2. In this task I have to evaluate what media institution may
distribute my media product and why they would distribute it.
The media institution which is most likely to distribute our
movie would be YouTube, and this would be our choice of
distributors. There is a number of reasons as to why YouTube
is more suitable over any other forms of distribution which are
available to us.
INTRODUCTION
3. Being unexperienced and not known within show business, we
would struggle to get a large and well known organisation to
distribute our media product due to the fact we have no
reputation whatsoever and so a financial investment into our
film would be unlikely. This is why we would choice to use
YouTube over other potential options as it is free to use as a
distributor and requires no reputation to sign up for and
distribute our production with, then in future production we
will have some reputation and could consider using another
form of distribution.
REPUTATIONS
4. Some distributors only will distribute a certain type of genre
as they specialise in how to distribute these genres, and so
would not want to distribute a movie which is outside of this
specialisation. YouTube however would not pose this issue as
the distribution would be done by us, and YouTube would only
be the medium through which the distribution was done, this
means that they will allow us to distribute using them no
matter what the genre is as they do not have to put any
personal effort into the distribution.
FILM GENRES
5. Distributors want to know that the media production will
appeal to a large audience, this is something our production
does do and so would not be a hindrance when attempting to
get a distributor, however YouTube allows us to reach a
massive audience simply and quickly which makes it effective
for us to use.
LIKELY AUDIENCE
6. The main motivation within our production was academic, and
creative, this means that financial gain is not of great interest
for us, however with a lot of distributors they will want to gain
as much money as is possible from the production. This is why
we chose YouTube over these other options, it is simpler for us
to distribute the production for free to a wide audience and
build up reputation as oppose to wanting to seek financial
gain with a large company. We see these gains as greater
than any financial gain we could have made through a large
distributor.
MOTIVATIONS OF THE DIRECTOR
7. The main reason for which we chose to use YouTube is the
fact it is free, all the other methods of distribution cost
money and investment, this is something which we do not
have to give. Although making money through distribution on
YouTube will be significantly harder compared to distribution
through a professional distributor, we believe it is the best
way for us to distribute as we do not need to make a financial
commitment to them. This makes it the safest option.
COSTS
