use on my film poster when I create it.
